INSIDE
SIDI
WORDS AND PHOTOS: MATT WRAGG
While SIDI may not be a familiar name for those who follow gravity racing, or the more lycra-oriented side of things, they are nothing short of legendary. While Nino Schurter and Julien Absalon may have spent the 2015 XCO season duking it out at the front of the pack, what they have in common is that they both raced to victory in SIDI shoes. On the road, riders in SIDI shoes have taken twelve titles in the world's most prestigious cycling race, the Tour de France - the most recent coming with Chris Froome in 2015. On the moto side, Toni Cairoli has been dominating the European motocross scene in their boots. It's fair to say that there is some pedigree there. Founded by Signori Dino in 1960, SIDI has grown from a single man making shoes to one of the world's premier footwear brands - we took a look behind the scenes at their headquarters in Asolo, Italy.
When you enter the building, the first thing you see are the shoes and boots of their sponsored athletes from every sport and discipline they are involved in - they are clearly immensely proud of their involvement with them.
There is a small annexe to the design studio where all their prototypes are handcrafted.
For their top athletes they have custom footforms made - and among the names on those shelves are some you would expect to see there, and some you probably wouldn't.
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"ouch" said the prostate
I'm OK though with some flats and 5/10 freeriders.
www.google.com/imgres?imgurl=http%3A%2F%2Fimg0005.psstatic.com%2F129741943_2012-sidi-dragon-3-mtb-shoes-black-with-srs-carbon-soles.jpg&imgrefurl=https%3A%2F%2Fwww.popscreen.com%2Fprod%2FMTU4NTM2OTU1%2FSIDI-Dragon-2-SRS-Carbon-Vernice&docid=OSuaXU0uEr395M&tbnid=oKOM9T3D8q_iOM%3A&w=300&h=180&hl=en-US&client=ms-android-verizon&bih=615&biw=360&ved=0ahUKEwjqrsvB1d3NAhXH64MKHc1pCuEQMwhfKB4wHg&iact=mrc&uact=8
I do lots of bike fitting and most footbeds are disposable. A good quality custom moulded footbed with proper arch support, varus/valgus adjustment is hard to ignore.
Shimano and Specialized probably have the best OEM insoles but I would not trade either brand for my Sidi Dragon 3. I would be interested in a second pair of Sidis if they developed an all mountain/ enduro outer sole like the Terraduro or M200 (surprisingly grippy and durable actually).
excellent insights
the footbed is like the pedal - many brands ship their bikes without pedals, as its going to be a consumer choice. We always supply a basic pedal FOC if requested with the bike.
yes the Specialized BG footbed is easily the best "out the box" footbed, as the dealer should swap it out FOC to suit the client's arch support needs. the Retul designed adjustable footbed that comes in many Giro shoes is not bad, although a little thin.
Shimano only put their custom footbed into their top end shoes, the others come with a thin foam footbed.
We use the Shimano custom footbed in our bike fitting business, we've found it very suitable for most needs.
I like the metatarsal button that sticks on up front, its a fantastic example of getting something basic right which makes a big difference when deep into long km's
www.sidisport.com/en/athletes/cycling