Big Mountain Enduro and Shimano Team Up

Shimano has been involved with numerous Enduro events over the last couple years, and following the recent emergence of Enduro racing in North America, the company returns as now a co-title sponsor of the 2014 Big Mountain Enduro Series. Shimano confirms its sponsorship for the second consecutive year along with iconic mountain bike manufacturer, Yeti Cycles, in presenting one of the premier Enduro Series in North America.


"We couldn't be more thrilled to partner with the top leading brands in the all-mountain movement and true supporters of Enduro here in the States. Forming a long-term partnership with both innovative companies gives us the opportunity to evolve Enduro, especially BME here in the States, for this year and beyond," said Brandon Ontiveros, executive director of the Big Mountain Enduro Series.


“Shimano hopes to help grow the sport of Enduro and help expose this growing racing format to more riders. When racers come out for a Big Mountain Enduro Series event, they can count on an incredible experience,” said Shimano mountain bike marketing manager, Joe Lawwill. “I love the sport of Enduro and how the events encompass many of the best things about riding a mountain bike. It’s a fun atmosphere where athletes of wide ranges of abilities can come together, compete and have a great time.”


Shimano produces innovative mountain bike products that cover mountain bikers from head to toe and help them capture and share their riding experiences. Shimano’s mountain bike components and wheels in the Saint, Zee, XTR, Deore XT and SLX product lines propel riders to the top of World Cup podiums and ensure top performance for everyday enthusiasts. The company’s growing Lifestyle Gear division produces apparel, eyewear, footwear, bags for mountain bikers of all levels. With its new CM-1000 Sport Camera, Shimano enables riders to capture and share their riding experiences like never before.


For more information about the Big Mountain Enduro Enduro Series see www.bigmountainenduro.com for details.

Shimano American Corporation, a member of global Team Shimano, along with its world-renowned subsidiaries, offers consumers outstanding sport-related products and apparel. Shimano is proud of its staff, diversity in talent, interests and backgrounds. The company is an ISO14001 certified business where environmental compliance and continual improvements are part of the business philosophy and operations.

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