Transition Bikes and Pabst Blue Ribbon Beer limited edition BottleRocket

May 29, 2008 at 10:48
May 29, 2008
by Kevin Menard  
 
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Transition Bikes has teamed up with Pabst Blue Ribbon beer to offer a very special limited edition frame. “We believe your bike is a reflection of who you are and our riding culture which is why we encourage custom painting, let customers choose their own decals and customize their build options. Doing a limited edition PBR BottleRocket was just another step in offering our customers a unique bike that is a reflection of their own personal style, says Kevin Menard owner of Transition Bikes”.

“Pabst has a long history of being the unofficial beer of cycling and our number one choice for post ride refreshment so it seemed like the perfect fit, says Menard”. The PBR BottleRocket features a new technology in painting and decals with a new heat transfer decal that is seamlessly placed over welds, gussets and CNC’d parts. “ We went with a design that makes it look like someone slapped PBR beer labels all over the frame. Every frame is totally unique as all the decals are hand cut and placed to make every frame look different, says Menard”. Transition Bikes will be doing a one time limited run of these frames so once they are gone they will be a part of mountain bike history. Contact your local Transition Dealer for more information.

Special thanks to Bryan over at Pabst Blue Ribbon and Liz from Cap Hansens Bar in Bellingham for the photo shoot.

Kevin Menard
Transition Bikes
2641 Delta Ring Rd.
Ferndale, WA 98248
(206) 353-0007
www.transitionbikes.com

info@transitionbikes.com
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123 Comments

  • + 22
 Thats not really a "custom" paintjob. They are just marketing a huge stereotype of bikers and beer.

I like that they are getting into custom paintjobs, but just putting another companies logo all over the frame is the wrong way to go, in my opinion (In the same way that getting "X" company tattoo is pretty lame as well).

I know I'll get bombarded with people being opposed to this, because everyone wants to talk about how much they like beer (even if they dont like beer). But if youre going to get a custom paint job, why not make it truly custom? DESIGN IT YOURSELF.
  • - 16
 You're retarded. Custom denotes one-off. Ron Paul would slap you for being dumb.
  • + 4
 I agree fulltidefilms, your own design is gunna be the one that suits you best
  • + 3
 i saw some douchebag in portland with a PBR tattoo on his calf riding over the hawthorne bridge.....as i was passing him.......hipsters.......
  • + 3
 Yeah but come on. You're in Portland, does a PBR tat REALLY surprise you that much? And yeah it's shitty beer, but it's not like you can go pick up a half rack of Black Butte after paying for THAT bike.
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  • + 19
 PBR is the engineering fuel behind the halfpipe we built... I need one of those bikes to honor the pipe!
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  • + 18
 wow, i would love to have that, my two favorite things in life (besides girls) biking and beer
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  • + 17
 Shit, PBR is the only beer you can afford after paying for a Bottlerocket!
  • + 0
 It also has MORE alcohol than conventional domestics...
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  • + 11
 ha, thats very cool, they should of made a green heinekin bike!
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  • + 8
 Whats the difference between American beer and sex in a kayak? None! - It's f*ckin close to water!
Warka Strong - best beer ever ;]
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  • + 9
 The PBR bikes are SOOOO SICK!!
  • - 3
 thats sick, whats he hubs on it?, there awesome
  • + 1
 KYLE! save me one! you know I deserve it. my profile name says it all!
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  • + 9
 Chinese food and peanut butter ... maybe ...
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  • + 6
 "Nothing like supporting an industry that destroys millions of lives each year." - Don't worry, they're leaving the White House in January... Rolleyes
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  • + 4
 Now you can advertise for a beer company too! They should make it a less expensive bike since the rider will be marketing...
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  • + 3
 you guys are taking this way to seriously. its just a cool limited edition frame, If you happen to love PBR great if not it still looks pretty sweet.
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  • + 6
 I prefer orange juice
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  • + 5
 polar opposites-really nice bike equally shitty beer!
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  • + 0
 PBR is such a hipster beer up here. it should be on a single speed fakesie.. (not a fixed gear bike) leave the big bikes to the big boys who drink real beer and the men who drink real alcohol. How about spend your money on a paint job that's REALLY custom and design something yourself it looks like that could be done with some crazy glue and a two four.. maybe not even. I'd say a 12...
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  • + 3
 and then theres dobermann who doesnt need to put beer on there frames cause they make the beer and the frames
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  • + 1
 You mean we're not supposed to be drinking while we're riding? Awe dang,We could have saved all that money on Pil cubes last weekend.

Go team Pilsner!
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  • + 1
 the builders do drink that stuff. i drink it and build with them, dumbass. Oh, yeah i forgot you dont drink that while you are building all your crappy trails.
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  • - 1
 everyone at post canyon huh? all that smokin' has made you dumber than you know... the builders don't drink that crap so you must mean the lazies who dump their empties at the camp sites ... why do you think the trails are named after straight edge bands?
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  • + 1
 i agree with mickey, they shoulda used a liquor label, they look way cooler, who would'nt want a captain Morgan's transition
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  • - 1
 hey i agree its a hipster beer, but michelob ultra just would have been gay.....or they could have saved it for a track frame,? marketing idea? id buy that one, id get so much ass in orlando,
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  • + 0
 fuck you everyone at post canyon loves PBR, shits dank. if i wanted that much travel that would be the first thing i would buy.
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  • + 2
 Diddo fulltide... Or at least use a good beer logo!
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  • + 2
 why didnt they do it with kokanee??
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  • - 1
 that looks so sick!...but biking drunk just spells trouble, or proskill cause im sure there are people who are better when they are drunk...so sick bike
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  • - 1
 trendy is cool,drinking is cool to some so we need to get more kids into drinking instead of focus on riding this is responsible marketing transition style.
  • + 2
 you have no balls shut the fuck up and live life like it should be, transition isnt trying to sell nor influence kids on drinking, its their style if you dont like it tough shit
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  • + 2
 to bad that PBR sux ass
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  • + 1
 that actually looks sweet.
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  • + 0
 you guys should see my transition dirtbag; its got syringes, crack-pipes, and razor blades painted all over it... sweet huh
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  • + 1
 how to sell any bike: put coloured rims, white bars and a beer logo on it.
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  • - 1
 id actually like to see a new belgium fat tire bike since the label even has a bike on it and its the best beer in the world uh thank u
  • + 0
 so true...even though it's american ;]
  • + 0
 neither one of you know much about beer.............
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  • + 1
 Ok so they've got a PBR one but whos gonna do a Kokanee one for cranxwork
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  • + 1
 I think Orange bikes should do one with Tetley Bitter on it!
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  • + 2
 man thats so dope
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  • + 0
 Now you guys need to make a Stone Brewing Company bike! Arrogant Bastard Ale bike to match the Canari jersey.
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  • + 0
 I thought I recognized that bar, lol.
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  • + 0
 That is actually so sick! i want 1 :p
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  • + 0
 nice work, kevin and co. i love it. keep it up.
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  • + 1
 i love the bottle rocket
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  • + 0
 No hay con CERVEZA POLAR?
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  • + 0
 they should deffinitly make a rizzla one
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  • + 0
 If they did a Rizla version then I'd definately be interested!
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  • + 0
 What goes together better than bikes and beer...?
  • + 40
 riding and bikes.
  • - 11
 Actually beer and bikes
  • - 2
 biking abd weed... way better then beer
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  • - 1
 I can't wait to see on of those stupid bikes on my trails....you're not welcome in Hood River stay up there.
  • + 1
 your dumb guy its just a limited edition frame that looks cool i think...am i gonna go out and grab some beer after seeing that bike..no and if i ever get to Hood River and ride the trails i'll repaint my bike with a shitload of alcohol logos and wear shirts with pictures of weed on them just to piss you off
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  • - 1
 Don't drink and ride! Been to La Crosse Wisconsin many times. Cheap beer and expensive bikes ROCK!
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  • + 0
 That would be really sweet if they did the same thing but with Corona...
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  • - 1
 lol, why camels, then there promoting camel cigarettes, then there will be bel-mont bikes, and john player bikes lol
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  • - 1
 Hello! I have a Question ! I need a new Bike , I like BottleRocket & Giant Reign X , How can I choose ?
  • + 2
 transition anything is the way to go, now narrow down the style you ride. now your set. i have a transition dirtbag and its the best bike ive owned it takes ANYTHING you can throw at it
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  • - 1
 That looks fricken crazy!
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  • - 1
 id rather it have the jaggermeister logo on it, beer is so welfare
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  • - 1
 that is such a BEAUTIFUL bike!
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  • - 1
 i need to do something like that with my bottle rocket
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  • - 1
 If they do one in Pepsi logo's I'm getting one!
  • + 13
 just get some pepsi decals and slap them on. thats all they did. hand cut some beer decals and heat treat them onto the frame. great and cheap way to make a custom rig.
  • + 0
 Thats what this bike looks like. I just looks like they got some stickers and stuck them on Im not very exited about this paint job. Its a good idea but it could have been done better
  • - 1
 I don't drink, that's why I posted that comment- most neg props I've ever received.....what a joke.
  • - 3
 hahaha your such a whining little bitch! Every neg prop that guys comment, lets make him cry! whoo!
  • + 3
 i dont see how he's whining, he just explained why he said he didn't want the beer one. He doesn't drink, so what, doesn't mean you have to neg prop him.
  • - 7
 his whining cause his posted a comment complaining about his neg props! Not because of his initial comment, hey your from the south west not your fault you were born a farming leper
  • + 3
 That's not called whining, thats called explaining you dick. Hey, you're 26, and you've got the maturity of a two year old.
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  • - 1
 lcstay i like how u had to clarify taht u like girls
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  • - 1
 badpotato such a bad meta four
  • + 0
 is that spelling some in joke i'm not getting? commencal?
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  • + 0
 lmfao nice i agree!!
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  • + 0
 looks like a nali bike
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  • - 1
 how about camels on there too
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  • + 1
 Robholio, are you saying I must be a jesus freak because of my comment? While I do know I came across a bit fanatical, I stand by my beliefs. Which could not be further from an imaginary being. While my actions hurt no one, the actions of many under even the slightest impairment hurt many. I was disappointed to see yet another company associate themselves with a destructive substance. Oh ya, NASCAR should go away altogether, let alone the beer sponsors.
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  • - 1
 actually the bike is neat!
  • - 12
 Seriously the worst thing i ever seen. Nothing like supporting an industry that destroys millions of lives every year. I guess i have to find a different bike to ride now.
  • + 8
 I think you need to lighten up and look into the term "novelty." Although I wear a helmet when I snowboard, I wear a Guinness beanie when not riding on the hill. Oops, I must be setting a bad example displaying a beer logo while participating in a sport. My bad! Better yet, get all those beer companies to stop sponsoring NASCAR, because you know a million dumb rednecks will equate driving fast and drinking together. Uh, nevermind that a bike rides well for its intended use, it has a beer label on it!! Better go buy a Cannondale instead and slap "what would Jesus do?" stickers all over it. Leave the morality for Sunday. If you don't like the bike, why waste a comment on it?
  • - 1
 i guess you do ya uptight prick
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  • - 3
 RON PAUL!!!!!!!!!! Booyackasha!
  • - 9
 PBR SUCKS NUTS
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  • - 2
 hahaha that is bad ass
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  • - 1
 amazing paint love it Smile
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  • - 2
 Are Transitions made out of recycled beer cans now?
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  • - 2
 Now that's a great paintwork! Looks so sick and cool!
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