Norco 2010 Launch - We are here!

by Tyler Maine
Jul 14, 2009

Jordan and I rolled out of the Pinkbike.com World Head Quarters today and hit the highway at 95. Ok so that's as fast as the old truck goes, but it was sweet to see it get valet parked at our destination. We are at the 2010 Norco product launch in Vancouver B.C. and will be bringing you all the newest, latest and greatest from Norco Performance Bikes for next year.

Check out pics from our arrival and the Ryan Leech performance inside,

Over the next 2 days we'll be checking out all the latest bikes from Norco and going on rides to see how they all perform. Jordan and I have signed up for the Shore Adventure, the Urban ride and the All Mountain in Burnaby over the next few days to cover as much of the new line up as we can.

Here's a sneak peak at the bikes that we saw on display during dinner (lots more to come tomorrow):

Note: New Team DH at the far back!

Note: New Team DH at the far back!


Check out Ryan Leech in action:

Way up there

Way up there






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The Venue

The Venue


After the trials show, the venue cleared out fast as everyone had to get back for some good shut eye. The venue Ryan performed on was a large brick area outside of the hotel, that you could actually only access my stairs. After the show was done we met up with the boys to shoot a funny shot of them driving the Norco truck down the staircase. Don't see that everyday.

Flex it Leech!

Flex it Leech!


All in all the first evening at the 2010 Norco Product Launch went great. Traffic was tame on the way in, the food was awesome, and the people even nicer. Myself and Jordan are both pumped to be in Vancouver for the 2010 Norco Product Launch, and will provide you guys with some good photos and videos on a daily basis. So keep the homepage locked at your favorite biking website, Pinkbike.com!

View all 2010 Norco Bikes Launch pictures here.

www.norco.com
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34 Comments

  • + 19
flag Superbiker729 (Jul 14, 2009 at 0:10)
 I was hoping to see some pics of the 2010 bikes...but nope, they are still a mystery.
  • + 5
flag aaustin (Jul 14, 2009 at 0:27)
 The DH is in the top picture.
  • + 5
flag iamtoad (Jul 14, 2009 at 0:36)
 Its nicer to look at now
  • - 1
flag newbikesoon (Jul 14, 2009 at 10:56)
 thanks for not making the team dh look like a poo kona...not that it was it just looked like it
  • + 4
flag excelride (Jul 14, 2009 at 12:21)
 Here's a good Photo of the 2010 Team DH

http://www.pinkbike.com/photo/3720724/
  • + 3
flag nnorrcoo (Jul 14, 2009 at 12:49)
 im thinking these past 2 years norco has stepped it up so much, i've said this before when people were hating on the 09 Team, ITS NOT HOW IT LOOKS, ITS HOW IT RIDES. and if you say that Norco is a crap company, then you dont know shit about bikes. im very proud to say that i love Norco and they are a good company, they have done an amazing job tup



i would also really want to know what the Empire looks like,
  • + 2
flag aaustin (Jul 14, 2009 at 13:05)
 I agree.
It would be tough to make the Empire look any better though.
  • + 1
flag erik74 (Jul 14, 2009 at 14:59)
 here you go! the album of most of the 2010 Norco's, including the 2 Empire 5's. http://spoiledgoods.pinkbike.com/album/2010-Norco-Product-Launch/
  • + 1
flag excelride (Jul 14, 2009 at 17:24)
 yeah i was gonna put that,
Do you know why theres not A-Line/B-Line?
or have they not realsed them yet?
  • + 1
flag erik74 (Jul 14, 2009 at 19:11)
 theres no six either. i think they havent released them yet.
  • - 6
flag peterman1234 (Jul 14, 2009 at 19:53) (Below Threshold) show comment
 norco is shit.
  • - 2
flag diamond14 (Jul 14, 2009 at 22:43)
 danny macaskill is better
  • + 1
flag adderhead (Jul 14, 2009 at 22:51)
 shit, I just saw Ryan and his crew with the truck downtown vancouver, at the Sheraton Wall Centre or something like that. too bad I didn't see anything >_>
  • + 4
flag erik74 (Jul 14, 2009 at 22:51)
 diamond14: hes not sponsored by Norco though, is he? therefore he has no place in this article.
  • + 1
flag Npacholko (Jul 15, 2009 at 18:35)
 Didnt Norco lose its FSR patent deal with specialized?
[Reply]
  • + 3
flag samwel-commencal (Jul 14, 2009 at 15:30)
 v nice but i likes the curve of last years bikes, great for moving around in the air. i happen to think these are some of the best DH bikes i have ever ridden. i think only the glory DH has a smoother suspension link, and that is twice the price of an A-Line
[Reply]
  • + 1
flag mtbterain (Jul 14, 2009 at 15:34)
 they look an awful lot like specialed. more and more. the first one looks like a bighit. the team dh looks like the front of a demo. i know the license fsr...but i would still think they would mix it up a bit
[Reply]
  • + 2
flag crowe (Jul 14, 2009 at 5:06)
 i see they took out SOME of that bend the 09's had in the top tube. good!! maybe for 2011, they can get rid of it all-together
  • + 1
flag Npacholko (Jul 15, 2009 at 18:33)
 Maybe they can just go bankrupt. Smile
[Reply]
  • + 1
flag norco-gaz (Jul 14, 2009 at 0:21)
 yea but read the top part and it says that they will post more on the site tomorrow.
[Reply]
  • + 1
flag downhillbmxican (Jul 14, 2009 at 21:47)
 if they showed the 2010 B-line, ive been seeing it for a month or so now lol
[Reply]
  • + 1
flag shore-shredder (Jul 14, 2009 at 18:07)
[Reply]
  • + 2
flag dh-kevin-dh (Jul 14, 2009 at 5:33)
 the DH acually looking good?

a rare spectacle
[Reply]
  • + 1
flag aoe13 (Jul 14, 2009 at 15:24)
 Hmmm, i think i'd rather mine http://www.pinkbike.com/photo/3714714/
[Reply]
  • + 1
flag arcturus (Jul 14, 2009 at 10:40)
 Can't wait to see the hardtail freeride bikes Beer
[Reply]
  • + 1
flag tyyak (Jul 17, 2009 at 0:54)
 when does the product launch end?
[Reply]
  • + 1
flag kcah (Jul 14, 2009 at 14:57)
 So are they going to start the recall now?
[Reply]
  • + 1
flag sashamtbrider (Jul 14, 2009 at 10:02)
 somebody tell me please where i can get that frame (from video)
[Reply]
  • + 1
flag NorthShoreFR26 (Jul 15, 2009 at 14:42)
 Hey, Did I say Ryan Leech can suck it real hard!!
[Reply]
  • + 1
flag ItaniConnor (Jul 15, 2009 at 7:53)
 OHYA! POD 4 SURE.
[Reply]
  • - 2
flag NorthShoreFR26 (Jul 14, 2009 at 14:31)
 Ryan Leech can suck it..........HARD!!
JK JK JK (PLZ DONT BOOT ME!!)
[Reply]
  • - 1
flag thejpn (Jul 14, 2009 at 1:19)
 I agreed maxpower001....
[Reply]
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