Video: North Shore Beer Run - Fat Bike Growler Style

Jul 18, 2013
by Beer Me BC  
Views: 85,907    Faves: 229    Comments: 64


To do a beer run like this it takes a few unique items.

The steed for a North Shore style Beer Run.

The first item is a 2014 Norco Bigfoot Fat Bike. If you are about to go on a ridiculous mountain bike beer run carrying an empty 1.89l growler you will likely need a Fat Bike. This need is not necessarily for function but with it you will look damn good along the way. Fat bikes have larger tires than your average bike giving extra traction on snow, ice or when carrying a growler through technical mountain bike terrain.

The second item you will need is a Growler Cage. Specifically designed to take your growler along on any impromptu bike ride this steel cage is wrapped in neoprene to protect the glass container and is mountable on most styles of bicycle. The bottle-fit is quite snug holding the growler firmly but if you decide to go mountain biking with it be careful; It is not designed for this type of use and could likely cause the glass to break under extreme circumstances. If you are seeking a means of carrying your craft beer from the brewery to your favorite beer-drinking location check out the Growler Cage!

The Growler Cage

The third item on the must-have list is a brewery that is close to the end of your favorite mountain bike trail. In this case the weapon of choice was Deep Cove Brewers And Distillers from North Vancouver BC.

Deep Cove Brewery

With these basic tools, you too can be enjoying the fruits of your labour in the form of a cold craft beer.

Thanks to Beer Me BC, Norco Bicycles, Growler Cage and Deep Cove Brewers and Distillers for making this video possible.

Posted In:
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Author Info:
beermebc avatar

Member since Jun 17, 2013
3 articles

129 Comments
  • 103 1
 In the UK a Growler means something completely different. ;-)
  • 15 0
 Why did I check it out on google images, whyyyy...
  • 8 1
 OMG!!! It's like a cancer....why did I do the same thing!
  • 6 0
 Thanks for the warning!
  • 15 0
 For those wanting a little more insight Top Gear to the rescue. www.youtube.com/watch?v=bgq6mqYexIQ
  • 6 3
 WHAT NO 29er version, what are all the trendy people going to do?
  • 4 1
 just going outside to wax the growler lol
  • 1 1
 Just going to slip a beer in the growler ready for a ride! Wink
  • 2 2
 Come to the North Shore with your 1×9 setup and we'll see how well your climbing goes, haha.
  • 5 6
 I prefer to put my face against a moist growler than read yet another "come to try that on North Shore Vancouver" story
  • 1 2
 EEEEEWWWWWW!!!!
  • 1 0
 @TheFireSermon, 29'ers trendy? Clearly you aren't trendy, if you were you would know that 29'er are old news. We have moved onto the world of 650b.
  • 1 0
 Curiosity Killed the Cat.....
  • 23 0
 must be like riding an iron marshallow...
  • 16 3
 This is why I love bike culture...makes everything more fun
  • 10 2
 FUN is what its all about! Awesome!
  • 5 1
 I kept thinking 'isn't it just going to explode when he gets home and opens it!?'
  • 1 1
 Sounds cool, looks cool and I bet its a blast(after all it is on a bike).
  • 1 1
 Should've taken the girlfriend. Return with twice the amount of beer!
  • 10 0
 My local CX group has a 'Wednesday evening wobble', where you stick a beer in your bottle cage, ride to the beach, drink your beer, and ride home again.
  • 11 2
 Growler cage on a mountain bike, so Vancouver haha. Looks like I'm stopping at Howe Sound next time I go past.
  • 3 1
 LOVELY, THIS GUYS KNOW HOW TO SELL...I WANT ONE!!
  • 7 0
 No suspension?! Beer Beer Beer Beer Beer Beer Beer Beer Beer Beer Beer Beer Beer Beer Beer Beer Beer Beer Beer
  • 4 2
 And no 27.5 nor 29 ! yeaah looove
  • 3 0
 ...but pedal bob still evident at 00:21..!
  • 2 2
 given the extra profile of the tire it would likely be equivalent to something like a 650b wheel ahahahhahaha
  • 4 2
 actually a 4.0 tire on a "26in" rim comes out around 29in in diameter. There is a "29in"x3.0 tire which comes out at over 30in in diameter...
  • 3 0
 In the three minutes of riding I think he only travelled about 30 feet hahaha kidding, great concept for a video/promotion, and that trail looks like a blast with all the rocks, drops and skinnies. Sometimes I feel like I should have been born in BC.
  • 2 1
 May want to think of a alternate route home with a growler full...half full of beer so it's not flat when you get home!
  • 9 1
 Solution: drink it all!
  • 4 0
 Full Details on the 2014 Norco Bigfoot will be released soon. The bike will retail for approximately $1500 Canadian and will be available fall 2013.
  • 1 0
 Awesome price, thanks Norco! Any chance they'll come with Surly Nate's?
  • 4 0
 Are fat bikes fun to ride? I need an unbiased opinion as I don't know anyone who owns one. The growler cage is sweet just don't crash or lay it down, broken glass is not cool
  • 3 0
 It depends on where you are planning on riding. I work at a bike shop and we were able to get one on loan from one of our reps and it was a blast when I was able to take it out. It's definitely a lot of bike and a different feel, but it's like any bike that you haven't riden before, just takes a little to get used to.
  • 2 0
 ok thx
  • 3 0
 I have one for winter and spring riding so I can still go in the Snow Smile When the snow left, I was still riding it because its just so much fun. It makes the same ole' trail different again. I even took it on 116 mile ride last year on the White Rim Trail in Moab, UT. If you have not had a chance to ride one, dont ride one unless you are willing to buy one Smile
  • 2 0
 oh ok thx
  • 3 0
 I don't have one, my buddy does, and I rode one at Sea Otter. They're fun, my friend's is a Salsa Beargrease and the chainstays are so short I can manual and pop it over more stuff than my XC bike, you have to run the tire pressure really low, but it will climb up anything, the wheel is essentially a 29er and its hard to break traction, it really makes your ride easier. He actually did an XC race with it. They're just hard to get turning, the centrifugal force going around turns is different and you have to pullll the bike around.
  • 9 0
 ok thx
  • 4 0
 I've taken a Surly Moonlander fat bike for a long test ride (was on 4.7 inch tires) and it was amazing. As much as these bikes shine for snow/sand conditions they are still great fun on any trails, especially high speed wide trails as the grip they have is absolutely insane. They have no suspension but I was still finding myself faster on downhill runs than on my 160mm enduro bike, they inspire so much confidence so easily. Also climbs very well as it's just very comfortable all round. Only downsides I would say is that on very thin trails the 4.7 tire tends to cover most of the trail making dodging obstacles slightly awkward, but you can just swap to a smaller size tire if you encounter that issue too much. Other issue is over very technical terrain (like rockgardens) it is a bit awkward to maneuver as you cannot really take that much of a line you just have to hit it straight on.

I'd absolutely recommend a fatbike, they are just on another level in terms of traction and just general fun. The one thing stopping me from buying one is the price, it's allot of money to fork out for even the base Surly model but I'm sure with the increased competition (and demand) will bring the price down.
  • 1 0
 cool thx, the Surly Krampus looks pretty cool
  • 6 1
 wow, it's just supposed to make you smile, not be taken seriously if it didn't, I think your smiler is broken
  • 5 1
 I'd be drunk all the time..... Cause I would constantly be doing beer runs!!!! " Be right back".... Looks like a fun trail
  • 2 1
 FatBikes are coming, its like everything, you can't comment until you've tried one for a week. I did! sold my Heckler, ride it everyday to commute, mountain bike, uphill is crazy, the grips nutz, downhills the same, crazy traction and just makes you smile. Its opened up a whole new way of riding and needs to be tried. The damn things are so comfortable and will out ride anything in soft ground. The best thing though is the look on the roadies face when you pass him on the road. Lol oh by the way, you get crazy fit as well.
  • 2 0
 All these comments, but I didn't see any about using a stainless steel growler. They're out there. Seems like a better way to go at least for riders of my skill set. Although it would be less dramatic but still fun!
  • 8 2
 Think big :-)
  • 6 2
 That's the coolest bike I've seen on here in a while
  • 3 0
 Looks fun! Full suspension fat bike? The deeper the cushion, the sweeter the push'n That's what I say.
  • 3 0
 I love the growler cage, but $55! Ouch Frown
  • 4 1
 Loved the opening skit with the Sunny D remake! That brought me back haha
  • 3 0
 Dave chappelle would love the purple stuff
  • 1 0
 Its fat bike week. Everyone is coming out of the woodwork with a new fat bikeSmile awesome to see some competition as I'm about to enter the market. Keep them coming.
  • 2 1
 If I end up in a place without mountains and I can't ski in the winter, I am getting one of these. Maybe even if I am in a place with mountains!
  • 2 0
 Nice Girl friend. I like beer.
Now I can do DS Get drunk in Deep Cove and take the bus home. Wink
  • 5 3
 I'm holding out for 29" fat bike!
  • 3 0
 That would probably be like 35" with tires. A fatbike wheel and tire is as tall as a 29er.
  • 6 0
 ya and then i could jump over and smash cars with my bike
  • 2 1
 Surley makes one called the krampus
  • 2 0
 I want that trail this time of year
  • 4 2
 I hope thats not how deep cove really pours their growlers.
  • 1 1
 The Growler was filled like that for the purpose of the video. You can expect to see a proper filling station at the brewery.
  • 1 0
 This is awesome. I recently swapped out my metal cages for plastic ones because they hold a beer bottle better Smile
  • 1 0
 So I need a Fat Bike with a growler cage and beer to get a hottie girlfriend ?
  • 2 0
 I wonder if the tyre will fit in a pair of Super Monster Ts...
  • 1 0
 if they made a fatbike in full sus i'd buy one in a flash. nice to see norco jumping on the bandwagon though Smile
  • 1 0
 That looks like a blast and all, but my beer runs through the ghetto on a BMX are way more fun.
  • 4 1
 growler cage!!!
  • 3 3
 There will always be people that will take good things way too far, ruining every trace of innate swagger that thing may have had in the first place
  • 1 0
 No I didn't know that's why I said I didn't. Got to be honest it did look good.
  • 1 1
 So that's how u get cold beer! My beer runs whilst in whistler keep leading me to rows of warm beer and pockets full of coinada! Lol,..sweet film.
  • 2 0
 Sorry but I would need way more beer than that !!
  • 2 0
 Unable to buy a box of cold beer at a store due to big gov=revolution.
  • 3 0
 Fuck big government...I'm down for a revolution.
  • 3 1
 That trail looks dope!
  • 2 1
 It is !
  • 1 0
 What size are those tyres?!
  • 1 0
 26" x 4.0"
  • 1 1
 Although who knows what the marketers will want to call them "two-six-by-four" *shakes head
  • 2 1
 What a way to make ya beer go flat!
  • 1 0
 My buddy rides a Fatty. Lots of fun!
  • 20 0
 lets leave your sister out of this... (I am sorry I couldn't resist)
  • 2 0
 hahahah!
  • 7 0
 Ha ha ha, it was actually the other way around, I was riding my buddies sister, he just got to ride his bike
  • 7 1
 haha fair enough as long as they were both fatties and growlers were involved!
  • 2 1
 I have a hydroflask double wall growler. Keeps your beer cold all day !!!
  • 1 1
 Tell me more please
  • 2 0
 Sorry for the delay. Go to hydroflask.com
  • 1 0
 Sweet, thanks
  • 1 0
 excuse my ignorence, but whats the point of these bikes? i dont get it.
  • 4 0
 Snow, sand, deep mud and riding around on something that feels like an armchair.
  • 1 0
 oh ok. i have seen a couple around but didnt no what they were for. thanks
  • 1 0
 Surly has a 29er fat bike available if 26 in is not enough for you.
  • 2 1
 I don't like flat beer nor warm!
  • 1 0
 Think this bike would have been a weapon at the Megavalanch this year!
  • 1 0
 I've found my doppleganger!!!!
  • 1 0
 Now we just need to find moz, then we will have all 3 mountain bike Horcruxes and can take over the world!
  • 2 1
 If thats what it takes to get some beer, im gonna die a sober man!!!
  • 1 0
 Can you really ride into the brewery like that?
  • 1 0
 i bet that was sme flat beer by the time he got back lol
  • 1 0
 Mountain biking and beer drinking, two things that I am good at!
  • 1 0
 sweeeeeeeeet! I could ride to this brewery each day for refuel!
  • 1 0
 Someone give that bike to GWIN he might go back to his GWIININg DAYS
  • 1 0
 Now thats a kool a$$ beer run , and growler cage too
  • 1 0
 was it really worth it? was it really?


ya probably
  • 1 0
 Oh ho! Very interesting. MSRP on the Bigfoot?
  • 1 0
 Fat bikes need better tyres as these ones weight to much
  • 1 1
 Apologies for second comment... Those bikes look so much fun!
  • 1 0
 Are they custom or what?
  • 2 0
 We had these down before 2000, We'd hook up a Chameleon frame with a Maxxis rear and a Gazzi/Marzocchi setup up front, you could buy I think a black spire brake arch that would just allow a fat one on the single crown fork. It worked very well, I remember Pink Starfish was perfect for that bike!
  • 1 0
 55 bucks? f*ck that.
  • 1 1
 thos tires are disturbingly massive...
  • 1 0
 smooth ride
  • 3 3
 Where are all the vagina jokes?
  • 1 0
 (y)
  • 3 2
 Take my money!
  • 1 0
 (y)
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