PRO - Powers your performance, well that's what they tell me!
PRO is now acknowledged by Shimano Japan, for the first time in the brand’s history. The 2010 products are now subject to Shimano’s strict MPAN QC testing procedure, arguably one of the toughest and most stringent in the industry.
Now if it's good enough for the Athertons then it is good enough for you!First off none of these products have been tested by myself. This is a first look, in fact some of the items are pre-production only. Not for riding. That's how hot these items are.
The Atherton Star Series Direct Mount Stem.
Fully machined Boxxer/Fox 40 Direct Mount Stem
Made from AL7050 Alloy
Low Profile 2 Piece Design
Published weight 125grams. Actual weight 134grams excluding four mounting bolts
You are going to see a lot more of this logo
5mm Allen Key Bolts
45mm Extension and 31.8mm oversize bars only
Non Rideable Sample
Stems $119.99 / £79.99 / 84.95 euros
The Atherton Star Series Threadless Stem.
Why not make it a flip flop design so you could have two different rises
Extensions: 35mm,50mm and 60mm
Suitable for 1 1/8th Steerer Tubes Only
31.8mm Oversize Only.
Claimed weight 160grams, actual weight 195grams.
$119.99 / £79.99 / 84.95 euros
The Atherton Star Series Handlebars.
20mm and a 50mm rise.
20mm is spot on for the racers out there. 50mm for the dirt jumpers and 4x riders or those that still insist on 75 spacers under their stem!
Personally I would have lowered the bar, see what I did there. To a 40mm option but what do I know
Low rise weighed in at 316grams, the claimed weight was 315grams.
High rise weighed in at 325grams, the claimed weight was 320grams.
Cutting indicators from 640 to 720mm is a super nice touch. Other manufacturers take note please
Riser Bars $79.99 / £54.99 / 69.95 euros
The Atherton Star Series Seat.
Claimed weight 220grams, actual weight is 218grams.
7mm Titanium Rails
260mm long x 130mm wide
Kevlar reinforced nose and bum cheeks for anti-rip
Seat $69.99 / £49.99 / 58.95 euros
The Atherton Star Series Seat Post.
Available in 27.2x250mm and 31.6x250mm
Claimed weight is 135grams for the 27.2 version. Is that a printing error? As the Pinkbike.com scales come in at 246grams for the 31.6 model.
Made from 7075 Alloy with CNC Machined Head
Looks fiddly? Quite easy actually
One 5mm allen key tightens all. Your seat will stay in place even on the biggest case of a jump thanks to the splined clamps. Remember the Funn seat posts? This is a lighter, neater style. Not sure how long before I would loose those square springs. They are the same as those ones you get on your skewer for a conventional wheelset.
Seat Posts $84.99 / £54.99 / 59.95 euros
No claimed weight, my scales say 125grams for the pair
The bolt on the enclosed end of the grip is the tighten/loosen bolt for the lock-on wedge (think ODI bar end cap) which is inside the grip (should be visible looking down the inside of the grip). It’s an exclusive design that PRO came up with especially to suit the needs of Gee. He likes to grip right at the end of the bars and became irritated by the outer lock-on collar interfering on conventional grip designs. PRO designed an enclosed end, full length grip but still managed to retain the wedge that means it will resist spinning/moving.
Grips $26.99 / £17.99 / 18.50 euros
What does Hensley say?
We are going to see the Pro brand grabbing market share from the likes of Race Face, Funn, Easton, Sunline etc. With Shimano behind them and the Athertons on board and quality testing you and they are onto a winner. Those grips look and feel like a great idea. Let's see who copies that design!
All Pro need to do now is spend a few more Yen on some quality scales.What's next? Will we see the Athertons putting their name to other components, clothing ranges? Or will they start to produce their own products under their own label? Only time will tell so keep it locked to Pinkbike.com and we'll bring you the low down first.
To find out more about Pro click this linkMany thanks to Albert at Madison for flying these items straight into Pinkbike.com. If you've been a good boy or girl then write to Father Christmas now and get these on your list. Can't wait till Christmas? Then go checkout
Madison the UK distributor for PRO and find your nearest dealer!
Stay Unclipped!
Si Paton..
Descent-Gear.comU.Ks Largest Stockist of TLD 2010 Helmets, pre order now with free postage Worldwide
Also, why is the arrow pointing uphill? surly thats just wrong!
For prices like this, split second stem and burgtec bars are more valuable...
Thanks for the reference though any Madison dealer (a shop that sells Shimano) will have stock. Go in and see the product in the flesh and support your LBS - local bike shop!
but im sorry, i just don't like the little Atherton logo, and the name pro?
back to the drawing board with this one.
whatever they're modeled after, pretty silly artwork.
pity they semm pretty overpriced
whatever people say about the manitou: thank you for taking it for the team and putting onepointfive and post mount into the market