At 22 years old, Richie Rude already has three world championships under his belt. One for DH Junior World Champ, and two for EWS World Champion. The rumors about Richie joining Red Bull can finally be put to rest thanks to an interview released on
redbull.com/bike.
Richie is pictured riding near his home on the snowy slopes of Thunder Mountain Bike Park. In an interview with Matthew Delorme, he talks about his experience coming up as a rider, and his plans for 2017.
Of his goals for 2017 Richie said "
I’d like to get a clean sweep on an EWS weekend, win every stage. Certainly, I want another title. I really want to promote the sport and help it grow."
We expect to see more great things from Rude come race season.
MENTIONS:
@redbullbike
Red Bull also is a drink, comes in a slender silver can, and packs a lot of B vitamins and caffeine. The sales of the drink "give wings" to the ability to sponsor big name teams and build money-making sub-brands like Red Bull Media House. The brand recognizes Mr Rude to be a suitable ambassador for what they represent. Drinking the beverage is incidental, comparing it to drinking water is apples and oranges.
He gets a sweet helmet too. Congrats Richie!
good for him for taking the money for wearing a red bull helmet.
Be informed and f*ck the parents who let their kids drink that garbage.
By the way you forgot sugar in your list of ingredients. Coincidence?
try the sugar free option
Totally agree with you except I think it might all be taurine or whatever it is in Red Bull that's really bad for you.
My point is that Red Bull appears to be vastly more successful in creating a lifestyle brand than the incumbent competition (Coca-Cola or Pepsi products). For many people (consumers) Red Bull as a brand is larger than simply the canned energy drink, and their media savvy is matched by their speed and flexibility to extend and activate their brand.
@sino428 agreed
Yes energy drink also has taurine, but after more than a decade of research no one has yet found that it would cause any harm.
Also sugar wise, it is not more than any other type of soda or how much sugar many people put in their coffee.
In no way am I saying that energy drink is good for you, because it's certainly not healthy.
But I am saying the fear that people have about it is a bit overdone, especially since nobody says anything about the very high percentage of people who drink several coffee per day. But if you drink one energy drink a week everyone (including these coffee drinkers, smokers, fat people, etc) will tell you that you will die.
There's no need to be afraid of it and act like it's the devil. Just as with any other type of unhealthy stuff (coffee, soda, chocolate, snacks, bacon, beer, etc) keep the intake limited and keep it only for special occasions.
I'm not sure what advertising you see but I see nothing of the sort from Redbull. There is nothing I have ever seen where they suggest drinking gallons of the stuff or claim it will give you some kind of super ability. And to me the whole 'gives you wings' slogan is no different than coffee companies running an ad showing a tired person drinking a coffee in the morning, or dunking donuts saying 'America runs on dunkin'. I don't see their advertising as any more aggressive than coffee or soda companies.
Strong work Richie Rude!
Theres actually a dui case in northern California where a guy was charged couple years ago with driving under influence of caffiene that he was still fighting to this day.
He cut off some undercover cop car so theyre trying to nail him...unprecedented.
get the facts before hating ( goes for all life choices )
and you will find you hate less
Money is money, and it's obviously well earned by Rude. He certainly deserves it, but he deserves WAY more than he's actually getting.
Read up a bit and you'll see that Redbull doesn't pay its athletes jack. A pittance compared to the advertising value and exposure they receive from their athletes.
Oh, and it's poison.
I'd love to see mountain bikers make more money, but the truth is their marketing value just isn't as high as you think it is. If it was a competing company would offer to pay them more than Redbull.
Not saying he's making millions, but the dude is well compensated (he's at the top, after all).
I really don't consume energy drinks anymore as I've realized all the chemicals and junk in them. But good on Rude for getting a sponsor to pay his part of bills.
But hey
@Moralsupremacyfront says #drinkwater but more importantly #liveforcollectiveguilt
So is someone of Rude's caliber really not very well compensated? It'd baffle me if that were the case.
I wasn't saying there is anything wrong with him accepting the RB sponsorship...just disagreeing with the justification being "starving racer"...this is richie rude we're talking about after all, the dude is not only a badass but he's a champion
We all know that RB, like any other company, is focused on ROI, but common...we act like they're the devil. The coverage we get of WC DH alone is incredible, and it's all thanks to them...isn't it?
Don't get me started on what they've done to the commentating though...haha...maybe I have rose tinted glasses on though.
I'm not arguing here, but from my perspective were probably better off with RB than without.
Then again, none of this "energy drink" business is really about "energy"...
As for recovery drinks - having a beer, along with plenty of water, is apparently not a bad way to go. Of course, after a long ride, it's kind of hard to stick to one...
Because when I was in the USA everybody had these water dispensers o_O
I mean of course waterquality is not equal all over the US, but shouldn't there be national guidelines about chemicals and threshold values etc. to provide equal quality to any US citizen?
Four days late to the party.
Please tell me more about how there is not a huge doping problem at the top of every international sport. Especially in cycling.
Now hes gonna have to do some stoopid shit like ride his bike down 1000 stairs at 10mph...
Sanka??
TANG!!!
@Mattin: After over a decade of study... they HAVE found Taurine can cause HARM to the human body, especially the heart!
When mixed with caffeine or sugar, taurine can raise your hearts BPM to dangerous levels.
And it has been linked to lowering mens libido, and strength after use.
P.s Energy Drink People- look up where that Taurine shit comes from and you"ll never want to drink it again! haha LOl
as much caffine as a filter coffee per can
and dont forget the Niacin, yum yum
you can get 6 own brand tins at Lidl (uk) for under £2
same active ingredients