Race Face's President Purchases Easton Cycling
“I am elated by the outcome,” says Tutton. “The Easton brand is synonymous with world class product and I am excited by the opportunity to renew the entrepreneurial roots of the brand and re-focus on technology, quality and service.”
While Race Face and Easton Cycling now share a President, they will continue to operate as separate entities. A shared cost/service resource agreement will be implemented where deemed to be mutually beneficial to both brands.
“The shared resources agreement will allow both companies to take precious resources spent on overhead and drive those dollars back into innovation in cycling” says Tutton.
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Under Tutton, Easton Cycling will invest in an R&D Service Center, based in California, which will house wheel service, wheel testing and the Easton Engineering team. Under the shared resource agreement, the recently launched Race Face wheel program will also be developed and serviced from this facility. Easton Marketing will relocate to the Race Face head office in the greater Vancouver area of British Columbia; hiring announcements to follow shortly. Easton Global Sales and Customer Service departments will also relocate to the BC office.
“The team at Race Face is very excited to welcome Easton to the RF family” says Tutton. “The core competencies of both companies will help to strengthen and expand both business units. There are also undeniable synergies in sales and distribution to be realized worldwide as well as wins with off-shore vendor production networks currently in place.”
About Race Face Performance Products
Based in Vancouver, B.C., Canada, Race Face Performance Products designs and manufactures leading-edge performance cycling components, clothing, and protection. Race Face products are distributed in more than 40 countries globally. The company sponsors a number of professional riders. For more information, visit raceface.com.
While Race Face and Easton Cycling now share a President, they will continue to operate as separate entities. A shared cost/service resource agreement will be implemented where deemed to be mutually beneficial to both brands.
“The shared resources agreement will allow both companies to take precious resources spent on overhead and drive those dollars back into innovation in cycling” says Tutton.
Easton and Race Face's Chris Tutton
Under Tutton, Easton Cycling will invest in an R&D Service Center, based in California, which will house wheel service, wheel testing and the Easton Engineering team. Under the shared resource agreement, the recently launched Race Face wheel program will also be developed and serviced from this facility. Easton Marketing will relocate to the Race Face head office in the greater Vancouver area of British Columbia; hiring announcements to follow shortly. Easton Global Sales and Customer Service departments will also relocate to the BC office.
“The team at Race Face is very excited to welcome Easton to the RF family” says Tutton. “The core competencies of both companies will help to strengthen and expand both business units. There are also undeniable synergies in sales and distribution to be realized worldwide as well as wins with off-shore vendor production networks currently in place.”
About Race Face Performance Products
Based in Vancouver, B.C., Canada, Race Face Performance Products designs and manufactures leading-edge performance cycling components, clothing, and protection. Race Face products are distributed in more than 40 countries globally. The company sponsors a number of professional riders. For more information, visit raceface.com.
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The company will be hiring more people!
Any engineers from PB looking for a job in Cali, or sales person in Vancouver looking for a job?
As he sing all the way to the bank.
Disclaimer: the above sentence may contain cynicism
I am happy for you that it is running with no problems and wish you all the best of times on them!
And there a very good chance that the wheel sets you saw are the problematic ones and the owners have not fitted the FREE hub upgrade kit isnt there. Since the whole shonky hub debarkle it has indeed been rectified for future hubs.
if you include road cycling (which must be included because its a much, much larger wheel market than the mountain bike wheel market) then ENVE barely figures?
#1 is Mavic by a long way then ZIPP, Shimano, Roval, Fulcrum, Easton, etc...see a lot more sales of those wheels to customers than ENVE
I just want to see the rear mech gone without having to have a dedicated frame for it.
2014 model wheels, I think sometime before the era of my wheels they came stock.
Will bike companies like Intense using Easton Aluminum start having complete RaceFace spec on their bikes...
And I wonder what the RaceFace timeline & strategy is for the absorption of the Easton name & product lines.
Will they merge the names for a short time "RaceFace/Easton" or will they simply drop the Easton name in 24 months or so but continue to keep and market product lines such as Haven & Havoc??? Or will they keep two nearly identical & competing companies??? time will tell...
The biking diversity here will probably be just a tad better than the biking opportunities in Calif.
And more www.bicycleretailer.com/north-america/2014/04/21/brg-sells-easton-cycling-business-race-face-owner#.U1VgbvldV8E
"The Easton cycling division has been an underperformer recently for BRG"
The bearings in the rear hubs are a load of rubbish but Hope bearings fit and don't break the bank. Also Hope straight pull spokes fit and cost peanuts compared to mavic spokes. I also find it easier to get tires on and off. I've had no end of bother with mavic spokes and free hubs not to mention the cost of them!
Aaaand a bunch of people just got laid off.
Aaaand a bunch of people are getting hired