Oakley Icon Sender for the Red Bull Rampage - Design Winner

Aug 20, 2013
by Julian Coffey  
 
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After much deliberation, the panel of riders and judges have selected...

Views: 31,954    Faves: 7    Comments: 3


Congrats to Corrie Lindsay on the winning design. Corrie will be getting an all expenses paid trip to the 2013 Red Bull Rampage in Virgin, Utah to see their concept come to life. Corrie's design will go down in the history books along the previous Oakley Icon Senders as seen below.

  Iconic foreshadowing courtesy of Oakley

Mess with the bull and you get the horns. The Oakley Sender. Scary shit.
Red Bull Rampage is one of the most anticipated freeride mountain bike events of the year by riders and fans alike. The treachery of the terrain, the fearlessness of the riders and the ever progressive course keep people coming back for more year after year. This year, Oakley is inviting fans to play a role in designing the legendary centerpiece of the Red Bull Rampage course, the Oakley Icon Sender.

Curtis Robinson getting acquainted with the Oakley Sender
  Curtis Robinson gets acquainted with last year's Icon Sender

The Oakley Sender is a bit of a magnet out there in the middle of the venue. Gulevich speed checking and contemplating.
  The Oakley Icon Sender is a bit of a magnet out there in the middle of the venue. Gulevich speed checking and contemplating.

Gotta get up to get down
  Gully - post speed check.

  Gully, sending it.

Kurt Sorge dropping the Oakley Sender .
  2012 Red Bull Rampage champ Kurt Sorge dropping the Icon Sender

Wil White was a crowd favourite this year
  Crowd favourite Wil White flattens things out a little.

Ramon Hunziker
  Ramon Hunziker in pure sniper mode.

Render the Sender.

For more on the Red Bull Rampage visit redbull.com/rampage.

141 Comments

  • + 320
 I think they should have icons in the air . Hit one and you get boooooooooost :-)
  • + 121
 downhill domination style that would be EPIC Smile
  • - 66
 is that an SSX reference?
  • + 21
 I miss that game haha
  • + 119
 i think an extra life would be more useful
  • + 19
 sick set up alexblayden, hope it wins
  • - 33
 My icon would say OAKLEY your goggles are #NotBad
  • + 3
 am i missing something or are they just not doing it, i want to see a list of pictures that people designed, and even if the poll is bogus like the bell poll, i still think it would be fun to vote for your favorite, just like the one for the bell full 9.
  • + 11
 Those are the top three? f*ck if I knew the bar was that low I would have designed one myself.
  • + 5
 the three options better are a joke. just use the old one in this case.
  • + 4
 my screen isn't big enough for the video window
  • + 4
 Any chance we can actually see the winning design ?
[Reply]
  • + 106
 I've always wondered how well RedBull and Health&Safety Regulations get along....
  • + 70
 dude, they sell redbull. the number of healt issues cause by this bevrage is probably higher than the one caused by extreme sport crashes
  • + 11
 waiver for absolutely any occurrence of anything within a 10 mile radius of the site.
[Reply]
  • + 43
 American only?!.... NOOOOO!
  • + 8
 where does it say that?
  • + 8
 at 'Sweepstakes Rules' just below submit form
  • + 8
 So sad right now...
  • + 17
 Lots of contests are USA only, shame. Companies sell products worldwide, but contests only in one country.
  • + 8
 ^ Lots of red tape (more money to spend) in order to have contests include those outside of the country.... at least from my understanding of it.

I can't wait to see what people come up with.. hopefully some heavy metal shit.
  • + 5
 It probably has to do with international traveling or something... If someone outside the U.S. and Canada wins and they can't get a passport, are unable to leave the country legally, etc. and they can't come, it might make look Oakley look bad. Not to mention destroy someone's dreams and hard work. I do agree that is a little bogus, but they aren't discriminating or shunning, they're just trying to keep the rules as safe and fair as possible.
  • + 10
 funny thing is, you can't draw if you are under 18
  • + 18
 Unfortunately in the world of contests people under 18 don't exist ...
  • + 3
 I expected that; long and expensive flights, visas, passport, airport security, just too many things that can go wrong.
  • + 23
 Everytone from outside the USA send me your entries directly.. If I win with one of them I will give you $20 on the spot! deal?
  • + 9
 If I have american citizenship, but I'm not living in America at the moment, can I still compete?
  • + 4
 Damn, that's a good question that applies to me too. Well Oakley? Can we?
  • + 2
 ^ As long as you have an American mailing address and you fly to America for them to fly you to the event... I don't see why not?
  • + 6
 i disagree, it s not that hard to get a visa from other contries targeted by the brand. I mean, Oakley is quite expensive, it s not like a guy from iraq or north korea gonna win the contest... They just don t want to afford a 1000$ flight ticket... Shame on you oakley ! Gonna buy addidas glasses next year !
  • + 3
 @moutgetm Yeah but what if a guy from Iraq or North Korea actually wins, they can't risk that.
  • + 16
 Everyone outside the USA is a terrorist for Americans.
  • + 6
 ^^^funny because its actually true. lol
  • + 3
 "you're either with US, or you're with the terrorists..." G.W.Bush
[Reply]
  • + 10
 Rampage should be about dust, dirt and rock. Woodwork does not belong in a big mountain contest. The rest of the fmb rounds are about diggers and wooden features. Rampage should be from the land between the tapes.
  • + 5
 Go there, watch the event in person, then tell us that. It needs features
  • + 3
 You are right, it does. From the land it is born from, from between the tapes. Just not a wooden, never changing, never evolving run to run feature. I said WOODWORK, not FEATURES. Read what I wrote buddy. Building up and away from the dirt in wood is not in the spirit of where Rampage came from.
  • + 0
 It needs woodwork to clarify. And it's evolving. Look for the first time in a long time it's back to back years they are holding the event. There's more interest now. I've hiked the whole place. They don't have time they need to build it up then tear down when they leave. Many people go to the site afterwards when not permitted. So it's evolved for a reason.
  • + 4
 The claw demonstrated that this iconic big mountain event does not need slope style features.
Rampage was born from big mountain which comes from where dh and fr met. It is changing (different from evolving) to more slope style which comes from dirt jumping.
People say Pilgrim should not get an automatic entry to rampage, but as rampage is getting closer to his roots than its beginnings then he deserves his entry.

Remember the bender sender etc from back in the day...
Maybe it is not evolution, but preservation now?
  • + 3
 One point is that images and video from both the canyon gap and the Oakley sender have made it on many mainstream shows such as tosh.0 etc. they are so big that its demanding attention. Semeneks badass drop into the side of a canyon didn't get anywhere near the attention it deserved and was more natural free riding. Seeing everyone's run in person there was a good balance of natural lines and wood. All the guys that did natural lines either didn't even qualify or they didn't win. They didn't even air some super badass shit like mike Hopkins tearing the hell out of natural lines

www.pinkbike.com/photo/8751125
  • + 1
 Either takes massive balls or a mental disorder to hit a natural line that big!
  • + 1
 I was at Rampage 2012. I watched the event. When it was over, I walked up and stood on the woodwork for the O sender and the canyon gap. Until you are really there, you cannot appreciate the event and what the riders accomplish. Woodwork MAKES this event what it is today. And what it is today is an event that was/is broadcasted nationally on NBC and filmed by helicopters. it is a MONSTER of an event. being there in person is just unreal
  • + 7
 This is my entry! I'm not a US citizen unfortunately.
www.pinkbike.com/photo/9968234
  • + 1
 i disagree with airmiller. respectively, if Semenuk didn't bite it on his backflip... which given his talents i woulda said was probably the easiest part of his whole run... i think he woulda won the whole thing. him and Claw were two of the only guys to drop in straight down the face of the mountain and not take a ridge line down before dropping in. it was insane to watch. everyone around me (standing near the bottom of the oakley sender, of to its right if you're facing it) was in shock more or less. it was a mixture of "holy shit" and "wtfs" and chuckles of amazement. Claw fell on his run too. but i still think the natural lines if insane enough will hold a ton of weight if there are a few tricks mixed in as well. nobody was attempting a line line that, bizet's was kinda close and he almost went down a 40 foot drop on his first run then nailed it on the 2nd. he podium'd no?
  • + 1
 I thought Bizets run was awesome, but if i remember right he jumped off the sender which is a wood feature. Not sure what part of what i said you disagree with as i was standing right where you are talking about also.

My main point was what mainstream media focused in on, and that was photos of people on wood features (canyon gap, oakley sender, all the features at the bottom also) where the hell are the photos of Mike Hopkins going bigger than anyone ?( in mainstream media)
  • + 1
 i'll give you that, but the part specifically where you said "all the guys that did natural lines didn't win." Which I guess in reality is true, but I don't think its because of their line, but rather their actual runs and falling off their bikes, in the cases of Semenuk and Claw. and i brought up Bizet just to show that he went down the face to a degree (although not as gnarly and Semenuk and Claw) and was rewarded for his good run. i just felt like they WOULD have been rewarded if they had clean runs... otherwise everyone woulda definitely been saying "Semenuk got robbed" instead of "Norbs got robbed" all year.
  • + 1
 I went to Rampage 2004. While I understand the inclusion of the wood features now, I really miss the old vibe, where you could make a run out of things that no-one else hit. the runs are far more similar to each other now. I think the fact that they're holding it again is because of the FMB, but at the same time, I think the FMB will end up corrupting it into a slopestyle contest.
  • + 1
 The old rampage sit is much smaller in terms of size of canyons elevation and difficulty.
  • + 1
 I think the wood work takes away from the event. It's a personal preference. Having watched a few events where competitors have stomped the most amazing lines dug out of the dirt I can't help feel they get skanked on points for not hitting all the sponsors logos. For me is takes away from the gravitas I give the sponsors for running the event in the first place. I still look back at Gee Atherons run in awe. The work his team put in and committed way it was ridden. Blew me away. Clear winner for me on the day.
  • + 1
 i was way bummed to see him crash in practice, that one was was setting up to top the 2010 line for sure. that was so damn rough to see, my initial thought was, "oh he's dead." more power to him for getting up and walking away. tough as nails. hopefully he's on it this year again.
[Reply]
  • + 10
 Whats with all the "design this helmet, ramp, create a name" stuff, are the companies using us for free designing? Running out of ideas maybe Smile ?
  • + 3
 The 1 thing you mentioned. It's cheap to announce contest, people pile up sending ideas, they just pick best project and that's it. Find me a bunch of people that are willing to do so free of charge....
  • + 3
 The name for it is "crowdsourcing". But yes, its essentially lots of free ideas. Thank you for playing.
  • + 0
 free Design is better then paying some graphic designer that spent all his/her money on education, cheap (&^#$#@!!!!
  • + 4
 Another benefit of crowdsourcing is that you solicit ideas from people who care, not just those who 'have' to do it for their jobs. If its free or the compensation is a hookup trip like this, it will generate different and better concepts than from some agency.
  • + 1
 i see your point, im a graphic designer and i dont work for FREE. and ride bikes all sort of bike, DJ, XC, AM, FR DH...road.
  • + 2
 i m a designer too, and i can say that it s not rally working for free, but working for fame and fun. It s always usefull to spend 2 or 3 hours to show how you can work...(considering that a rookie will take 2 or 3 dayz to get the same result) I often win "secondary" prices, so in the end, it s not loosing time, just having fun prooving you re still good...
  • + 2
 Just look at it like you're creating good work on the side to beef up your personal portfolio.
  • + 1
 Ever heard of pro bono cases for lawyers? It gets you bigger clients in future, in essence you will get paid in future. Don't sound so greedy. Theses contests unite everyone and make them feel part of the scene. Hype
  • + 2
 Do people really think that these companies are doing this to save money on design costs? That could be one of the more ridiculous things I've heard, especially in the case if a RedBull event.

This is a company that basically spares no expense. They spent millions if dollars to build a halfpipe for one guy to train on. They spent like $15M so a guy could skydive from out space. Has anyone seen the work they out into building the course for the Supernatural snowboard event?

Yet you think for their premier mountain bike event they are looking to save a few bucks by having the public design a feature?
  • + 1
 No, its not about the money. They spend a quarter of a BILLION dollars a year on Formula-1. Its about audience participation, alternative marketing, and the chance to get some really crazy good ideas. That being said the three that are currently being voted for are not very good, in terms of presentation or concept.
  • + 2
 Yeah im not digging any of the top three
[Reply]
  • + 7
 not being funny if you click on the render the sender link you go to a page with 3 designs i assume are the 3 you vote on ... they all look gash!
utter shite .

or is there something ive missed and theres more than 3 to vote on? as the previous drawing looks way sicker
[Reply]
  • + 5
 Do they mean design the design as in just the "look", or as in redesign whether it has a lip, is curved ect i.e; the Architecture of the feature?

I hope that it is only the visual,
as I hope the very features are all rider built ect

(reversed "no dig, no ride").
  • + 26
 Haha, "You can design it and build it, but you HAVE to be the first one to hit it before the pros"
[Reply]
  • + 7
 Why are these things US only? Don't see why you can't design something if you're from another country :-( Bad show Oakley & Red Bull
  • + 6
 it sucks, Pink is a CND site with 90 US content,
  • + 6
 You can design whatever you want, they just won't reward you with a flight from UK to Utah.
  • + 5
 If you read more it says Canada can too
  • + 11
 I was just starting to work when I saw your comment... Should have read the rules Frown www.pinkbike.com/photo/9896081
  • + 1
 i read the rules, my comment still stands 90 us 10 cnd %
  • + 2
 That's awesome dude shame you cant submit it! But you could sell it to an murican for price of a ticket hahaha...
[Reply]
  • + 7
 Their logo is a big "O", so why not just light it on fire & jump through it?
[Reply]
  • + 3
 LOL (EXCLUDING ALL OTHER US TERRITORIES), AND CANADA (EXCLUDING QUEBEC), WHO ARE 18 YEARS OF AGE OR OLDER AND OF THE AGE OF MAJORITY IN THEIR JURISDICTION OF RESIDENCE AS OF JULY 25, 2013.

ahahah Excluding Quebec just because they speak french LOL
  • + 5
 other canadian province speak french..... like north of new brunswick
  • + 4
 idiot, its the same with every contests... Québec has special laws regarding lottery... so instead of bothering themselves with our laws they simply excludes québec
  • + 2
 Most contests like these exclude Quebec for the exact same reason. No one wants to be bothered with their individual laws. I can't really blame them. Kind of a let down for the Quebecers though.
[Reply]
  • + 3
 not epic at all, it's a quarter pipe down the sender? it's supposed to be an iconic thing to watch, that's just shit if you ask me, the guys are going to use the old part anyway. if you're goin to "render the sender" you better do it damn well, ask the canucks (can i say that?) and they will give you some pointers about "how to build features" from what i've seen.
[Reply]
  • + 2
 As much as I love virgin and love riding virgin I think they should have red bull at big water. I know riders love big water too. For me only down fall would be instead of a 20 minute drive I'd have to drive 2hrs but if any one in charge sees this they should look in to it or just ask Kurt Darren or cam they will tell you
  • + 9
 You love riding virgins?
[Reply]
  • + 2
 Wil White for the win! Total hero!

I wonder if Pilgs is going to compete this year. He sort of said he wouldn't last year, but I bet he gets a lot of pressure to do it again on a real DH bike. NS just made one hey? Judging by how close Soderstrom was to Semenuk at the end last year, I'd like to think Pilgs is in with an outside chance at the overall if Semenuk f*cks it up again. I know Semenuk is a better rider, but I rate Pilgrim higher than Soderstrom.

I also noticed in the media that Reynolds has been using the big Polygon a lot this year... no doubt in prep for this event. Semenuk will have been doing the same if he has a brain.
  • + 1
 Pilgs has always hinted that Rampage isn't for him, but if he spent a few months training for this kind of thing and managed not to kill himself then I think we'd see a different animal. If I could send a UK rider of choice I'd have to take a punt on Matt Jones, the entertainment would be spectacular.
  • + 1
 He wasn't very happy with the fact you had to create you own line last year. Would love to see what he could do on a suitable bike and with a big digging crew and some fireworks in hand.
  • + 6
 Only problem is, the only Brit in with even an outside chance of the FMB overall is Pilgs, and if you don't get on the podium at Rampage and the two Crankworxs you can forget about it. He has to learn how to ride big mountain on a big bike if he is to harbour any ambition of the overall title. As we saw last year, it will take a Semenuk balls up for anyone else to take it, but it could have happened last year. Pilgs, if you're reading this, get your arse on a DH bike and spend from now until Rampage learning how to ride it. Spend your life savings on a crew to set about Rampage properly. Fuck it, team up with Brendog and Reynolds and work on a dirty bastard line together. Put yourself in the frame if Semenuk bins it again.
  • + 3
 If the Brits can't enter this contest then maybe Monster should step up and support their athletes.... Have their own UK contest to design and help build a line for Pilgs, Brendawg and Reynolds- lay on a flight, take an army and dig for victory!!
  • + 1
 Perhaps Monster should organise a f@*k off massive crew to carve a giant M into the most gnarly line ever for their athletes? Air lift in some diggers and stuff.

It is a bit of a shame it's a bit of who can build the most insane line really. A bit of sculpting is sweet but hacking off whole bits of rock-face seems a bit over the top!!
  • + 1
 Is everyone forgetting Atherton? And his previous results there
  • + 1
 No forgetting, but of no consequence for the overall considering this is the only FMB event he'll do. Plus I think its moved on from his second place run now. You're not getting on the podium with a run like that again. He'd better dust off some tricks and find another big line no everyone can do the transfer from before.
[Reply]
  • + 3
 ffs... im a designer with loads of ambition, trail building experience and ample oppertunity to enter this, but i just happen to live in the uk.... RAAAGGEE
[Reply]
  • + 3
 Obviously, riders should be coming out of tunnel (a dragons body-head) and jumping off of its tongue while fire extrudes from its nostrils!
[Reply]
  • + 1
 Gawd damnnn that looks gnar! Kind of weird though, mixing park with freeride. I think only a couple riders will hit the quarter, if that. And from a photographer's perspective, that is going to be a tough one to capture..
[Reply]
  • + 3
 this is the perfect winner! check it out
www.pinkbike.com/photo/9919354
[Reply]
  • + 2
 I hope they're not gonna tear the original one down. If it ain't broke........................
  • - 1
 Dude they tear every feature down and burn them the last day of the contest.....
[Reply]
  • + 2
 Can someone please tell me why this is not on the "X" games???? It definitely kills all the other X games.....
[Reply]
  • + 3
 Wait...what exactly am I looking at here?
[Reply]
  • + 2
 Pretty weak concepts if i can be brutally honest... likelihood of them actually using any of these?
[Reply]
  • + 2
 this new feature is so sick!! would love to go ride it on my kona with the boys!!
[Reply]
  • + 3
 so... what design won?

i couldn't tell from that blurry video
  • + 3
 ya and that poster they hold up looks stupid, is that a quarter pipe to the left? shoulda left it the same! It was fine the way it was.
  • + 3
 I feel like its some kind of hip? but I have no idea where you go after you hit it, unless the riders pull some Tony Hawk's Pro Skater shit.
[Reply]
  • + 2
 Wonder what made em think... "I know lets build a drop... 50 ft why not... whats the worst that can happen?"
  • + 18
 They couldn't find anywhere to put the 100ft drop?
[Reply]
  • + 3
 It, it, it looks....shit
[Reply]
  • + 0
 Man!!! I got my chartpak markers to complete the sketches... and now I found out that this contest is for US residents only!! What a waste of time :-(
[Reply]
  • + 1
 F*** the Sender that Line is other worldly !, I hurt just looking at the pics
[Reply]
  • + 2
 Wish I was good enough to design it!
[Reply]
  • + 2
 If you build it they will come
[Reply]
  • + 2
 As a 31 years old Finn I guess I just buy shades from some other brand...
[Reply]
  • + 1
 ...or flying out the rear, or under a bucking red bull, while air extrudes its nostrils, kicking up dirt!
[Reply]
  • + 1
 soo annoyed that its only for the us and its over 18's WTF?
[Reply]
  • + 1
 Did he say : "little drop" !
[Reply]
  • + 1
 Every idea looks shit as hell! Big Grin
Too many obsticles at frist one Big Grin
[Reply]
  • + 1
 Is it just me or are the finalists "kinda" crappy..?
[Reply]
  • + 1
 is that a quarter on the sender? they need to show the blueprints!
[Reply]
  • + 1
 So bummed I didn't see the call for entry on this one..
[Reply]
  • + 1
 Oakley Sender the Slender?


MAN
[Reply]
  • + 1
 those drawings are all really good quality, great stuff!
[Reply]
  • + 1
 Holy crap, that video is higher than the sender itself..
[Reply]
  • + 1
 Its a dream of mine to ride there, one day ,one day I tell ya,
[Reply]
  • + 0
 now i have to learn how to draw !
[Reply]
  • + 1
 Looking forward!!
[Reply]
  • + 0
 Brajal,you have to participate here and win
  • + 1
 dude, read the rules... only US and CA residents. Haters gonna hate, me as first !
[Reply]
  • + 0
 Is Superbikes first comment the most props ever to a comment?
[Reply]
  • + 1
 Loop, loop ,loop,loop!
[Reply]
  • + 1
 Ive got to try this
[Reply]
  • + 1
 Claw is gonna be pissed!
[Reply]
  • + 0
 Just checked out the site, all 3 designs are pretty lame
[Reply]
  • + 1
 UK only? Booooooooooo
  • + 1
 US* + Canada
[Reply]
  • + 0
 That looks epic
[Reply]
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