Video: New Found Speed - BlackBox and JC Study the Wheel

Feb 3, 2015
by SRAM  
Views: 19,422    Faves: 51    Comments: 0


Jon Cancellier has managed the BlackBox Program for the past 7 seasons. This includes choosing the athletes, working with them on custom projects, as well as being at the races to make sure that they have everything they need. An athlete on the SRAM BlackBox Program has access to all the engineering horsepower that we have to offer and Jon is the link between racer and company. Earlier this year he travelled to Finale Ligure, Italy with 2013 Enduro World Series Champion Jerome Clementz to test wheels.

New Found Speed Jerome Clementz
 
We asked Jon some questions about the test, and what it meant for Jerome as he put in his first miles on SRAM wheels.

Explain the test with Jerome.


JC: The goal of the test was to give Jerome time on three models of SRAM wheels and let him evaluate the benefits of each. We chose one track and had him ride it twice for each set of wheels. The tires, tire pressure and rotors were carried over each run to eliminate as many variables as possible. While the runs were not timed, Jerome tried to carry the same pace each run to keep his feedback similar.



New Found Speed Jerome Clementz
New Found Speed Jerome Clementz

How often does a test like this happen?

JC: We tend to test products with athletes at the beginning of the year to set baselines for the upcoming season. If we are working on something new that we are looking to get athlete feedback on, it can happen as soon as we have a ridable prototype. As wheels are a relatively new area for SRAM as well as the BlackBox Program, this is only the second time we have conducted this kind of wheel test with an athlete. The first was with Nico Vouilloz last year. As we create new wheels or have new ideas we want to test, I see this being a very valuable tool for our development process.

New Found Speed Jerome Clementz

What can a test like this potentially yield for both the athlete and SRAM?


JC: Testing in this way allows the wheels to be broken down to their unique parts, each being a different variable. We can then pick apart the results and see which variable created the feeling the rider is after. For Jerome, he was able to feel the differences between rim width, rim material as well as spoke thickness. This way he can feel how one variable can affect the ride and we as a company can learn more about how all the wheel components add up as we strive to make the fastest wheels. 



New Found Speed Jerome Clementz

What did Jerome learn during the test?


JC: Jerome discovered all three wheels to be winners. He found that all three offered him such strong unique characteristics that he couldn't put one ahead of the others. He was able to conclude that the hugely varying terrain of the EWS will allow each of these wheel's characteristics to shine at key races throughout the season. Knowing that he has three wheels that he can confidently choose between will give him a competitive advantage every weekend as he looks to regain the Enduro World Series title.

New Found Speed Jerome Clementz
New Found Speed Jerome Clementz

So based on that conclusion, what will Jerome’s wheel choice strategy be?


JC: He will choose the wheel that best suits the conditions and terrain he is faced with on a certain weekend. For example, he found the wider rim of the Rail 50 to add more volume to the tire, so this might be his first choice on a weekend where the terrain is very rough. Jerome found the carbon rim on Roam 60 to be very responsive. This is especially beneficial for tracks that demand quick acceleration, like those found at last year’s EWS round in Scotland. Roam 50 offered him a strong balance of all of these variables and will be a great option most weekends of the year.

New Found Speed Jerome Clementz



Beyond wheels, did you learn anything else?


JC: As you would expect from an Enduro World Series Champion, Jerome is meticulous about his setup and is very in tune with what he expects from his bike. He can feel very small changes in product that can mean big differences for both him on the bike and for us as we develop our wheels.

New Found Speed Jerome Clementz


SRAM ( www.sram.com, @SramMedia )

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112 Comments
  • 149 3
 He loves all three wheels! I would have never guessed that.
  • 18 1
 Jerome strikes me as a pretty candid guy. In the recent vital interview with him he didn't seem to hold back about how he felt about some of his sponsors and what not. That being said it is a marketing piece so as you said not surprising that he likes all three. I will be very interested to see if he just rides the carbons all season. or actually mixes it up. I won't be surprised if he does choose different wheels for different events.
  • 11 2
 They are also all high quality wheels and it's not shocking that all would be good. That said, this did have the high gloss marketing feel SRAM is known for. Still enjoyed it. Whatever.
  • 18 56
flag dyalnmtb508 (Feb 3, 2015 at 8:13) (Below Threshold)
 I bet what he really likes is ur mum
  • 20 7
 Has pinkbike ever reviewed something from a major company that they thought was garbage? Just curious because the positive vibe seems to always be there.
  • 19 7
 He is biased cause they pay him money! What a sell out!
  • 9 0
 Novic very rarely these days is there a high end mtb product that is "garbage". Truth.
  • 12 1
 @novic, this isn't a review, it is a press release.
  • 33 7
 Is the internet only happy if they can say negative things, tear people and products down, and generally devalue any quality that may actually exist? Perhaps SRAM makes three damn good wheels? If JC had hated the wheels they never would have released this video and would have worked to make impovments instead.

Hate on haters
  • 11 3
 I sometimes wonder what people expect? "We rode Nomad and it was fantastic, then we tried Reign and it was total garbage. Almost as bad as Enduro or Canyon! Absolute pieces of sht in our books!" Oh... then if Enduro is piece of sht compared to Nomad then what kind of word would you use to compare all those bikes to 2003 Kona Caldera? Are we running out of perspective my little sweeties? Big Grin
  • 31 1
 @davetrump.........

interweb users are just gettin a lil more sophisticated these days, including pinkbike.

nobody likes an ad dressed up to look like a real article or test.

an ad is an ad. . there is nothing wrong with ads, but people ain't so dumb anymore to think that an ad dressed up to look like an article is "real".

its a great ad, the mini interview in that ad was cool too, love the pics also.

but its still an ad dressed up to look like a story or an article.

debate on debaters.
  • 12 0
 It doesn't claim to be anything but an ad to be fair though, it says above the link "PRESS RELEASES: SRAM "

Anyone who believes it is PB generated content and expects it to be an unbiased review of the product probably also puts their shoes on the wrong feet most mornings.
  • 15 0
 @stacykohut I guess I just don't understand the shock people have when they click on a link that says "press release" only to realize that they are watching a press release

It is listed as a press release right on the front page? Not sure what people are expecting here.

It was indeed a test and it would have happened whether there were cameras rolling or not. Sram decided it would be cool to make a press release/story out of the test sessions to bring the product and athlete to life a bit and shed a little light into how a top athlete goes about testing and selecting products for top level competition.

Would people have been more happy if Sram just wrote a pres release that said "JC will be riding all three wheels at various events"

Or can people just enjoy the fact that they tossed in some rad riding footage and a little info on the process that goes into testing to make the whole things a bit more interesting?

How is it any different from the recent brand video's like the one's put out by Yeti, Santa Cruz, Trek, etc ??? they are all marketing driven but just choose to breathe a little creative light into the process.
  • 9 2
 @davetrump I think it has to do with the fact that they opened with "We tested all three wheelsets, changing one aspect every time, ridden twice on the same course so we could make a critical evaluation" and followed it up with "All three wheels are awesome, rub mah belly!!!"

they set everyone up for expecting something more. Fool me once and all that...
  • 3 1
 the medium in the mass -age?

debate on. its healthy.
  • 2 5
 @friendlyfoe "they set up everyone for expecting more" like what? What more were people expecting?

Was the giant a*shole that is the internet expecting them to bash a product or call one far superior? Would that have made people happy so they could have something to justify their internet hatred?

But since they didn't get that they just shift focus and hate on the video because the video didn't give them anything to hate on...
  • 3 4
 Stackyohut said it well….as a marketer if your ad gets negative response, do you blame the public? Clearly SRAM dressing up an ad as a product review didn't go over well.
  • 8 2
 @friendlyfoe as a marketer do you base success of your strategy on the negative opinions of 5 people for a video that has been viewed 5k+ times? The number of "favs" outnumbers the number of haters as well. The same video is on multiple MTB sites with no negative response, so perhaps the bottom feeders on PB are just more vocal and like to jump on the trendy hate bandwagon.

And where does anyone get "Product Review" out of a video clearly marked "Press Release"

People blindly watched a video without reading the heading and then got all mad that it wasn't what they wanted it to be. It is exactly what it is clearly stated to be... a PRESS RELEASE

Press realease means advertising not product review
  • 9 0
 free content, that is well produced, and people whine......who cares if it's an ad, enjoy it. The product testing process is something we rarely see, let alone product selection for a high level athlete, yet somehow people get all bent out of shape because it's a giant product ad. Just an FYI, this site generates most of it's profits from marketing and branding money to bring you free content.....crazy how that works.
  • 7 2
 @mechanicaleyemedia

Truth and reason are not tolerated by the trolls... We will probably both be banned for introducing logic
  • 3 2
 @davetrump - "trendy hate band wagon" - hahahahah, I'm just affraid that they raped specialized, Fox, threw them out of the window and now Pinkbike is on it. Every review will be biased in coming month. Witch hunt paranoia as having their eyes opened and ears sharpened for signs of bias... biased reviews will be like Photoshopped PODs. As a phorographer, how do you remember times when everything was supposed to be shopped? It's been a while since someone mentioned it aye?
  • 3 1
 just sayin.. whether its golf clubs, sports cars, mx bikes, or mtb rims............ if the trigger words 'study' or 'test' are used in introducing a piece, a large chunk of the public will expect 'more' than just an advert.
  • 2 0
 Industry reviews are generally positive because the industry generally only reviews the good products, and not the bad ones. Look at it this way: if a product gets a bad review, the manufacturer is going to lose business, and the reviewer has to put up with the bad blood he creates between the manufacturer and himself. Therefore, both manufacturers and reviewers tend only to review products that both know are good. It's best to think of product reviews as carefully qualified product endorsements, and recognize that if a product isn't getting reviewed, it's probably because a) the manufacturer knows it's not very good and doesn't want the bad publicity, and b) the reviewers know it's not very good and don't want to piss off the manufacturers. Bottom line: instead of expecting a balanced mix of positive and negative reviews, think of any review that gets published as a good review of that product, and think of an absence of reviews as a bad review of that product - and if you really want the gory details, look it up in the Mechanic's Lounge.
  • 1 0
 I for one really enjoyed the video, and I don't even care if they are trying to sell me a product since I've already been running the Rail50 wheels all last season. I only wish JC would have been a little bit more detailed on the differences in the three wheels. But still, ad or not great filming and riding. Unlike a lot of people on Pinkbike I just enjoy getting pumped on watching other people ride, and I don't give a flying crap if it's marketing or not. Where would we be if companies didn't innovate then show and tell?
  • 2 0
 Don't fully agree on that take @Jubbylinseed a lot of companies can't afford and or don't bother to send in test product. There is great stuff out there I don't see published reviews on. Also, to the point of not pissing off those who submit product/pay for advertising - there are publications that dish out some negative feedback when it's deserved. Don't see a lot of that here but it surely happens.
  • 2 0
 It should also be noted, again, that this is a press release. This is not Pinkbike. This same piece is appearing through other media outlets as well.
  • 3 1
 advertainment?
  • 4 0
 I mean... There is some water in this btchn. Now that I think about, I think I've seen this bit several times in last 4 years. That advertising gets predictible as hell! It's like edit of some 18-22 year old DHiller who just got a sponsor, starting with him going out his house and talking about focus on goals and winning. Then he goes out and whips on machine dug trail.

Hey Marketing separtments out there! Get your sht together show us something... Advertaining!

I give you an idea for a new way to push and showcase your products: pay Pinkbike for a database and search engine in Trailforks that will show which KOMs are made on which products, so if someone looks at best lap times in SoCal or Whistler sees that most of them are done by riders on your products, you will get some good credibility! Hey - next time you make such project, get those test sessions and upload them to trailforks, so that people can race against Jerome on your wheels, drivtrain, brakes or fork. A totaly New ground for you! Take it!
  • 3 2
 I think it's funny that dave has taken such a personal stake in this. Okay well if i'm a "troll" consider this. I'm 28, male, a newer rider, somewhat price sensitive but will pay more for good product, and looking to either purchase or have a wheelset built in the spring. Talk about target demographic or what?

Whereas the WTB segment put up a week or two back has me seriously considering using at the very least their rims, this SRAM segment i found to be a huge turn off and as a result probably won't be considering their products.
  • 2 2
 A Q&A session is nothing like a press release. Try not to get the two confused.

So you wouldn't buy something solely because a brand made a press release in form of a video to introduce a new rider and some of their impressions on the product? If that's the case I guess there's not too much out there you would buy then huh? Unless you got a personal Q&A session first of course.

A press release is always going to be an advertisement. When your local promoter puts a press release on PB about a race that's an advertisement for you to enter. If they in use a helmet can or promo vid it's and advertisment to get people to enter. Why are you guys so bent out of shape that a press release video was an ad??? What did you think it would be?? Are you all that sensitive and/or naive ???
  • 2 0
 They didn't just do Q&A, they also did an article with RC where they answered questions about their brand. They offered information that got me interested in their product, which is a form of marketing activity.

This press release, which seemed like it was going to offer critical insight into their product line, instead came across as pretty obnoxious and didn't give me any reason to be interested in their product. That's all.
  • 1 0
 @ WAKI
Your idea just blew my mind away! I would love to be able to do that! I mean just imagine having that info like that, great idea!
  • 1 0
 @EKrum.i think it make sense because we can't feel some difference if some slight different changes on the produce.
  • 1 0
 they are really putting down hard science here yeeesh
  • 1 0
 As i can remember few years back SRAM did release a wheel while Nico reviewed it. And he says it was too stiff so he set some flex in the spoke. Maybe that kind of press release everyone expect, where the product excell and where the product fail to impress even their sponsored athletes. Just my 2 cents
  • 1 0
 SRAM should have really done a crossed gage R&R if they wanted to appropriately evaluate the rims... That being said, may have made for a boring video.
  • 1 0
 How I read that was, the Rail for
gnarly terrain(as mentioned), the Roam 60 for everything else.......and mentioned the Roam 50 being great all around so we(the consumers) buy the bread and butter version.
  • 1 0
 just saw this vid on the ol cbc national news hour................

www.cbc.ca/player/News/ID/2652041912

going native?

full article here........

www.cbc.ca/news/world/ads-masquerading-as-journalism-the-slippery-slope-of-branded-content-1.2943794


hmmmmmm.
  • 14 2
 super stiff, as u can see at 4:56
  • 6 0
 that's the non-active suspension that throws around the rear end of the frame
  • 2 0
 I was thinking the exact same thing!!!!
  • 4 1
 I saw that too. Thought it was frame deflection or swingarm twist (rewound it, paused, played, pause), it's the wheel! That's a lot of flex. Good thing it's built tough with 24 spokes in a cross 2 pattern with regular straight pull spokes. I laced up a set of 24 spoke by 2x road wheels for a racer once. She was 5'5" and 120lbs. The first time I heard about the Roams, thought it is was going to be a Mavic or iNine type of spoke. There is not enough strength in normal spokes for that cross and count after a certain weight/crank power. If you build a strong rim, you can get by, but just look at that flex, that's frame rub flex. I'll pass, even if they were free.
  • 7 1
 That flex has nothing to do with the linkage. That's what it looks like when a wheel gets side-loaded, and pretty much any wheel will do the same. Watch slow mo of WC downhillers on beefy wheels and you'll see the same thing.
  • 3 0
 That's true, I have seen slow-mo's of that. Most of the time it looks like twist in the swing arms, with a deflection here and there, which I though it was at first. But JC is about 145-150lbs, that's a lot of movement in the wheel for someone his size. Put a 200+ pounder on there and I would imagine the steering would get dull and the bike would have a loose feel. I remember Sram saying something about count, cross and spoke design before. They built a super stiff rim to go down on counts and cross, but that flex is exactly what you get when us go that low with traditional straight pull spokes. A j bend would have been better for side loads, but with so few spokes, straight pull are stronger. Building a 1000 or so wheelsets for every discipline, these wheels even before the video were not my choice because of the count and traditional spoke design.
  • 1 0
 Look at all these engineers
  • 2 0
 I actually am one Smile
  • 12 2
 "Jerome discovered all three wheels to be winners." yeah but can they do anything about the stink this write up has?
  • 8 1
 It is a press release by Sram, they are not exactly going to tell you they suck are they?
  • 5 3
 If I changed to Srams from narrow Crossmaxes with weird spokes I'd be personally happy with all three, yes. Now if we put stuff into perspective like cheap-o rims and no name hubs that you get with sub 2k bikes, all three of those wheelsets are unbelievable... so, it's hard to be anal about his opinion, unless there is some serious fault he stays quiet about. But if that's the case, we'll hear about that anyways. Everyone knows how fantastic Crank Bros wheels are Big Grin
  • 4 0
 i've just never seen a company fellatiate themselves in public with so little shame. Kind of a turn off.
  • 5 1
 Autofellatio is the ultimate step to Valhalla
  • 16 5
 GUYS! ALL THESE WHEELS ARE THE BEST WHEELS!
  • 13 5
 I sold my Roam wheels immediately, when they came with my bike. Who rides 21mm rims with 24 spokes for Enduro when he doesnt get paid for it?
  • 5 1
 I suppose you're not qualified to comment on their ride characteristics then. I'm not saying they're good or bad, just that you can't really say.
  • 3 0
 Interesting facts,
Roam are 21 mm inner width, Rail 23 mm.
New DT M 1700 Two are 22.5 (intended use, AM/ enduro). DT stated them as wide rims, which RC called "pathetic". www.pinkbike.com/news/bmc-speedfox-sf02-xt-review-2015.html
New DT E 1700 Two are 25 mm (intendes use hard enduro). enduro-mtb.com/en/first-look-dt-swiss-presents-3-new-1700-spline-two-wheelsets
Mavic crossmax enduro : 21 mm front, 19 rear (enduro race).
Mavic crossmax XL: 23mm (enduro hard).

It seems that despite PB and small companies pushing, the big players doesn't jump in the "larger is better" rim bandwagon.

My question is : why ?

Maybe somebody from these companies can give us a guess ?
  • 2 1
 Maybe 2mm is only a groundbreaking difference on the internet Given the vast differences in tire profiles and widths that could potentially by used on any rim, 2mm seems like a pretty small variable to give such importance to.
  • 4 0
 most tire profiles just aren't made to be stretched out by these ultra wide rims. the profile becomes squared and edge control becomes terrible...
  • 2 1
 I sold my Roam wheelset because I thought them to be too flimsy for me (100kg geared up). 24 spokes and super light rims dont make up for a strong wheel. 24 spokes wont stay true as long as 32. May work for the 70kg racer boy, who picks his lines carefully, but not for me.

These rims had 2.4 Highroller/Ardent on them. Looked like the edge knobs would never touch ground (they may when you ride like JC in the vid - and that's why downhiller like narrow rims). I am too slow for such narrow rims. I chose WTB i25, just fine for me.
  • 2 0
 I rode the rail50 all season last year, I'm 80 kg and tend to not be the most finesse of riders. The wheels are noticeably light for how strong they are, never thought to myself, "these are super flexy". I can't afford carbon so these will do. But after abusing them for a year from Moab, Colorado, Virgin, to Northern Wasatch mountains, I can honestly say they are the best wheels I've ever ridden. I was a little worried about the 24 spoke set up but I can honestly say that it was never an issue.
  • 2 0
 @gnralized: It'll happen, it'll just take another season or two. The big companies will always hang back and wait to see if something is a passing fad before they start cranking out a different type of product - especially if it's something like a rim profile, that requires new tooling. The way these things normally go is: the market starts to demand a new sort of product; small manufacturers are able to start making it quickly and easily, which means they take less risk by making something that might go out of fashion again, so they get on it first, followed by progressively larger companies (e.g. Derby, followed by Syntace, followed by Ibis). If demand keeps up for a few seasons and looks like it will keep up in the long term, the larger manufacturers will start to take notice, and eventually they'll start making the product themselves, and prices will go down and quality will go up. This is already starting to happen - Alexrims has a 30mm ID rim on the horizon, in all three sizes, and Specialized is pretty much on board with the Fattie and Fattie SL. The most established companies will be the most conservative, so DT Swiss and Mavic will likely be last to show up to the party. I don't even want to think about how long it will be before Shimano makes a 30mm ID rim.
  • 4 1
 Cxfahrer - actually wider rims make side knobbs touch ground earlier... And 23mm is just 2mm away from 21mm, so I am not sure where do you have width issue. As to spoke count - on a high profile, wide carbon rim it is semi-relevant. 20 spokes would easily do. Rim width increase is a very good thing, but you have to remember that most of these guys shred on narrow Mavics and they win. Barel used to ride Cmax SLR!!!
  • 2 0
 @Jubbylinseed
I get quite well the business POV of wide vs narrow.
What I want to know before spending 1 K$ in a pair of wide rims wheels is : does this really change something in terms of physics, not perception, which is generally biased when you spend this amount of money in something.
Historical wheel companies like Mavic, DT, etc... have a very large background in testing and very well equiped facilities. I read a lot of technical review, both in german and french, studying impact of different pressure on ground patch, etc...
Until now, I read nothing technically satisfying (I mean reproductible demonstration based on quantification of phenomenon and results) about why widder is better.
Syntace claim they did a lot of tests, but the only think you can find on their site is a hand draw illustration, which is obviously false from a static (not the same tire dimension) and dynamical (not the same constraints applied on each tire) point.
From Ibis, Derby, Enve, etc..., nothing except the claim that "wider is better".
And most of arguments pro or con wide rims can be turned over, e.g:
"you can run the same amount of pressure, giving you a larger ground patch (so more traction)" yes but more volume at given pressure
= more compressibility (like HV air shocks) = more tire deformation (less pressure ramp-up)
= more rim pinching, even without speaking of hookless rims and tread patterns that doesn't fit wide rims (check Jason Moeschler interview about rims and tire standard).
So more pressure ? but then less tire deformation and patch = less traction, so for which advantage given more weight ?
Tires makers are the first concerned since a good way to go seems to design tires specifically for wide rims. Have you heard something about that ? Me, nothing.
  • 2 0
 But for the timeliness of tire production launch, wide rims are in for 3 years now, and still no dedicated tires. Compare this to the time needed for producing fatbike tires or even 27.5. So why tires makers doesn't join this bandwagon instead of the others ?
So all that assertions about wider is better needs to be validated and weighted and this can only be done trough serious testing and quantification. I know Mavic, DT, Schwalbe, Hutchinson, Michelin at least did this kind of job for their tires and wheels, so I suppose that if they are reluctant to go farther with wider rims, their can be a serious (I mean scientificaly based) reason.
But they didn't communicate over this topic.
To this point I saw nothing looking like serious testing from Enve, Ibis, Derby, Syntace...
And they communicate a lot over this topic.
So from my point of view and from available documentation, for now the good move is not to move.
  • 1 0
 Syntace does sht loads of testing with Schwalbe. Dt is on wide rims bandwagon with xm401 at 23mm internal (deemax width) and Ex471 at 25mm. As to tyres, most Schwalbes, Specialized and Maxxis lay very nicely on wide rims. Some continentals like MKII won't work well as tread pattern is very narrow.
  • 2 0
 For Pinkbike, RC stated that calling a rim with 22.5 mm inner width "wide" is " pathetic", so I guess that "wide" start from 25 mm at least.
So, from this point, mavic, DT, easton, etc... don't produce wide rims.
  • 2 0
 @gnralized: I ran 2.35" Kenda Nevegals front and rear on 26" DT EX500 rims (20.7mm ID) on a 160/170mm bike, and then ran the same tires on the same bike on 26" Mavic EX729s (29mm ID). Tire and ride characteristics were very different from the EX500s to the EX729s. Regarding tire stability, on the EX792s at any tire pressure I had more control in high-compression corners and under hard simultaneous braking and cornering. Regarding traction, at normal tire pressure the EX729s gave noticeably more grip at all lean angles, including seated and standing climbing and hard braking. At low tire pressure, the EX729 gave MUCH more grip at all lean angles, including seated and standing climbing and hard braking. Low pressure gave the EX500s a very vague, unpredictable feel, due to a lot of casing roll, but made very little difference to tire stability on the EX729s. The other change I noticed was in lateral deflection: what happens if your tire hits a root at an angle and wants to bounce off. At a given tire pressure, deflection was very similar between the two rims. However, the width of the EX729 let me drop tire pressure without sacrificing tire stability, and when I did, lateral deflection was reduced a lot. The bike would track much straighter through roots and rocks, but would still brake and corner normally. I didn't notice any increase in pinch flats at low pressure, but I don't pinch often anyway. I also didn't notice any change in rolling resistance at a given tire pressure from one rim to the other.

The maximum performance gain came from running the EX729s at a mid-low pressure. Tire stability, traction and deflection were all improved in all circumstances, and I noticed no difference in rolling resistance.

Tire pressures were: Normal pressure - 28PSI front, 34 PSI rear. Low pressure: 20PSI front, 26PSI rear.
  • 3 0
 So the answer would be to have PinkBike Tech Editors have a similar controlled experiment with the same bike, same conditions, same components and ride various companies' wheels for a better comparison on flex, durability, weight, etc.

However, I also believe that there rarely is a "bad product" - its just a matter of finding out best suited environment/conditions/terrain/ride style/set up, etc. Or... what it's actually designed for.
  • 8 6
 WORST STORY OF THE YEAR... and we're only a month and a few days in. Of course he's going to say "Jerome discovered all three wheels to be winners. He found that all three offered him such strong unique characteristics that he couldn't put one ahead of the others." Listen, I like SRAM as much as the next guy but come on - wheel study?!?! This is just like when your wife asks if she looks fat in an outfit.
  • 3 1
 I was hoping that they would offer a roam 50 in an aluminum version but sadly no. Sram has gotten very consistent in how they shoot their ads, enough awesome riding to offset the embarrassing attempt at marketing. I love SRAM products and all my bikes I have swapped everything over to SRAM.... But maaaaann take some of that money I am giving to your company and hire a better marketing team or something. Or you could just do what Trek does and spend the money to have a 45 minute bike film made where you don't realize it right away but all the largest segments are in a way showcasing their brand.
  • 1 0
 The Roam 50 is aluminum. Did I misread what you were trying to convey?
  • 4 0
 That was the longest commercial I never made it through. The sappy dramatic music almost killed me.
  • 1 0
 I know why he's using Roam 50's. I had a set of 60's very lite. They marketed as all mtn when first come out. I had a 29r i got 10 rides on 1st new rear wheel cost me $350 to replace and 1 ride on new 2nd rear wheel. The 2nd replace for free and after alot of dialogue. I agree with all the things they say about the wheels. The wheelset is awesome IF don't ride hard!
  • 1 0
 Interesting to hear they used the same tire pressure for all three tests. When i went from alloy to carbon I had to loose around 10psi as the carbon is so rigid and with wider rims being able to run lower pressures. J.C has to be happy with Sram as they are far more progressive with wheel development than Mavic. Got me thinking about Michelin tires now too.
  • 1 0
 well Im confused, what the hell was he saying about each wheel! Roam 60 carbon yeah, is that theyre top wheel inner 21mm ID outer 28mm ID Roam 50 carbon, inner ID 21 outer 25 Rail Alloy Rim inner 23 outer 28mm so I dont quite get what the tire profile difference could be with numbers that small, Ive had 28mm Id outer rims for years good yes special not that much, I know a top rider here who loves his Roams, but in times with 35mm as std and others pushing it to 40-41mm outer dia and being successful really, big JC fan but hes confused the hell out of me here. so is Mavic shit now btw! I run Enduro WTS coming off a Enves and they have been lretty darn good for an alloy wheel. prob build some Derbys though! just saying. seeing nothing new here!
  • 1 0
 Two runs per wheel. That's some sample size.
  • 1 0
 The tracks he'll be racing will be very different so he's in a good position to be able to have a choice. I suppose every second counts so if it makes that much of difference then go JC.
  • 1 0
 I don't really care about the SRAM advert, I'm just interested in his grip shifter on the left side of his bar. Anyone have insight as to what it actuates? (Dropper post, lockout, etc.)
  • 1 0
 It's for his fox dyad shock
  • 3 0
 Jc answering questions about Jc. Momentary brainmelt.
  • 3 0
 Why no Lefty on his Crack-N-fail ?
  • 1 0
 In Mountain Bike Action he had said you swapped out the Lefty for the Pike because He really felt that the pike better suited his ride style and what not. I have a hunch it was more that being that he was sponsored by SRAM they probably offered a Sram Technician to be attend all his races and with that running a pike instead of a lefty it could be serviced and or tuned to better help with performance on a certain track.
  • 1 0
 It is because he rides for SRAM.
  • 1 0
 $$$$ That is why. SRAM are getting beat down in every aspect of cycling bar Enduro so they have to make the most of the marketablity of the guys they have
  • 1 0
 and he will swap to the next set of wheels if SRAM develops them
and of course, they will be better than the ones they're replacing
:-) £ $
  • 3 4
 jerome would be better of going gluten free/vegetarian, rather than worry about rim choice if hes really looking to shave seconds off his stage times.

you see that nasty nitrate and gluten laced hoogie he was chowing down on?

that shit will slow ya down fo sho!
  • 3 0
 Not everyone has issues with gluten, I don't Big Grin but give me a glass of fat milk with quality cocoa powder and I will generate more methane than Tar Sands and Oprah after black bean burrito.
  • 2 0
 thank you for the update on your diet and digestion
  • 1 0
 There's more riding in this 5 minute commercial than there has been in all the edits I saw this last year. and I mean all edits put together. lol
  • 2 0
 Please tell me I'm not the only immature guy that chuckled at @dyalnmtb508 ? Up arrow clicked...like it matters.
  • 2 0
 haha thanks! glad someone liked it
  • 1 0
 I'd love to see some reader response videos of promo ads; exactly the same premise but without the level of bias here.
  • 1 0
 I don't a have a camera at work, weak. But how is this.. Oh, I thought it was shot nicely. The trails looked nice. The :26 mark took me all the way back to early November as I have a corner at my trails that looks just like that. I would have made motorcycle noises there. Oh, he's discussing wheels. Oh they're changing tires, I do that too! I bet that's what it looks like when I work on my daughter's bikes. Oh that kid can still ride. Nice! He's got a pretty cool job. A shuttle driver? Sweet! OH MY, that wheel flex at 4:56, he should have his dad check his spokes. Oh, that's it? I would have liked more explosions, dragons or the Dudes of Hazard messing about with him. I give it a 4.62 out of 5. Not too long. Informative. Good use of camera shots. I could tell they might want to sell wheels...
  • 2 3
 I tested some big wheels last weekend and found them to have less traction on wet roots as the larger contact patch stays on top of them for longer, they also never touched the ground in between successive root.
  • 2 0
 then ride 26 inch wheels
  • 1 0
 JC = both Jerome Celementz and Jon Cancellier...

Not the best case to be using initials for a written interview Smile
  • 1 0
 Will not be buying any so really does not matter that pro riders have a range of wheels
  • 1 0
 I wheelie love wheel talk
  • 1 0
 Did he said at the end?: "best wheels i have ever ridden?"
  • 1 0
 yes he did and he will say it again ... and again
  • 6 6
 PB, I like your site but you're burning goodwill by publishing regurgitated press releases.
  • 8 0
 Pretty sure that is what a MTB news site is designed to do is it not? A mix of "news" is both industry generated content and unique content. Of the 30 stories on the front page right now, 6 are press releases and/or mtb industry generated and the rest are unique and created by PB staff or PB community. Seems pretty balanced to me.
  • 1 0
 Good point Dave. I've never noticed the "Press Release" tag's on the content.
  • 3 0
 I don't think most people have an issue with an advert on PB, but more that they like to see a company promoting their stuff with slightly less BS Wink
  • 1 0
 It's an advert not an editorial.
  • 2 0
 I don't think most people have an issue with an advert on PB, but more that they like to see a company promoting their stuff with slightly less BS Wink
  • 1 0
 Lucky so and so
  • 1 2
 A1 Helmet.
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