Formula Brakes and Prototype Wheels and Fork - Sea Otter 2010

 Wheelset and forks are ridiculously light. Great work.

 Wow Looks sick

 formula seems to be on a roll. those brakes and wheels look interesting..

 the tests themselves are irrevalent.. If they claim that they are better then there old ONE, then they are going to be ridiculous no matter what test's say.

I must say thought the oval design was long overdue in coming.

 all looks great, but is it just me, or does that fork look Foxmade?

 Yeah, looks awfully fox-ish. Except for the reliefs on the outside of the crown, that's new.

 why on earth would you buy a fork from formula knowing that fox, rockshox, etc have spent thousands of hours designing and testing their forks and improving them over decades?

 i like that the brakes are made in Italy... i hope the stay that way

 I hate to say it, but I agree with Rasterman. It makes no sense to buy a first gen fork from a company like Formula, especially counting the probable price tag. I'm going to get neg props for this, but theres a reason their coming out with an XC oriented fork, and not a DH oriented one. The difference in reliability/performance for the price is less noticable.

 There are more xc riders than dh riders you know? Seems a pretty good reason to make a xc fork over a dh one..

 @ decamun & Rasterman good point. But lets look at all our technology as a whole and its advancement.

Most Companys take the blueprint of other companies and build off there short falls or change certain aspects of a product to suit there needs or the needs of another group ENtireley. I am not saying this shock is bad or good, what i am saying is that the evolution of a product is a natural corse that usually is started by one comany and taken to diiffent levels or applications by other companies.

This fork may look like a FOX knock off and chances are it is loosly bases on the FOX design but small changes were made to suit the needs and or taste of another .

 @ banshee-ripper: Just because a fork is white doesn't mean it's made by Fox...

  @ DolphinGiver: The reason it looks like a fox is far more than being white! For example the blue ano. CNC'ed ajuster knob... A FOX signater...

 Also, they're showing their new wheels, with hubs they made, then why show their brakes with some other brands hubs...

 good point.. they have been making hubs for eons..

 carbon fiber is stronger and lighter than aluminum, steel, and titanium. the problem is that it usually fails catastrophically, which is about the last thing you want for any biking component. unless it was made and designed by the best people in the world i sure as hell wouldn't be using it.

 Ha i was thinking straight on my Dj lol but then i though they wont b cheap

 They weigh 1350g, ofcourse they are not strong enough

 yeah i noticed that!and it looks really light. nice brakes btw.

 Please explain to me (preferably via personal experience) how carbon fiber is "wimpy."

 carbon fiber is generally not as strong as aluminum, but i guess it all depends on how well built the wheel is

 Explain that claim too.

 Another thing to consider is that the carbon wheelsets that have been shown here are all AM wheelsets. This formula wheelset is definitely XC. Stop comparing apples to oranges. Everyone wants to hate carbon simply because they can't afford it.

 thank you smike, and the man has a point two different types of wheelsets for two different types of riding

 Hey, just so everyone is clear:

The tensile strength of material is measured in Ksi: ("kilo-pound[-force] per square inch")
Carbon fiber bonded with resin can exceed 1000 Ksi
Aluminum ( Aluminium ) alloys range from about 15 - 60 Ksi

Therefore, yes carbon is stronger.

 ya but it doesn;t last as long, and its expensive... Plus its bendy

 Please tell me you're speaking from experience, decamun. Otherwise your claim just sounds like a bunch of hot air.

 @shopbitch:
I don't know the exact numbers, but carbon will only be stronger in 1 direction. Therefor multiple layers of carbon in different directions need to be provided. Aluminium isn't as strong in that one direction, but has his strongness in all directions, therefor it can beter divide his loads.... all depents of the engineering that has been done for the products...

o yeah, oval seals are less complex? Would like to see that one proved...

 @ Shopbitch. Carbon fiber has a tensile strength about 12 times that of Aluminium, not over 50 times as much strength as you claim. Also the reason why carbon fiber isn't as widely accepted is that it has no yield strength. Meaning that it can't be slightly deformed (something wheels do quite often) and then come back to it's original shape (or be slightly bent/dented if the force is strong enough), something most metals are pretty good at. Carbon fiber instead just snaps (I remember laughing when I was watching the '08 tour de france and some roadie hit a stop sign and his frame literally snapped in half, something that would be virtually impossible to do to any (modern day) metal frame under real world conditions, although Scott Bikes seem to have proved that wrong). Granted CF is strong, but if you stress it out too much, bam, your out a few grand.

I'm with Flikende. I was jacked when I saw that Formula was able to out-do Easton's 'light' CF wheelset with metal. I am stoked on that fork too, I hope they run with it and start making forks for big bikes. If anyone could do suspension it would be Formula (although out-doing SRAM and Marzocchi isn't exactly a feat). Just PLEASE don't move your factories to Asia, it's what ruined Marzocchi and would surely ruin your reputable name as well, keep up the good work and proving that single pistons can out-do dual pistons any day with the right design. And yes oval seals are less complex. They're just like round ones, only oblong.

 @ Dymented-Delirium.

I'm sorry it my numbers were off, I used to the first credible source I could find and did not but extensive time into research.

However i would like to also state that carbon does have a greater elasticity than aluminum. On Trek University ( Trek's online product knowledge site, which unfortunately is only available to Trek dealers ) it shows an anvil test on their newer carbon down tubes. essentially a weighted wedge is dropped from a determined high onto the down tube to show it's impact on a variety of materials. The aluminum frame is not compromised structurally but does surfer from a large dent. The carbon down tube bounces back to original form with only minor surface blemishes.

 Also @Dymented-Delirium: moving factories to Asia was NOT what ruined Marzocchi. Many companies move their factories to Asia (or start in Asia i.e. GIANT) and are able to produce just as good if not better products. Asian factories, especially those in Taiwan, are as good if not better than those in the West. They just do everything to the specifications of the manufacturer, so if there are quality issues, then MARZOCCHI is to blame, not the factories that produce their products.

 Yes carbon fiber is much stronger, however, it has a lower fracture toughness than that of aluminum. In other words, the carbon is more prone to crack or shatter and aluminum is more likely to bend and absorb the energy that is imposed upon it. This being said, they might have thought of this and used different resins and what-not. Don't underestimate the engineering that goes into this stuff. With that said, CF could just be another fad. Time will tell how these products fair the abuse.

 please explain that claim.

 uh, there's rockshox, marzocchi, and fox. all three are well established brands and aren't going anywhere. beyond that you have manitou, dt swiss, bos, and many more. thus, there is plenty of competition, and they will need luck to succeed. think before you post.

 ^^^ Read up, its a joke

 LOL haha +1