Brandon Semenuk's Rad Company: A World Movie Premiere
It is not every movie premiere that has the stars arriving by boat. Red Bull hosted a top notch event to showcase their newest film endeavour - Brandon Semenuk's Rad Company.
Guests arrived to the glass enclosed Coppersmith Building on the waterfront in North Vancouver on Saturday night for the world premiere. They enjoyed drinks and conversation while waiting for the sun to set and the show to go on. The event was sold out, and left many folks outside looking for tickets, inside the space quickly filled up with the 750 expected attendees.
When the film hit the big screen, not only was the crowd inside enthralled, so were the tourists who were huddled up outside to peek in the windows, and the police officers who lingered after checking on IDs and permits. Everyone wanted to see the show!
In this film Brandon set out to push the limits of freeriding with a handpicked crew; Yannick Granieri, Thomas Genon, Stevie Smith, Cam Zink, Brendan Fairclough, Ryan “R-Dog”Howard, Cam McCaul, Logan Peat, Graham Agassiz, Matty Miles, James Doerfling, and Nico Vink. They filmed in familiar backyard locations including Retallack, the Sunshine Coast, Pemberton, and Kamloops while adding something unique with Fiji and Utah. NWD Films and Red Bull Media House combined efforts and resources to create a movie that kept everyone riveted for its entirety.
Missed the premiere? Buy it now.
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 The venue, the Coppersmith Building at the foot of Lonsdale in North Vancouver. |
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| Checking out the view of the Vancouver skyline from the venue while waiting for the sun to drop so the movie can start. |
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| The Goldstones got an unexpected date night when they found out the venue was 19+. |
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| North Vancouver makes for a small community when you can spot NSMB, NSMBA and Rocky peeps all in one place. |
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| Steve Mitchell was a little disappointed that Geoff Kabush wasn't sharing his ice-cream. |
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| Lovely ladies enjoying Ship Builder Square outside the venue. |
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| Movie goers line up for the World Premier, and for the drinks inside. |
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| Inside the Coppersmith Building. |
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| Local Bike Shop, Obsession: Bikes, representing. |
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| The custom Rad Company Trek bike that was given away at the end of the night. |
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| Kyle Norbraten and Andrew Shandro pose for a portrait. Photo: Mason Mashon/Red Bull Content Pool |
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| Brandon Semenuk with Keith White and Jeremy Grant at the Rad Company world premiere. Photo: Mason Mashon/Red Bull Content Pool |
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| Brandon with the production crew. Photo: Mason Mashon/Red Bull Content Pool |
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| The Claw trying out his GQ pose. |
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| Aggy and Tippie. |
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| This dude was unceremoniously kicked off the red carpet when Aggy showed up. |
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| No riders were harmed in the making of this moment. |
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| Thanks to Katie Holden, Leanne Tompkins and more than a few other awesome ladies, this mountain bike event had an unusually high female to male ratio. |
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| Showtime! Photo: Mason Mashon/Red Bull Content Pool |
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| The Dons of Pinkbike; Julian Coffey and Karl Burkat. |
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| Classing up the joint. |
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| Getting awkward with Ross Measures, Brittany de Fehr and friend. |
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| Jason Louden keeps Sarah Tippie company while Brett is, well, being Brett Tippie! |
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| Louise and Josh share a slider moment on the patio. |
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| The man behind the camera, Mason Mashon, happily poses with Katie Holden. |
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| Brandon Semenuk gives away a new Trek bike at the Rad Company world premiere. Photo: Mason Mashon/Red Bull Content Pool |
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Except for chairs to "stop" sit down and watch the movie from lol..
who wants to watch a movie standing? thats just odd.
Personally, I absolutely loved this flick. I loved how every segment had a stylistic theme throughout (often those themes get dropped as soon as the riding begins), I loved the music and how they played around with it (like in the Utah segment where Semenuk changes the dial to make them all stop crashing), I loved how it felt like an old-school NWD movie without replicating the old one-rider-at-a-time formula, and I loved the riding. If you dare say this riding isn't some of the very best ever put on camera, you're lying to yourself plain and simple.
A+ work to everyone involved. I, for one, was blown away.
personally I am a bit disapointed of this, especially with cinematography, most of the shots were boring, not inovative or at least cool/interesting. i guess bigger budget makes filmers lazier, because coastal crew, mindspark, matt denison, scott secco, rupert walker, virtu and others do helluva better job.
Awesome section, just didn't realise cos it was all in sssuuupppeeerrrssssllloooowwwwmmmoootttiiiooonnnnn.
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