2011 Norco Complete Lineup

 Team and Shore 1 are not being shown at this time.

 I get it now, they messed up the initial article and labeled the shore 2 as a shore 1, that was a bit confusing.

 It's not that they are 'cheaping' out, it's that non padded seats seem to be popular (especially in BMX). The seats don't actually feel that bad. I sat on one that was on one of Norco's 2011 BMX bikes...

 Well plastic seats are faster and generally cheaper to make, all the plastic seats I ever sat on are just brutal, and im not a comfort whore.
Yea yea, I know its the new thing for weight and bmx. But im my opinion its just a bad idea.

 most of norcos hardtails have always looked the same, just different paint schemes and slightly different components.

 That play frame almost looks identical to a transition double..

 why? Have you ridden a Norco in the last 4 years?

 Last time i rode a norco, it broke....

 Bikes break all the time, that doesn't mean they are inherently bad...if that was the case, Kona would be out of business

 well a lot of the 2009 team DH frames cracked, and i saw from my own eyes a b-line headtube seperate from the down tube and the top tube...! never seen a Specialized Demo crack...

 norco and kona are known for shitty welds, and crappy stock components.
And I agree with that. My norco 4-Hun and Shore 2 stock were terrible stock builds.

 so?, rockshox forks are alot better than marzocchi in my opinion

 Yes. Unfortunately they are getting better.

 but also rockshox is getting really expensive, but at least there is something we can agree on, suntour forks SUCK!!!!!!!!!!!!!!!!!

 I believe that there are 5-6 29ers in the line up, only uploaded what we had.

 What about the belt drive? Make it reasonably priced and I'll buy one.

 the belt drive's still there and still called the Judan. There's also 3 29er hardtails - Judei 1, 2, 3.

 all the DJ bikes aside from the 24" one use the exact same frame just different parts

 and its dirrrttttyyyy. those plastic seats are disgusting

 Moongose, the 125 and the ryde may have the same frame, but it is not the same as the 250 or havoc.

 You should read the other comments before coming to the statement of them getting rid of bikes. The Empire isn't gone, it just wasn't unveiled yet...

 How come the title of this is "2011 Norco COMPLETE lineup"? And I dont want to read every single comment. Im allowed to put what I think of this years Norco linup.

 There are two carbon hardtails in the lineup - both conventional 26er race hardtails.

 .... plastic seats, they made a mistake with that.
Hard as rock, sure it saves weight, but 200grams is not gonna cut it.

On another note, they do look amazing this year.

 Look a little bit closer and you'll notice that the A-Line is significantly different to the DH in the fact that it has a steeper head-tube angle, this also probably equates to a higher BB. Also, can't really beat a Norco for the price, I know where I'd spend my cash. If the pricing stays the same as in the US you'll be able to buy the DH Race for 1900 pounds, thats less than most other companies framesets let alone a full bike.

 Just a quick teaser re the Range. Travel is 160mm - its 26.3lbs. MSRP will not be a bucketload of pennies though.

 That's the weight of the Range SE not the Range 1.

 looks like it'll be a bucketfull of $20's.

 familyman - I should have been more clear. That's for the Range SE. Thx for clarification

 Range leverage ratio? Shock stroke?

 jimeg - here's a leverage ratio graph of the Range's shock stroke compared to this years LT (which is pretty close to 2009 and 2008 LT). No answers re shock stroke and leverage as yet

http://campaign.constantcontact.com/render?v=001p0G3IzaXxpxzD5oY4538mAHO_o6sQzyVW9YtlQ9mRSl6U9eRQktf-8f73U1CQ8D0N_Zdqs85DSnDyiKPKwN1HNdRQuCiVezqiCYpBvhMbAYJ8tLuHNamayRCFo91SEv9M9hkOxjQ7wE%3D

 I thought the same exact thing....I was very suprised it looked so good on a bike. It does.

 Exactly! For $7000 US, I'll take a US Made Intense with my dream build-up!

 keep in mind that a lot of riders care about weight. What were the lowest weight 160mm travel bikes before? Ibis Mojo HD and RM Slayer correct? Both about 29lbs or so with stock builds. It's mind-boggling that a stock build Range SE can lop almost 2.5 lbs off that weight. What will the weight weenies do? More carbon? More titanium. The Range SE has cork grips for gawds sakes.

There won't be a lot of Range SE's made but I bet almost every one of them will be spoken for; and at close to list price.

 Lee - you seem to have all the details - why is there such a large differential in USD vs CAD prices - the DH bikes have a 14-16% differential whereas the recent, current, and projected actual dollar difference is only 3%. I live 5 minutes away from the Norco office, but it's cheaper for me to drive to Seattle to pick up an A-Line. Is this due to sourcing (and duty costs)and importing of the US components on the bike? This seems a little strange if so, since Norco imports the components into Canada, assembles the bike and ships back over to the US...

Other local CA brands don't seem to have the same markup.

 because the DJ isn't enough, the 66 is too much. The 55 isn't made for slopestyle any more than Pikes are, yet look at the number of Pikes on the front of an SS bike...I think it's a great SS fork.

 Agreed. And you CAN NOT ride a dj in the woods. Trust me, Ive tried, they are terrible for anything but street/park/jump. And afterall, these are supposed to be mountain bikes.

 loving the SPADE!

 They look ok, still not keen on that suspension design though, the DH and Shores just look fat and heavy

 my dh is just shy of 38 lbs.

 yeah but they just look bulky, I would expect something that looks more like a Session or Glory nowadays

 well you cant expect every DH specific bike to look like a glory or a session.. they are meant to look big and bulky. In my opinion, norco has stepped it up.

 flag anthonysjb (38 mins ago)
"They look ok, still not keen on that suspension design though "

How can you not be keen on four bar suspension ? It's still one of the best around

 well, can't you see what I mean? Look at a TR450, Demo, Supreme, Glory, Session, Sunday etc etc, these bikes all look way cleaner and just more modern. I just can't help but think that that DH Race looks dated and cheap with the seat-tube dissected by the suspension.

 but the V10s seattube is like that :S

 my corsair's seattube is intersected like that, my supreme dh is like that, sx trails are like that, m6's are like that, v10s are like that.... last time i check those were all pretty well proven bikes so i dont see a problem

 Ok then, it's not the seat-tube, it just looks boring and old in my opinion. Would have thought after a few years of basically the same design they would've thought of something new to compete with these new race bikes

 yah lets go with norco is getting better... CAUSE THY ARE. their dh bikes are actually quite light.

 @anthonysjb, as far as im aware, the TR450, demo and supreme frames all have an interrupted seat-tube. and as domino pointed out above, so does the V-10, so im not quite sure what you're getting at there. some of the best performing frames are not the best to look at. sure everyone likes a clean looking frame, but if it works better than the best looking frame around, i'd sure as hell take it instead. its obviously possible to get a great looking frame around particular suspension designs, but the way that FSR is applied to big mountain frames often means that looks have to be compromised somewhat.
having said that, preferences are singular to each individual, and im not one to tell people what and what not to like. i happen to love the look of the seat tubes and have owned various interrupted seat tube frames over the past 4 years. just my 2pence...

 These bikes made me sad, why? Because they show that the 15mm retarded axle is here to stay...What was wrong with 20mm?? What's the reasoning behind the 15mm? It's not that much lighter, not anymore than wiping the dirt off your bike would change...Just seems to further complicate the replacement process on a race weekend/epic ride day when you're scrambling to find a 15mm wheel. And now shops have to carry 20mm, 15mm, and the standard QR. What's next, a 1.375 headtube?



Other than that, all the bikes are awesome, the blue fazer paint job belongs on the ryde and the DH models though

 liking the new dh bikes but i dunno why norco have made the sasquatch so shit now compared to what they used to be like and the new shores look a bit cheap to me .

 I am absolutely delighted with my 2010 Norco DH. I think the DH range look pretty poor in pictures, but nice in real life. Sure, its not as good looking as the TR450, but definitely not an eyesore. Rides great and for those who care the weight is very good at 40.9 for a stock bike, really lightweight for the money. My LBS has most of the 2010 range and I have to say the shores and fluid look very nice also. Wouldnt have rated too many of their bikes 2 years ago, but the full range is great now!

 luv the norco spade

 Whers the empire 5 :SSSS

 yeah why there won't be a 2011 empire 5?

 They have it, not pictured here, along with the shore 1 and a couple others.

 i never knew norco made so many bikes...

 no slope bike this year

 is it just me or do all the jump bikes have pretty much the same frame? if not the same geo? i struggle to see a difference. and those clear plastic seats? yuck! but on the bright side this is the first year when the havoc looks some what decent.

 @superflybiker and mehow... in case you missed some of the other comments here, the above photographs do not show norco's full range of bikes for this year. thus some previous year models could be missing. im not saying that they will be around this year, but its possible.

 haha i only bikes i wanted to see are the bikes taht arnt up there.......4 hun....and the empire 5

 Sexyyyyyyyyyyyy!

 All of you guys that are saying Where is the empire 5? Where is the slope style bikes?

Wait a wile, they arent about to show you all their bikes for 2011.
THIS IS JUST A SNEEK PEEK

 wasnt yesterday the sneak peak ? And it says 2011 Norco Complete lineup

 ^ouch and the dh bikes, well most of the new bikes look weird and heavy, apart from the slopestyle and dirt jump bikes, they are all preety disgusting..the gap in the headtube of the norco range's and the phasers are horrible...dirt jump frames and bmx frames look gr8 with this gap on the headtube between the downtube and the toptube but not all mountain bikes !! the team dh's all look cheap and the suspension design looks a shockerr !! cheap full sus bikes from halfords or the equivalent that cost about 99 quid have the cut seat tube, and here it looks every bit as bad...the swooping curves and bends look weird and out of place, and if bikes were souly bought on looks and not how the bike feels, i wouldnt go within a mile of these...so it makes me think, where did norco's bad reputation and the "norco's are sh*t" attitudes come from .......

 @alexc09: first up, suspension design; FSR has to be the most widely know and well used design on FS bikes, aside from single pivot. the fact that specialized have stuck with it for so long shows us that it is a virtually timeless design. also, norco jumping on the bandwagon only enhances this.
2nd; the gap in the headtube, you mean where the top and down tube would normally meet? obviously norco have done a tonne of research in to this and decided its the best design for those particular frames. back in 07, norco started producing the big mountain frames with a weird triangle shaped internal/external gusset at the front, i think it looked pretty bad ass, but it turned out not to work well, so they scrapped it. its all about constantly improving the performance of each and every frame they produce.
3: you say they look cheap? do enlighten us with more on that, how do they look cheap? if you were at all rationally minded you would understand that norco have produced (extremely successfully) bikes for a global market, and that sometimes looks must be sacrificed for frame performance. and by performance, i dont mean, 'that suspension looks awesome' i mean, its strength, its weight, its angles, everything which a rider can use to his/her advantage.
4: cut seat tube: read my post further up. just because every POS single pivot bike that comes out of a supermarket has a cut seat tube, it doesnt mean every single frame in production worldwide with an interrupted seat tube is terrible.
last but not least; norco's bad rep, since when have norcos had a bad rep? from what i know about the company and their designs, they produce and have produced some of the most hard wearing frames in recent MTB history. sure some of the frames were built like tanks, but hey, they worked, and worked, and worked. you get the picture.
i'd love to see your best effort at designing a suspension frame, why not give it a go...

 To all those who say Norco (or any other brand for that matter) look "cheap", like Walmart/Halfords/Costco bikes, keep in mind that the designers of these Big Box store bikes are *mimicking* these designs... albeit poorly, but still. For example, it is brands like Specialized and Norco that pioneered the interrupted seattube, and the department store brands followed - NOT the other way around.

 Alex you may soon discover that "Banter" is generally massive over exxagerations of things to make them funny. Soon after that you may discover some friends, and have some good old "Banter" with them.

 "thanks for the cocky comment at the end"

but you said you couldnt be bothered to read all his comment

 woah...Muttley....where did that come from...how can a debate about bikes turn into, me having friends, somebodys mature and not childish and highly predictable, and next up, rob-k cheers for quoting me, well as i was writing my comment i could only see the bottom of his comment on my screen, so i was bound to see it, but cheers for the cheeky dip to make me look good, oh..... and you two, i notice how youve commented on nothing that i said about the bikes, you know, what we were actually talking about, and youve both decided to change topics onto irrelavant things such as friends,and details about non biking related words i had written, soo witty sarcasam on youre behalf has been reflected as purely pathetic exxagerated bullshit, so please dont waste my time unless you actually have something relevant or interesting to say

 GUYS! GUYS! STOP TALKING ABOUT RANDOM CRAP ON HERE.

Just go ride your bike.

 henners...Norco was using Horst (FSR) long before Specialized was...

 universe: so how come specialized ended up landing the patent on it then? and the licensing it out to norco? im genuinely interested to find out why... i'd have thought that if norco had come up with that genius suspension design, they would either have patented it straight away or if someone else had tried to patent it that they would have stopped them. :/

 I'm believe (and correct me if I'm wrong) that specialized didn't buy the patent for horst link until '98 or something like that, so until then Norco was free to use it without licensing it. Specialized didn't invent FSR. They just bought the patent for it.

 But to answer your question: Norco didn't invent FSR either. Horst Leitner did and specialized bought the patent. Not sure who owned the patent before that, if anyone.

 To build on Maksimbike's comment, alexc09, go ride your bike. looks don't mean shit. red paint doesn't actually make you faster and a gap between the TT and DT isn't going to affect the riding experience. I personally don't stare at my frame while riding. If you've managed to stare at yours and analyze why it looks pretty, congratuf*ckalations, but that's just plain dangerous.

You can't talk shit about something that works. that's just pointless.

 cheers smike, thats cleared some stuff up for me.

 I may not stare at my frame whle I'm riding, BUT I DO spend a lot of time staring at it when I'm OFF my bike. Most people care what their bikes look like. If I'm spending that much money, it better look pretty pimp, as well as being able to ride well.

 but in the end, Function over form.

 yes smike ^^ i still care about my bikes looks, especially if it involves that much money, so function and form thankyou...

 HHahahahahaa pinkbike so fuuuunnyyy

 lol yea, but with different components

 norco, what do you ride?

 i mean what kind of norco

 That is the wrong picture for the b-line.

 oh ok thanks, weres the atomik then???????

 I don't think they are showing all models.

 The Range SE, 1 and 2 all use 10 speed rears and the 3 uses a 9.

 and robot - the Range SE will have that unobtanium SRAM XX stuff. How do you like those apples?

 Error on the description, that is a 2 and a 3 featured. Currently the Team and 1 Shores are not being shown.

 No 4hun in the line up anymore?

 yeah me too

 They labeled the shore 2 as a shore 1 then fixed it. The shore 1 is not being shown yet.

 yeahh reply to this please i got an atomik and id like to know if you have dropped them or not, ( hope you havent )

 me too

 IT was not talked about today, seems like the DH race is replacing the Atomik as the great value, entry DH bike.

 67 deg HA. I'll let brule speak to the rest of the spec so as to not scoop him

 Finally, a 29er with a slacker HA - will there be one with a nicer parts spec? Those cranks look a little ..."meh"

 Totally utterly agree. Geo can be as important as travel. For now, just one model of Shinobi in the lineup although things can always change. It's going to be a mid to high 2k pricepoint so keep that in mind.

 67 degrees on the Shinobi? i know you're in the know lee, but that cannot be right. That kind of slack makes no sense on a (an 'all mountain') 29er. I'm guessing 69...you sure on the 67?

 Nuts rex - I mistyped & cannot correct the reference. It is indeed 69. Sorry! yah 67 on a 29er would be really really slack

 69 on the Small and 69.5 on Medium, Large and Extra Large.

 Seat tube angle 74. Wheelbase 1149 in sz 18 so a bit longer than say the RMB Altitude (1139)

 LT and Six are being covered by the Range, the Fazer is a 4inch XC race bike.

 Also recall the Six was an interrupted seat tube bike and dropped for a period of years. So now you have Fazer, Fluid, Range - all in the pedalling up category but with increasing downhill ability. I might be repeating stuff you already know so apologies in advance

 lol Really? look at fixies by Raleigh and Jamis

 soon. Next couple days.

 There are a few models that are not yet being shown. We'll keep you up to date on the Empires.

 im curious as to if the suspension layout has changed to something like the new vixa or if its similar to previous years

 Thank you for the info Tyler

 when will the prices be annouced?

 Prices are now on all the pics. As for the Empire, doesn't look like there is a new one at the moment.

 info on Empire coming soon..

 they didnt make the 4x for 2010. it gone. but where is the empire 5?

 i talked to norco rep and he said its back for 2011

 hmm. i cant wait to see it then. if he was telling the truth...

 if you read above they just dont have pics yet

 why would you want that

 Cause it's green.

 norco kicks banshee's ass

 For $7000 US, I'll take a US Made Intense with my dream build-up!