Bud Light Canada attempts the most epic mountain bike drop in ever - from 10,000 feet in the air. To celebrate their first year of sponsoring the Crankworx Whistler freeride mountain bike festival, Bud Light packed one rider's bag with a Playstation 3, a GoPro Hero 2 and a bunch of other sick swag, and sent him and his bike on an adrenaline-fueled free fall high above the West coast. His payload? It's up for grabs. Click here for your chance to win* what he lost.
*No purchase necessary, must be legal drinking age. Visit budlight.ca for full rules and regulations. Professional stunt rider. Do not attempt.
Commercials like that make me glad I don't have a TV anymore. The only time bud light is good is after you have finished a 6 pack of micro brews and you don't want your hard work to go to waste....
Everyone bashes on the Bud. No it isn't micro specialty or gourmet beer. However, there aren't too many small crafted beer companies that have pockets as deep as Bud's. Be glad the money is there and they don't have to give out little ribbons bought at Walmart as prizes.
At least they put more effort into their commercials....German ones are so boring and irritating. Also why I dont have a TV
The internet wins
Okay, Bman has a sweet point
@Trailmaster12.....So you have tried EVERY American beer? And EVERY German beer is fantastic and none of them crap? You realize most lighter body American beers are fashioned after and created buy Eurpean beers from way back (ie: Germany, Czech, etc.)? Grow up guys...there is great beer in the U.S. and there is crap beer. I am sure the same exists for every other country on the planet who makes beers. Again, I am just glad there is some big money coming into the sport in some way or another.
Why you take it so personal? He was talking about American beer you know.... (America is a Continent not a country) just so you know, he may not be talking about beer from your country.
bud is not an american beer. it is owned by a belgian company and run by a brazilian. that being said, it is swill, just as kokanee, coors, corona, becks, and every other mass produced urine water is.
finnrambo, it was bought by a corporate conglomerate a few years ago called inbev, makers of stella artois and a bunch of other boring beers. check it out. en.wikipedia.org/wiki/InBev
More proof that you can't fake being Canadian. Not too mention the fact that, Bud doesn't even understand the culture of mtbing. With all of their big budget, that video should have made me want too shred......... and it didn't!
Is anyone even going to mention that the tool is riding a BMX bike to a mountain bike comp? cum'on Bud Lite.. Step it up, you have big Kokanee Sasquatch shoes to fill! maybe they'll bring a Nascar to park in the village
This seems like a colossal sponsorship fail. It might be different elsewhere, but around here bikers don't drink Bud Light. They don't drink any of the pre-american-beer-revolution beers. Instead they drink the superior beers that were developed after America woke up and realized that beer didn't have to suck. That means more IPAs and less yellow-colored water beers.
On top of that, the commercial was just horrible. It didn't make me want to ride a bike or drink bud. It wasn't cool, edgy, extreme, or whatever marketing gimmick they were shooting for. Instead it turned out lame and an embarrassment to the type of shredder who will be watching crankworx.
I was excited to see the guy parachute into straight onto a ramp and then send it huge over a massive double. But instead its just some guy jumping out of an airplane while holding onto a bike. Oooo, i'm so impressed. Look he's holding a bicycle while falling.
i think your looking at this all wrong, its sponsorship its just money to most of these people on, both sides without sponsorship the mtb events may not even exist let alone thrive. look at the good it could do rather than bud being piss such as wider audiences bigger budget better coverage. think of it as a necessary evil even tho its not really that evil. and dont think for one second that the micro breweries raved about here wouldnt sell their soul to be as wealthy as bud is.
Sure, Bud is pretty shitty beer, and the commercial was lame; but why complain about them throwing a ton of money at our beloved mountain biking events? Without sponsors, there's nothing to watch at all.
This spot operated between worlds. It wasn't good enough of an idea creatively to win a Gold Lion at Cannes, nor was it making any mountain bikers excited. If they went one way and went after it, it'd be better. It felt like a bad X-Games ad from the early days.
It may be Bud Light Canada but the work is done by an ad agency based in New York. Surely they would know the MTB culture out west. "Something cool is about to go down." ??? Way to talk to the kids.
I will say that it's nice to see greater exposure for mountain biking in general, even if the company needs to get some better Ipsos research on the target audience. With big sponsors comes the out-of-touch dollars. Damned if you do...
I'll be at crankworx and in Whistler for the first time since my teenage years. What are a few good beers for me to latch onto while I'm visiting? I've got some extra time on my hands now that Tracey Hannah is injured
Kinda dumb commercial lol. I dont take anyone serious when they have a roach suit on lol sorry. Never had Canadian beer. Now MGD or samuel Adams r good amercain beers.
Dont get me wrong guys... I'm trying to avoid criticism over north americans... I meant, If somebody does not like Budweiser, please complains to the new Brazilian shareholders...
I'm sorry, but I hate this anti-American feeling... Seems that, rest of world is a paradise...
it seems like all that shit will just come down on top of the skydiver once he opens his parachute. which in turn would collapse his parachute and cause death. Never drinking bud light again...
greetings from Germany 
