Andorran component company Production Privee gives Pinkbike the first look at their great looking 548 direct mount stem and handlebar, both of which were developed with help from Cedric Gracia.
The Production Privee 548 stem and bar not only look great together, but also have some functional benefits.
Based in Andorra, Production Privee is a new startup company who are designing and producing some truly unique looking products, including the sharp looking 548 direct mount stem shown above. It certainly feels as if everyone and their cousin is selling some sort of direct mount stem, not many of which actually stand out from the crowd, but the 548 has a distinct look to it that caught our eye. Developed with the help of Cedric Gracia, the 124 gram 548 stem uses a one piece design that places stiffness high up on the priority list. One of the first things that most will notice is the 548's distinctive shape, especially the curved back that doesn't resemble the majority of chunky angular direct mount stems out there. Those same lines, shaped by a 5-axis CNC machine, carry on over the rest of the stem as well, with the result being an eye catching finished product.
Production Privee 548 Direct Mount Stem details:• Created with the help of Cedric Gracia
• 7074 T6 aluminum
• One piece design
• 50mm reach
• 19mm rise
• Weight: 124 grams (
incl. hardware)
• MSRP $129.00 EUR (
USD undecided)
The unique shape is created using a 5-axis CNC machine.
The 548 features a single 50mm reach mounting position with recessed holes for the bolts, and 19mm of rise. Wondering why, with the still ongoing trend of riders wanting lower and lower bars, the 548 has built in rise? Cedric Gracia played a big role in developing the stem, actually testing three completely different prototypes until he had one that he was happy with, and much preferred the slightly taller version. Take a look at the top pro's bikes and you'll find that most run spacers under their crowns, as well as proper riser bars - having some rise in the stem means less spacers to mess around with and a shorter steerer tube.
The bar and stem both feature gradient marks that make setup a breeze.
Besides looking great, the 548 has some interesting design points as well. The anodized 'racing strip' atop the stem serves as an alignment point when used with Production Privee's bars, making it easy to be sure that your controls are centered. Also, a closer look reveals angled gradient marks on the side that allows you to find out and set the exact amount of bar roll back that you prefer, especially when pared with their their bar that sports matching lines. Not only is this a great little feature for finding out what angle you feel comfortable with, but it should also make setup quicker and easier if you ever have to box up your bike for traveling to races or on holidays.
Production Privee and Cedric Gracia worked together to produce a matching handlebar as well.
The matching bar is made from 7075 T6 aluminum and available in a host of different rise and width options depending on what you're looking for, and have also been made to Cedric's preferences. The bar not only features laser etched centering and angle gradients to ease setup, but it also incorporates similar markings for brake lever and shifter position. Again, this not only should make setup a breeze, but also realigning the levers after they rotate in a crash. It almost makes
too much sense. Cut lines, complete with widths marked out, are used on each side as well, meaning that you won't have to mess about with a tape measure when if you want to shorten them up.
Production Privee handlebar details:• Created with the help of Cedric Gracia
• 7075 T6 double butted aluminum
• 8° backsweep, 5° upsweep
• Laser etched control alignment graphics
• 1.5" rise will be available in 780mm width
• 1" rise will be available in 780mm and 740mm widths
• 0.5" rise will be available in 780mm and 740mm widths
• Weight: 740mm width - 314 grams, 780mm width - 324grams
• MSRP $89 EUR (
USD undecided)
Laser etched markings make brake lever and shifter position a breeze, both angle and side to side adjustments are accounted for.
Having had both the bar and stem in my paws, I can attest to the quality of the product - it is great looking stuff. You'll have to be patient though, Production Privee is looking to release both of the above products in early June of this year.
To the designers: Congrats. you've made some fly gear! It's great to see design innovation that isn't necessarily just about efficient tool paths..
Typo? Isn't it the 548 DM stem?
ps: hope is a bar with lower elevation. or fashion is over?