Chrome Introduces line of Urban Riding Shoes.
by Tyler Maine
Jun 26, 2007
Chrome, a pioneer of messenger bags and urban riding clothing for the last 14 years, enters the footwear category with the introduction a new shoe model called the Chrome “Milo”.
The Chrome Milo is designed to meet the needs of urban bikers. The Chrome Milo features a vulcanized multi-directional, natural rubber sole for exceptional grip and durability; loose-lined stitching for ventilation and to reduce the amount of glue used; an injection-molded heel “SLAM PAD” for optimal heel cushion and high impact absorption; an a-symmetrical toe wrap that protects high wear areas; and a custom-designed foot bed for heat transfer and comfort.
According to Mark Falvai, co-founder of Chrome, “Outside of the graphics, there’s very little thought that goes into most slip-ons. Most brands just use off-the-shelf molds from factory show-rooms. We really wanted to do something different and build a new kind of urban shoe. One with style but more importantly one that makes your feet feel good.”
Chrome committed to design shoes from the ground up: no pre-set molds, no half-ass factories, no crappy materials, no compromises, period. Over the last year, Chrome tested and tweaked the construction of the Milo to ensure ultimate comfort and durability.
In addition Falvai says, “From the beginnings of BMX to the present urban bike culture, Chrome has been raised on Vans. After buying our 300th pair, we started to think that the old classic was in need of an update. We made these shoes for all the people working in bike shops, coffee joints, and record stores – people who bike around the city and then work on their feet all day. Like most of our designs, the Milo allows riders to transition from the street to the bar without looking like a spandex bike dork. There’s a lot more to come, this is just the beginning.”
The Chrome Milo has style and comfort but also has the technical applications bikers rely on. The release of the Chrome Milo complements the existing line of urban riding clothing.
The Chrome Milo is available in both canvas and suede and is offered at the flagship Chrome store in San Francisco as well as through the Chrome website www.chromebags.com.
According to Mark Falvai, co-founder of Chrome, “Outside of the graphics, there’s very little thought that goes into most slip-ons. Most brands just use off-the-shelf molds from factory show-rooms. We really wanted to do something different and build a new kind of urban shoe. One with style but more importantly one that makes your feet feel good.”
Chrome committed to design shoes from the ground up: no pre-set molds, no half-ass factories, no crappy materials, no compromises, period. Over the last year, Chrome tested and tweaked the construction of the Milo to ensure ultimate comfort and durability.
In addition Falvai says, “From the beginnings of BMX to the present urban bike culture, Chrome has been raised on Vans. After buying our 300th pair, we started to think that the old classic was in need of an update. We made these shoes for all the people working in bike shops, coffee joints, and record stores – people who bike around the city and then work on their feet all day. Like most of our designs, the Milo allows riders to transition from the street to the bar without looking like a spandex bike dork. There’s a lot more to come, this is just the beginning.”
The Chrome Milo has style and comfort but also has the technical applications bikers rely on. The release of the Chrome Milo complements the existing line of urban riding clothing.
The Chrome Milo is available in both canvas and suede and is offered at the flagship Chrome store in San Francisco as well as through the Chrome website www.chromebags.com.
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7 Comments
- + 0
hotdogprooo
(Jun 27, 2007 at 8:22)
why dont you just wear a pair of converse they work for me
Well they state that they've lived in Vans shoes for ever and wanted to make one of their own. Its creating options for folks to choose from.
lets see if they end up charging you up the ass just like they do for their other crap gear. The best thing they ever did was bags, period. If the gear doesnt put out as strong as the bags then they have some nerve asking for so much money.
Man I'm not sure what stuff you've bought from these guys, but I have a 2 year messenger bag that is mint, some of their Shins-long shorts for riding that are over a year old and they look brand new still too. Chrome puts a little extra into their gear, so I'm sure the shoes will be dope too.
i'm not a fan of slip ons at all. but if u wanna buy some of these type of shoes. go for these ones, instead of vans. i mean.. i love vans, it's just.. like some bmxer said: if u wanna see our sport growin up, u should start supportin bike companies rather than skate brands. n he was quite right. though better go for skate companies than from sweatshop brands like nike. they don't give a f*ck bout our sport they just want u to trow money down to their shoes with gay colors, so they can pay 20millions a year to tiger woods n otheer a*sholes like him, while payin less than $2 a day to their workers overseas. don't do it
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