PRO - Atherton Star Series - First Look!

Oct 29, 2009

PRO - Powers your performance, well that's what they tell me!

PRO is now acknowledged by Shimano Japan, for the first time in the brand’s history. The 2010 products are now subject to Shimano’s strict MPAN QC testing procedure, arguably one of the toughest and most stringent in the industry.

Now if it's good enough for the Athertons then it is good enough for you!

First off none of these products have been tested by myself. This is a first look, in fact some of the items are pre-production only. Not for riding. That's how hot these items are.

The Atherton Star Series Direct Mount Stem.
Fully machined Boxxer/Fox 40 Direct Mount Stem
Fully machined Boxxer/Fox 40 Direct Mount Stem
Made from AL7050 Alloy
Made from AL7050 Alloy
Low Profile 2 Piece Design
Low Profile 2 Piece Design
Published weight 125grams. Actual weight 134grams excluding four mounting bolts
Published weight 125grams. Actual weight 134grams excluding four mounting bolts
You are going to see a lot more of this logo
You are going to see a lot more of this logo
5mm Allen Key Bolts
5mm Allen Key Bolts
45mm Extension and 31.8mm oversize bars only
45mm Extension and 31.8mm oversize bars only
Non Rideable Sample
Non Rideable Sample
Stems $119.99 / £79.99 / 84.95 euros

The Atherton Star Series Threadless Stem.

Why not make it a flip flop design so you could have two different rises
Why not make it a flip flop design so you could have two different rises
Extensions: 35mm,50mm and 60mm
Extensions: 35mm,50mm and 60mm

Suitable for 1 1/8th Steerer Tubes Only
Suitable for 1 1/8th Steerer Tubes Only

31.8mm Oversize Only.
31.8mm Oversize Only.
Claimed weight 160grams, actual weight 195grams.
$119.99 / £79.99 / 84.95 euros

The Atherton Star Series Handlebars.

20mm and a 50mm rise.
20mm and a 50mm rise.
20mm is spot on for the racers out there. 50mm for the dirt jumpers and 4x riders or those that still insist on 75 spacers under their stem!

Personally I would have lowered the bar, see what I did there. To a 40mm option but what do I know
Personally I would have lowered the bar, see what I did there. To a 40mm option but what do I know

Low rise weighed in at 316grams, the claimed weight was 315grams.
High rise weighed in at 325grams, the claimed weight was 320grams.

Cutting indicators from 640 to 720mm is a super nice touch. Other manufacturers take note please
Cutting indicators from 640 to 720mm is a super nice touch. Other manufacturers take note please
Riser Bars $79.99 / £54.99 / 69.95 euros

The Atherton Star Series Seat.
Claimed weight 220grams, actual weight is 218grams.
Claimed weight 220grams, actual weight is 218grams.
7mm Titanium Rails
260mm long x 130mm wide
Kevlar reinforced nose and bum cheeks for anti-rip
Kevlar reinforced nose and bum cheeks for anti-rip
Seat $69.99 / £49.99 / 58.95 euros

The Atherton Star Series Seat Post.

Available in 27.2x250mm and 31.6x250mm
Available in 27.2x250mm and 31.6x250mm
Claimed weight is 135grams for the 27.2 version. Is that a printing error? As the Pinkbike.com scales come in at 246grams for the 31.6 model.

Made from 7075 Alloy with CNC Machined Head
Made from 7075 Alloy with CNC Machined Head
Looks fiddly? Quite easy actually
Looks fiddly? Quite easy actually
One 5mm allen key tightens all. Your seat will stay in place even on the biggest case of a jump thanks to the splined clamps. Remember the Funn seat posts? This is a lighter, neater style. Not sure how long before I would loose those square springs. They are the same as those ones you get on your skewer for a conventional wheelset.
Seat Posts $84.99 / £54.99 / 59.95 euros

No claimed weight, my scales say 125grams for the pair
No claimed weight, my scales say 125grams for the pair

The bolt on the enclosed end of the grip is the tighten/loosen bolt for the lock-on wedge (think ODI bar end cap) which is inside the grip (should be visible looking down the inside of the grip). It’s an exclusive design that PRO came up with especially to suit the needs of Gee. He likes to grip right at the end of the bars and became irritated by the outer lock-on collar interfering on conventional grip designs. PRO designed an enclosed end, full length grip but still managed to retain the wedge that means it will resist spinning/moving.
Grips $26.99 / £17.99 / 18.50 euros

What does Hensley say?
We are going to see the Pro brand grabbing market share from the likes of Race Face, Funn, Easton, Sunline etc. With Shimano behind them and the Athertons on board and quality testing you and they are onto a winner. Those grips look and feel like a great idea. Let's see who copies that design! All Pro need to do now is spend a few more Yen on some quality scales.

What's next? Will we see the Athertons putting their name to other components, clothing ranges? Or will they start to produce their own products under their own label? Only time will tell so keep it locked to Pinkbike.com and we'll bring you the low down first.

To find out more about Pro click this link

Many thanks to Albert at Madison for flying these items straight into Pinkbike.com. If you've been a good boy or girl then write to Father Christmas now and get these on your list. Can't wait till Christmas? Then go checkout Madison the UK distributor for PRO and find your nearest dealer!

Stay Unclipped!

Si Paton..
Descent-Gear.com
U.Ks Largest Stockist of TLD 2010 Helmets, pre order now with free postage Worldwide
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83 Comments

  • - 1
flag KonaKane (Oct 29, 2009 at 0:07)
these are nice!
  • + 27
flag bigburd (Oct 29, 2009 at 7:31)
yeah they look cool but anyone other then a top rider with the words PRO written on their bike will look a bell-end to me Smile
  • + 4
flag suicidedownhiller (Oct 29, 2009 at 7:58)
Almost seems like you have to be pro to afford it...but what's even sadder is I checked CRC and pricepoint to get a baseline price for bars and seats ect. What has our world come to?! Everything is so expensive. So perhaps a 30% increase in price from normal alluminum parts isn't too bad.
  • + 8
flag nete (Oct 29, 2009 at 8:35)
yes, i think they are overhyped! look at the claimed weight and compare it to the actual weight. then look at the price! you can get better parts for less money, even if they don´t have such a "pro" label...
  • + 5
flag jv86416 (Oct 29, 2009 at 9:36)
ya that is so true. it would take an amazing product to pull me away from easton, or sunline. and im not sure id be willing to put this tacky looking stuff on my bike.
  • + 11
flag mcrippa (Oct 29, 2009 at 9:45)
Hate the graphics and colors... Sunline/deity all the way.
  • + 2
flag northumberlandrider (Oct 29, 2009 at 16:02)
over priced too bud, and i though the athertons ran sunline !
  • + 1
flag bunkey (Oct 29, 2009 at 17:35)
mcrippa: Deity is a bit poor tbh, trend setter products really, but I too am running a sunline stem and deity bar atm. My Reverse style76 bar that I have on my xc bike feels a lot nicer than the deity dirty30 imo. Anyone tried the raceface atlas bar against something like the Reverse style76/Fli XXL bar? I'd be interested to know which feels better without having to spend the cash!
  • + 1
flag northumberlandrider (Oct 30, 2009 at 3:41)
yes and to add it to all, the bars are too short, i want 745s !
  • - 1
flag duckster118 (Oct 31, 2009 at 1:29)
well if they are not wide enough, don't buy them! Don't go and sulk to us because no one cares. just a stupid comment.
  • - 1
flag northumberlandrider (Oct 31, 2009 at 5:22)
no its not a stupid comment dip shit, pritty much all the down hillers i know are going over to 720 + and u rarely see serious racers with shorter either, so stop trying to be a cocky dick and shut for face
  • + 1
flag duckster118 (Oct 31, 2009 at 8:11)
keep your pants on
  • + 3
flag bunkey (Oct 31, 2009 at 13:32)
did my sock comment get removed? i worked so hard on that =\
  • - 1
flag northumberlandrider (Oct 31, 2009 at 14:47)
haha unlucky bud,
[Reply]
  • - 2
flag badgermeister (Oct 29, 2009 at 0:09)
good quality stuff, think they'll be the worthy competition on my new bike build up. lets hope CRC get them in stock soon enough!
  • + 1
flag robsherratt (Oct 29, 2009 at 1:14)
could just ask Si about when he's getting them instock, rather than CRC?
  • - 1
flag pslide (Oct 29, 2009 at 2:11)
Yeah, support the guy that supports UK downhill!
  • - 2
flag fr3erid3r (Oct 29, 2009 at 2:21)
liking the direct mount stem and the bars

the saddles alright
  • + 16
flag huckoveraduck (Oct 29, 2009 at 4:01)
They spelt 'rideable' wrong on the stem
  • + 2
flag halfdermath (Oct 29, 2009 at 12:15)
the best engineers are the worst spellers
  • + 0
flag tacomunger (Oct 29, 2009 at 15:06)
haha,thats halarioustup
  • - 1
flag yerbikesux (Oct 29, 2009 at 17:26)
You spelled "spelt" wrong, you knob!
  • + 0
flag diroc (Oct 29, 2009 at 20:33)
uh, "spelt" is perfectly acceptable.
  • - 1
flag yerbikesux (Oct 30, 2009 at 11:02)
Uh, right - spelt is fine if you are talking about wheat, but the past tense of spell is spelled. (Which is ironic for someone pointing out spelling errors.)
  • + 2
flag jv86416 (Oct 30, 2009 at 12:02)
actually in England spelt is correct. nice try.
  • - 1
flag diroc (Oct 31, 2009 at 12:49)
"Spelt" is also past tense for spell. So it actually is correct, albeit much less common.
  • + 3
flag diroc (Oct 31, 2009 at 12:51)
But anyway, who gives a sh*t?? This is pinkbike! I guess I'm just as guilty as you for wasting my time on something so stupid.
[Reply]
  • + 5
flag vsong (Oct 29, 2009 at 0:13)
I have to admit, that stuff looks nice.
[Reply]
  • + 1
flag madhatter28 (Oct 29, 2009 at 0:20)
i would rock that direct mount for sure wonder how hard it would be to get one in canada
[Reply]
  • + 6
flag Ishatawk (Oct 29, 2009 at 0:21)
Everything looks nice, but I have to wonder why anyone would by one of the stems (not DM) over a Thomson. As far as I can tell, they're heavier and more expensive. And not Thomson.
  • + 0
flag Unhallowed (Oct 29, 2009 at 10:49)
yea but it's the Athertons so all the fanboys will LOVE it. Wink
[Reply]
  • + 0
flag NS-FreeRider (Oct 29, 2009 at 0:22)
looks so good! I will get it, but why not a 1.5" version stem??
  • + 0
flag SHADOWcranks-N-bones (Oct 29, 2009 at 0:38)
because unfortunately the athertons never use 1.5 forks and this is their signiture stuff, i got the same problem so im just gonna get the kit for my 4X bike
  • + 1
flag WAKIdesigns (Oct 29, 2009 at 5:31)
and perhaps because this standard slowly goes to the history books as the invention that helped to develop a tapered tube which has same stiffness as 1.5 and the compatibility of 1 1/8 Wink

whatever people say about the manitou: thank you for taking it for the team and putting onepointfive and post mount into the market Wink
  • + 1
flag SHADOWcranks-N-bones (Oct 29, 2009 at 13:14)
yeah the tapered headtube has DEFINATELY outfased the 1.5 sadly but manitou do kick ass for making it in the first place and the post mount will live on :-)
[Reply]
  • + 7
flag pedalpusher06 (Oct 29, 2009 at 0:24)
i thnk the stuff looks nice and well working but i think the designs on them are butt ugly...
  • + 7
flag pslide (Oct 29, 2009 at 2:13)
Got to agree, very unappealing shapes and graphics. Looks cheap. And it's heavy. No impresso.
[Reply]
  • + 0
flag SHADOWcranks-N-bones (Oct 29, 2009 at 0:37)
caught a glimps of some of this kit when the sales rep from the shop i work in brought us some samples to look at and i must say its tasty stuff, the products themselves are awesome but i think the designs could be a touch better
[Reply]
  • - 2
flag Boyakasha (Oct 29, 2009 at 1:40)
Been waiting for that direct mount stem ever since I saw it on Gee's rig at the Worlds!!!!!!
[Reply]
  • + 0
flag Flopper9 (Oct 29, 2009 at 2:34)
descent gear already have them in stock i orderd the bars last night Big Grin
[Reply]
  • + 3
flag liveless (Oct 29, 2009 at 3:10)
Lolled pretty hard on few of those claimed weights Razz
For prices like this, split second stem and burgtec bars are more valuable...
  • + 3
flag Knife-in-the-dark (Oct 29, 2009 at 7:24)
Totally agree, nothing beats the Point one Ti stem.
[Reply]
  • + 1
flag superfly (Oct 29, 2009 at 3:43)
Flopper,
Thanks for the reference though any Madison dealer (a shop that sells Shimano) will have stock. Go in and see the product in the flesh and support your LBS - local bike shop!
[Reply]
  • - 1
flag CuscoRiders (Oct 29, 2009 at 3:43)
nice stuff
[Reply]
  • + 4
flag cebelar123 (Oct 29, 2009 at 4:40)
So its cool if you have components with Athertons family all over your bike. Its same shit like monster pants or jersey. And i almost forgot famus Monster drink in one hand. If you dont drink Monster drink you are not rider.

This components are seriously uncool.
  • + 3
flag liveless (Oct 29, 2009 at 5:23)
Agreed! Enough of this section of "wannabe" products...
[Reply]
  • + 2
flag WAKIdesigns (Oct 29, 2009 at 5:35)
Looks great, I love the design. However bars, stems and especialy the seat post are way too expensive for how much they weigh. Just compare it with Easton which is lighter and cheaper.
[Reply]
  • + 2
flag laars (Oct 29, 2009 at 5:50)
Seatpost and saddle look like crap. Nice stem though
[Reply]
  • + 0
flag iambike4lyf (Oct 29, 2009 at 6:27)
these would go nicely with my commencal Razz
pity they semm pretty overpriced
[Reply]
  • - 2
flag bissellracing11 (Oct 29, 2009 at 9:10)
this stuff is all sick im likin the stem a lot
[Reply]
  • + 5
flag slipalongtrevaskus (Oct 29, 2009 at 9:20)
the bars arent wide enough, the both stems look like sunline, the seat post is too short for my bike, and the saddle is unremarkable. Only the grips seem worth buying.

Also, why is the arrow pointing uphill? surly thats just wrong!
  • + 3
flag sykesy (Oct 29, 2009 at 9:40)
why would you spend 18 quid on grips when other brands like odi are selling for 12 quid and dmr for 10
  • + 1
flag slipalongtrevaskus (Oct 29, 2009 at 15:56)
Wow. didnt notice that. but meh, prices always come down.
[Reply]
  • + 7
flag HartofDarkness (Oct 29, 2009 at 9:47)
This stuff looks so cheap! The graphics and finish look like these parts should be on a Walmart bike.
  • + 4
flag v1k1n9 (Oct 29, 2009 at 10:17)
totally agree. looks way too childlish
[Reply]
  • + 2
flag mcscabby (Oct 29, 2009 at 10:10)
nice looking stuff, a bit pricey but light.
but im sorry, i just don't like the little Atherton logo, and the name pro?
back to the drawing board with this one.
[Reply]
  • + 2
flag bobobobo (Oct 29, 2009 at 10:12)
The direct mount looks sexy, but are the graphics really necessary?
[Reply]
  • + 3
flag hattrick (Oct 29, 2009 at 10:52)
I ain't no homo-phob but, what's with the gay Lego people?
  • - 1
flag seraph (Oct 29, 2009 at 11:25)
You may not be homophobic, but you are quite blind. The silhouettes are clearly modeled after the ones you see on signs for public bathrooms, construction areas, crosswalks, etc.
[Reply]
  • + 2
flag hattrick (Oct 29, 2009 at 12:52)
eye sight = 20/10

whatever they're modeled after, pretty silly artwork.
  • + 0
flag pslide (Oct 30, 2009 at 6:10)
If you don't know where the "gay Lego people" came from, you must not follow much racing...
[Reply]
  • - 4
flag brandon49 (Oct 29, 2009 at 13:03) (Below Threshold) show comment
this is sik shit
  • + 2
flag yerbikesux (Oct 29, 2009 at 17:22)
Sick, no - shit, yes!
[Reply]
  • + 1
flag jim1710 (Oct 29, 2009 at 13:41)
everything looks like sunline coz thats what Gee has been riding for ages and feels at home on. The bar is nearly an exact copy of one of the sunline bars but with 1mm less rise. The Grips are really nice though and the direct mount stem is pretty sweet too
[Reply]
  • - 1
flag nickxster (Oct 29, 2009 at 13:42)
rly nice
[Reply]
  • + 1
flag tacomunger (Oct 29, 2009 at 15:10)
the picture of the girl needs to be in the middle of the 2 guys
[Reply]
  • - 4
flag sfrider (Oct 29, 2009 at 15:14) (Below Threshold) show comment
i want it all
[Reply]
  • - 2
flag nightmareterror (Oct 29, 2009 at 16:09)
Stuff looks good. Do any of the sales go towards the Athertons race fund?
[Reply]
  • + 1
flag dirtjumper1992 (Oct 29, 2009 at 19:07)
Could the claimed weight be off because these are not the production produst and be made of a cheaper alloy or not machined as much?
[Reply]
  • - 1
flag crash21 (Oct 29, 2009 at 19:15)
vanderham got the same shit! haha the grips are sick tho
[Reply]
  • + 0
flag crash21 (Oct 29, 2009 at 19:16)
not as many components, but same pro line? both look good.
[Reply]
  • + 1
flag trekbro (Oct 29, 2009 at 21:55)
nice parts but Thomson x4 Stem still lighter strong and nicer looking. the direct mount sucks, there is no Marzocchi or Boxxer fit.
[Reply]
  • + 4
flag astrorami (Oct 29, 2009 at 22:54)
what is wrong with that saddle? its hideous!
[Reply]
  • + 1
flag superfly (Oct 30, 2009 at 1:01)
Trekbo,

It does fit a Boxxer as the Fox 40 and Boxxer holes are the same.
[Reply]
  • + 1
flag niesen-ranger (Oct 30, 2009 at 2:05)
hype...
[Reply]
  • - 1
flag stolenmirrariderdan (Oct 30, 2009 at 10:44)
dibs
[Reply]
  • + 1
flag JejQ (Oct 30, 2009 at 12:57)
Direct Mount Stem is very similiar to Sunline.
[Reply]
  • - 2
flag fall0ut (Oct 30, 2009 at 15:25)
danm those stems are sexy
[Reply]
  • + 2
flag TheBikeOutletYorkLTD (Oct 31, 2009 at 8:11)
There doing nothing for me, there's cheaper and proven stuff out there
[Reply]
  • + 2
flag BlurRider (Oct 31, 2009 at 11:25)
u would have 2 pay me 2 put that stuff on my bikes!! any offers ??
[Reply]
  • + 2
flag dazem (Nov 1, 2009 at 5:23)
Advert FAIL!, what a complete waste of hard earnd cycling dollars, the brainchild behind this line should be fired, anyone caught riding this junk without their names on it should be beaten, they shoud of named it SUCKER or hype instead of PRO, these products are for the consumers of marketing.....not quality, there are better products for less money and weight for every product in the line, complete failure! shimano fails for producing it and the costomers fail for consuming it....even the pro's using this junk fail because there are better products available for less money.....anyone think of Crusty Brand form the simpsons?
  • + 2
flag Bikeparkitect (Nov 28, 2009 at 10:01)
Amen.
[Reply]
  • + 2
flag dualsuspensiondave (Nov 2, 2009 at 14:40)
Overpriced and ugly. They won't be taking any market share with this stuff.
[Reply]

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