Supercross bike, the One25 wins U.S. based Mountain Biking Magazine’s Dirt Jump 2003 Bike of The Year award. Great news for the Canadian bike industry and our company when you imagine all the big American bike companies who could have been chosen and who have been favourites in the past. “This is definitely a David vs. Goliath story” said Bike Division Manager, Dave Overgaard.
Norco Performance Bikes has never subscribed to the idea that to achieve great success you have to pander to the lowest common denominator. While others have focused on things like branding and market share, “the folks at Norco have always strived to come up with the perfect ride no matter what,” says Peter Stace-Smith, Norco’s PR/Marketing Manager. Its North Shore proven VPS series of bikes has already garnered critical acclaim and industry recognition from Canadian, U.S. and International media and consumers.
Norco's Supercross line, a mix of mountain bikes and BMX, was introduced with the 2001 series of bikes to fill a niche that had made itself apparent on the underground bicycle scene. The bikes were immediate cult favourites, and were in such high demand, virtually none of them made it out of the country. In 2001 and 2002 while other bike companies were trying to figure out if there was even a viable market there, Norco expanded its line to 4 models. The 4-Hun and 4-by-4 are introduced and the 250 moves to a full 4130 Cromo frame. The One-25 is still the sleeper of the bunch, though.
For 2003 Norco’s Supercross line is once again expanded to 6 models with the addition of a Cromo 1-Hun and Easton Rad 5-Hun. The 4-Hun and Two-50 join the 1-Hun as single-speed specialists. All Supercross hardtails are 24/26-inch wheel compatible and have BMX BB's and cranks and horizontal dropouts. The 4-by-4 model is the only full suspension and is a dirt jumper or dual-slalom-specific.
After three to four years of bike alchemy, Norco’s Supercross series of bikes has combined the perfect elements of part mountain bike, a touch of BMX and a dash of Motocross. These bikes are recognized as industry leaders in a very specific market.
Everyone at Norco is elated with the news because Mountain Biking’s award for this category further proves what we already know: Norco Performance Bikes can take the punishment of suicides-no-handers , Can-cans and Superman-Seat-Grabs; favourite Canadian past-times for many hard core riders.
For more information on these models and Norco’s full line of homegrown bikes, see your local authorized Norco bike dealer, or visit us online at www.norco.com