Detroit based Shinola produces watches, wallets, and commuter bicycles, all made in America. Their Detroit location used to be a Jeep factory, so when the opportunity to purchase this green Willys came up they jumped on it and turned it into a rolling showroom.
Feedback Sports was displaying their new maintenance app that's available as a free download for any product that uses iOS. The app allows users to enter in profiles for every bike, and then have scheduled reminders sent to them when it's time for a tune up.
Zumbi's F11 is now available with 27.5" wheels, and the frame has been altered to provide clearance for a rear shock with a piggyback reservoir. Handmade in Poland, the frame only without shock goes for $1800 USD. Custom geometry is available for only $100 more.
Onza's Citius tire (
left) is now available in a 27.5 x 2.4" version, and the Ibex (
right) gets a 27.5 x 2.25" version.
This DVO equipped Zerode G2 caught our eye outside the DVO booth.
Kenda's Honey Badger tire will soon be available in a DH casing 2.4" version for both 26" and 27.5" wheels.
Brett Tippie brought his trademark cackle and sense of humor out to the DH course, making spectators laugh hard enough to snarf their drinks.
The limited edition Troy Lee Designs paint job on this Specialized Enduro was hard to miss.
Kitsbow's Canadian-made products have gained a strong following due to their excellent fit and construction. The wind vest ($175 USD) is a lightweight, packable layer with a DWR coating. The wind jacket ($265 USD) has trim, athletic cut along with a zippered front pocket and side entry back pocket. Both pieces will be available in May.
We didn't get to take one for a spin, but these cars from the Skip Barber Racing School tempted us every time we walked by.
There are countless ways to attract visitors to your booth. Printing the word 'nipples' in red lettering is one of them.
Another way to attract booth visitors, this one with guaranteed results.
hipster tax.
That other bottle of Hornitos is all right though. We drank a shit ton of that at my bachelor party (at Whistler), cascading off stripper boobies.