Race Face Closes the Doors

Mar 12, 2011 at 2:03
Mar 12, 2011
by Julian Coffey  
 
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Race Face Performance Products, a global leader in the design, manufacturing, marketing and distribution of high performance cycling components and apparel, has shut down the machines after 18 years of business.

The impact this mid-size Canadian manufacturer has had on the mountain bike world is legendary. From the very first bombproof components designed and tested in the shadow of Vancouver's North Shore, to the myriad of world class athletes that have flown the RF flag, Race Face has been killing it from the start.

photo: Sterling Lorence
photo: Sterling Lorence

An innovative company from its inception, Race Face pushed the technology envelope with every product that went out the door. In addition to making some of the sweetest aluminum bits and pieces a CNC machine can produce, their proprietary carbon technology set the standard for lightweight yet durable composite components.

Race Face has been a consistent industry leader in mountain bike protection, setting the bar for what it means to have functional yet comfortable armour and pads. The same can be said for their technical and casual apparel. Race Face clothing has been at the forefront of an extremely competitive apparel market for a long time, and can be seen on some of our sports greatest riders.


It was my honour to have worked for Race Face for nearly 5 years. It seems almost a lifetime ago that I was scrimping and saving for my first pair of North Shore cranks. Years later, having spent many a late night in an office so chock full of parts you could barely move, I can only imagine how Canadians and riders around the world will feel hearing the news.


What happens from here? A brand with so much equity and such a loyal following must surely carry on in some way. Stay tuned for more updates as they become available.

From all of us at Pinkbike, we wish the people behind the Race Face name the best in the future. Have a fond or favourite memory or just a shout out for the folks over at RF? Let's hear it...
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753 Comments

  • + 178
 Does this have something to do with the earthquake in japan?
  • + 53
 Is that internet sarcasim or are you being serious?
  • + 163
 Race Face going out of business 100% caused the earthquake. Fact.
  • + 93
 NOOOOOOOO! I LOVE YOU RACE FACE! RIP
  • + 3
 ive been waiting for a forum for this to come upon pinkbike
  • + 100
 Damn this really bums me out. I don't even run very much race face parts/gear, but still, to see such a big and influential part of the industry die is a let down
  • + 27
 from vitalmtb....
john p (who works there) posted this on RM

I wish the situation was optimistic, but we've been told the company is going to be liquidated, and 90% of us are unemployed as of next week. They'll keep a few people on to assist with the liquidation.

My tenure with the company has been short, but it's been a fun ride. Thanks to all the great athletes, customers, and media folks I've had the opportunity to work with. Thanks also to the amazing group of coworkers I have out here. All of you make stuff like this hurt a lot less.

--JP
  • + 43
 No doudt it was a great company, i could feel it in my atlas components
  • - 189
 I have no idea why the hell they thought selling to MEC. The last time I walked in the northvan one they still had a square tapered BB in the display case, SQUARE TAPERED!! circa 2000. who would trust a company with their future thats still trying to sell a 10 year old component...
  • + 20
 To all mountain bikers, Keep pedaling forward or at least push!!! That is all, carry on...
  • - 82
 wait so did like the shop get destroyed from the tsunami/earthquake?
  • + 27
 Square taper BB's are still common with low end bikes which is exactly MEC's market
  • + 33
 fitzbike, you know rip means rest in peace right?
  • + 61
 No more Race Face??? This f*cking blows
  • + 69
 let us remember to raceface and let there firmlogo become pod
thanks for the great time Smile
  • + 9
 I thought R.I.P meant :rip. it. pansy.

Raceface was a good company that made a couple of really poor desicions in their marketing, which started with parting ways with lambert in favor of a big box store which ended up only buying a few select peices. They had deep roots, got guys like Matt Hunter, Kurt Sorge, Bourdon, Vanderham, the claw, and so many more legends going. Sad to see them go, but everything must end sooner or later.
  • + 36
 It is horrible News. Every single, even smallest local Manufacturing disappearing is a huge loss. In a way these people were soldiers against all that greedy politics of foreign manufacture in far east. Greedy big companies and all of us greedy buyers, believing in low cost high price while it is the opposite. Your fellow neighbours will suffer if you invest in foreign economy. Progress is not always good, you people in Western Canada should know a lot about it: how your amazing pieces of land are being destroyed by corporate logging (BC) and surface oil extraction (Alberta). We are all pieces contributing to that but local business is always a chance to turn the trend. Let us remember that everytime we buy from an online shop, a company producing their components overseas, we are stabbing a company like Race Face, a local shop. Big guys like SRAM can take way more punches, even from mother nature. Lots of us know people working in such places. We like them and wish best for them, yet Pricepoint or CRC sale makes us act otherwise.

In the words of Jerry Manger: "Progress must be always questioned, it must be held guilty until proven innocent"
  • + 17
 better do some spending on raceface components before they all get sold out! come on chainreactions!!
  • + 17
 Someone smart will buy the company name and start designing more products.Because its such a big name
  • + 50
 yea, 20 years from now we'll have a bar or stem sitting in cob webs in the shed, and can say, thats the last of the raceface parts kids, i got that when i was your age, and remember reading about the end of them on pinkbike, daddy whats raceface?
  • + 4
 Sad news, one less player in the MTB market..!!
  • + 9
 omg i better get a peice of history soon........
  • + 2
 Yeh warranty and parts breaking is going to be a big issue some parts might break and if its under warranty there will be no replacement
  • + 5
 Bit shady story, but all the best and thanks for the nice products. Let's see what you come up with now.
  • + 10
 noooooooooooooooooooooooooooooooooooooooooooo!!
  • + 1
 My Heart are Brokennnnnnnnn /3

:'(
  • + 3
 This is really a bummer. I can remember a time when Race Face was the premier agressive mtb brand. I lusted after thier original crankset when I was still rockin bar ends.................sad news indeed.
  • + 20
 Speachless... this feels likes hearing that a close friend has suddenly passed away. Sad news for all mtn. bikers.
  • + 4
 So sorry to hear this I hope all of race face workers and riders the best and everyone else in japan.
  • + 3
 Wow this sucks.. Only one thing to do, order as many parts as you can!
  • + 1
 This is awful!!!!! I can't believe they shut down!! think of how many riders they had!
  • + 2
 they'll be back... maybe?
  • + 23
 Company was Canadian, therefore it was an amazing company
  • + 1
 i am sure you could get parts cheap like soon before they get chucked away at least try
  • + 14
 i doubt this is true, from what ive read no one has used a credible source to back any of this up and it seems shockingly out of the blue considering they signed up new riders 2 weeks ago! until Raceface update their own website im gunna remain optimistic!
  • + 2
 agreed - this 'release' was written more like a promotion for an upcoming venture. Maybe they changed their name to 'Roach', or maybe they're upgrading their facility. I fully doubt that they've actually gone under.
  • + 4
 CarlosMC- we are not and enterprise driven economy here in canada, we have limited government intervention in time of crisis, personally i believe that this is ont of those times when the canadian government shoudl be stepping in and saying "hey no way these guys braught up the mountian biek industrie in canada, and this is what we are about" but they probably wont wich f*cking sucks !!!
  • + 1
 you never know though, anything could have happened^^
  • + 3
 could be a good time to get some of their last limited edition stock, could be worth something in the future
  • + 2
 Why? I haven't heard anything about why they did it
  • + 3
 Your fucking joking RACEFACE ARE SICK!
  • + 1
 f*ck this ! I loved raceface :'( I was a big part of MTB ! What i dont like the most is that the diversity of moutain bike brand is quite big, i let you the choice ! So RIP RACEFACE ; Loved you !
  • + 3
 aweman this suuuuuuuuucks. i love my rf atlas fr cranks. they are the best. but im gonna guess that since rf is gone now chromag and straitline are gonna step their game up for the role as north shore proven components
  • - 47
 well they got what they deserve for the entire stupid atlas FR line.. in all seriousness though its sad to lose such an influential company and all the pretty unique jobs that have gone with it
  • + 19
 Dan, you're a dumbass, the Atlas line was superb
  • + 13
 atlas best bars ever
  • + 5
 thats unbelievable. race face are solid. i wouldnt have any other crank. sounds like the marketing tards spent stupid amounts of cash advertising products that come as standard on most bikes.race face products sell themselves. trust the name will be back....hopefully with the quality!either that or we'll be thinking race face products are well cheap these days since they moved to china........then snap......then ouchhhhh then........oh thats why Smile
  • + 4
 so i guess this means they're not bringing back Roach?
  • + 2
 ^ or the race face ultimate freeride challenge Frown
  • - 1
 so does this mean like everyone gets their stuff in stock super cheap...? o.0
  • + 1
 did they not just sign aaron chase for a 2 year deal and resign brett tippie a few months back?
  • + 1
 the Race Face is my favourite bike component manufacturer Frown
  • + 5
 @alexisonfire93 - Does Steven Harper even know what a bike is?
  • + 7
 WAKIDesigns-Don't tell canadians what we should be proud of or upset with.

Second of all-this won't garner a positive reaction I'm sure, but Race Face bet the house on one idea essentially and lost. Stop making riding clothing that looks like pajamas and people might consider buying it! I contacted the company after I bought some gear soon after they bought Roach, had some suggestions, they told me to buzz off. Well, your turn to buzz off now.

Also-when every other company is finding ways to make stuff strong and light, how could raceface come out with crap like the diabolous line? Who wants a 1 lb stem? It's not 1999 anymore.

As hard as this will be for many to digest, this company has been stale for years. Might be a case of too many of the incumbent workers that started out as riders slowly turned into boring suburban fatso's?

I would argue that losing raceface in 2002 would have been a big deal, and essentially we did. Losing this incarnation of raceface in 2011? Not a big deal.

Finally-the Lambert monopoly needs to be broken up!
  • + 2
 so i guess everyone will be switching to straitline, shimano or deity, i love all my raceface parts, diabolus cranks, atlas cranks, diabolus stem you name it, it was tried and true and will surely be missed~3
  • + 1
 Well this sucks, there goes one of the greatest mountain biking company's Frown R.I.P
  • + 1
 im pretty sure they did just sign aaron chase! ? im confused... why would a company with so much credability just close down?
  • + 6
 "Business owner got a huge loan from the bank based on fraudulent inventory valuation statements. With the money, he paid himself a ridiculous wage: >$30k/mo. Bank auditors finally figured out what was up and shut the place down. He's facing a civil suit for the loan (over $3MM) as well as likely facing criminal charges."
  • + 1
 is that seriously what happened reck?
  • + 3
 wow. pretty intense if thats the truth. greedy f**k
  • + 2
 I just hope in the end if they sell the company out that it remains canadian, because as a canadian it would be nice to be able to buy parts made by canadian, it justs feels more like its our own!
  • + 0
 wow I'm officially quitting biking, it sucks too because so many bike companies used race-face parts on their bikes, now what are they gonna use? f*ckin truvativ? haha
  • + 1
 recklessness, where did you hear that? is it true? that's actually the most plausible explanation for why this happened with no notice. bikebiz.com is confirming this story btw
  • + 1
 Thats crazy........If thats what happened I dont think this is the true end of Race Face.
  • + 1
 Yeah, confirmed on bikebiz..........the article points to the fact that even the employees were shocked as orders were strong. Very fishy.
  • + 1
 that's crazy, what a greedy bastard
  • + 1
 64,000 views and 700 comments..this must tell ya something
Frown
  • + 1
 c'mon man don't disrespect the kids just like that, it's them, not some 50 year old human science professor, who can make a change. You shared a good word for a good cause. Cheers!
  • + 1
 has anyone found an official source yet?!
all ive heard so far is "some guy on a forum" and "oh my mates mate said this"
  • + 1
 Not sure how much of this is true, but I heard that Shimano had attacked some product development efforts that Race Face had done for a new gearbox crank. Rumor was they were in a lawsuit over some patents they had filed for.
[Reply]
  • + 62
 :'''''''''''''''''''''''''( FML MY WHOLE BUILD IS RACEFACE Frown
  • + 5
 Uscreweded.
  • + 7
 im with crazymac1 im fucked if something breakes
  • + 13
 Im not sure what to say.. almost cried
  • - 6
 we should sell our race face stuff as 'limited edition items' and charge a shit load for it still sad to see this company end i really liked my race face stuff
  • + 16
 bet all the other bike companies are wanking over this
  • + 2
 Speechless....fu*k.....I don't rock ANY other grips...can't be true...
  • + 2
 Bikeaddict, why would you wanna sell such great parts?
  • + 1
 I wanted some new atlas fr
  • + 3
 My whole build is Race Face too ... both my bikes. All I have used is Race Face for the past 12 years. I am going to ride it with pride, warranty or not. I won't let Raceface die!!!
[Reply]
  • + 44
 Wait.

What.

Both clothing and components? Super weird. Most companies don't keep pumping out new products, advertising everywhere and sponsoring riders right up the end. Definitely gonna suck if no one buys them up. I'm gonna have to start buying my bars somewhere else.
  • + 50
 This is bullshit!. Such a loss to the biking world Frown
  • + 71
 Dear Race Face: Aren't you glad you decided to sell to MEC???? Good riddance. And remember kids: Support your LBS.

Yours Truly,

The Canadian Bike Industry.
  • + 34
 this sucks oh well good thing my atlases are going to last for ever
  • - 31
 dude Rec, what the f*ck is MEC haha??
  • + 35
 The warranty department is now closed. Ladies and gentlemen you are on your own.
  • + 10
 *Mountain Equipment Co-op.
  • + 9
 enorbz, MEC is virtually identical to REI.
  • + 4
 ahhh gotcha, so basically a REI but its in Canada
  • + 6
 Mec= mountain equipment co-op....race face gave them the sole distributing rights (or so I was told, correct me if Im wrong) for the last year
  • + 2
 They got booted from all Canadian distributors and thusly shops after their decision to sell to MEC.
  • - 2
 I heard they filed for bankruptcy back in February - Before MEC started selling RF products.
  • + 1
 RaceFace have been selling to Mec since last summer.
  • - 12
 @recklessness, its hard to support you LBS when they are such penny pinchers, the only people who keep them going is little rich 12 year old's with their rich mummy's and daddy's...
  • + 23
 And people who need service. Among them are the savvy internet consumers that don't know how to install those penny pinched parts the saved 3 dollars on.
  • + 15
 How could this happen! It seemed that everyone had raceface components! super sandbag Frown
  • + 6
 It's not MEC, and it's not the Earthquake. There is a lot to this story. There is some insight on a recent post on the other local web forum, and he noted more information will be released next week. A good friend lost his job yesterday. Terrible...
  • + 78
 Not really all that surprising to be honest... selling out to MEC was really just the "straw that broke the camels back" so to speak.

If you step back and look, they haven't been doing anything all that innovative or impressive for awhile now. Atlas is affordable and decent but nothing special and, aside from that, they don't have much going for them. Their cranks are mediocre and a pain in the ass to install compared to Shimano offerings. With SRAM stepping up in the crank game and niche companies like e13 putting out cool shit, they were getting beaten back pretty well. 661 and other companies are putting out better armor than RaceFace now... Companies like Straitline, Point1, Twenty6, etc make way cooler stems and such... what's that leave for Race Face, bars and posts... Where they again have only mediocre offerings compared to the things coming out from companies like Easton or Edge.

Sad but not shocking.
  • + 15
 I am actually suprised, but I agree with badbadleroybrown.
  • + 8
 Ah it seems I'm a year out of date with my bankruptcy information Razz Keep forgetting its 2011 now, Sorry lol
  • + 11
 @ badbadleyroybrown, not really tbh. Their bars are high quality and well priced, their cranks are light and strong, nothing is lighter then RF Next SL and Atlas parts are strong stiff and comparitively light. Basically, your wrong IMO. RIP RaceFace
  • + 2
 to add to what badboybrown said,
throw in the new colored Easton bars and stems (which look good in picture, stunning in real life) and cromag bars and stems which almost instantly spelled trouble for raceface as soon as they came out.

Atlas bars are nothing special, their cranks are fussy and are a pain to work on, cool colors that rub off and look terrible at the end of the month. Customer service that was 2nd to everyone. Only thing they had going was their sponsorship program and contests of the early 2000's (almost 10 years ago)
  • + 5
 Please stop with the MEC stuff...get over that...this thing is bigger than that...
  • + 9
 Well I can find a lot that is wrong with stunning colourful bike components at low prices and a lot of good with local production. I can think of many reasons why a bamboo singlespeed is better than a V10 Carbon. There's more to life than bike performance, by buying local products you are minimizing the negative impact on environment by your sport. You are giving funds for living to someone that might be your neighbour. If you buy whatever produced on Taiwan then there are lots of people who's health is going to rubbish. These who gain is YOU (there is research reporting otherwise) and few corporate shareholders who are not people you might like to hang out with.

BTW if you like cheap Ti bolts make sure material doesn't come from Sierra Leone.

BTW I learned my lesson Leeroy, don't try to stuffing me with what you think are my political beliefs as currently I have none. i hate systems and economical ideas who are meant to save us all like "planned obolescence". I am into "take the things into your own hands", make world better by improving yourself. I am speaking here about being a good human being, instead of greedy egocentric self oriented person with a want want mind of 10 yr old having bigger and bigger appetite and trouble in satisfying his hunger for new toys.
  • - 10
 Ah pardon me: planned obsolescence. There are few others that come to my mind when thinking of bike industry: Manufacturing demand, exploitation of labour, growth and profit imperatives, competition and aggression, opposition to nature... I'm into Jesus you see... Not politics. I don't like weak ones going down...
  • + 21
 I wish I could buy from smaller business and everything but I just simple cannot afford to. If I have a stable decent paying career in the future, I will never buy from large corporation. I stay clear of places like Walmart. But when it comes to mountain biking, if I can buy a $40 part online instead of $80 in the shop, I'm going to get it online because right now it's difficult to spend that much money on my hobbies. I understand and support what you're saying though. It's a shame to hear this news, I hope the best for them and their employees.
  • + 3
 FFS!!!!!! i had planned to buy atlas cranks for my bike and a whole smear of race face components, if they dont come back a little peace of me will die Frown
  • + 16
 I'm almost waiting for Pinkbike to go "GOTCHA! Ha you actually believed us." I'm gunna buy a set of Atlas bars while I still can

RIP Raceface :'(
  • + 22
 ^For real. I even checked the windows calendar to see if it today was April fools day.
  • - 1
 MEC has nothing to do with it. John P. claims the sales were quite good last year.
  • + 4
 why the hell are they closing!!!! they are debatibly the best MTB components on the market and an amazing company! i don't know why they would possible do this, doesn't make sense to me. It's a major loss to EVERYONE who rides a bike
  • - 1
 WAKI... STFU... seriouslly man, you sound Retarded.

Sorry to hear about raceface... Sadface. Frown

I will miss this company.
  • + 1
 Good company and it has left it's mark in the riding world just wish I had bought some new bars in time!
  • + 4
 i dont even ride mountain bikes and im bummed about this.
  • + 6
 well....chromags ftw I guess.
  • + 3
 I won't claim to have the full picture, but... I did work in an MEC bike shop last year and as I understand it...

Raceface did not give MEC exclusive rights, they just started selling to them. Because MEC is a co-op they are able to sell goods at lower prices then other bike stores in canada. As a result LBS(distributor) realized they would have to lower their prices or else their canadian market would buy from MEC. Because MEC does mostly maintenance on older bike (which is why they stock and display 10 year old bbs) they don't carry high end RaceFace parts, which if you know RaceFace is most of what they make. Without the channel of LBS that meant most canadian bike stores dropped RaceFace.

There was a general sense last year that MEC's entry into the Canadian bike industry would be the equivalent of Wal-Mat... if they carried RaceFace, had knowledgeable technicians, and much better bikes. As a consequence in this case there as a general sense that RaceFace had sold out to big business and had hurt local bike shops. The conflict got to a point last year where my local bike shop wouldn't sell me a RaceFace part they had in stock, because they didn't want to support the company. I suspect the people within the Canadian industry who worked so hard to bring RaceFace down will probably see this as a win for the local bike community... thanks guys...
  • + 2
 Now obviously that feeling is not shared by everyone. And I doubt that is the singular reason behind the demise, but I am sure it was a contributing factor. And I should mention i've been out of the loop in terms of whats going on behind the scenes for the last few months, and a lot can happen so I don't know how accurate this is, but that was the situation last summer, plus the recession, with a side of globalization, sounds like a recipe for disaster as a high-end parts manufacturer. I should also note, not all RaceFace was made in Canada. They did import some of their goods, so it isn't as black and white on the globalization issue as some people are making it out to be.
  • - 1
 Carbon, The Canadian Industry has nothing to do with bringing them down, Raceface chose to sell to MEC while in contract with its distributor. The distributor took this as a big ol F*ck you from raceface and dropped them like a fresh icecream cone in the sand. Raceface's reasoning was they were just selling lowend stuff (the things that shops sold a pile of) and that shops could still have high end. I'm sorry but you sell 10 low-mid level bar for every high end. This also ment small to mid sixed shops had no access to raceface unless it was direct which usually ment large orders. Raceface changed this but did not do a good enough job letting shops know they could order in small numbers. I know i wasn't told until the canadian bikeshow this past fall (this happened a year and a half ago btw...) So with no way to get raceface smaller shops replaced it with PRO, Easton, Kore's new line, and smaller brands.
  • + 0
 As for all the kids going on about penny pinching shops....

Yes, you can get good deal's online. with no service to back them up. if you'd like to know why your shop can't bring their prices down look no futher then yourself. without being able to do alot of volume your local shop has to tighten up its purse strings and make you pay full pop to pay for things like

Rent (commercial rent at that!)
Power
Employee's
Insurance
Phones/Internet
Shop supplies you done see
Tax
and more

An online store gets to cancel out a few of these. Running a warehouse out in the country that holds 8 bikeshops woth of gear costs about the same as renting a storefront. If all you guys who are buying online bought inshop then they could being their prices back down. Also Bikeshops don't make a whole lot on items. if you think they are making 2000$ off a full pop 4000$ bike, you are VERY wrong.
  • + 3
 Also the online stores order in droves of volume. If I order a Boxxer world cup tomorrow i pay full pop from my distributor and can't order direct from Sram. If CRC orders 500 boxxers wc's they can run right to sram and get them not only on volume discount, but they skip a step in mark up from the middleman.

I'll also add that buying outside of your city/town etc means your money goes away, your town/local economy/province and country rely on you spending you dollars locally. the tax you pay with your set of cranks goes towards things like medicare, police, local parks, keeping you road paved and people in your community having a flow of money. If you work at an advertising firm and go buy a bike at a local shop, then that shop now has money to advertise. which they might hire you for, and now you have made money back. Simple eh? if you spend money and get stuff from England or the states, that money doesn't get pumped back into your local economy. it just goes away and that pothole you just blew the strut in your car out with doesn't get fixed.

currently in canada some distributors are feeling the online pinch and marking down MSRP's while keeping the cost to you bikeshop the same. So even if your local shop is filled with a bunch of dickholes, maybe that new XO setup you wont shut up about buying online is the reason they are like that.

Support your LBS, your local economy and in doing so, yourself.
  • + 0
 What the.. Is this real? for real? but why?
  • + 2
 Bomberdave, as I agree with you in your last statement about supporting your shop, and the local economy, there are somethings that just make more sense to buy online. I mean, think of it this way. I remember when i was 14 or 15 and could not afford, say, a seat. The seat was $30. However, online, i found the EXACT same seat on clearance for $10 with free shipping. A seat or bar does NOT require any servicing or maintenance from a shop. Its a simple matter of tightening bolts and whatnot. I hope you can see what I am saying, right? That sometimes, people are just forced into purchasing online, due to simple financial reasons. Why buy something at a local shop, when you barely have cash, and can have the same item for half the cost.

Now, when it comes to things like a complete bike, gears, brakes etc, things that NEED attention that maybe you can't do yourself (not everyone is mechanically inclined I guess, or they're too young to know), then it makes sense to buy at a local shop. By forging a good relation with these people, not only will you be supporting locals, you'll also get better service and sometimes bonuses (I have had local shops give me free little parts if i needed them, or discounts, because I went to them and bought from them), as opposed to showing up at your LBS with a bike you bought online, and saying "yea I bought this online and its not working. Can you fix it?". This really translates to: "Hi guys, I didn't like your pricing, so I decided to purcahse from a warehouse type business online with no face. The product is great but I know nothing about it, and seeing as I can't send it to them for service, I saw you as the last resort. A big EFF YOU to your pricing, but fix this please. Cheap too".

So as I agree with needing to support the local guys and having good relations with them, sometimes people can't afford ot help these guys out, and have to look elsewhere for cheaper alternatives.

Two sides to the coin, right?
  • + 1
 When there is no more local bike sops, the other side of the coin is fucked. It's cool though, keep NOT supporting your LBS because I will still be able to fix my own bike at home.
  • + 1
 Dude, that is as right as it gets man. My local bikeshop is with people thats like 18-30 years and all of them bikes and im riding with them almost everyday on the summers. So, having a good relation with your bikeshop is highly recommended. Its always fun to have someone to ride with, and if something crashes they know how to fix it the cheapest and best waY!
  • + 1
 ya, god bless good relations with bike shops. because of that im sponsored by mine, get 30% off parts, and free labour. but before the discounts i have probably generated about 5000 bucks of revenue for them through me and my friends. (3500 revenue from me, 1500 from them)
  • - 1
 I just want to add, that before there were online shops, if you wanted something cheap you were buying used stuff. Back then most of components were very reliable, U could use them for years. I love Sweden for that well developed second hand market. There's another issue we and our kids are stuffed with thanks to our TV News. Don't be a sucker! It's better to not be screwed than to be a good man! And if you bought something at LBS and your friend bought online, he got it cheaper! you got screwed, it's a shame! Communists got it all wrong with redistribution of goods - a proper one should come from us and that is to share goods and the good. Cheers!
  • + 1
 recklessness: I never said NOT to support them, I just meant that sometimes its just not possible, or sometimes it just doesn't make sense to. I mean, why would I willingly want to get screwed, just so I can look like a "good guy" for supporting my local LBS? If they're good folk, I will support them like Phat Moose cycles here in Ottawa. However, there are shops I have been to, that treated me like nobody because I wasn't riding something that was worth like 5 grand; snooty and looking down on me for riding a BMX or something "childish" in their eyes.

Depends on the shop; its a two way street. They won't earn my respect, without repecting me first. That goes for everything; From pricing their things too high and thinking I am a fool (indirect disrespect), to ignoring me when I come into the shop (direct disrespect). (Sidenote*: neither has ever been the case at Phat Moose Cycles in Ottawa. If anyone is visiting the nation's capital, check them out! Great guys, Dave and Kent. )

PS You aren't the only one here who knows how to maintain and fix their own bike. I think 90% of us can. (aside from the 12 yearolds who have their parents pay for everything). If the LBS's went out of business, despite your theory of a Bicycle Repair Apocalypse, a lot of us would be just fine fixing our own rigs and purchasing online or second hand.

again does NOT by any means imply NOT to support your LBS. Like I said, if they're good people, looking for honest business, then by all means go there FIRST....
  • + 0
 @ bomberdave : eehh where do you think your parts are made for your bike, your o so high held LBS sells..? china or japan.. all production given away to cheap labour country's.. ahh.. and you really think it will help spending your money in your own town ? i think you need to check up how money is divided and spent we all go to afrika and spain for hollydays.. they are not exactly getting richer are they..? so that really doesnt make any sense.. at all.?

@ WAKI if there ever was a good communist leader.. we would all benefit.. the problem is they are all in for it to get rich themselves.. true comunism will work imo.. i dont think you really can judge coming from polen what is as corrupt as russia.. ? you can try to defend it..but i have a friend there.. it aint all sunshine.. true crime is corruption in kapitalism,.. its time to take the power back Wink "rage against the machine" Cool
i pose a new world law !! >>
bureaucracy = corruption = treason = punishable by death.. Jailbreak Save RaceFace !
  • + 0
 ffs... I'm not into any political system, especially into communism. daaaa! I'm Polish! It's like you said to some African American that slavery ain't bad as long as it's a proper one. Communism could work?! If what? they wouldn't terrorize people to do what the system tells them? The basic property of ever Utopia (incl. or especilially capitalistic) is creation of higher "capable" class, and then the rest must submiss and remain the gray mass for the good of the state and of their own. Socio-engineering always comes in! That was one of the biggest doubts of Marx: "this mass needs great teachers - but who will teach the teachers?". It was necessary for communism to kill millions to happen at all. Capitalism is way smarter, more cunning: just as everything a human being is turn into a commodity, it is better to use it as a slave rather than just kill it.

Going on Holidays is not supporting anyone but travel agencies. I don't know anyways why most tourists go on holidays, "because everybody does" I guess. They waste time and money. Locals eventually get some very little money for living, but then they are getting more and more dependent on it. Whatever happens making tourists don't come - they are screwed.

I'm into being a good human being! Be good to your fellow neighbour. Revolution from within and stuff, redistribution of goods by 100%own will, compassion driven
  • + 0
 Waki: Nie przejmoj sie tyle o tym temacie; i tak oni tego nie zrozumieja. Sredni uzytkownik tych czesci nie wie skad pochodzi ich mostek czy korba, czy cokolwiek. Po prostu marnujesz energie probujac ich przekonac! PS Tez jestem Polakiem, wiec rozumiem twoj punkt widzenia na tmat Komunizmu Smile

** to all those who are going to bitch that I didn't write it out in English, its nothing important or against anyone here really. It was directed only at him, in his language Smile
  • + 1
 Don't assume that People in the western world don't have a good understanding of Communism, We may not have lived under a communist Regime, But we are sympathetic of those that have and For some of us those people have escaped Communism and found themselves free in the west are Called friends... your assumptions are un-founded, Allthough you haven't said anything against anyone here in particular, you HAVE made an assumption that Some of Us are not able to understand polish and You have also, In a In-direct Way said something against ALL of us.... its okay, its not on many peoples "languages To learn" list. Wink

I'm not complaining, I just think its funny that You bother To defend WAKI when Its clearly not the time or place to make irrelevent Comments that have absolutelly nothing to do with the subject matter. And that you use The PB people as the proving ground For a statement like Dlatego że JA jestem język polski (blask) rozumiem co One nie rozumieją Komunizm.

Yup. Smile
  • + 1
 buehehe it's fair to say that I have absolutely nothing more to add... for the first time ever, I am truly depleted...
  • + 0
 Hey, as I said, I directed it at him, so we could end all the comments about Communism and all that.

You have to admit though, like I said in Polish, very little people care to give any thought towards where their product comes from (manufacturer origin). I admit that an american or european made frame is a lot nicer than some taiwanese stuff (Although the RM/Specialized stuff is all mechanized anyway, and they come out with some above standard stuff), however most people will roll with what fits the budget and works.

Even look at Blk mrkt. Riot vs Mob. Almost identical frames, except one is made in the USA, and one is made in Taiwan or wherever. The Mobs are nicer frames, however the average user won't notice the difference between the cheaper asian import version. People like us might notice, looking at the welds, the steel quality, the overall feel; however some young kid with a budget will go with what he can afford.

Same principle applies to purchasing parts (online vs. LBS), or whatever it is when it comes to chosing local economy vs preserving your wallet outflow.

Just my point of view. I hope I am still entitled to one, no?
  • + 1
 too bad, I still did not get my prize from raceface from PB sick threads contest. Now Iam not sure if I will ever get it hha.
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  • + 33
 As much as I can not believe this news... it makes a lot of sense.

RaceFace started as a small BC machine shop churning out wicked parts in the late 90's.
Mountain biking boomed... and suddenly RaceFace was "manufacturing" tons of cheap off-shore *cough*ASIA*cough* parts as OE spec on new showroom bikes.

WTF happened to "forged & CNC'd in Delta, British Columbia"???
Who cares about thousands of cast alu cranks that arrive on a container ship??? **** that **** and the guy who thought it was a good idea for the company at that time.

It's the death of any small, dedicated and focused manufacturing company that tries to expand beyond what they can make within its' own walls and turns to cheap out-sourced crap from China & Taiwan with their logos upon it (even if it's decent quality, it's still crap compared to home-land made parts). That this happened to such a legendary Canadian staple just stings even more.

Then again... does ANYONE remember the original Syncros? Or Bontrager... Machine Tech... Manitou... Avid... Control Tech... the list goes on and on, small companies that either died small or tried to get big and got MADE IN TAIWAN instead. Hello Tenneco/Marzocchi !!!

I have some old-school Delta, BC made RaceFace parts, and have been using them for years... and will continue to seek out deals on used "real" RaceFace parts with this crappy news.

This ****ing blows! I shed a tear... I'm going to go stare at my 1st gen Dues machined stem, my XO seat post, and Turbine ISIS cranks until this all makes sense Frown
  • + 6
 This is a sad day....they still do make stuff in New West (never Delta?).....Atlas cranks and all Carbon cranks were still made here along with chainrings. A lot of talented BC people are out in the cold tonight....
  • + 9
 This is exactly why I support wholly Canadian companies like Straitline.
  • + 22
 The days of Asian "crap" are long gone. Manufacturing quality, especially CNC, in Taiwan far exceeds that of small machne shops in north America. Most companies that have moved manufacturing to Asia have prospered greatly. Locally made produce will never grow past that niche boutique market. You have to move manufacturing overseas to keep up in this world. The fall of RF has nothing to do with Asian manufacturing, and that certainly didn't affect the quality of their product.
  • + 4
 Agreed smike. Most of the industries best stuff is made there now cause its cheaper to produce. Simple as that. Plus the best made carbon 'anything' for bikes is made there. As far as i know its nothing like apple, whos factory had a huge suicide rate cause it was bad conditions and maybe kids...? Something like that. Oh im typing on an iphone now...hmmm we dont care where expensive portable laptops that allow you to post stuff on pinkbike wherever you are are from, but we care where our alminum stems are cnc'd? Just a thought....
  • + 0
 The Atlas cranks, chainrings and carbon crnaks were all still made in BC. Their carbon cranks are industry leading in strength and weight. If you don't know what you are talking about please do not post
  • + 1
 @BonkTonk. They started as a Rocky Mountain house brand, which is Delta. Don't know how much manufacturing was done there, if ever.....
  • + 1
 @paulclarke. The best made carbon parts for bikes are made in a warehouse in northern Utah. Monocoque carbon frames are another story. I would agree that the Raceface cranks were well made, but the Spindle interface seems like it could have been better designed; many developed play/noise after a bit of use, even if they were torqued to the correct spec.
  • + 1
 yes cause you know everything about why raceface is out of the biz covekid. ok, this has turned into a pinkbike convo for only smart kids. alright, guess im out...
  • + 1
 @paulclarke The US suicide rate is around 7 per 100 000 people per year. However, there were 17 suicides in a year in a plant with 1 million workers. Do the math, the rate is actually less than the average.
  • + 2
 i bet chromag and straitline are gonna be going head to head since the big guy is out of the picture as the role of north shore proven components
  • + 1
 I kind of doubt head to head, as Straitline is branching out into different components. They have their new(ish) chain guide, and just revealed chainrings. Chromag makes frame, and other key components as well. I hope they continue to recieve the support that they deserve for staying 100% Canadian. Sure, the parts may be pricey, but in the end you get killer customer service, sweet parts, and the knowledge that your money stayed within the border to support guys you see on the trails.
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  • + 27
 no more race face???? ohh my god the world really is coming to an end...
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  • + 11
 i actually dont think i will be getting much sleep tonight, this company is one of the main ones that truly pulled me into the sport and now its all gone. like i can seriously tell you that this really really really is making me sad.. like its like having your favorite bike stolen. I love you raceface Frown
  • + 2
 I know, me too, it was such a part of bc biking.... Gave me quite the shock last night. Really sad news.
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  • + 11
 Keep buying at ChainReaction and Mec soon everyone will wonder why the bike shops are dissapearing and other canadian companys are going out of bussiness right left and center. In the end of it all thanks to everyone at RF your products are top notch you will be missed.
  • + 2
 Ship-it-fed-ex laying down the truth! I can't believe not one comment... Buy local or face that companies like Chromag and Blackspire will go the way of RF in the next couple years. Save a couple dollars now or pay whatever the online e-tailers want in the future when there's no more competition... I want to be mountain biking well into the future and I'm hoping you do too... Support the LBSs and the local economy, that's the only way for prices to come down here! RF you will be missed...
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  • + 12
 DAMN thats one of my grassroots sponsors
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  • + 8
 Raceface parts back in the day were so much better than the stock OEM stuff that came on bikes that it was a no brainer to buy raceface stuff to upgrade your bike. Now that the technology has made all the OEM stuff on par with raceface, there is less reason to upgrade to raceface, and therefore harder for rf to compete. Also the top dogs that spec parts also have their own crank/bar technology (truvativ) and probably entice bike companies to spec with their components.

It's like aftermarket car stereos. If my car comes with an 8 speaker bose 600w system out of the fatory, I'm not going to go look at upgrading it. Back in the day everyone bought and installed aftermarket stuff
  • + 9
 Potentially that can have some impact. I know back in the day, raceface made the only freeride cranks, so when I bought a bike, with xc lx cranks spec'd by a company, the first thing I did was go out and buy rf cranks. Now all the companies have fr and dh cranks that are pretty damn good so I can see how less people would upgrade after market.
  • + 7
 This is really sad news for everyone at Raceface. Around 30 employees in Vancouver and another 30 offshore have now lost their jobs. These are some of the best and die hard guys in the industry. All the best guys.
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  • + 8
 Race Face was a likely fit for me after they bought Roach( which I owned a part of). It has been an up and down relationship but they have always backed me and my pursuits even to this season where we had our whole team kitted out in RF gear and parts.

The parts have always been something I was proud to run for many reasons, local, still CNC'd in New West and for real the best I could ever lay my hands on. I have been fortunate to have had access to the quality that Raceface provided and can honestly day that after 12+ years not once have any of the parts ever let me down in any way.

This is about more than business folks, to me it is the end of an era, this is like the hiphoppers losing Tupac. I was very happy with all the work the good employees at RF were pulling off, and I hope that all of them are relocated and can continue their quests for greatness in this crazy industry.

Lets hope that they can resurface somewhere, a brand like RaceFace reminds me of crusty old shredders like me, you just can't keep us out of the game for long, this is what we do.

Cheers to all that put up with the SideShow, and thank you.

Cory Leclerc
  • + 2
 Now Raceface will become Legend! The King is Dead, long Live the King.
  • + 2
 i'm sure that there is a lot of really sound talented guys involved with race face but for a business to bugger up completely when it has such a powerful brand image and desirability there has to be someone somewhere that is doing something very wrong. so much so that i can't really believe this and there is a nagging feeling in my mind that this is some kind of bad joke.

moving production overseas may have been a fatal move. you can have your cake and eat it in terms of home production and quantity of sales. just look at what hope has done (ok they aren't quite on the same scale) all their stuff is inhouse with the exception of bearings and electronics for lights etc. if i had the money i would snap race face up in a flash, the name alone is worth it's weight in gold but at the same time if it is bought i hope that it isn't soiled by cheap shite (like ironhorse seem to be)
  • + 1
 Moved production overseas??? Really? Where do you get info?

I guess you have no clue!!!!
  • + 1
 urm yeah they did

some of it was still made in canada but it is a *fact* that a lot of stuff was made overseas recently

don't get so defensive mr angryontheinternet
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  • + 11
 WTF! Why why why? They make like the best sh** this posses me off
  • + 13
 No they don't....

Shimano/sram/e13 make better cranks/bbs, straitline/sunline/thomson make better stems, hope/FSA/cane creek/chris king make better headsets, 661 makes better armor, sunline/shimano/answer make better bars, and thomson/rock-shox/easton make better posts.

Race-Face is only slightly popular because they made superficial coloured components. They haven't done anything performance-pushing in years, and had fallen back onto making multi-coloured components. They had it coming.
  • + 4
 Sad but I think what you've said shred-nz-media is true
  • + 1
 Think about it, the only reason people by Race Face, is for the Coloured parts.

Their BB/crank mounting system is frustrating as it always comes loose, the only thing that they made that would be run because its good, performance wise, would be the 780mm Bars, and even then only because they're 780mm.
  • + 2
 GUTTED, what a joke, ive been saving up for some atlas cranks and they decide to close down, great :/
  • + 3
 LOL Shred. You obviously have not looked at RF in years. e13 better? Have you tried thie chainrings? Look at the carbon product and tell me who has better, stronger and lighter stuff. Their installation has also changed a few years ago, but you obviously didn't know that either. Don't post if you don't know.
  • + 1
 and cause they have been in the van city area for 18 years. Agreed, they dont make the best stuff im sure, its just sad cause its such a part of vancouver ridin
  • + 0
 BS! All my RF parts are black or clear Anodized.
  • + 1
 Covekids just butthurt because all his parts are Raceface and he has no warranty anymore.
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  • + 10
 There is still an RF add popping up on the home page right beside the Race Face is dead story....somethings not right here.
  • + 3
 they likely paid PB by the year for advertisements. really rare with these kind of sites and large name companies that ads are sold week to week or month to month. they may as well get the ads they paid for cuz they'll be likely trying to sell off what's left...
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  • + 5
 To those who say selling through MEC killed them, you do know they distribute world wide right? MEC is exclusively only in Canada? Canadian sales are compared to just the US or Europe is a small percentage!!! Funny how everyone knows what happened without any details released on the reason they are shutting down.
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  • + 9
 Feels like im loosing a riding buddy!
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  • + 9
 not cool... i love the atlas fr bars...
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  • + 5
 Wow, totally unexpected to me... although a good article, I'd like to see a statement from the company or some kind of explanation along with it. Guess I'll hold onto my Atlas FR's as long as I can now... Good-bye RaceFace, thanks for all the smiles..!
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  • + 4
 Ok, before I believe this I want some things. First, an ACTUAL source! This article means absolutely nothing and has no credibility without one.
Second, their website mentions nothing of this, how about an update or even a placeholder page like Ironhorse's "coming soon" which will never happen.
And thirdly, a REASON. As an announcement of liquidation this article is extremely unprofessional and unlikely. Never seen a company announce their failure as an article on a 3rd party website.
[Reply]
  • + 7
 So gutted,race face made amazing parts.What pushed them to shutting down? Frown
  • + 2
 That is probably a major cause of the down fall. All of my bikes have RF cranks, and bars, and two of them have RF stems. the reason that there isn't more RF parts on them is because of the move from independent bike shops to Mountain Equipment Coop. The put all of their marbles in one basket thinking it would grow their business, but it didn't work for them. Maybe we will get lucky and RF will be back after some restructuring and new management will know what side their bread is buttered on. Ibis came back from the grave, RF can too.
  • + 8
 MEC had nothing to do with it Recklessness. You are obviously a disgruntled bike shop employee. MOST shops overlooked the MEC thing (carying clothing and low end parts) and moved on. The shops that did not never carried much RF anyway so it was not a big deal. Most shops on the shore and in the rest of Canada still carried RF with pride. To think that the MEC move killed the company is very naive. RF was a globally distributed company and Canada was just a small piece of that pie. Stop posting your personal BS over an over. You said your piece and now just sound like an ass. Fact is that a kickass company is closing shop, a lot of good people are losing their jobs and many will miss the cutting edge products. For those saying that the stuff was not good, their carbon cranks were unmatched in strength and weight by ANYONE. The new SIXC cranks are the first carbon crank made for FR use AND they were still made in BC. Many who have not used the products in a while are just spewing BS and didn't educate themselves on recent changes/improvements. It's a sad, sad day.
  • + 0
 @ coverkid, I know here that when RF moved into MEC, Lambert dropped them. With that the only way to get RF products in the stores was to buy direct from RF. That meant opening yet another account on top of what they already had. My boss was upset with the change and didn't want the hassle of having another account to deal with, especially when we could get comparable products from our current suppliers without the hassle of credit forms and such.

It is my opinion that the start of the downfall of RF was the move to MEC. At that point once we sold out of RF products, yes we did carry inventory while they were distributed through Lambert, people were steered towards equivalent products from companies that we could get through the distributors we had. I am sure that many other shops did the same thing.
  • + 1
 Re read my post. Go into almost any shop on the shore and there are a lot of RF parts under the glass. Some shops moved on for sure but many stayed and the financial benefits of moving the low end product to MEC prob FAR out weighed the negatives. Again, Canada is a tiny market compared to the US and Europe, so any negatives from MEC were just a drop in the bucket. It had nothing to do with it, and prob only helped them.
  • + 2
 You are only looking at the NS market, I am in the middle of Canada, and the further you get from the source the fewer people you will find that were willing to stock RF. Besides the lack of support for the IBD, most of us would have had to pay shipping on every RF order, while being distributed by Lambert we were able to add other products to the order to make free shipping limits.

While Canada is a smaller market than both the USA and Europe, I would venture to guess that Canada was close to 50% of RF's total market.

In the end it doesn't really impact me too much. Yes I will have to search for bars that I like the feel of as much as the RF ones, but at 46 years old my Diabolus and Deus cranks will out live me as will mt Atlus and Diabolus stems. Shimano BBs will work with my cranks so I am set. I still feel bad that one of the great Canadian bike component companies has closed its doors.
  • + 1
 He may only be taking in fact of the NS market,except if you think about it almost every bike in the NS,whistler,lower mainland,ETC has some sort of RF part. So thats a rather large portion of the canadian market.
  • + 1
 50%? More like 5%.
  • + 1
 Just thought I'd chime in that Covekid, Stella and c-bernier are right. As much as we value our home market, it was not very big compared to the global market. Most CDN shops overlooked the MEC thing and continued to do business with us. Thx again for all the kind words.
  • + 1
 raceface.com/dealers-distributors

if you actually check out the dealers on their website, you will see that many, many shops in canada still deal with raceface.
  • + 2
 I think people who think the MEC deal had anything to do with this is an idiot. All I know is that they only sold them the low end stuff that most of us dont even care about and plenty of shops still sell the good stuff. I guess people just want to sound like they know what theyre talking about, its pretty funny
  • + 1
 I do know how it affected us at the store I work for, the whole MEC thing did cause an upset in this market and peeved every store owner I talked to, resulting in no orders or very small orders
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  • + 7
 Oh No! This is terrible, I imagine a quality company like Raceface will come back ...
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  • + 4
 The first time I discovered Race Face was in an episode of Drop In from season one. Shawn Denny was hopping around on his Norco trials bike and I saw beneath his Etnies shoes a Pair of Race Face crank arms. From that day I built my dream bike in shopping carts amongst many sites and Race Face were the primary components. I never got enough money for that bike and it seems like that will never happen. Rest in peace Race Face
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  • + 7
 this makes no sense at all
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  • + 3
 Today is a sad day for me and many other RaceFace Alumnus. Myself personally I have been riding RaceFace since about 1998. If it weren't for the North Shore Crank back in the day I think a lot of us would have been splintered by our old square taper BB's. RaceFace was backing our riding style before the rest of the world caught on. Similar to Marzocchi's push on the OG Bomber. To me RaceFace is a part of the history of Freeride MTBing. I placed 2nd in the inaugural UFC Challenge and lost to Super T, which led to the discovery of Cam McCaul and Matt Hunter in year 2. The Claw started on Roach with me and quickly moved to RF, next was Paul Bas and then Wayne, and of course Simmons was always there in some form, even to 2011 still rocking the shin pads. It seems that all the big dogs spent a bit of time at RaceFace over the years, and that is part of what RaceFace special to so many of us.
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  • + 7
 im deeply hurt by this news. truely deeply hurt.
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  • + 3
 Frown Not good, just got an Atlas FR bar and was thinking about cranks etc for both my bikes.... bit of a worry over warranty claims etc now if Race Face are no more. Gutted, loved that brand... Wonder if they'd like to sell me the company for £1 Wink
  • + 4
 If your deal goes through - fancy making yourself a quick 50p profit?
  • + 2
 I'm in. Let us three restart the company=)
  • + 17
 a scotsman an englishman and a portugeseman? walks into bar and says can i buy raceface. the englishman offers a pound, the scotsman a pound fifty and the portugeseman ... if only i was good at making jokes ....
  • + 2
 LOL! Like it dh-freeride! Smile
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  • + 4
 Thoughts to all those RaceFace workers now out of a job. Wishing you a speedy re-employment in something you live doing. Stay strong, were thinking of you over here in the U.K and around the World!
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  • + 3
 Anyone remember what happened to Balfa when PC bought them ??? Same sad deal.....a few months and then....see ya ....shut down.....beat beat beat !!!!! Regardless wether you are joe shimano or stevie SRAM, the bottom line is race face was the first heavy duty component company that made rugged, reliable parts for YOU to launch and drop and climb with, and regardless of if you liked them them or not.... They were the first to step up and make stuff that stood up to the new abuses that riders pushing the BIG envelope were going for....... So personally' I think everyone who rides and rides hard, should tip their hats and say thanks !!
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  • + 3
 Atlas cranks are the best on the market, and were made in-house in Vancouver. Even if there is no longer a warranty, I'm buying 2 pairs right now because they are the best, and I've NEVER had a problem with any of their cranks. So sad. I considered RF to be very innovative. Yes, the cranks took extra time to install the very first time, but they stayed put and required no maintenance, other than changing BB bearings occasionally. The only cranks I have never had to warranty, and that says a lot.
  • + 1
 back in the square taper days i had 2 sets of their cnc alum cranks. thought they were great until i actually started to ride hard and they are about as stiff as a wet noodle. ended up twisting 2 sets and they wouldnt warranty them. had several friends that used to bend theirs as well. i'm sure the newer stuff is much better but i never bough another RF part again because of that.

super sad to see an MTB icon go down; not for the loss of parts but the loss an established brand.
  • + 2
 square taper dude, really? Of course they bent. Nothing back then was made for what we would be doing with it. Manufacturers didn't even know where the industry was heading.

I'm just talking about Atlas stuff. I still have some old school Deus cranks that aren't bent because they are meant for XC, and that's how they are ridden. But, my two sets of Diabolus 5 year old cranks are stiff as ever, even after tons of huge drops to harsh landings. Every company has their hits and misses. As for RaceFace, the Atlas series will be sorely missed.
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  • + 8
 April Fools????
  • + 29
 Haha I just double checked the date too... No its definitely March 12th.
  • + 2
 Fuck yeah how possible can that be. Im in shock !
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  • + 3
 This is just beyond sad. They have such awesome products. And seeing all of that go away, not being made again really hurts. I really hope they come back stronger than ever. Soon...
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  • + 2
 "I wish I could buy from smaller business and everything but I just simple cannot afford to. If I have a stable decent paying career in the future, I will never buy from large corporation. I stay clear of places like Walmart. But when it comes to mountain biking, if I can buy a $40 part online instead of $80 in the shop, I'm going to get it online because right now it's difficult to spend that much money on my hobbies. I understand and support what you're saying though. It's a shame to hear this news, I hope the best for them and their employees."

Antron, you do understand but you do not support local shops.you are buying online and therefore you are in effect taking money out of your local community. Please get this straight...you are the problem.
  • + 1
 Its hard to afford what LBSs often charge on an unstable or lower income. You can't tell someone they shouldnt buy something just because they can't afford to pay 2x the price in order to support local business. Local business needs to still be competitive. Where I live LBSs aren't incredible ripoffs, and as a result they do just fine.
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  • + 3
 is there going to be some type of firesale coming up? as much as this sucks i would still like to get my purple atlas cranks and given the situation it would be great if i could get them at a discount.
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  • + 6
 EVERY ONE BUY 2 INCH RISERS
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  • + 2
 Talk about poor decisions, just got a larger than life Race Face tattoo in the middle of my chest in preparation for the upcoming Whistler Park season. Was planning on looking soooo fresh, but obviously not.

Now what can I do to that tat?
  • + 1
 well, you're not looking fresh, but now it's more like you're giving respect and honour to raceface
  • + 2
 you are actually retarded if you did that
  • + 1
 is he serious???!!!??
  • + 1
 for his sake i hope not
[Reply]
  • + 2
 Is this RaceFace gauging their customer support and some free publicity to get everyone talking RaceFace again? Why shut up shop, they could sell if they wanted to, sure Sram would put in a bid.... Come on, what are the facts, there's no substance to the story, there's nothing anywhere else to back this up and surely RaceFace would have a statement on their website. I bet their web traffic has rocketed today!
  • + 1
 thats because this isnt a full story, if you took time to check facts you would find out that the info that hasnt been released yet is droping next week
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  • + 6
 COME BACK PLLEEEAASSEEEEEE
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  • + 2
 A sad day. From the first turbine cranks way back in the day that helped set the classic Rocky Mountain Bikes apart Raceface has been giving Canada a reason to be proud of our place in the world of mountain biking. It's a shame to see this ride come to an end and I can only hope that someone out there with the required resources sees the opportunity in this and restores this great company to it's glory.
[Reply]
  • + 2
 are you kidding me! race face is one of the best companies,ive had everything from the complete Diabolus series to the new Atlas fr. and their the best and toughest parts around! is there any way that race face can come back? or is this for good? and why did they shut down, arn't they produced by rocky mountain?
[Reply]
  • + 2
 Race Face may shut down, but their components out there will not. I'm not really sure if they are really shutting down - temporary or permanently, because their website is working fine and I could not find any unfortunate news like that.
I have only one Race Face component - which is a "Ride" handle bar - which I thought I will sell someday , but now i think i will keep it as a souvenir.
Anyways if its true - I just hope they open up soon and get back on trails too.
Vineet Sharma - Freerider Mountain Bike Magazine - www.freeridermag.in
  • + 1
 Guaranteed somebody will buy their product design and start making the products under a different name. but will it be the same?
[Reply]
  • + 2
 Fear Not Race Face supports................they'll be back.........the naming rights should be purchased in 2-3 years by some megaconglombikecompany.........manufacturing will be shipped overseas........the product will be adequate......it just won't be stamped 'Made in Canada'..............and the products will be sold direct on some cheesy website Think Motobecane and Bikes Direct Sucks
[Reply]
  • + 1
 That sucks we need to keep Canadian companys this is just as sad when Bauer got bought out by Nike and shut down the Canadian factory and sent it to China. Race face had amazing gear and they had Roach another company gone with the wind.
[Reply]
  • + 2
 Sad. Frown

I grew up lusting after RF stuff. Seems impossible that a brand with such a storied history in the MTB world would be able to fail. I'm proud I just kitted out my bike with RF bars, stem, grips and cranks.
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  • + 1
 If this is true, which unfortunatly I think it is, it is a great loss to the MTB scene Frown ...although, the only reason why i think this is slightly suspicious it that there is nothing about it on theire website and why are they still advertising on PB's homepage?
[Reply]
  • + 1
 THIS IS BULLSHIT!! Raceface makes the best looking bits around, if someone doesn't buy them out then the MTB community is going to suffer greatly, Raceface was a great company and a huge contributor to the MTB market, MTB will never be the same if they are not bought.
[Reply]
  • + 1
 Very very sad to hear. Can't understand the heartless SOBs on this thread that think this was justified, or they had it coming, or whatever - hope they lose their jobs tomorrow, maybe they see it differently.

This is bad, for various reasons:
* Always sad to see small businesses go under and cave in to the superpowers of mass-production and far-east manufacturing. Small business are good for generating diversity and progression, and now there's one less of them in our sport.
* Let's not forget some good people are losing their jobs, and in this industry it's not that easy. Maybe if 50% of the population rode mountain bikes it would be easier to succeed, but it's not.
* Last but not least, their products are really good. I didn't own too many but the ones I did never failed me.

Hope the brand lives on and everybody finds jobs elsewhere - good luck!
[Reply]
  • + 1
 A sad state of affairs... Sorry to see them go. I am still riding my square taper cranks from '95 on my old Litespeed Obed xc bike that still rails and climbs like a champ (if only I still performed so well). A great legacy to be remembered as the North American MTB continues to go into extinction.
[Reply]
  • + 1
 Thanks for all the kind comments everyone. Officially nothing is 100% certain until Monday so this story is a tad premature. An official statement will be released early next week. We all just have to wait and see for now. Thanks again.
[Reply]
  • + 1
 It is annoying me to keep seeing people talking about RF's "marketing mistakes" and such. I don't think anyone on here knows the whole story and what lead to them eventually closing doors. Perhaps selling in MEC was an attempt to keep the company gong with more distribution channels? I wouldn't assume that selling in MEC has caused this turn of events. It has only been a short time since that started and in my mind not long enough to have been the cause here. Just my two cents. Sad to see them go.
[Reply]
  • + 1
 Wow much love to race face they have always have been so dialed for so many year. I remember growing up reading MTB mags in the 90's and seeing there adds and being amazed at how innovative they where and still to this day i'm always amazed by their parts and team. I hope this is a joke
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  • + 5
 im guna start a company called facerace
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  • + 1
 I've single handedly kept this company in business for years on end. Out of my two dozen (over the years) bikes I'd say well over 3/4 of them have had more than one RF part hung on them...Shimano is going to corner the market along with SRAM now. Best of luck to the former employees from this company...here's hoping that RF comes back stronger than ever in some new form.
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  • + 1
 I will confirm all the rumours are true...as an employee we were all given a letter monday and told to get out!

I know many people there are sad about what that means for you our loyal customers and we all hope that somewhere, someone will take up the legacy and design some serious parts that make people stop and stare....its all about bringing sexy back...right Julian?
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  • + 1
 GOWD damn! i know the erthquake made toyotas, nissans and subarus rattle but now that it made Raceface close doors..that relly made me kinda pissed off and sad :[...boys and girls buy sone raceface stuff as long as you can, cos ther prices will rise after you cant get them anymore Wink
[Reply]
  • + 1
 Nice for Julian to be able to give RF their testimonial here. Very sad news all the same.

That puts me in a bind now... who next for bars/stems/cranks?

Shimano is the easy call for cranks.. but there in NO-ONE else that makes a wide range of bars and stems like RaceFace do that look good!

I challenge anyone to name a company that can compete with the quality and style of raceface's product that covers the entire cross section of mountain biking....

start your list here:
  • + 0
 Nuke Proof make good bars... not as good looking though
  • + 0
 Straightline is a canadian company that makes excellent stems. they dont do the full component range of mtb though.
[Reply]
  • + 1
 If is true it really sucks... wondering why? For sure the direct costs on production in Canada are higher than asia but RF was a very known company and sells really well worldwide.....Owner was spending more than earnings? or was owners that fought?
Let's wait and see more news nect week.....sad news!
[Reply]
  • + 1
 That is a SAD thing indeed ! I have been using raceface products since they first opened their doors and sold much of their fine product at my shop over the years. Best wishes to all the employees and all affected by this decision. Never forget the shore !
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  • + 1
 that f--ing blows. I bought my giant glory 0 just because all of the raceface products it was had on it. God damn it. Hell I am wearing three articles of raceface gear right now. I sure hope someone can buy the name and continue to push the envelope style and product line.
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  • + 1
 Wow this is a shock just like the earthquake. Unbeleivable how that has affected us 4000 miles away. Raceface helped start the freeride mtb movement. Even though I had to return my first 5 pairs of raceface cranks I always had much respect for the company. This is another example of why companies need to manufacture locally or not at all. Foreign problems should not put a local company out of business.
  • + 1
 It's a good job it didn't have anything to do with the Earthquake then...
[Reply]
  • + 1
 The weird internet buzz is that the owner/owners were embezzling money, and there are major tax/accounting problems at the top of RF, so they've been forced to wind up the company. No sellout, administration or nothing, just an order to stop trading immediately. Nothing wrong with the product, distribution etc, it's a legally enforced closure.

But, that would mean the product is still viable, so a company could buy up all the patents and patterns, and continue production under a new name. They could even use the same staff, machinery etc, but it'll probably get tied up in the courts for aaaaaaaages.

*BUT* that's just internet rumour and buzz, so it could all be wrong, and this whole thing could turn out to be a weird hoax.
I guess time will tell.
[Reply]
  • + 1
 If this news is actually true, then it doesn't sound like even RaceFace saw this coming. They JUST signed riders into multi-year contracts including Aaron Chase. If the earthquake theory is correct, then it is a really sad day for such a seemingly solid Canadian company with such a large product base to have to instantly fold after they lose everything due to the destruction of all their eggs being placed in an outsourced basket. All through my quiver of bikes you'll find cranks, bottom brackets, bars, stems, armor...ranging from 1999 to the present. Nothing breaks.
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  • + 1
 630 Comments! OMG somebody gotta buy up RF and keep the party alive... But are people seriously thinking this had something to do with the Earthquake in Japan... that doesn't even make any sense LOL I SEE DUMB PEOPLE hehehehehehehe RIP RACEFACE I'll keep riding the stuff for years you guys rule(d)
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  • + 1
 Wow. Raceface, you make amazing stuff... I'm kind of freakiing out. It is sad and terrifying that you will not be around right now. Just yesterday I was talking to a friend about how online bike shops are going to rape the bike industry, and this morning I read this announcement. I'm aware online shops aren't the whole reason for Racefaces decision, but opens my eyes to see how fragile and competitive this industry is.
[Reply]
  • + 1
 RaceFace...RIP, youle be remembered forever as possibly the best bike component company ever known to a mountain biker. nothing they made didnt go un-noticed, you truely made a massive inpact on the biking world no matter where it was or who it was. RIP RaceFace, you where truely a Legend in my books and in many other peoples...and mother nature you can simply fuck right off for doing this
[Reply]
  • + 1
 well shit
i feel badly for all the employees and sponsored riders who suffer because of this
but i don'r feel bad for the douchebag owners who never had any love for the actual sport of mountain biking except the money they made off of it.

race face was started by two or three business/marketing losers. who just saw an opportunity.
when rocky was about to go out of business, they bought it
for a while the parts were made and designed in new west by a team of good people, but only two of them rode bikes hard for real. the rest were a bunch of roadies on dirt. not even having a clue about where the market was heading.
so when we started riding bikes hard and smashing parts, race face parts. on a REGULAR BASIS.
and told them about how they needed to step it up
they said nope, thats not where the market is. we're gonna sink millions into this stupid carbon crank that won't ever really work, and nobody will ever buy. and we're gonna keep supporting this crazy engineers difficult to produce ideas. just to be unique. anybody remember the very first quill/ahead style stem they made? yeah, weird huh?
good idea raceface. i don't know how you got out of that mess but you did
in the meantime everybody wondered why their raceface cranks fell off all the time (not a maintenance problem believe me) and shimano and kooka cranks never did
of course you still had to run all that stuff with a raceface bb because they were undisputedly the best.
then they decided, all this costs too much money
lets get taiwan to make most of our parts
anybody who says taiwan makes parts as good as north america is a retard
they will tell you they've made all the parts they've shipped you to spec and hope you don't actually check. but we did. and they were f*cked a lot of the time.
but by that point the parts were needed to fill orders anyway. so they got sold.
[Reply]
  • + 1
 On Sicklines facebook page they said the owner of Raceface "lied on a variety of things...banks and the law don't like that" ...I don't think MEC's got anything to do with this, oh well I hope someone else quickly buys this company! A world without RF is a horrible thought.
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  • + 1
 no different than Chapters screwing all the small independent bookstores out of existence - but i admit, if i ABSOLUTELY cannot get something i need from my local [ IE: Dunbar Cycles ] i will go to MEC, but when i do, i feel like i just put one more nail in Dunbars coffin...but, good thing Dunbar is GOD and will never die ! and even better that i just bought some Race Face Atlas gold cranks to go with my RF gold bling bars from Dunbar !
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  • + 1
 Has anyone else noticed all of the new Race face components on the bay starting at .99 cents with no reserve? or is it always like that? Just noticed it tonight and it's all brand new stuff. I thought maybe they are getting rid of their inventory or something?

oh nevermind, it's from a seller who's been around for ever.
[Reply]
  • + 1
 the name raceface has millions and millions of dollars spent in advertising the name. just because the company as we know is closing the doors the name raceface and its line will be picked up by someone else in the near future.. Id bet on it! Raceface is such a solid company with a lot of top of the line parts. they wont dissapear just like that... and if they do.. then they had some shiitttyyyy CEO's
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  • + 1
 I was 16 when i bought my first pair of tubine red cranks and sealed headset for a giant tomac working at my local shop.At the time it was raceface,kooka and ringle battling it out for the aftermarket products.I now own and operate my own shop and have seen less and less of Raceface around.This brings back memories of how excited I was to lay my eyes on those machined anodized cranks.
Sorry to hear the bad news Frown
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  • + 1
 According to Canadian website NSMB.com, Race Face went into receivership some time ago after running into financial difficulties. The company were unable to reach an agreement with their creditors so, on Thursday, the receiver decided to shut down the 18-year-old business and lay off the majority of the 60-strong workforce – 30 in Vancouver, Canada and another 30 in Asia.

Reasons for Race Face's apparent financial difficulties are unclear. The order book was reported to be strong and only last month they announced they'd signed a two-year sponsorship deal with freerider Aaron Chase. Known for their cockpit kit and CNC machined cranks, the company are big players in the OEM market, supplying bars, stems, seatposts and suchlike for complete bikes from many big brands.

Speculation spread like wildfire via Twitter and online forums after Chris Armstrong from WhistlerMountainBike.com tweeted "Rumors confirmed. Race Face is closing their doors" late on Friday. If the reports are true, the next step is likely to be the sale of either Race Face's assets or the entire business, which began life as an offshoot of Rocky Mountain Bicycles,
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  • + 1
 Why is everyone so surprised? RF was in the red since the nineties. Their downfall was all the absolute garbage they produced in Taiwan that created their incredible warranty issues and ultimately led to their demise! I knew this was coming, just amazed it didn't happen sooner. Only the strong survive!
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  • + 1
 whaaaaaaaaaaaaaaaaaaaaaaaaat? why why why... Frown i dont even run alot of raceface stuff but it was always soo fun seeing the stuff they would pop out of the lab, they were so new and cutting edge. and as a Canadian i somehow feel an even bigger blow hearing that they are gone Frown . raceface will forever be missed and remembered as the great.
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  • + 1
 I have always trusted and relied on RaceFace products. For those who complain about the price open up your wallet you cheap bastards. Their pricing strategy to the target market in the industry is more than fair especially when we the consumer expect the highest in quality products. I plan on snatching up as much as I can before it is all gone and we are left with lower quality parts. All I can say is;

LONG LIVE RACEFACE!!!!!!!
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  • + 1
 Gutted. My DH/MB life really kicked off in '03, and back then they were the brand to aspire to. I think even now they are up there with the best - it's amazing that they've got to this state without being bought out by one of the bigger bike brands...
Imagine, a Norco fully decked out in Race Face gear, I for one would lust over something like that.
Ho hum, luck to the workers for Race Face and a poke in the eye to their management for watching the world end without getting things sorted.
[Reply]
  • + 1
 Absolutely unbelievable! R.F. is one of my favorite companies, by far, and it is truly a shame to see them go down. I didn't even know they were having hard times. I can only wish the best to all the people who have brought some of the best components I've ever ridden to the table.

Sincerely,
Max Hart
San Diego, CA
you will be missed Frown
[Reply]
  • + 1
 Made me f*cking cry to know that everything is slowly going downhill.

If I could ask any of you to do me a favor.
Post a video about shoutouts, Sessions, your bike or anything related for Race Face as a tribute.

I'll miss them. I at least want to show some gratitude

Add me not for reasons of having alot of friend but just to show me you will or already have.


R.I.P RACE FACE and ALL OF THE AFTERMATH

WE WILL NEVER FORGET YOU!

Salute
[Reply]
  • + 1
 shame to see race face closing. dont have alot of thei parts but they defiantly helped the mb industry to grow. hopefully someone will give them a new buidling and a big cash flow to help em get back on their feet after the earthquake.
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  • + 1
 I almost literally cried when i saw this post... race face was and still is my favorite brand ever in mountain biking history. I am soooooo sad to see it go. I HATE NATURAL DISASTERS! long live race face memories.... and parts Frown
  • + 1
 It's got nothing to do with the Japan earthquake. At all.
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  • + 3
 if sixc cranks and atlas direct mounts go on sale.....i just....just may see some light in this misfortune
i love you raceface :'(
[Reply]
  • + 1
 well, all we can do now is thank race face for the great years we've had riding with their components. if I could, I would thank the owner personally. I love these parts, but everything has to end some time. may the owner of raceface get shitfaced tonight.
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  • + 1
 So sad to see such a huge and influential company like Race Face fall under. Best of luck to all those left unemployed, and fingers crossed that one day we might again see the race face name resurrected. It will always be an icon!
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  • + 1
 Reminds me of when Syncros started making all kinds of crap that they had no business making. If Dorel buys them they can be another boring OEM company and probably won't save many North American jobs. They had a good run but my shop still has RaceFace stock from before they went MEC and we haven't ordered anything since they did. I think we unload most of it on e-bay, in case you're looking for a crankset or abnormally long stem...
[Reply]
  • + 1
 My 1997 RM Oxygen had ano red RF Turbine cranks on it, ate KD for a couple months to save enough to buy em. $280. Prized purchase. Most important thing I have ever bought for a bike. I have had more than 10 bikes since then and every one has had Race Face stuff on it............... I am gutted if RF goes away Frown .....
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  • + 1
 I'm in awe!! Words fail me!!! Frown Frown Massive dislike. What ever or could ever surpass a company that has made it's staple on mountain bikes all across the globe???????? Absolutely shocked. Raceface shall forever be carried on not only as the best manufacturers of bike parts period but as well as a state of mind and physical feature we've all come to develope at one time as we step on our atlas cranks... Big Grin Thanks for providing weight reduction, strength, confidence and loyalty..... I shall forever bear the name for RF!
[Reply]
  • + 1
 Oh hey hi to each & every none motorized wheeler out there. I thot i was having the most worstest worstest dream of my entire life ever. that RACEFACE the topdog,big kahuna, all that is of mountainbiking accessories, has said enuffs-enuff!! I recall i was whimpering like a new born pup in this dream & i gotta wake myself up somehow. Only @ this precise moment did i realize i am awake. NNNNNNNOOOOOOOOO!!!!!!! I'm sure i can speak for any person thats ever used anything from the company RACEFACE, Whatnow??
Soldier on, we're all going to miss you & we'll be w8n for you.

Warptntwisted1 Peace
[Reply]
  • + 1
 English:
no way I can believe it, I think always RACE FACE was an icon in DH FR industry, Im really sad with this news, Im sure this is a big loss for all of us that love the quality products for our bikes.

Spanish:

Que tal no puedo creerlo, siempre pensé que RACE FACE fué un icono en la industria DH y FR, realmente esta noticia me pone bastante triste. Estoy seguro que esta es una gran p+erdida para los que valoramos los productos de calidad en nuestras bicis.
[Reply]
  • + 1
 Well this is truly, well i don't know what to say. Such a great company with such great products. I still remember buying a set of Race Face Turbine cranks used. First good cranks I ever owned that were high end. Seems like yesterday and now there gone? I don't understand why?

I know the son of the original guy who started Race Face and I'll e-mail him Monday to get more info because he's still in contact with the guys who own it now.

This truly sucks though.
[Reply]
  • + 1
 If this is true, and I'm still not sure if it is... Then it means yet another bike part on my 13 yr old amp from a company no longer in existence or at at least still making bike stuff. Back in 1998, there was the anti-shimano movement. Not that I was really against them, but wanted only North American bits. Of course this was pre-off shore manufacturing days, but back then it was true for all the companies represented on my ride. This is sad, but I'm still gonna hold out until I see a formal announcement.
[Reply]
  • + 1
 it's sad to see, a canadian co., going down,,....you have to be buisness savy smart, have to keep up with changing times, conditions, and anticipate the direction your consumers are going. you must always be willing to adapt, change and adjust. if you don't....this is what hapens....:>(
[Reply]
  • + 1
 Shitty! Raceface made some sick parts, and decent clothing the biking world will deffinatly miss raceface and every thing youve done you guys were amazing at what you did, but good luck with whatever happens to the company and your guys futur
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  • + 5
 Such a bummer. They made quality stuff. Dam you world!
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  • + 1
 Cash flow, COGS, or maybe just mismanagement. Who knows. Tough to compete is a market that is consolidating (ie: SRAM). So many decisions are made based on some businessland agenda and not based on product. Hopefully someone picks up the concept.
[Reply]
  • + 1
 There was talk over a year ago that MEC was going to be the only provider of raceface parts ( Mountain Equipment Coop). Maybe they are going to rename it, I know you could not order any parts here in Canada from the parts distributers for around a year.
[Reply]
  • + 1
 I just read an article in Bicycle Retailer and Industry News that Race Face is back in business. It may have been announced some where already here on PB, but I was in the middle of a move across the country and was out of contact for a while.
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  • + 5
 this sux ass, what is to become of tippie?
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  • + 1
 NOOOOOOO!!!!! I LOVE YOU RACEFACE PLEASE COME BACK!!!!!!! thank you raceface for progressing the industry so far and what you have done for biking is amazing. long live raceface!!
[Reply]
  • + 1
 I was about to go to the LBS and order a 40t chainwheel, I hope this doesn't screw that up. I'm actually thinking of a second pot o' coffee while I wait for them to open, and I read this. bummer
[Reply]
  • + 1
 This is a sad day for sure..... Being Canadian I make a point of having some Race Face on everyone of our 8 bikes my wife and I own. I guess I need to move quickly to get my SIXC cranks now.....
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  • + 2
 Really upset they had the best parts ever and their clothing/protection was killer ! Sad to see them close the doors ! Thanks for everything RF !
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  • + 1
 I bet their closing because they had made some bad decisions and were a bit short on cash but also a bunch of their factories were leveled from the earthquake and tsunamis in Japan and they just can't recover.
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  • + 1
 They just had the Stealth Atlas, now this? I was really gunning for that set Frown Hope this isn't legit, and if it was, like a dude who posted earlier, some big arse company better save it Salute
[Reply]
  • + 1
 Damn. Hope all their employees don't have too hard a time finding more work. Raceface has been there from the start (ish) and its shocking that a company that seemed so stable can go so quickly.
[Reply]
  • + 3
 NONONONONONONONONONONONONONONONONONONONONO THIS CANT HAPPEN I LOVE THIS COMPANY!!!!!!!!!!!!!!!!!!!!!
[Reply]
  • + 0
 WOW, Did I mention WOW. Race Face made great components and have a long history of innovation. IT's hard to believe that a company like that can just disappear.

Maybe they got "to big for their britches". Small production and direct company control has its advantages. I'm sure MEC didn't help them. Money is t he route of all evil.

Guess I better go get the good Race Face stuff that's left before it's all gone........
[Reply]
  • + 1
 unbelievable how a company you perceive to be so big can be wiped out by one foul swoop. i guess i should be looking after my RF components now there all collectables of a great era.
[Reply]
  • + 1
 This is a sad day for MTBing, Hopefully someone with some sense will buy the name and do it justice, or the peeps from RaceFace will start something new with the same ideals and quality. Frown
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  • + 1
 That's so f*ckin stupid!!! How can you shut down such a company?? Amazing products. I bet this Liquidator guy is the same guy that is responsible for shutting down IronHorse. Perhaps he is the owner of DABOMB Razz
[Reply]
  • + 1
 'Tis indeed most sh!t that they have had to close their doors. I think the number of comments under this story just shows how popular they were, so surely someone will buy the brand and keep it going?
[Reply]
  • + 1
 Well.. it's a hard industry, I've only been riding since 2004, and I've noticed some unreal changes. I guess they couldn't keep up with demands and fell short. It's a damn shame.
[Reply]
  • + 1
 HEY TO EVERYBODY THAT IS HAPPY USER OF RACE FACE PARTS!
JOIN THIS GROUP ON FACEBOOK!
LET'S MAKE OUR OPINION TO BE HEARED!

www.facebook.com/home.php?sk=group_177544138959203&ref=ts
[Reply]
  • + 1
 I can`t belive that. I`m riding a lot of race face stuff and I like it a lot!! Why should such a great company just stop producing??!!
If it is so, I have to wear my race face stuff every minute from now on !
[Reply]
  • + 1
 BULLSHIT how do you piss such a sucsessful company down the drain even if they do come back i will never rock another part of theirs again how can you be a leading company and go bankrupt
[Reply]
  • + 1
 there better be a write up on my the hell they went under, and why now of all times? summer was just around the corner, the best time for biking. RIP RaceFace, as a great man once said, "it's the cats ass"!
[Reply]
  • + 1
 Truly a sad thing to hear. Race Face was an innovator in the MTB industry and has had many successful components. The saddest part is that it was a Canadian company. My heart goes out to all the employees!

Cry
[Reply]
  • + 4
 Well....I guess I'm going Saint on my new build.
[Reply]
  • + 2
 The good thing is....everyone with Raceface parts will know that your cranks / bars / bb / will still last for another 20 years. They did make solid stuff. Will miss you RF.
  • + 1
 True that man. Get yours while they're still around.
[Reply]
  • + 3
 super! now i have to chose between over priced saints or ... truvativ. there is no god.
  • + 1
 Descendants are relatively cheap compared to everything else, get them.
  • + 1
 do they come in red?
  • + 1
 Facepalm

Do you NEED them red?
  • + 3
 makes the bike faster, everyone knows that!
[Reply]
  • + 1
 i would just like to say Thanks to the everyone and Race face for the awesome support they gave me over the past 2 seasons and for supplying me with the best and sickest looking product any could have. RIP
[Reply]
  • + 1
 What a sad day, seems crazy that RF could even go under. I have heard that the tsunami threw a knock out at the factories that produce and machine alot of aluminum. Could be a reason that they had to shut things down?
[Reply]
  • + 1
 I bet their closing because they had made some bad decisions and were a bit short on cash but also a bunch of their factories were leveled from the earthquake and tsunamis in Japan and they just can't recover.
[Reply]
  • + 1
 I really hope this is a joke! raceface is the shit! they were one of the 1st MTB parts to really raise the bar on quality aftermarket parts! who am i going to buy bars from now?
[Reply]
  • + 1
 god i wish someone would open up a factory for them in the US because we never get quakes here....(talking about the areas around new england)

and now i feel like less of a rider... totally bummed
[Reply]
  • + 2
 WHY???WHY??? I can't believe this! Race Face is awesome!!! I thought they where rich and happy whit all the tons of sick stuff they sell.....how can this be?!?
[Reply]
  • + 1
 This is such terrible news. They had this coming to them tho after selling themselves to MEC! I wonder what their warranty will be like on there products now? Looks like im going to put my atlas bars up for sale Razz
[Reply]
  • + 1
 what, so now if i actually want a good industructable crankset, im shit outta luck??
Raceface=only bombproof crank on the market.
[Reply]
  • + 1
 That suuuuccccckkkksss!!!!!!!!!!!!!!!!!!! Wasnt excpecting to see this when i came on here. Good luck to you guys, hoope you can get through it...
[Reply]
  • + 4
 Tak to je v prdeli.
  • + 3
 tak to mas pravdu
[Reply]
  • + 2
 No... I love Race Face components. I hate economy. It can ruin the best products and the best companies.
[Reply]
  • + 1
 This is at least depressing, and also irritating that there is no real information in the post and no insights from these comments.
[Reply]
  • + 2
 Ill Buy them over, 20 pence, a toffee chunk and a Cinnamon swirl Any advance on that
[Reply]
  • + 1
 I think every rider should go to the local bike shop and buy a RF product.. All bikes should have a RF product on them if not, go do it.
[Reply]
  • + 2
 Today is my birhtday. Must be a happy day, but with this bad news I´m very sad. Now I need to buy a RF part.
[Reply]
  • + 2
 whats up with the 852 "likes"? this post needs a DISLIKE button...
---------------
I DISLIKE I
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[Reply]
  • + 1
 this cant be happening where am i susposed to get my raceface atlasbars i only run atlas bars sad times hope they pull through this
[Reply]
  • + 2
 I'm gonna cry in my room now i'm not even kidding. Race Face 3 Me No more........
[Reply]
  • + 1
 I bought many feet are now race face collection and perhaps even come to cost a lot sorry because I was addicted to race face.
[Reply]
  • + 1
 I'm still rockin' a 2000 Ano Red Turbine crank on my SS....RaceFace was always my fav upgrade for MTB parts...hope they can pull it out of the fire...go RF!
[Reply]
  • + 3
 This Page needs a DISLIKE button
[Reply]
  • + 1
 theyr probably just going to change the name cause the rf board fired one of their member who is also one o the founders who created created the company.
[Reply]
  • + 2
 Noooooooooooooooooooooooooooooooooooooooo Frown Frown Frown Frown Frown !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
[Reply]
  • + 1
 Is this just out of the blue??? I feel like they had a really active year between sponsorship and new products at sea otter last time around. ODD AS HELL Frown
[Reply]
  • + 3
 APRIL FOOOLS!!!


....right? Frown
[Reply]
  • + 1
 definitely my favorite brand out there, great quality components. glad i just ordered new atlas fr bars a couple days ago!
this f***ing sucks.
[Reply]
  • + 1
 Story is on UK site Dirt Mag as well sound like they are being liquidated and have already closed.

dirt.mpora.com/news/raceface-close.html
[Reply]
  • + 2
 It's a wind up.

In Canada they celebrate 'l'espiègle idiot' which is like our April Fools day.
[Reply]
  • + 1
 its so sad. I dont have any part of race face becouse i bought the other stuff, always thought that i'll buy in the future, and now what? rip.
[Reply]
  • + 1
 NOOOOOOOOOOOOOOOOOO! WTF!!! The build i have planned for this summer is based on raceface components!!! WTF am i going to do now!?!?!?!?!?!
[Reply]
  • + 1
 this really saddens me. i loved everything raceface, the bars, cranks, stems.. right down to its logo, which is think is one of the best lookin logos in bike industry . sad.
[Reply]
  • + 1
 Is anyone really surprised at how a high end bicycle part manufacturer/supplier can no be sustainable, especially located in North America? Come on now.
[Reply]
  • + 1
 i saw this news this morning and i went right away and bought myself some atlas bars Smile
too bad about raceface tho, hopefully someone buys the company...
[Reply]
  • + 1
 what a bummer i wanted to get a full atlas set up on my sunday Frown and it sucks that their going out hope they could find a way to keep it going.
[Reply]
  • + 1
 Actualy cant beleive this, ive always thought of RaceFace as one of the best brands out there, and always very popular, surly this isnt anything to do with financal problems.
[Reply]
  • + 3
 I will never sell my Diabolus stem!
[Reply]
  • + 1
 That's really sad to hear.,a sad day for Canadians and Americans alike. Whats even sadder is I could never afford to buy their components!
[Reply]
  • + 1
 thats too bad...good company that made some great products. Well i guess we can all try to get some good deals on their final products.
[Reply]
  • + 1
 Sad day! My components have been awesome! I will treasure my T-Shirts and I hope all the employees are compensated well and find new life in the same industry!
[Reply]
  • + 2
 A donation found should be started and i would be happy to donate 20 dollars wouldn't everybody
[Reply]
  • + 2
 damn i just bought some atlas bars and i wanted to get atlas cranks to match Frown
  • + 1
 get them while you still can!
  • + 1
 no money at the moment Frown i think i'll just go with custom anodized shimano slx
[Reply]
  • + 1
 damn, two more years and they would have hit the twenty year marker. that'd have been nice going out... c'est la vie i guess. too bad though.
[Reply]
  • + 1
 There's more to this, just doesn't add up. I'd like to know the real reasons other than $ as to why the doors are being shut.
  • + 1
 Money is the only reason there has to be. Everything has to do with money nowadays.
[Reply]
  • + 1
 damn, had it been just two more yuears and they would have made it to the 20 yr marker... would have been nicer going out that way. c'est la vie i guess.
[Reply]
  • + 2
 OH MYYYYYYY GODDDDDDDDDDDD! NOOOOOOOOOOOO! THIS IS NOT GOOD, WHAT THE SHIT IS THE WORLD COMING TOO.
  • + 1
 i suggest youtubing lectures of David Harvey, Zygmunt Bauman, raj Patel... They should give you a good picture of where are we head...ed
[Reply]
  • + 3
 This is way too early for the April Fools joke, this can't be real...
[Reply]
  • + 2
 An MTB icon company went down. All my respect to RF employees that lost a part of their souls in the closure.
[Reply]
  • - 1
 Just got their elbow guard from CRC yesterday, was nicely made and well-fitting compared to everything I've tried before and I thought to myself "well, when this one goes down, I know what to buy next time".

Not to mention all RF stuff I've got on my bikes. Crap.
[Reply]
  • + 2
 RaceFace is too strong for this to take it down....it will be back,,,,,be ready...
[Reply]
  • + 1
 I really hope they come back to make the bikers of th world more and more great components because they components are awesome Frown
[Reply]
  • + 1
 this just blows!!!!!!i guess im glad to have rocked some of theyre cranks....o and shit,i just won race face swag from ryan wants to stoke u out..thanks rf....PS. COME BACK!
[Reply]
  • + 3
 sure is a shame! thanks for all the amazing components!
[Reply]
  • + 2
 f*ck? Really......shit.

Now shimano has a monopoly on anything worth riding.

Guess I'll be stocking up on RF gear.
[Reply]
  • + 1
 with raceface closing down does this mean the products will become cheaper in the near future or more expensive due to their exclusivity to buy them new?
[Reply]
  • + 1
 I know I got pretty drunk that Sat., but i'm pretty sure I saw these guys at Frostbike a couple weeks ago. Seriously, WTF happened? Totally bummed, loved their goods...
[Reply]
  • + 1
 Sad day for biking as a whole, i have had lots of Race-face stuff and still use their diabolus bars. We will miss you Race-Face....
[Reply]
  • + 1
 hmm, no one bought them out? why is that? I remember my first RF bits in the late nineties, still have a headset from then going strong.... but yea, on to better things.
[Reply]
  • + 1
 what the f?why?why?a company like RaceFace got closed?why?Frown ((((((((((((((((((((((((Frown (((((((((((((((((((((((((:Frown ((((((((((((((((
[Reply]
  • + 3
 nooooooooooooooooooooooooooo
[Reply]
  • + 1
 whaaaat nooo how can this happen, soo random urg... inc end of the world?? why would they shut down I dont want shitty shimano touching my bike we need all need moar raceface
[Reply]
  • + 1
 Wow Unexpected news Frown guess im gonna have to find a new company when it comes time to upgrade my bars, stem, seatpost and cranks.
  • + 6
 i agree, chromag makes nice stuff...
  • + 1
 easton bars, straitline stem, saint cranks... you have great stuff there, but not the same, i know.big loss for mtb! rip
[Reply]
  • + 2
 come on pinkbike, it's too early for an april fool!! Frown
this is way too sad to be real.
[Reply]
  • + 2
 Damn, I guess it is true.. That really is too bad, as far as I am concerned, Raceface kills it!
[Reply]
  • + 1
 gonna miss ya Raceface every bike i owned i always made sure to put your produces on my wipe come back soon love the canadien produces
[Reply]
  • - 1
 This sucks more than anything I've heard lately. The only bad part about Raceface was that they were located up in Canada......and that isn't even bad. Canada is almost as good as the us - and hey, at least it's not Taiwan or China. But seriously, what am I going to do for cranks and crank parts now? FML. The RaceFace Self - Pulling set-up and the aluminum bash guards are standard on all my rides.
[Reply]
  • + 2
 no way thay cant go out of bussiness
[Reply]
  • + 1
 They tried to keep up with the big boys but, got their arses kicked, keep in small select and successful!
[Reply]
  • + 2
 damn. always been a fanFrown
[Reply]
  • + 2
 this sucks!! All my gear is race face, sad to see them go!
[Reply]
  • + 1
 I'll be buying Atlas bars for back stock as they are the only wide bar I like.
[Reply]
  • + 2
 That Freakin' Blows!!!!!! AHHHHH!
[Reply]
  • + 1
 I got all of their components: Respond stem, bar, seatpost, crankset... Pants, Jacket.. Love them very much ((
[Reply]
  • + 1
 No chance they could sell to a big company who will re-boost their business? Would be such a waste if they go forever.
[Reply]
  • + 2
 Major Bummer. RF was an innovative company from the start.
[Reply]
  • + 2
 Definitely didn't see that coming...
[Reply]
  • + 2
 What the hell this can't be happening
[Reply]
  • + 1
 i ordered some of there cranks they come in monday. such a sad day when they come in.
[Reply]
  • + 1
 man that was a piece of mtb history, i'm so afraid. All my solidarity goes to the workers in RaceFace
[Reply]
  • + 1
 that sucks hope it all blowa over and the carry on making amazing equipment
  • + 1
 thats "blows over" lol
[Reply]
  • + 1
 raceface makes one of the best bars in the industry damn it.... no more atlas fr barss Frown
[Reply]
  • + 1
 noooo Frown you think they'll sell the rest of the stock cheaper to get rid of it? :/
[Reply]
  • + 2
 NOOOOOOOOO! Its really sucks!!!!!!!!!! maybe come back?
[Reply]
  • + 1
 NOOOOOOOOOOOOOOOOOOOOO.... I love all my race face parts from over the years... so legendary!!!
[Reply]
  • + 2
 race face is one of the best companeys ever
[Reply]
  • + 3
 Liquidation sale??
  • + 1
 hopefully, could be sickk
[Reply]
  • + 1
 NOOOOOOOOOOOOO PLEASE RF NOOOOOOOOO! Frown JUST TELL ME WHY??? AWWWWWWWWWWWW NOOOO
[Reply]
  • + 2
 Damn i love race face cranks and bars, R.I.P race face
[Reply]
  • + 1
 Pb should start a fund for raceface, yah yah i know about the earthquick in japan, one thing at a time.
[Reply]
  • + 1
 What's pinkbike's source on this? There is nothing to that effect on RaceFace's website or facebook page.
  • + 1
 The author left RF to come to PinkBike. I'm sure he's not simply repeating industry rumour or hearsay and I'm sure he would have checked his info before posting this news. As mentioned, Monday will be an interesting day. Fingers crossed!
  • + 1
 I see. Thanks for the clarification. If true I hope the brand continues on in capable hands. I love their stuff.
[Reply]
  • + 3
 this is a sad day
[Reply]
  • + 1
 Boooo! This is bullshit! Why God WHyyyyy? Ps: I wonder what Steve Peat thinks of molson Canadian beer?
[Reply]
  • + 2
 this is actually quite depressing to find out...
[Reply]
  • + 3
 WOW Can't believe it
[Reply]
  • + 1
 need a couple paires of ambush knee pads asap there will never be a knee pad that comfy and durable
[Reply]
  • + 3
 this is beyond messed up
  • - 4
 Great company, I like their stuff but I do have to point out their ridiculous pricing management as a possible culprit for going out of business. I think that they priced everything too high and expected to survive like Fox Racing which is a much bigger brand than Race Face. Remember that Fox isn't just into MTB, its basically all over the place with extreme sports while Race Face is solely on MTB thus I'm not that surprised they came out of business. Good company, faulty business management. Neg prop me all you want, lol.

Maybe I'm wrong and its all because of the earthquake? Blank Stare
  • + 5
 priced everything too high? they had some of cheapest products for the quality around
  • + 2
 agreed!!!!! my atlas setup is my baby Big Grin
  • - 3
 I'm not saying they aren't top quality. They are. But pricing was quite steep tbh. I'm not bashing anyone, I'm just pointing out the reality of things.
  • + 1
 you think theyre expensive, go look up smaller companies like twenty6 and tell me what you think.....cheapass
  • + 1
 nightfox man you must be cheap with your money.
  • + 1
 pennywise and pound foolish, so it seems mr. nightfox.
  • + 0
 not being cheap at all but I do think that you have to estimate the real value of things before putting your money on it. I don't see any real reason to pay I dunno 80-90$ for Atlas bars while you can get other bars, same width and rise, w/o the RF logo on it for half that price. It's my opinion, don't bash me for it, it's childish. Also don't relate to LBS prices, I'm more referring to online prices. However, they do have some good price/quality ratio products but generally, it just seemed too overpriced with things.

Bottom line though, I'm sorry to see them go, its a good brand afterall.
  • + 0
 wat r u smoking? atlas bars r like 60 bucks
  • + 1
 they are not 60!!! he means they are soo expensive because they are 61!!!! (thats how much i payed new)
[Reply]
  • + 1
 this really sucks raceface was one of my favorite companizes i hope they come back
[Reply]
  • + 1
 it is probably a bad joke=(I not believe it........IT HAVE TO BE A JOKE!!!!!!=(
[Reply]
  • + 1
 Is this a joke, right? AHAHA.....no?!?!?!?!?!?! oh SH*T
R.I.P (Raceface Is Perfect)
[Reply]
  • + 2
 No!!!!!!!! Bad times. Its a sad day.
[Reply]
  • + 2
 nooooooooooooooooooooooooo..........
[Reply]
  • + 3
 WHAT????????????????????
[Reply]
  • + 2
 this just ruined my week.
[Reply]
  • + 3
 uhhh, is this real.....
[Reply]
  • + 1
 I am grievin'!!!!! Race Face, thanks for all the great parts over the years.
[Reply]
  • + 1
 wow never expected tht,i didnt know raceface was even going out of buisness Razz
[Reply]
  • + 1
 I can't believe it.I just bought an atlas freeride crank for my intense 951 a week ago.shit!
[Reply]
  • + 2
 This makes me want to cry. Ken
[Reply]
  • + 2
 good thing I just got race face bars Big Grin !!!!
  • + 2
 Just got some grips the day the announced this. Price has already gone up at my LBS.
[Reply]
  • + 2
 is this a joke? what happened? why did they close shop?
[Reply]
  • + 2
 Cant believe this!!! Wish it were a cruel early April Fools joke.... Frown
[Reply]
  • + 2
 this might take me awhile for it to sink in Frown
[Reply]
  • + 2
 Tsunami... Race Face Closing doors? ¬¬ God Damn it!!!
  • + 1
 I know the world sucks lately D:
[Reply]
  • + 1
 NOOOOO!!!!!!
ah well atleast there be some cheap parts now
still sad though :'(
[Reply]
  • + 2
 Isnt it abit too early for april's fool?
[Reply]
  • + 1
 thats a shame i love race face i rock the dues line and the product is awsome . its a sad day
[Reply]
  • + 2
 we are all going to miss you Frown
R.I.P
[Reply]
  • + 1
 HELL NO! i just got enough money for Race Face Atlas cranks Frown this is bull
  • + 1
 Then you can get them at a closeout price Big Grin
  • + 5
 with no warranty...
  • + 1
 true Big Grin but it still sucks that its going outta buissiness Frown
[Reply]
  • + 1
 This jus kills.. my AM rig is almost all raceface, and now Ill keep my RF on it forever
[Reply]
  • + 2
 WhatEek That's impossibleEek
[Reply]
  • + 1
 awww man race face is by far my favorite company. love the bars love the clothes and the logo is pretty cool too
[Reply]
  • + 1
 that is so sad=(........it was one of the best brands=(......I hope they will comeback?....maybe?=(
[Reply]
  • + 1
 I think SRAM or shimano should maybe buy the name and keep making the products like saint or something like that.
[Reply]
  • + 2
 thx race face for many good years with you
[Reply]
  • + 2
 Very sad news. Race Face cranks were standard issue on all of my bikes.
[Reply]
  • + 2
 didnt they just sign arron chase
[Reply]
  • + 1
 USA lost lives during 9-11-01, Japan now lost more lives on 3-10-11. Adding the date together, and you'll see!
[Reply]
  • + 2
 shit... hope RF pulls through
[Reply]
  • + 2
 They will be back. That´s for sure.
[Reply]
  • + 1
 damnit, this sucks big time ! I loved the atlas fr bars !!! and the direct mount stems !!!
[Reply]
  • + 2
 Race face is the last comnpany id ever think would ever close down!!
[Reply]
  • + 2
 WTF ?? how is this possible ?!
[Reply]
  • + 2
 RACEFACE forever, open the back door, please!!!...
[Reply]
  • + 1
 That Sux Frown Always loved their products. Running Atlas bars on my DH right now.
[Reply]
  • + 2
 gonna miss that company alot..... what a shocker
[Reply]
  • + 2
 Why tell us they closed doors when you dont tell us why? WHY?
[Reply]
  • + 1
 the banks make the decisions, bottom line is it probably has something to do with Japan.
[Reply]
  • + 1
 NOOOOOOOO!
race face being out of the business would be a hard loss for the bike world, I still hope it's just a joke. Blank Stare
[Reply]
  • + 2
 Looking forward to the Chain Reaction clearance sale!
[Reply]
  • + 2
 damn i gotta go buy some parts before there gone
[Reply]
  • + 1
 No, that can't be it ! Frown

I'll keep my diabolus like a precious then !

RIP !
[Reply]
  • + 1
 what happens with warrenty etc then? coz it was just my luck i snappd my cranks on friday and theyr in warrenty haha
[Reply]
  • + 1
 Wow, very sad to hear of how sudden this is. Best wishes and luck to all the awesome guys up there in BC...
[Reply]
  • + 1
 so is raceface packing up their busness? a man Frown so we will never see any raceface stuff again? dam man, that sucks Frown
[Reply]
  • + 2
 this SUCKSFrown please say your joking
[Reply]
  • + 2
 Are you serious this SUCKS Frown please say your joking
[Reply]
  • + 1
 race face had the coolest parts i ever seen bars crancks Frown i can´t believe ...
[Reply]
  • + 1
 It's like Iron Horse, they went bankrupt after 2 years of winning 1st place in WC.
That's really a shame Frown
[Reply]
  • + 2
 this is the most terrible news ive heard all year Frown
[Reply]
  • + 1
 thats crap, they were the best around. Whats the real reason to why they shut down?
[Reply]
  • + 2
 Maybe now i can afford and Atlas FR crank set.. Fingers crossed..
[Reply]
  • + 1
 stupefying.....i loved their stuff... i have to care for my diabolus cranks , cause they are the last one
[Reply]
  • + 1
 Awhh fuck. They were such great Manufacturers. All because of an earthquake they go out of business.
[Reply]
  • + 1
 My build plan was mostly race face why are they doing such a horrible thing
[Reply]
  • + 1
 This has to be an early April fools joke / ides of March thing.

Damn daylight savings time messes with peoples heads!
[Reply]
  • + 2
 I'll never sell my *Race Face* handlebar...rip...
[Reply]
  • + 0
 That's what you get for selling out to the big boxes like MEC... Our shop stopped carrying Race Face components 2 years ago because of it - Their BBs were shitty anyway...
[Reply]
  • + 1
 Rumour has it, there's a lady going around breaking people's heart. I think they call her mis management.
[Reply]
  • + 1
 surly something big happend for this decision, sad news indeed.. hope is a joke.
[Reply]
  • + 1
 I had to think if it was April the 1st today, then when i realised it was'nt, i knew that this news was true Frown
[Reply]
  • + 2
 Woahwoahwoah. can't be serious, i'm heartbroke
[Reply]
  • + 1
 guna go put my atlas bars in an sealed airtight container so they may live on Smile
  • + 0
 2012 truly has begun
[Reply]
  • + 1
 Bummer, my first freeride cranks were North Shore w/ square taper, thot they were sooo the sh*t! Sad day indeed!
[Reply]
  • + 1
 Great parts for bikes and good clothes, shame to see them go. Hopefully they'll be absorbed by someone..
[Reply]
  • + 1
 mad love for race face will be missed in the bike game no doubt bout that!!!
[Reply]
  • + 2
 one of the few component compies i trust. RIP
[Reply]
  • + 1
 fake maybe...... i still see race face ads on pinkbike and their website doesnt say raceface is done....
[Reply]
  • + 2
 RIP, sooo annoying They make(made) the best stuff. Frown
[Reply]
  • + 2
 totally sucks i like raceface products
[Reply]
  • + 2
 why i dont get it? i love ther stuff
[Reply]
  • + 1
 This is sad news! I've been so proud to sport and support a quality Canadian Product. Fair well Race Face.
[Reply]
  • + 1
 noooooooooooo!! that's unfair!! they're the best!! Frown
good wishes from me!!
[Reply]
  • + 2
 Unbelievable!!!!! goodbye Race face!! =/
[Reply]
  • + 1
 How can this be even possible? I hope this is a joke Frown I 3 RaceFace!!!!!!!!!!
[Reply]
  • + 1
 my bike has rf bars cranks chain rings and seat post, they make my favorite parts, this really sucks to hear.
[Reply]
  • + 1
 WHAT THE HELL!!! I just bought a bunch of raceface parts for my new build...
[Reply]
  • + 3
 I hope that's a bad joke
[Reply]
  • + 2
 NOOOOO! Frown . I will keep my diablos stem and bars forever!!!!
[Reply]
  • + 2
 Sad time for mountain bikers.
[Reply]
  • + 2
 i can't belive this... (((( they was AWESOME!!!!
[Reply]
  • + 1
 2012 is near and this is 1 step closer to the end lol..... we will miss u race face!
[Reply]
  • + 2
 I'm cry, I LOVE RACEFACE!!But why??F*CK!!What's next??
[Reply]
  • + 1
 :O thaqt blows no more waranty on those craqnks my mate just bought...
[Reply]
  • + 1
 no way... imposible, isnt that some smart marketing move?
[Reply]
  • + 1
 (SaltfordMartin)...not cool.
[Reply]
  • + 1
 NOOOOOOOOOOOOO R.I.P. raceface :'(
[Reply]
  • + 1
 Oh no, they were the best!! R.I.P. RaceFace!!
[Reply]
  • + 1
 Love Race Face. Hopefully they can find a way to pull thru this.
[Reply]
  • + 1
 That suck all my bikes have race face shit on them. I love race face.
[Reply]
  • + 1
 this sucks!!! R.I.P raceface
[Reply]
  • + 1
 omg,it cant be.race face one od my favoritesFrown
[Reply]
  • + 1
 Yeah it is a shame, with Race Face Closed i am out of a job.
[Reply]
  • + 1
 Its no joke. Financial sites have the same news.
[Reply]
  • + 1
 this is like 2 months too late but im soo gutted!!
[Reply]
  • + 1
 RIP RaceFace!!...... who's next!?! shit the bed, unbelivable!!!
[Reply]
  • + 1
 NOOOOOOOOO!! I cant believe it!!!!!!!!
[Reply]
  • + 1
 In memory of RF the cranks in my new tattoo will be RF cranks. Yeeee.
[Reply]
  • + 0
 I found out it's fake its not real RF was in it with pinkbike its a joke!!!!!! yayayaya
[Reply]
  • + 1
 Race Face is now Erased Face! Booooooo!
[Reply]
  • + 1
 Too early for April Fools?
Race Face is now "Erased Face"..... Yikes!
[Reply]
  • + 1
 HAHAHAHHAHA Chin Up On That One......................
[Reply]
  • + 1
 Man that is a blow to the crotch. good luck Race Face employee's
[Reply]
  • + 1
 holy shit :O this shocked me Frown
[Reply]
  • + 1
 Is this true? Their website is still up and running. What happened?
[Reply]
  • + 1
 RIP. i hope shops have plenty of stock left :L
[Reply]
  • + 1
 nooooooooooooooooooooooooooooooo!
[Reply]
  • + 1
 nooooooo how could this happen?!
[Reply]
  • + 1
 Whats happening too Race-faceFrown
[Reply]
  • + 1
 so there done now or what
[Reply]
  • + 1
 Sad :O Race Face, goodbye!
[Reply]
  • + 1
 nooooooooooooo well gunna keep the 2 sets of cranks i got then!
[Reply]
  • + 1
 sucks... RIP Race Face, it was fun while it lasted.
[Reply]
  • + 1
 It's not funny if it's a joke ! But i'm not sure. I'm so sad Frown
[Reply]
  • + 1
 NOOOOOOOOOO!!!!!!! srsly, this is joke! right? ;(
[Reply]
  • + 1
 sad to hear.....hope for a canadian comeback
[Reply]
  • + 1
 Guys, till April, first its still far
  • + 1
 so is it only closed till april?
  • + 2
 he means like april fools
[Reply]
  • + 1
 WHAAAAAAAAAAT!!!!! just before i was gonna get some cranks
[Reply]
  • + 1
 You don't know what you got till you lose it.
[Reply]
  • + 1
 I can't believe this news, thats so shit
[Reply]
  • + 1
 wtf thats crap, race face is mint Frown
[Reply]
  • + 1
 Race Face was dead in the fire line of the war between Sram and Shimano.
[Reply]
  • + 1
 OUT OF ORDER we need companies like this?
[Reply]
  • + 2
 Chyba ich pojebało.
[Reply]
  • + 1
 so is it perminant or just temporary?
[Reply]
  • + 1
 I honestly don't think anyone saw this coming...
[Reply]
  • + 1
 1 of my favorite companies of all time is gone,this realy sucks Cry
[Reply]
  • + 1
 I hope this is just a sick joke..
[Reply]
  • + 1
 Atlas line is the sickest line out ?? wtf
[Reply]
  • + 1
 I'm so happy I ordered my Atlas bars before they closed Big Grin
[Reply]
  • + 2
 Is this a joke???
[Reply]
  • + 1
 what a sad new... I LOVE YOU RACE FACE! A very good brand!
[Reply]
  • + 1
 = Crapus Maximus.
Damn it!
[Reply]
  • + 1
 It is a sad sad day when a great Canadian manufacturer shuts down. RIP.
[Reply]
  • + 1
 NOOOO! Not Raceface! Why not kali or something!?!?!? NOOOOOOOO!!!!!
[Reply]
  • + 1
 Sad day for mountain biking.
[Reply]
  • + 1
 This BITES! Can't believe this is happening!
[Reply]
  • + 1
 thats really f*cked up Frown
[Reply]
  • + 1
 A sad day indeed. Frown It's hard to believe.
[Reply]
  • + 1
 what am i going to do bout spares for my dj cranks D: (N)
[Reply]
  • + 1
 sounds like someone has been embezzling profits!!!!!!!!!!!!!!!!!!!!!!
[Reply]
  • + 1
 NOOOOOOOOOOOOOOOOOO!!!! RACEFACE!!! why!!!!!! ahhh D:
[Reply]
  • + 1
 i'm gonna miss you Race Face... a sad day for us all indeed
[Reply]
  • + 1
 This can't be true.... please let this not be true.... please?
[Reply]
  • + 1
 Whats the story with MEC? (Mountain Equipment Co Op )
  • + 1
 my take on it is that race face was tired of dealing with the "middle man" (distribution companies which make bike parts way more expensive in Canada than the US), so they decided to distribute to shops themselves. MEC was one of the stores that they distributed their lower end parts to. many bike shops (over 20 in interior bc alone for example raceface.com/dealers-distributors ) still carried their parts.
[Reply]
  • + 1
 thats so shit the atlas bars were my favourite
[Reply]
  • + 1
 this is so unexpected tho!!! D: RIP race face. :'(
[Reply]
  • + 1
 this is a joke right? its not april yet! BS!!!!!!!!!!!!!
[Reply]
  • + 1
 FUCK THAT SHIT keep your stuff going
[Reply]
  • + 0
 just heard rumor that the owner was embezzling money.... dont really know forsure though
[Reply]
  • + 2
 y would they do that
[Reply]
  • + 1
 this have to be a bad joke.
[Reply]
  • + 1
 NNNNNNNNNNNNOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO!
[Reply]
  • + 1
 im realy pissed NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO
[Reply]
  • + 2
 why? now what will i do?
  • - 4
 Shimano and SRAM
[Reply]
  • + 1
 truly a sad day for the world of mtb!
[Reply]
  • + 1
 explans why it won't stop raining. Frown
[Reply]
  • + 1
 didnt aaron chase just sign on with a 2 year contract???
  • + 1
 ya i saw that i acctually sent him a message on fb ask were he was gonna go yesturday
[Reply]
  • + 1
 Shit, i loved this brand!
[Reply]
  • - 1
 I have used Race Face products for a long time, too, but always thought the name was lame. I hope they are reborn with a cooler name like Mammoth or Sabretooth or Winky.
  • + 2
 winky would be a killer name.
  • + 1
 i always thought raceface was a cool name. the logo looks killer !
[Reply]
  • + 1
 what a sad new... Frown
[Reply]
  • + 0
 we just hit the 666 comments...race face is going to hell Smile
[Reply]
  • + 1
 is this a joke
[Reply]
  • + 1
 s*** this blows
[Reply]
  • + 0
 uuummmmm this is weird....no more atlas?? TT___TT
  • + 2
 ovcourse not, if raceface have gone out of business lol
  • + 1
 im just saying cuz they were nice bars and kinda represented RF. like, if i said "atlas bars/cranks" automatically you'd probably think of RF
[Reply]
  • + 1
 Proudly canadian..!! RIP
[Reply]
  • + 1
 why? what happened!
  • + 1
 earthquake in japan
[Reply]
  • + 1
 is this a joke lyk
[Reply]
  • + 0
 this sucks... whats next? chromag and banshee?
[Reply]
  • + 1
 R.I.P Raceface
[Reply]
  • + 1
 VVGPM is coming!
[Reply]
  • + 1
 Well that sucks Frown
[Reply]
  • - 1
 Im happy. They had so overpriced stuff, like 400%! It was like 60% product + 140% Name + 200% Logo.
[Reply]
  • + 1
 THIS IS BULLSHIT
[Reply]
  • + 1
 LONG LIVE RF!
[Reply]
  • + 1
 I can't believe it !
[Reply]
  • + 1
 Fuckk this is shit !
[Reply]
  • + 1
 Bad bad time indeed Frown
[Reply]
  • + 1
 Why?!!?!?!?!?
[Reply]
  • + 1
 oh man, this sucks!!
[Reply]
  • + 1
 oh,that is sad...
[Reply]
  • + 1
 Damn, this sucks Frown
[Reply]
  • + 1
 why are they closing
[Reply]
  • + 0
 Publicity stunt for fucks sake!
[Reply]
  • + 0
 NNNNNOOOOOOOOOOOOO my whole bike is raceface
[Reply]
  • + 1
 WHO THE HELL IS LAMBERT?
[Reply]
  • + 0
 "Race Face Closes the Doors" ?!

It too early for April Fool joke...
[Reply]
  • + 1
 R.I.P
cryin shame /3
[Reply]
  • + 1
 noooooo :'( :-'(
[Reply]
  • + 0
 Looking forward to the Chain Reaction clearance sale!
[Reply]
  • + 1
 first pair of cranks ..
[Reply]
  • + 1
 Rest In Peace RACEFACE!!
[Reply]
  • - 1
 I have green atlas am cranks for sale, who want's them?
[Reply]
  • - 1
 has race face closes down because of the earthquake in japan
  • + 1
 no. its has already been said many times why theyve closed their doors ... NOTHING to do with japan.
[Reply]
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