We were bursting at the seams and this new headquarters opens up a new chapter for Deity's evolution that no one will be able to miss. - Sadie Davies |
There's a strength in knowing we never took the easy money, that we appreciate having one foot in the gutter.- Eric Davies |
The last thing we are afraid of is adversity as it has only made us better, faster, stronger, and more nimble.- Eric Davies |
Deity's real. They like what they like, they stand behind their athletes when others won't, and they're not ever going to change or conform to match what people say they should do or how they should be. - Tyler McCaul |
Deity is not going to plead for OEM spec, be hungry to saturate showroom floors, cut corners to bring down costs, or look at our athletes as disposable. - Eric Davies |
When Eric started Deity, the parts were heavy, bulky and ugly, but the brand was amazing and Eric was just getting started. So I started riding for them the first year. Eric and Sadie have since innovated - made everything lighter and stronger, and now I am not only proud of the image, but the parts are second to none. Deity has grown from a two person, little household operation, to the clear-cut industry leader in everything they make - besides grips!- Cam Zink |
In 2012 when I retired from DH racing and started to look into running my own sponsorship program; T-MO racing, I was excited that I was then able to choose what handlebar, stem, and grip supplier I could use. It was tricky as I was still sponsored by Trek and they obviously would have liked me on Bontrager products as well, but I really pushed to be able to support Eric and Sadie and a young exciting brand. I was so flattered when Eric said that they wanted to make a signature T-MO Enduro bar! It was so cool, and really ahead of its time as Enduro was still not yet the buzz that it is now and I hadn't even done a World Enduro by that stage. So roll on three years, I'm so happy to have been able to fly the flag for Deity and bring home three World Titles for them - and not have had one issue with the product over that time! Thanks, Eric and Sadie, they really are a special couple and I wish all my sponsors were like those guys!-Tracy Moseley |
The plans we have for the near future are staggering and we are so excited for the direction of Deity.- Eric Davies |
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One thing I will have a bit of a moan about - Are Deity really saying the test all of their products for over a year - I mean do they test their generic rebranded HT components pedals for that long too - A lot of stuff Deity sell sure looks like generic items to me.....
Sure look similar - no?
DEITY - www.springsandthingscycles.co.uk/components-c20/pedals-c43/deity-deity-skyscraper-v2-flat-pedals-red-p185
Superstar - www.mbr.co.uk/reviews/pedals-products/superstar-delta
Both by HT Components - So it looks like its the taiwanese we should all be singing praises of, but I bet their HQ isnt nearly as cool......
The Decoy pedals will also be replaced in 2017 with a kick ass new model we have been working on that will blow people away. Nevertheless, we plan to keep the Compound pedals as we sell them at such a cost effective price for people getting into this sport or looking to save some money.
Hope that clarifies any questions!
Awesome to hear about the new developments - I need to get myself on some TMAC's once you get your UK distributor sorted - Very intrigued about the zero offset design having used flats for the last 20 years.
No need to apologize for the post. In fact, that confusion is one of the many reasons our products are evolving so much. Although most companies use some stock tooling for pedals...we are actively moving away from using any of it on our products. It is why our Bladerunner and TMAC pedals are being raved about and it is only going to get better. Big plans to come!
BTW-nothing wrong with a white shirt getting business done.You have to go to the Cantina to get your tequila fix though.
You can buy new spindles, pins, bearings, hell even the nylon body!
Great job Deity, keep doin what yur doin.
i don't mind and I have no beef with Deity. But the industry trend to Logo/Hype marketing of generic Taiwanese/Asian parts and pretending to be genius parts makers is a joke.
As the Great Teddy Roosevelt said: The truth has a certain ring to it.
Plus the overall design of the products and packaging etc are awesome. Keep it up.
One request, MORE VIDEOS PLEASE!
#bestbrandever
I reckon they should get creative with round objects of bike kit producing chrome look rims and coloured spokes etc.
;-)
Even at full price, LBS, and state sales tax - I'm on Bladeruners.
Cool company and I am sure many parts like the bars are designed and tested by them but some parts are just generic....
I would love to see them make a frame for 24" wheels
And hi Sadie, i didn't realise you were the Boss
you carry me home.
And bury this bone,
and take this pine-cone.
Bury this bone to gnaw on it later;
gnawing on the telephone, and
'Till then, we pray & suspend
the notion that these lives do never end....
www.google.com/search?q=deity+components&client=safari&hl=en-us&prmd=sivn&source=lnms&tbm=shop&sa=X&ved=0ahUKEwi2qvP-yJXNAhVDTFIKHRFWAnIQ_AUIBygB&biw=768&bih=928
Every company on the first page is a 25+Million $/year company -JensonUSA, ChainReaction, Performane
I understand this doesn't make the fan boys happy - but why do we let a company holding its "middle finger" to industry get a pass on their sales and distribution model?
Also I don't think Deity should be singled out here many bike companies that hold themselves out a progressive authentic and different have very controlling and conservative sales, marketing, and distribution practices
www.google.com/search?q=deity+components&client=safari&hl=en-us&prmd=sivn&source=lnms&tbm=shop&sa=X&ved=0ahUKEwi2qvP-yJXNAhVDTFIKHRFWAnIQ_AUIBygB&biw=768&bih=928
Every company on the first page is a 25+ company -JensonUSA, ChainReaction, Performane
I understand this doesn't make the fan boys happy and maybe my comments get voted down - but why do we let a company holding its "middle finger" to industry get a pass on their sales and distriburion model?
Also I don't think Deity should be singled out here many bike companies that hold themselves out a progressive authentic and different have very controlling and conservative sales, marketing, and distribution practices