Mike Hopkins Signs With Norco Bicycles For 2012

Jan 9, 2012 at 7:58
Jan 9, 2012
by Ian Hylands  
 
You must login to Pinkbike.
Don't have an account? Sign up

Join Pinkbike  Login

Mike Hopkins Signs With Norco Bicycles for 2012

Mike Hopkins

Rossland BC native Mike Hopkins has signed on with Norco Bicycles for 2012 as an independent rider. For the upcoming riding year, Mike will be aboard the Norco Aurum, Sight, Shinobi, Rampage and custom slopestyle frames as he accomplishes his season's goals.

Mike comes to the team with a strong list of accomplishments, boasting major video spots in Life Cycles, From the Inside Out, Red Bull Rampage and many other videos. Mike has also been recently featured in several print publications and websites internationally. His dedication and passion for the sport have made him one of the most recognizable athletes in mountain biking.

Looking forward at 2012, Mike has even grander plans than in years' past. This coming season he will be working on major video projects with Sherpa Cinema, Second Base Films and Absolute Zero. Mike is also planning to participate in the 2012 Deep Summer Photo Challenge and the Redbull Rampage. With his Norco bike Mike will work closely with Norco and his other sponsors: Monster Energy, The North Face and others on many of these key projects.

Mike Hopkins

bigquotesI am excited to work with a company like Norco that has built its brand around bikes engineered for my style of riding. The opportunity to work with Norco's engineers on new design ideas and platforms is very exciting. Watching Gravity Tune come out of Norco in conjunction with the Dirt Norco Race Team illustrates Norco's dedication to its riders and product development. - Mike Hopkins

Mike Hopkins

bigquotesWe couldn't be happier about adding a top-tier Big Mountain rider such as Mike Hopkins to our list of supported riders. The level of skill, professionalism and exposure that he brings with him will do great things for Norco and I know that we can offer Mike the opportunity to push his success and career even further. - Pete Stace-Smith - Norco Marketing Manager.

Mike Hopkins

Mike brings with him a list of personal sponsors including Monster Energy, The North Face, Marzocchi, Shimano, 661, Gravity and Smith Optics.
Must Read This Week









101 Comments

  • + 67
 i didn't see this coming! but its pretty cool for norco to have a free rider legend
  • + 29
 3 brands in 3 years:

Scott, Knolly, Norco

Must be a new record i guess
  • - 139
 He was on Scott for a while but he's probably happy he left knoll those bikes are truly awful
  • + 19
 HAHAHAHAHAHAHAHAHAHAHA
  • + 13
 freeride lives
  • - 23
 They said he'd be on a norco Rampage? What?
  • + 14
 Rampage is their dirt jump frame.
  • + 3
 that is such a sexy jump bike oh my godddddddddd
  • + 2
 hahahaha! His face! He looks so happy hahahaha!
  • + 3
 Never been a fan of norco. but props for gettin the riders they have. mike hopkins is a sick rider
  • + 12
 I didn't see the ramapge on their website when I looked, and the old rampage was a hardtail made for hucking, came with a 66 or something like that. Forgot asking a question on PB=neg props lol
  • + 1
 Haha yeah when someone told me I was like wtf? Rampage = Shore hardtail?.. Not anymore lol.
[Reply]
  • + 31
 Thank you for all your positive comments. Everyone at Norco is excited to see the addition of Mike H to the Team. We look forward to working with him on his ambitions projects moving forward. Thank you for your continued support of Norco!
  • + 1
 oh no-no-no...thank YOU.
  • + 1
 aurum here i come!
  • + 7
 Hey Norco,

I'll give you my girlfriend for a Aurum frame ?
  • + 2
 I'll buy an Aurum when my commencal snaps in half, see you halfway through race season!
[Reply]
  • + 32
 Norco is on top of it this year!!! Two killer racing teams riding the Aurum, and now Hopkins!!! 2012 is guna be a gooooooood year!!! Stoked
  • + 6
 dont forget the killer FR team they already have. Like dueck, that kid is gonna do some amazing things this season.
  • + 1
 Yea, I wrote that and then I realized I missed a couple people!! haha We were talking about it at the shop today. Norco has quite a few sick riders... Hopkins, Bryn, Jill, Ben Reid, Dan S., Dueck, Hoots, Geddes, Leach... List goes on! Heres to next season being one of the greats!
  • + 1
 +1 z-man ill be rooting for dueck this season
  • + 1
 I'm thinking that the bottom end Sight (in Hilighter yellow Drool and only $2700 compared to the top end one thats 9k WTF!!!!) with some burlier parts (say an Elka rear shock and a Marzo 55 RC3 Ti) would be SICK... I'm also SUPER intersted to see this "Custom SS" bike. It's been mentioned in every news article about 2012 Norco's and I've got my fingers crossed that they make it a production bike next year... PLEASE NORCO, don't be like Rocky Mountain...hook up us "non-sponsored" riders too!!!!!
  • + 1
 Hey The-Medic, Having ridden the Sight 1 quite abit during the 2012 Product Launch. However I did like the Range quite abit... Travel and weight are abit more over the Sight but that isnt a necessarily disadvantage... Climbs almost as well but hauls abit more tail on the descents and is overall a funner(read: mini-dh feel without the mini-dh weight and shit pedaling) ride.

I really wish Marzocchi would have a 20mm option in the 44 range! Im not entirely convinced on the 15mm stuff... A Vector Air would also be a sweet option for the rear end duties!..

Last thing I heard on the slopestyle project, is that it was essentially just a prototype. Allthough now seeing Hopkins on one too... I can only figure this might grow into a permanent offering. One thing though, back in 2010 and 2009 the 4x and Empire series didnt sell, they later(this past season) had to get rid of the bikes on closeouts. We were selling Empire 5 SE for around $1500 compared to their $3200 retail figure back in 2009. Keep your fingers crossed and annoy your local shop or rep... hah

Beer
  • + 1
 Ah yes, thanks for reminding me... I'm thinking of the RANGE Wink that's the bike I was looking at, the 160mm(??? or 150 ???) travel bike (in Hilighter yellow or brushed silver - me LIKEY the yellow frame, maybe in a med to keep it low short and tight) how are the chainstayl length's/fell of the bike from the rear-end??? I tend to manual and hop rames. off my back wheel alot so I like a nice compact rear-end. but I still want some W/B to make it stable ya know... It looks killer. I think a 55RC3 Ti and an Elka would be a match made in HEAVEN for these fI know what you mean about the "lacking sales", I was seeing Empires all ove rhte place for REAL cheap the last few years aye. too bad cause it was a really neat bike, but again, IMO the SHORT interupted seat tube really hampered it for guys like me who like to be able to pedal around AND slam the seat and jump/rail bermy trails. The 4x4/4X/XXXX was a pretty low volume seller too if I recal correctly, and it really transformed into a 4x/slalom race bike over the years. Still, I really like these bikes so I'd love to see them offered esp. seeing what Norco's doen to the whole line. I am NOT, by any means, dilusional to think of myself as any part of the "typical buying public" so I'll not be suprised if they don't offer them right away if ever. Still, never hurts to wish aye Wink

Thanks for the info mate, Glad to get some straight forward INTELEGENT material from someone who's actually ridden the bikes.I'm just hoping that I get to throw a leg over some of these new Norco's in the next year c ause they're still rare as hen's teeth even in Oregon which is nearly as close as you can get to CA in the states aye. Sad for me being a Norco fan, but all the more reason to go see the fam in Canada and bring myself home a new present aye Big Grin
  • + 1
 Oh yeah: I hear you about the 15mm stuff... It's better then standard QR that's for sure (although I feel like young guys would be floored to see what us old folks used to do when QR was a "new technology" aye HAHAHAHA Hell if kids these days saw my "first FR HT" I built back in the day they'd wonder if I was really a rider or if I was on CRACK HAHAHAHA) , but for me, I'm not worried about the very negligable weight savings over a full on 20MM unit that I KNOW will work and is, by simple rules of physics and mechanics that much tougher.If anything, they should go to a "shouldered" axle so it's smaller in the center like the old Maxle Lite that they had, it'd save weight, but then you'd only have to have one hub for all teh set-ups, lighter or burlier... meh, personaly I'll never intentionaly run 15mm stuff and I don't see 20mm T-axles going anywhere anytime soon aye. I think guys who think like us will be safe Wink
  • + 1
 Hey Medic, Yea its 160mm travel but like I said, Has nice nice pedaling platform for the ups but it just rips on the downs. I'm having a hard time choosing which I want, The Sight or Range.... The sight weighs abit less and IMO looks abit better, but the Range is abit funner to ride... ah choices!! hahah

Having ridden RS forks up until this year, and then FINALLY decided to make the move to a Marz 888 RC3 EVO V2 on the big bike, can't say I was sad when I mounted the 888 up to the bike... So freaking plushhhhhh!! I hear ya on the elka stuff, been riding Elka rear shocks for the past 4 seasons now, truly amazing stuff! Now only if they'd try making an Air version of the Stage 5!! hah I've been recently turned onto the X-Fusion bits from a close friend of mine, was definitely surprised when I took the Vector Air out of the box and mounted on the bike, feels really close to a coil shock but has this nice "support" in the mid-stroke. Really nice stuff overall.

I wish I could've found a Large size in the 4xxxx when it was cleaing out, cuz with the Marz 4x RC3, the front end duties felt dialed and the whole build, with Gravity light crankset and sram drivetrain, avid brakes all mount on rather light and strong SRingle Equaliser 21 wheelset. The bike had the best spec around, IMO that large size but with something like a KS Supernatural dropper post would've been a fun little trailbike setup. Come to think of it, we did sell quite a few Empire SE to smaller 5'5 and under folk looking for a bombproof trailbike setup... Our bread and butter this season at the shop TBH was the most more aggressive side of things, ALOTTTTTT of BMX and 5+ dual suspension bikes (incl. 4xxxx and Empires).

Beer
  • + 1
 The X-Fusion stuff is looking AWESOME... I think that they're gonna be a great competitor this year. I know I'm anxious to get a ride on their stuff for sure. It's funny, I think that the Range looks alot better then the sight aye... I'm stoked to hear it's fun to rip the downs on and climbs well, Blackrock is a place where I need both to be true.
[Reply]
  • + 24
 Welcome to the team dude!!
[Reply]
  • + 10
 I don't get why people rip on Norco, it's a really good and reliable brand! I love my 2008 Shore, it's built strong and even the stock parts were above average compared to other bikes on the same price range Good to see they got Mike on the team, I think he'll really put Norco back on the map
  • + 2
 people ripped on them cause they didnt really update anything on there bikes that much for years. when they make new bikes they are really nice. just they where falling behind a bit over the past few years when it came to tech but where always reliable and strong. I have always liked there dirt jumpers but havent been a huge fan of there DH cause there was so much better to be offered for a cheaper to same price. Now there new bikes look sick and can't wait to try the aurum. I think it will be a really good bike and could be my next bike.
  • + 1
 Yeah it seems like they've been stepping it up lately with their bikes and getting Hopkins on board will definitely help with their brand image. Win Win all around!
  • + 2
 Honestly, despite the LOOKS (which I never minded) of older Norco's they've always been great bikes. Thing I always had a problem with regarding Norco is they've refused to make a full-length seat-tube on anything even remotely FR oriented and that's kinda sad. 2012 changes this all ALOT. People get REAL hung up on looks and trends sometimes. Norco hating is like like Kona hating (only not as intense), it's popularity rises and falls like the tides Wink I still have my 02 4x4 and it's STILL one of THE most "fun" bikes I've ever ridden. It's the bike that started the whole "short-travel FR" trend albeit a HEAVY little bastard, it is TONS of fun to ride and it's still going strong after 9+ ywears under a 200+ lb. guy who has his off days aye Wink Norco is a great company and with all these great riders on board for 2012 and the great bikes, I see nothing but good things coming from them. I look at it this way. If they made their new line-up BEFORE they got these riders on board, imagine what a year of ride/race testing with them ON BOARD is gonna be like. I see 2013 being even BETTER for Norco possibly.
[Reply]
  • + 5
 Awesome! I love this guy! I like knolly but this guy deserves a big company. And is very cool to see Norco with such good freerider. Nice to see Gravity there too..think he have titec in the past. Bring on some videos please! We need riding!
[Reply]
  • + 8
 hm, won't he want a truax as well?
  • + 1
 That's what I was wondering.
[Reply]
  • + 8
 Hopkins, Atkinson, Kintner!! Yikes!!
  • + 16
 Great to see Norco ramping it up for 2012!!
[Reply]
  • + 1
 "custom slopestyle" frame... wtf... Come on bike companies, you KNOW people want to buy these SS bikes, why the hell aren't you producing them for consumers?! Norco, Trek, Rocky Mountain, etc... get those frames on the market!!!!
  • + 3
 Hardly something worth manufacturing in reality. The only people that really want a slopestyle bike are the people that ride slopestyle for the most part. And there's maybe 100 riders competing in slopestyle in North America, and more than half of them are sponsored. So yeah, the average bike company would probably sell 15 to 20 of them at most, maybe even 50 if they really pushed it.
[Reply]
  • + 2
 right on mike !! ive been riding norcos for years and its going to be great to see them back in the spot light again ,have a good and healthy season dude!!
[Reply]
  • + 3
 Norco'z gonna be a force to be recond with this year...awesome team yer puttin together!
[Reply]
  • + 1
 Hardtail is a Rampage. Can be had as a frame only. The black frame is the Sight, the 140mm trail shredder and the red frame is the custom slopestyle frame that is currently only available to team riders.
[Reply]
  • + 0
 That hardtail a bit goofy looking, more of a hucker ht with the crazy slack headtube. Should bring those forks down to 90 mm. Those old school huge sprockets look like he ready for the track. Norco is like the canadian version of giant. They make good affordable bikes and always progressing and trying new designs. They just need some success on the wc circuit.
[Reply]
  • + 3
 Wow, Norco is picking up some great riders and its awesome for them... I want a Aurum so bad now!
  • + 5
 I guess sponsorship works
  • + 1
 Well I was looking at one before that, but I bought another frame anywais haha
[Reply]
  • + 4
 Good to see such a good Canadian rider on a good Canadian brand.
[Reply]
  • + 3
 Wow things are looking real good for norco glad To see I made the right decision when I chose my bikes.
[Reply]
  • + 2
 Good Norco deserves recognition for it's great reputation as a well established bicycle manufacturer with reputable riders!
[Reply]
  • + 1
 He might be filming with Sherpa Cinemas? They have killer skiing movies...they'd probably dominant with the others in mountain biking film.
[Reply]
  • + 3
 Norco bikes are so cool! I loved mine so much!... not in a weird way!
[Reply]
  • + 2
 This is sweet! Didn't see it coming and it'll be great for norco
[Reply]
  • + 1
 two major heads moving to norco - right on! norco as a big company makes some flyy bikes.
[Reply]
  • + 2
 oh buddy, 2012 just got a whole lot better
[Reply]
  • + 1
 good for him I guess, shame for Knolly. Seemed more suitable for a home-grown dude to stick with a home-grown company.
  • + 1
 wonder what happened with Knolly? Are these companies signing 1 yr contracts? I guess I'm more use to the MX industry where there is a little more money to sign for longer.
[Reply]
  • + 2
 Norco is definitely kicking it up a few notches this season.
[Reply]
  • + 2
 nice detail... the hidden pinkbikes stickers thing
[Reply]
  • + 1
 I thought he was designing/riding mtb gear for Rossignol clothing instead of NorthFace now? hmm..
  • + 2
 He skis for rossignol still....
  • + 1
 Oh ya. That vid I saw was from 2008.
[Reply]
  • + 1
 What is the black do-hicky hanging off the bottom of the top tube on the red frame???? GoPro mount?
  • + 1
 That's a good question, cable guides maybe? A long shot guess.
  • + 0
 It may be a down tube shifter mount so he doesn't have shifting issues with bar spins and tail whips...things of that nature
  • + 1
 Shifter mount!
  • + 1
 www.pinkbike.com/photo/6997122 Tried to make a direct link and its clearly over my head but here is what im talking about
[Reply]
  • + 1
 wow, norco picking up the riders this year.
[Reply]
  • + 1
 hopefully this doesn't confirm that knolly is going under.
  • + 1
 knolly supposedly moving production to taiwan. but still alive.
[Reply]
  • + 1
 where r your rear shox dude!?
  • + 0
 Haha! My thoughts exactly!
[Reply]
  • + 1
 Was he riding norco in inside out movie?
[Reply]
  • + 1
 Cant belive what im seeing,, soo sick!
[Reply]
  • + 1
 the norco slope is so sick!
[Reply]
  • + 1
 2 rippin Downhillers and now Hopkins..Norco has got a team now!
[Reply]
  • + 1
 Is that a carbon truax in his hands?
  • + 1
 no you can see the dimes stacked neatly on both of those frames
  • + 0
 Well as it says on the frame. Thats not a Truax, thats a Norco Sight
www.norco.com/bikes/mountain/trail/sight

This is so awesome to see Mike with Norco! Glad Norcos picking up the great riders, and the Aurum is awesome! Glad to see Norco back in the game!
[Reply]
  • + 1
 Is the rampage frame available to buy? Or is it a team only bike?
  • + 1
 Available to buy, last time I checked Norco still had some in stock.

Get in touch with your local Norco dealer, they¨will be able to hook ya up!
[Reply]
  • + 1
 What model is that hardtail frame?
[Reply]
  • - 1
 Dadgum, I did NOT see him leaving Scott... But hey, maybe going to a local brand will help them both!
  • + 4
 ... you mean Knolly?
[Reply]
  • + 1
 good choice Mike!
[Reply]
  • + 1
 yeaaaah Hopkins Big Grin
[Reply]
  • + 0
 What is that bike he's got there?
[Reply]
  • - 3
 Next stop, Khs bikes!
  • + 3
 what does that even mean?
[Reply]
  • + 4
 joker!! i'm counting down for this to be removed from PB.
  • + 4
 go away you turd
[Reply]
Below threshold threads are hidden

Post a Comment



Copyright © 2000 - 2014. Pinkbike.com. All rights reserved.
dv15 0.033531
Mobile Version of Website