Duncan Riffle Joins SRAM as North American MTB PR and Media Coordinator

Jan 28, 2013 at 0:02
Jan 28, 2013
by SRAM
 
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Duncan, known to most as a 2X US National Downhill Champion, and former Competitive World Cup Downhiller, will now be on board the Marketing Communications team at SRAM Headquarters in Chicago. Duncan will be representing all of their Mountain Bike Brands: SRAM, RockShox, Avid, and TRUVATIV.

bigquotesBikes are in my blood, they have always provided me with an outlet to express myself, be it emotionally or physically. Although I will be stepping away from World Cup Downhill, I will continue to pursue Enduro racing in North America and Europe during this transitional period. At SRAM we feel Enduro is a discipline showing rapid growth and excitement with many important opportunities for the cycling industry and community. This new adventure working at SRAM, to represent and promote one of my long time sponsors and supporters is one that I am extremely excited about. Becoming part of the global marketing and communications here will allow me to further challenge myself and start a new chapter within the cycling world and beyond. I have always been treated like family in my years being supported by SRAM as a professional racer and ambassador for the brand. It is such a great honor and privilege to be a part of the team. - Duncan Riffle

Duncan has raced some form of bike for over 17 years, starting in the single digit years racing BMX, working his way up to National Championship wins in Downhill, and competing in the downhill World Cup for the last decade.

photo by phunkt.com


bigquotesDuncan was always involved in one-way or another, especially when it came to product development and media events. So we continuously talked about that next step... Now, I can safely say that Duncan brings a style and ease that the SRAM team has come to know and love. We look forward to some great events, on and off the bike. - Tyler Morland, MTB PR and Media Manager at SRAM
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32 Comments

  • + 75
flag obee1 Plus (Jan 28, 2013 at 17:37)
 By the photo I woulda thought he was deciding to focus on his liberal arts degree while riding a fixie to school.
  • + 1
flag mzeek (Jan 28, 2013 at 19:17)
 hahaha he sure fooled me!
  • - 7
flag mblar (Jan 29, 2013 at 22:01) (Below Threshold) show comment
 "By the photo..." ? Oh yeah, "corny".
  • + 4
flag jagarcia89 (Jan 30, 2013 at 20:11)
 Say what you want about his style guys super fast and super nice. I first met him when he was on yeti and I was a struggling JR X rider, him and grubby did runs with me, did gate starts and were super nice. Class act. Good luck with SRAM
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  • + 28
flag adove Plus (Jan 28, 2013 at 12:58)
 Skills DR brings to the job not mentioned above: 1) Chugged beer on Heckler's Rock during Canadian Open DH race run. (How many people have done that!?) 2) The finest of finely manicured mustaches.
  • + 3
flag lmbngtracer7975 (Jan 28, 2013 at 20:58)
 I rode the chairlift up with DR during Crankworx -- super chill dude. Good luck to him in his enduro ventures!
  • - 4
flag campbell-TOE (Jan 29, 2013 at 1:01) (Below Threshold) show comment
 Crankworx.. Tastes so good you'll slap yo momma
  • - 8
flag campbell-TOE (Jan 29, 2013 at 12:37) (Below Threshold) show comment
 neg props?? lmao. obviously never experienced Crankworx at Whiskgnar
[Reply]
  • + 8
flag bigburd (Jan 28, 2013 at 15:18)
 Duncan Rifle , MTB legend by day , Village people cover band by night !
[Reply]
  • + 7
flag colesy (Jan 28, 2013 at 13:17)
 tattoed millionaire ... in the words of Rob Warner
[Reply]
  • + 5
flag boomforeal (Jan 29, 2013 at 10:20)
 nice to see racers land on their feet in the industry once the competitive part of their career starts winding down
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  • + 5
flag smgishot13 (Jan 28, 2013 at 23:01)
 He's moving from SB to live in Chicago? I feel so sorry for him.
[Reply]
  • + 1
flag bizutch (Jan 29, 2013 at 14:13)
 If you've ever been to an event and made the mistake of not chatting up this guy, you've missed out. Good for a punchline and good vibes. Ralf at Michelin was always cooler though. He taught D. Riffilo all he D. Rifflenoes
[Reply]
  • + 2
flag Colk45 (Jan 28, 2013 at 15:03)
 I wondered what was happening to him when Norco released its roster and he wasn't on it. I enjoyed watching him race. Best of luck in your new career!
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  • + 2
flag conv3rt (Jan 28, 2013 at 16:18)
 For a second I thought I was looking at Dave Navarro and was like, "he rides too?"
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  • + 1
flag mrkamot (Jan 28, 2013 at 19:27)
 really enjoyed his section in between the tape(?). good luck on your new job!
[Reply]
  • + 2
flag theMeasure (Jan 29, 2013 at 21:38)
 setting the bar for DH moustachios
[Reply]
  • + 1
flag babine8 (Jan 28, 2013 at 13:38)
 no more cheers beers with this man FUCK!!!!
[Reply]
  • + 1
flag jonnycanfield (Feb 5, 2013 at 11:56)
 Blahahaha the new Greg Herbold
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  • + 0
flag a-r-c (Jan 29, 2013 at 8:00)
 I remember Duncan as a junior and a protege of Shaums March back in the Chumba Wumba days.
[Reply]
  • + 1
flag dillonchamberlain (Jan 28, 2013 at 19:21)
 is that you, gavin mcinnes?
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  • + 2
flag kochjg (Jan 28, 2013 at 12:48)
 Nice D-RIFF
[Reply]
  • + 1
flag billybayne456 (Jan 28, 2013 at 12:31)
 Legend!!!!
  • + 15
flag joose (Jan 28, 2013 at 12:40)
 wait for it.....dary
  • + 2
flag jaybird951 (Jan 29, 2013 at 4:54)
 I heard he makes a mean fried chicken!
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  • + 1
flag jaybird951 (Jan 29, 2013 at 4:16)
 Col. Sanders lives on!
[Reply]
  • - 2
flag jas231 (Jan 28, 2013 at 18:37)
 racing enduros he is going to his deathbed
[Reply]
  • - 1
flag NorCalWannabe (Jan 28, 2013 at 16:07)
 ...
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