2011 Norco Range 1: A week on the trails

by Cory Hemminger
Aug 12, 2010

For the 2010 model year, Norco axed the popular Six from its lineup of mountain bikes, and that decision made perfect sense when one considered the bikes that Norco had in its catalog at the time. The Six overlapped with the 2010 Fluid LT, which was meant to be used as a rider's all-day and all-mountain ride, and with the 2010 Shore, which was intended to cover a rider's park / shuttle / freeride needs.

For 2011, BC-based Norco didn't simply reintroduce the Six; instead its designers developed the 2011 Range, which is a bike that retains the climbing capabilities of the Fluid LT (which it replaces) while stepping it up a notch (or three) when the bike is pointed downhill. I recently picked up a demo 2011 Norco Range 1 to ride for a week, and I immediately made plans to ride a bunch of local favourites while traveling later in the week to sample some of the fantastic alpine singletrack that British Columbia has to offer.

Detailed Range 1 impressions inside,

An early morning ride on the 2011 Norco Range 1. The Range is an all-round trail ripper that slots nicely into the six-inch-travel category.
An early morning ride on the 2011 Norco Range 1. The Range is an all-round trail ripper that slots nicely into the six-inch-travel category.

First impressions: It's a looker

Prior to picking up the sample from my local shop, I'd read and heard plenty of good things about the Range from people who had spent a little bit of time on it, with comments ranging from flat out "Amazing" to "It's got more travel than I need, but it's an awesome bike nonetheless". I can confirm that, in person, the Range is a stunner with a solid, well-thought-out workhorse build kit that complements its supermodel good looks.

ART: Advanced Ride Technology. The Range features an optimized FSR suspension system that Norco has dubbed 'ART', or Advanced Ride Technology. By altering the pivot point location, Norco claims that ART improves on its predecessor by providing better compliance over square edge hits (revised axle path), increasing pedaling efficiency (anti-squat), and a revised leverage curve (bottomless feeling travel).

Q: Is that a tapered headtube? A: Heck yeah.
Q: Is that a tapered headtube? A: Heck yeah.

Standards. There are absolutely no doubts about the standards that Norco's designers employed when creating the Range. The bike's tapered 1 1/8"-1.5" headtube is a prominent feature on the frame and it combines the stiffness and low-stack-height benefits of a 1.5" lower with the conformity (for stem choice) and weight savings (arguably) of a 1.175" upper.

The Syntace X-12 rear axle cleans things up at the back of the bike while the ART-influenced Horst link defines the frame's suspension action.
The Syntace X-12 rear axle cleans things up at the back of the bike while the ART-influenced Horst link defines the frame's suspension action.

Similarly, the easy-to-use 142mm x 12mm Syntace X-12 rear axle system increases rear end rigidity while maintaining the ease of installation that typifies most 135mm quick release hubs. The Range utilizes a 6" post mount for the rear brake, which eliminates the need for an adapter unless you run a 7" or 8" rotor.

The Norco Range 1 cockpit features bits from Race Face, Shimano, Avid, and Truvativ.
The Norco Range 1 cockpit features bits from Race Face, Shimano, Avid, and Truvativ.

Build kit. The build kit on the Range 1 is made up of quality parts from established manufacturers, including rims and hubs from DT Swiss, a SixC handlebar from Race Face, a Silverado saddle from WTB, a flipped 65mm stem from Truvativ, and Elixir R brakes from Avid (8" rotors). The Range also marks Norco's move into the ten speed arena as the bike features Shimano's Deore XT ten speed DynaSys drivetrain. Suspension duties are taken care of by the 2011 Fox 36 TALAS fork with FIT cartridge and the Fox RP23 rear shock with Boost Valve. The demo bike came fitted with 2.35" Kenda Nevegals (with downhill casings!) which is a little out of tune with the build on the rest of the bike, but entirely in tune with a demo that gets passed around for half a season or more, so I'm letting the tire choice slide here.

Shimano's DynaSys Deore XT drivetrain comes in with ten speeds and uses an 11-36 rear cassette with a long cage derailleur.
Shimano's DynaSys Deore XT drivetrain comes in with ten speeds and uses an 11-36 rear cassette with a long cage derailleur.

After going over all of the details on the bike, I weighed it (33.5lbs with pedals), made appropriate adjustments to the suspension, rolled the bars forward a little, and 'adjusted' the saddle before cruising down the road to my local riding spot.

The Ride: General impressions


Climbing. The Range is a slack bike, so I always reduced the fork's travel to steepen up the angles before climbing and, during easy climbs up logging roads and non-technical singletrack, I regularly engaged the ProPedal on the rear shock and activated the lockout on the fork to minimize suspension movement. On more technical terrain, I'd disengage the ProPedal on the rear shock and the Range settled into its travel easily, where it stayed until I rode over rough ground or stood up and hammered through a tough climb. Overall, the pedaling action of the Range felt neutral in a way that didn't sacrifice plushness for efficiency (and vice versa).

Thanks to the ten-speed drivetrain, I cruised in my middle ring for longer than usual, but I almost always bailed into the 22T when things got steep because I value the long-term functionality of my knees and the shift indicators told me that I had the gears to spare.

Descending. The Range is a slack bike, so it was obvious to me that the bike's real strengths would shine on the way down. Combined with nice, controlled action from the rear shock and suspension linkage, the Range 1's wide bars, big brake rotors, and burly fork helped make the bike feel stable and planted during descents. Long stretches of trail filled with babyhead-sized rocks disappeared under the bike and steep, technical terrain proved to be less of a problem than on steeper rigs.

Evaluating the Norco Range

The brief test period came to a crashing halt after I bailed trying to avoid a dog in a fast section of singletrack, but even with my plans of riding the bike in some alpine dashed, I walked away from the demo thoroughly impressed by the Norco Range. As tested, the bike was a little heavy, so I suffered a little during ascents, but the Range still handled everything I normally climb and, once I was at the top of the mountain, the bike morphed into a trail-shredding rocket as soon as it was pointed downhill.

You shouldn't have to change too much when you purchase a $5000 bike and the Range has a solid spec that doesn't need many (if any) aftermarket revisions. I would have liked to see a dual-ring chainguide and I'd also prefer a medium cage derailleur instead of the long cage that came spec'd on the bike. The Kenda Nevegals were fine on the descents, but they also boosted the overall weight of the bike and felt like boat anchors during climbs, so I'd either run a lighter wheelset in the summer or swap out the tires based on current riding conditions.

Video: Not a helmet cam:

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MSRP: $4850 (USD) / $5000 (CAD)
Manufacturer's website: www.norco.com

Special thanks to Experience Cycling in Maple Ridge for arranging the demo for the week. Thanks to Lee Lau for the video.
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45 Comments

  • + 5
flag harvolev (Aug 12, 2010 at 4:57)
 The worst part about these videos is that I didn't see a single section where you'd need 160mm travel. I'd run my Norco Faze on that trail and rip just as fast on the downs and be able to torch up hills too. I want to see some videos of people taking this bike into some gnar and trails that might actually use 6" of travel. I feel that this bike is capable of some serious beatings, and I think we'd all like to see a video of some.
  • + 1
flag stever (Aug 12, 2010 at 7:44)
 I suspect that there was supposed to be more aggressive testing of this bike, but, as you might not have noticed while reading the article, the author experienced a crash which put an early end to his week of testing.
  • + 1
flag k2dan (Aug 12, 2010 at 8:01)
 ya this bike will take more
  • + 2
flag Sharonb (Aug 12, 2010 at 8:22)
 He only had it for a week. I'm sure he would have ridden on more aggressive trails if he had the time and didn't get hurt.

He's an experienced enough rider to be able to determine how much more the bike can take.

Good review corey!
  • + 1
flag k2dan (Aug 12, 2010 at 8:49)
 i was not taking down the review not his fault he was hurt ,but i would like to see more of this bike and see what its made of,and yes it was agood review
  • + 1
flag robot (Aug 12, 2010 at 9:01)
 I have no problems with anyone not liking the review (or the video) so valid comments / criticism are fine.

The writeup was based on 15 hours of ride time so it's not meant as a full review and, rather, was intended to provide readers with our preliminary take on the Norco Range. Down the road, there will undoubtedly be a more complete piece on Pinkbike with acceptably gnar video.
[Reply]
  • + 2
flag barnz0rz (Aug 12, 2010 at 18:57)
 Just rode one for a couple of days....

The original spec for the bike tires are 2.25 Nobby Nic's, which I have to say are the WORST tires I've ever ridden... Zero traction on wet roots on the shore.... Corey, the fact that your demo bike came with Nevegals will make your experience much better.

Other than that, this bike needs a chainguide and it's good to go. I noticed a lot of chain slap/noise which a guide would defintely help resolve. The cockpit is great, it has a low BB high without being too low, climbs and desends like a champ. Super responsive bike. Not sure about spending $5000 on the Range 1... But about $3500 for the Range 2... For the money you get the 10spd DT and that would be pretty dialed.
  • + 1
flag robot (Aug 12, 2010 at 19:23)
 Sadly, the Nobby Nics aren't the worst tires I've ever ridden but I know where you're coming from. The NNs are more appropriate to less rocky / rooty terrain, imo, and that's probably why the demo came spec'd with something else. The NNs roll really fast and are good in good conditions; they're also good for dropping the weight of a stock bike.

The main reason I mentioned running two wheelsets is because it's much easier to swap wheels than it is to swap a tires on a tubeless setup. I could see a Range rider going with a DH-capable wheelset and an all-round / AM setup for longer cross country-style rides.
  • + 1
flag leelau (Aug 12, 2010 at 20:16)
 In the range of shittiness of tires I would have to say that the Nobby Nics, WTB (any tire) and the Conti Mountain Kings are close to the top (bottom) of the pile. They are perfect tires in the sense that, they can be counted on to lose traction at every possible opportunity. Thank god its easy to swap out tires
  • + 1
flag kevinthelilbiker (Aug 13, 2010 at 0:47)
 must say before WTB tire bashing goes to full force that I found their 2.3 UST weirwolfs to be quite delightfully tacky and tractiony for an all mountain decender... almost amazingly better than mountain kings... on shore terrain that is.
  • + 1
flag leelau (Aug 13, 2010 at 8:28)
 Well - given that I thought Mountain Kings are a nice tire I'll resist the urge to burn Weirwolfs and will use them!
[Reply]
  • + 1
flag robot (Aug 12, 2010 at 20:35)
 Ha!

I'd slot Panaracer's CG XC 2.1" tires a couple notches above (or below?) the Nobby Nics. I think the Nobby Nics have a place as a dry weather, hardpack tire but they're definitely not an all-season, all-rounder (or even a half-season tire) in my world. I've had mixed results with WTB tires (good sometimes, not-so-good during others) but no experience with Contis.
[Reply]
  • + 1
flag mountainsidebikes (Aug 12, 2010 at 8:18)
 the range se is $6600 and weights 26 pounds. the range 1 is 4400 and weighs 29.... there is a range 2 and 3 as well. they have iscg tabs for chain guides and hammershit. the seat post is 30.9. the rear der hanger has a special bolt that will shear instead of the hanger breaking and there going to come with an extra bolt stashed on the bike. the rear axle is supper slick and the tapered head tube is a bonus

I got a couple rides on the range 1 and loved it... For the price and what you get its a rad setup. Im 5 10 and the medium felt dialed, just needed a dropper post
[Reply]
  • + 0
flag funkendrenchman (Aug 12, 2010 at 8:57)
 Didn't really learn much from the review. A 6" bike that is stable on the descent and prefers pro-pedal on the way up. From the review there is nothing unique about its ride. Otherwise, all he talks about are the components. I'll wait for Lee's review.
  • + 2
flag leelau (Aug 12, 2010 at 11:43)
 Thanks for the compliment but I can't see how I would have done anything different for a very preliminary cursory review. I mean, its got a different purpose
[Reply]
  • + 1
flag shonkemon (Aug 12, 2010 at 9:35)
 I'd be curious how the Range stacks up against the Reign X - are they considered in the same category?
Does it feel solid enough on DH type terrain or does it get a bit flexy?
Also, anyone know the BB height?
  • + 1
flag leelau (Aug 12, 2010 at 11:44)
 As one of the few people in the world who, at present, have actually ridden both the Range is a way better climber. Jury's still out on descending. Need more time
[Reply]
  • + 1
flag stever (Aug 12, 2010 at 7:42)
 Nice looking bike, but lets be honest about the value. For $5000, I expect a sub-30 pound bike. And, for the type of trails this bike is intended for, 2ply tires aren't necessarily a poor part spec.
  • + 1
flag robot (Aug 12, 2010 at 8:09)
 As I mentioned, the tires weren't stock and were installed as a result of the bike serving as a demo for a number of riders on varying terrain. With lighter tires and a tubeless setup, I'd expect the weight to be in the ballpark.

If I'd had more time with the bike, I would have swapped out the tires for something more appropriate.
  • + 1
flag stever (Aug 12, 2010 at 10:16)
 I guess what I was driving at was that for $5K, you shouldn't have to run tubeless single plys just to get the weight under 30 pounds. Bikes like this deserve 2ply tires, because of the terrain their intended for. But that's just my opinion, as a heavier rider who would destroy a single ply tire pretty quickly in rocky conditions.
[Reply]
  • + 1
flag tweezerglint (Aug 12, 2010 at 5:53)
 Any body know the frame weight of this thing with shock? 33.5 lbs seems heavy for a 2011 AM rig. A previous post claims 29.1 lbs for the same setup.
  • + 1
flag Sharonb (Aug 12, 2010 at 8:22)
 He had heavier tires, this bike comes stock with Schwalbe nobby nics
[Reply]
  • + 1
flag martyn748 (Aug 12, 2010 at 5:30)
 I have a SIX 1 which is due to be changed and I am really strugeling to decide what to get next. This might have just answered all my prays.
[Reply]
  • + 3
flag Haonemed (Aug 12, 2010 at 0:31)
 this is really a good move on norcos part imo. great looking rig!
[Reply]
  • + 1
flag Tejj (Aug 12, 2010 at 16:04)
 is the tapered head tube supposed to just be stronger, or is there more to it. Can some one care to enlighten me.... thx
[Reply]
  • + 1
flag Viens (Aug 12, 2010 at 15:33)
 Awesome bike! That is what I am looking for. Plus I'm big into Norco. Can't wait to see it for real.
[Reply]
  • + 1
flag Ginu (Aug 12, 2010 at 18:26)
 I would really like to see this bike in action to see what it can do Smile

Too bad for the accident.
  • + 1
flag robot (Aug 12, 2010 at 19:25)
 Yeah, more time on the Range will give a better all-round impression. Unfortunately I only made it through part of the test before I crashed (cracked ribs -- ouch!). A full review will cover more terrain.
[Reply]
  • + 1
flag foxrider18 (Aug 13, 2010 at 19:24)
 Norco is definitly stepping up their game with this bike. Really starting to think about te needs in riding.
[Reply]
  • + 1
flag conshow3 (Aug 12, 2010 at 0:30)
 so norco dosent have a slope bike anymore?
  • + 2
flag waterfall99 (Aug 12, 2010 at 0:42)
 they still have the empire..
  • + 2
flag conshow3 (Aug 12, 2010 at 0:45)
 oops Facepalm dumb mistake lol
[Reply]
  • + 1
flag mountainsidebikes (Aug 12, 2010 at 9:42)
 bb 13.75
headangle 66.5

the rear is stiff... stiffer is better
[Reply]
  • + 1
flag slowup (Aug 12, 2010 at 6:58)
 Well-written review Cory. I knew you'd love it!
[Reply]
  • + 1
flag handsomedan (Aug 12, 2010 at 7:33)
 does it have iscg tabs (hammerschmidt)? and what is the seatpost diameter?
  • + 1
flag robot (Aug 12, 2010 at 8:10)
 Yes, it has ISCG tabs. The seatpost diameter is 30.9mm so the frame can accept adjustable height posts.
  • + 1
flag handsomedan (Aug 12, 2010 at 8:42)
 Thanks, also wondering BB shell width.
[Reply]
  • + 1
flag Shred-NZ (Aug 12, 2010 at 0:12)
 Nice spec, loving the curves.
  • + 1
flag chubby5000 (Aug 12, 2010 at 0:41)
 Range and a 2011 Shore. Could be a 2 bike Quiver.
  • + 4
flag Schism (Aug 12, 2010 at 1:13)
 Norco is really stepping up their game, much nicer looking than the last couple years, no way to tell how it rides though.
[Reply]
  • + 1
flag nightmareterror (Aug 12, 2010 at 5:41)
 Same here i'm torn of what to replace my Fluid 2 with.
[Reply]
  • + 1
flag Kabrex (Aug 14, 2010 at 13:54)
 Go PJ!
[Reply]
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