2011 Specialized Demo 8: First Impressions!

Aug 11, 2010
by Mike Levy  
Specialized has all of their high end bikes on display at this years Crankworx and I was one of the chosen few who were first to unleash their 2011 Demo 8 upon Whistler's massive terrain. Inside you'll find my thoughts on how the completely revised race minded Demo performed, as well as some great audio explaining the how's and why's of the soon to be released bike.

Read on...
2011 Specialized Demo 8 One


photo
You're looking at the 2011 Specialized Demo 8 One. The black and yellow machine is one level down on the price scale from the deluxe red and white model, but still uses a smart spec like the Boxxer Race fork and SRAM drivetrain. Both models use the same frame, which is also the exact one that the Monster Energy Specialized team rides into battle on the World Cup circuit.

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photo
The new Demo has many refinements that set it apart from last years model, one of the biggest being a lower center of gravity. If you compare the previous model to this new 2011 version you'd discover that the shock is sitting lower in the frame and working with the uber low BB height to bring the COG down as much as possible. After two days of shredding this very bike in the Whistler bike park I have to admit that the new Demo is one of the easiest cornering bikes that I've ever been on once the speeds pick up. If you feel that the BB is too low for you, you can rotate an insert within the shock eyelet to raise it slightly. Listen to the audio below for the lowdown.

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photo
This eccentric insert, shown in a Vivid Air removed from a different 2011 Demo 8, takes the place of the standard Fox shock bushing and allows BB height and head angle adjustment.

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The headtube on the 2011 Demo is 8 mm shorter than last years bike, every little bit counts! If you heard Brendan talk about slammed front ends in yesterdays bike check article you know that he isn't a big fan, but having the shortest possible headtube keeps everyone happy - if you want higher bars, just add some spacers. Have a look at the direct mount stem that Specialized spec'd, low!

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photo
Much like my dream woman, the new Demo is thinner but with a wider rear end. 2011 sees the Demo step up to a full width 150 x 12 mm rear end, but heel clearance has increased regardless. The engineers have also made a special effort to reduce the areas for mud to plug up and get caught in. There are less open pockets and clearances actually increase as the mud goes from the upper stays down through the chainstays.

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The Demo 8 1 comes with a coil sprung Boxxer Race fork with color matched decals stock.

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Geometry chart for all sizes of the 2011 Demo 8, including the new extra-small option.




Riding Impressions


While some may scoff at only having put in a day and a half of riding on a new bike before putting down my thoughts, a full day riding lifts in the Whistler bike park will quickly ferret out the weaknesses of any bike. My saddle time on the new Demo was spent on anything and everything that the big mountain has to offer, from muddy and technical Garbonzo runs down No Joke and Original Sin, to high speed dashes down the machine built jump trails, the Demo saw it all today.

photo
The faster you go on the 2011 Demo, the faster you'll want to go. The new bike has a great temperament - if you want to boost, the bike will do it, but if you want to stay low and fast, it'll do that as well. I had some of my fastest runs down Whistler's machine built trails after only a few hours on the Demo, but the black and yellow bike loved the rooty gnar of the upper mountain as well. Rider: Mike Levy, Trail: Heart of Darkness, Whistler.


My initial runs on any new and unfamiliar bike are always a bit hesitant, and rightfully so. All too often I've thought that me and a new test sled have hit if off wonderfully, only to be thrown off or at least given a good shake of the head further on during the ride. Its not that the bike is doing anything wrong, just that it didn't do what I expected. That never happened during any of the countless runs that I put in on the 2011 Demo 8 One. No "whoa" moments (ok, maybe one, but it really was my fault) and no surprises. The bike quickly felt comfortable upon the first sitting, a roomy toptube and low stance making me feel right at home.


photo
The new shock yoke allows Specialized to mount the shock where it simply wasn't possible before - through the tire! This new position not only lowers the center of gravity, but also lets the engineers fine tune the suspension rate exactly to their liking, which is more progressive than previous Demo's. The rearward shock eyelet is rotated 90 degrees and the shock mounting bolt runs vertically, not horizontally. Also notice the Whistler terra firma from doing Garbonzo runs splattered nearly everywhere - This bike got some major vertical today!


Although this new 2011 bike looks vaguely similar to earlier models, it rides like a whole new animal. The faster you go, the more the bike eggs you on to brake later and later. Fast bermed corners on the bike were incredible. I know I've been as quick through them on other bikes, but the Demo had a whole new level of surefootedness through them that felt as if I didn't even need brakes. The level of chassis balance was impressive, traction was never an issue at either end of the bike and I wasn't required to hang off the bike in order to get it to do what I needed. Jumping the bike was interesting in that if I didn't quite have the speed I needed, I could very easily pick the bike up and simply put it where I needed to be. At the opposite end of the speed scale, if I was going to overcook transition all I needed was a bit of body english to keep the tires close to the dirt and find backside. Into the cloud cover higher up on the mountain's more technical trails proved that the Demo handled proper difficult trails in a good manner as well, not that I'd doubted that it couldn't given it's pedigree. By the end of the day I found myself wishing for a 50 lb lighter spring on the Fox shock, but even so the bike felt forgiving on some very unforgiving terrain. Harsh G-outs and rock ledges made it obvious that the rear suspension is more progressive than others.

It looks like Specialized has a winner straight out of the box. As they should, the Demo has progressed of the years step by step to become an incredibly versatile bike that easily handles any terrain. From being a bit of a beast when it was first introduced, the 2011 Demo is now a full on race minded bike that most any rider should feel at home on. I'm looking forward to spending more time on the new bike down the road, but it certainly looks like a promising package.


What do you make of the new Demo? Is it going to be on your short list for the upcoming 2011 race season? Tell us below!


Visit the Specialized website for more details and information.

Author Info:
mikelevy avatar

Member since Oct 18, 2005
2,032 articles

160 Comments
  • 10 2
 Good work Specialized... Nice paintjob! I bought a demo 7 this year so it's not going to be on my list for 2011...
  • 21 18
 the colour is a bit dull but overall Smile
  • 15 1
 more than sick, it's ill. i really dig the lower COG design theories coming into effect with all the manufacturers now.
  • 12 3
 I like how they tweeked the linkage. The bike looks great! and that yellow really tops it off.
  • 44 3
 it WOULD be on my shortlist, but im not rich so thats never gunna happen
  • 10 32
flag KURTSUCKS (Aug 11, 2010 at 0:06) (Below Threshold)
 And the question is,Knolly podium or this?
  • 15 2
 First impression?? HOLY SHIT THAT BIKE IS PERFECT
  • 29 0
 its a bumblebee!
  • 6 9
 deffo on my buy list next year looks super sick and im liking the low bb matched with that shorter headtube
  • 3 1
 looks awesome... and it looks like it would ride awesome.
  • 4 0
 the speed hornet. love that bike!
  • 15 5
 I don't know about its retail price, but paying like 4 grands for a bike and getting low end suspension parts (Van RC and Boxxer Race) - it's castrating the abilities of that ride! What a shame!
  • 2 0
 I really liked the sound bites with the pictures, it makes for a very interesting article. I hope to see more.
  • 3 1
 Found my next bike ^^ love the yellow and black. :p
  • 7 20
flag nouser (Aug 11, 2010 at 4:49) (Below Threshold)
 Whats the deal with low bottom brackets? Anyone elce hate it?
  • 5 3
 Nope. I love low BBs! And 4G's is a pretty standard price for lower end dh race bikes these days
  • 8 0
 I thought I loved low BBs, then I went back to a tall one and realized how much I missed being able to pedal through rough stuff.
  • 65 7
 me: Mommmyyyy?????
mom: what?
me: do you loooooove me??
mom: what the f*ck do you want austin?
me: i want santa to bring me a 2011 demo 8.
mom: santas not real, your 15 grow up
me: Cry

haha jk. but this bike is frickin sick as a plague victim...
  • 3 1
 the 2011 demo 8 is one of the best bikes ever
  • 4 1
 paint job kinda looks like Cam McCauls Trek Scratch
  • 4 1
 @markw: I can't pedal through anything remotely rough (partially due to my crank arms being too long as well), but for me the trade off is worth it. Personal preference really. Then again, I don't race, so I don't *need* to pedal through the rough stuff if I don't want to Smile
  • 3 7
flag ridesanoldskool (Aug 11, 2010 at 8:25) (Below Threshold)
 for the price i think it need to have a nicer shock then a var r like maybe a 5.0 or something seems like a pretty cheap shock and its still a hefty price tag
  • 3 2
 if you DONT like a low BB/COG....you are NOT going fast enough.
learn to pin it and you will ADORE a low BB....
  • 1 0
 i cant pedal through anything where there is a rock sticking up because i use bontregar king earl pedals...
  • 1 0
 Retail Price is......?
  • 3 1
 Too bad that color is not even going into production. At least in the US the new demo 8 I is red and black. And it retails for $3800 USD
  • 5 3
 retail price is overpriced for the "low end" model .... not only that but... yellow,and dirty matte black... looks horrible
  • 3 2
 I'm curious to see what the demo 7 will look like. This thing is sick!
  • 4 0
 no demo 7 this year, they stepped the sx trail up to 180mm to take its place
  • 5 3
 pinkbike should get a "like" button like facebook, till then "like"
  • 2 0
 wow sx trail is gunna be the shit, demo is also going to be sick, so many good bikes to choose from.
  • 1 1
 ummm... there is a "like" button for facebook at the top
  • 9 24
flag nouser (Aug 11, 2010 at 14:54) (Below Threshold)
 Ok... well if im guuna get negative proped i wanna do it in style Smile Low bottom brackets are gay, their just the same as the flat bars fad, so if you like them you fail really really badly. Do your worst PB Salute
  • 2 0
 some trends are for a reason. a low bike just feels better when you're going fast. some people dont like it and some people don't. its all personal preference
  • 5 5
 true dat^....just like IronHorse-Chris's mom, some people dont like her, but I do...
  • 4 2
 17 years old tells me he's not ridden enough to know.... appologies Ih-chris but low bb's are for a reason.. they are simply better for center of gravity, which in short means you can go faster and be more stable.

And I DO appologize for the age referance, but Time Tells us things. Wink


I love this bike. Still I like the look of my demo 9 better.
  • 1 0
 The concept of having low bottom brackets is not a fad. Having the lowest centre of gravity is obviously the only way to maximize stability. Are you less likely to fall over standing on a stool, or sitting on the ground? Lowering the bb is the most effective way to lower COG, but at the cost of pedal clearance. Designers always strive to put the bb as low as possible while maintaining an acceptable pedal clearance for the type of riding intended. Now, "acceptable" pedal clearance is open to interpretation, and it really comes down to personal preference. But designers don't purposely put the bb higher than it needs to be because it feels like crap and reduces stability.
  • 1 0
 lol i havent gotten 29 props...ever. haha
  • 2 5
 Haha i just wanted to stir up some confliction, but yeh dmadness your porbly right, i only really ride steep tech, so i kinda benefit from the extra hight. Also i guss low bb are better at high speed, somthing you also dont get with steep tech. No worrys about the age reference, i see what you mean. Aha and who im i to question a company like specialized. I guss i just have this irrational hatred because i bought a kona stab supreme 2006 and that had a 12.4 inch BB height and, well, lets just say my chainring got a bettering. On a VP now 15.4 BB height, the magic number for me tup

Seriously mtblocos1? mom jokes? Your 30 man, and to be fair my 4 year old cousin could have made a better one.
  • 3 1
 c'mon IH-Chris....mom jokes never get old....just like "that's what she said".....
  • 1 0
 I love these pinkbike arguements Big Grin

@ ORgrown420 I stand corrected! I wanna see these new SX's now! tup
  • 2 3
 I dunno why but mom jokes offend me, guss i just need to relax, but yes "that's what she said" jokes are timeless tup
  • 1 0
 no worries and sorry bout that, no disrespect was intended with the mom joke.....
  • 1 0
 props for u guys not gettin all butt hurt and relaxin on thaqt dope bike idk what to chose this sx 1 or glory 1...decisions decisions
  • 1 0
 float like a butterfly, sting like a bee!
  • 6 0
 just had an orgasm...schweeeeeeeeeeeeeeeeeeeeeeeeet
  • 4 0
 I think Mike's gem is too hidden and should be given prominence.

QUOTE Much like my dream woman, the new Demo is thinner but with a wider rear end. hahahaha
  • 1 0
 I've ordered it too ( demo 8.1), rode the second generation from 2008 and liked it very much, so i'm very curious how it'll do......delivery has been delayed until november....However, I'm not really fond of the rims, too much of balanced design Smile ....thinking of changing them for dt ex1750's (white)...
  • 1 0
 Its top of my list depending on price. ive been riding a demo 7 for the last 2 1/2 years and fancy an 8 next. Just hope the price isnt too much or ill be looking for a better specced bike from a different manufacturer......my demo 7 was under 2 grand 2 1/2 years ago.
  • 4 0
 "Much like my dream woman, the new Demo is thinner but with a wider rear end." haha
  • 4 1
 Saw a guy riding one of these at northstar, and just thought it was the sickest bike ever
  • 2 0
 love my 2010 demo 8II, don't know about lowering the bottom bracket again I wouldn't wanna go any lower than mine is already...
  • 1 0
 they also have a high setting which is 13.89 inch
  • 2 0
 another color scheme here: www.pinkbike.com/photo/5438330 . This paint isn´t very nice, as well as the yellow GT and Yeti Razz
  • 1 0
 Seems like the paint is the main talking point.. I reckon it's a great look though, looks complete and Demo's have always been fast. Judging paint jobs and finish is always best done in the flesh though. It's not one for fans of 'built it myself look' but seems like a great off the peg racer. The Specialized line up looks pretty strong.
  • 2 1
 Yeah because all 13yr old kids care about is "how it looks"
  • 2 1
 I agree, paint ain't great!! Then again, pretty much all of Specialized's 2011 stuff looks like something out of a Port-A-Potty. When will the bike industry see some good graphic designers? Now that'd be cool...
  • 4 3
 Who the heck is working in the Specialized graphic design team anyway! What is it with them and their horrible paint jobs, can't they just for once offer anything nice for a change! Or at least a service where I can pay extra to have my own color. Specialized seriously need to take a leaf out of Santa Cruz, Intense & Orange's book when it comes to color options. Not everyone wants to ride around on bike that looks like a Zebra with some sort of F'd up disease! Bumble bee? More like Tarmac and custard. Oh well at least they've moved away from anodising their bikes a turd brown colour (2006).
On the upper hand, sick bike, amazing engineering. Offer me one in the same color as Mick Hannah's GT Fury or a nice sky blue colour and I'll buy!
  • 1 0
 But I love my turd brown demo 9 Smile lol dont care for the new paint jobs either. Wink
  • 1 0
 yaaaa!!!!!, so sexy.....i just sold my 2006 demo7, sick bike. i can't wait to save up for next year to get the new beast. i can't wait to see it, and touch it!!!!! ya Specialized....
  • 5 2
 i am so impressed with this bike, the color scheme could be better but a really great bike.
  • 1 0
 They are very nice looking bikes.
My pal had a go on one yesterday at Crankworx, he thought apart from the rear shock not feeling that great (he has Bos, RC4 and Woodie) that the bike was amazing.
  • 4 0
 i want one
  • 2 2
 Looks alot lighter than last years model. Did they get rid of the conical shaped washers in the linkage? cause if so those tiny bearings they use are gonna take even more of a shit pumpin!
  • 2 3
 Is it just me, or super-low-front-end fashion made DH bikes easier in handling for poor riders? For those (like me) who ride at "ok, let's take it easy in case" speeds so the bike flops in corners, and in general is unwilling to turn unless you totaly commit to it (what you should actualy do).
  • 1 0
 i wasnt a huge fan of the older demo's but this years and the 2011 have curves in all the right places and look amazing,nice job spesh !:P
  • 2 1
 Why do they keep telling us that its the same frame the team rides? Ya Sams bike is a totally uncustomized, stock frame...yeah right. Just quit the BS already.
  • 1 0
 It is the same frame, it is why on the 2010 models, you could no longer adjust the geo as it was the same and the WC team wanted. Troy needed a smaller frame, so for 2011 there is a smaller option available. The team wanted 83mm BBs and now we all get that, as well as 150mm rear ends (made even skinnier then the 135mm's chain stays thanks to the newly hydroformed tubes). It is in a companies best interests to make bikes for their riders and then get that exact bike out ot the public. Sam's parts on the other hand, well a lot of them are special.
  • 1 0
 I would love one!

But sadly I will have to wait until a few years from now when people are selling them here on PinkBike. Until then, lovin' the Demo 7. Smile
  • 1 0
 i like how demo's have changed like 3 or 4 times but the general idea of the frame has stayed the same, just minor tweeking to make it awesome !
  • 1 0
 Any of you guys that think this bike is sick are brainwashed! It's a decent bike bike there are so many way better bikes out there.
  • 1 0
 Give us a better bike than this in the same price range..
  • 1 1
 Cannondale Jekyll or claymore... Duh
  • 2 0
 im no spesh fan but thats one of the sickest bikes out there
  • 1 0
 Im gonna have to see the other color ways they come out with..other than that, ii's lookin pretty sweet!
  • 5 3
 thats sooo nice it makes me want to eat my own farts
  • 2 3
 ur werid
  • 2 0
 i got a 2010 demo but might look into a 2011 frame. sick bike!!
  • 1 0
 should b getting mine day it hits shelfs Big Grin ... or day after they build the thing
  • 1 0
 Will the yellow and black model be coming to the UK and if not would I be able to import it?? cheers
  • 1 0
 THIS YEAR MODEL 2011 IS AMAZING !!!!!
...AND AWESOME COLOURS Smile ))
I WANT IT !!! I LOVE IT !!!
  • 1 0
 I just wonder if Specialized UK bring the green and black frame option into the country???
  • 4 2
 Isn't that a boxxer Race?
not a team like it says.
  • 6 0
 It is, good eye. Too much staring into the computer screen today for me, jeez. Fixed.
  • 1 0
 Once again this is the one to beat,bikerumor has this one on a scale at 37lbs.
  • 2 0
 i wanna kno what the price tag is
  • 1 0
 demo 1 is about 3800 and demo 2 is about 5500
  • 1 0
 canadian prices are 3900, and 6100
  • 1 0
 that's not the usa prices?
  • 1 0
 nope, those are canadian prices
  • 1 0
 very nice. i'm kinda tempted to get one.lol. very clever way to mount the shock tup
  • 2 1
 ''The faster you go on the 2011 Demo, the faster you'll want to go.'' sounds like a canfield jedi, thats a good thing
  • 2 0
 please Santa, bring me this for Christmas =DDDDDDD
  • 1 0
 Mine will arrive mid september... can't wait to ride it.... nice write up as always...
  • 1 0
 You can actually adjust the shock on the bike now. anyone wana buy a 2010 demo 8
  • 1 0
 Like most reviews - would be better considered if we knew the rider's height, weight, spring weight and bike frame size.
  • 1 0
 i still prefer the rock hopper over this!!!! jk! this bike is sick!!!!!!!!!!!
  • 1 0
 Off topic, but how about those two piece truvativ cranks! Killer lookin bike too.
  • 1 0
 the 2011 Demo 8 looks f*cking sick

easily one of the top DH bike / frame choice for 2011 Wink
  • 2 0
 sick. love it
  • 2 0
 Awesome! I want it!
  • 2 0
 do you have enough cash ?? Wink
  • 1 0
 that is a whole different story
  • 5 5
 The paint scheme is ugly. The compnents and frame geo look great though. Function before fashion right! Id love to ride one.
  • 5 0
 am i the only person who actually likes the paint scheme on this bike?
  • 1 0
 on top of my list for 2011
  • 1 0
 I see specialized did it again.
  • 1 0
 I almost want to sell my bike now and get that instead
  • 1 0
 Sick shot on HOD! Beautiful bike I will be riding mine in October
  • 1 0
 Nice bike, but I prefer the older older ones
  • 2 1
 It looks like a horrible bike to keep clean Smile
  • 1 0
 nope specialized designed the 2011 to be very easy to clean if u pay attention to the frame there are no parts where dirt can really gather its really rounded
  • 1 1
 liking the matching colours on this and the glory, the boxxers are really nice Smile
  • 2 0
 ya specailized did a really good job on it
  • 1 0
 no available in canada thats s***k so much Frown
  • 1 0
 great colors, demo 8 2011 looks sick
  • 1 0
 yo should i get this rather than the 2010 ??? anyone
  • 1 0
 anyone else think the rims look sick too
  • 1 0
 I got mine today =) i didnt test it so far but it seems to be nice =)
  • 1 0
 i would suck off a guy for that
  • 1 0
 like and i just order mine so cant wait to get it
  • 1 0
 sick. I want one, love the new frame
  • 2 0
 MEAN MACHINE!!!
  • 1 0
 I like the short chainstays.
  • 1 0
 First impression: shit thats so nice i'm in love =P
  • 1 0
 can i trade a kidney for one?
  • 1 0
 Were there any negetives to this bike that you found?
  • 1 0
 Looks awesome. Always loved to have a DEMO... could be my next DH rig.
  • 1 0
 what happened to that front tire mud flap? It stood up straight!
  • 1 0
 Good eye! That sir is a patented zip tie technique pioneered by Specialized's very own B Sloan. Keeps the tube fender from buzzing the tire.
  • 1 0
 thanks man for the info.
  • 1 0
 hottest bike i have seen in my life
  • 1 0
 I will take a frame , same color scheme now please!
  • 1 0
 Sick bike! What low direct stem is that?
  • 1 0
 nice, but ugly colours! white and blue would have been nicer
  • 1 0
 like the bike but how much does it cost the frame
  • 1 0
 Why is the 2011 demo 1 in the specialized website, black and red?
  • 1 0
 Soooooooooooo nice tempting :/
  • 1 1
 does anyone know where i can pre-order one?
  • 1 0
 this bike is god like
  • 1 0
 I JUST CAME
  • 1 0
 i want
  • 2 2
 im confused is it the red color scheme or the gold ?
  • 3 2
 red for the pros in guessing. but the red one could be the high end demo. this one could be the lower end one. just judging by some of its components. Boxxer race, spesh stem etc
  • 4 0
 If you actually took the time to read the article, you would find that this one is the demo 8I. With that being said, I think it's safe to say the red one is the demo 8II.
  • 6 0
 It's not only safe to say, but it's actually written there.
  • 1 1
 I seem to remember that the Demo 8II is the white and red one that the Specialized Monster team are riding at the moment.
  • 1 0
 As we just stated, yes.
  • 1 3
 Im sorry i ride my bike not sit on a computer and read articles i just look at pictures cuz thats what theyre there for.
  • 2 1
 You're sitting on the computer writing on here? That is pretty irrelevant, we like bikes, and we like to read about them as well. Don't be stupid.
  • 1 0
 Very nice
  • 1 1
 any idea on the price of this model, as it appears to be the basic one???
  • 1 0
 Hot bike
  • 1 1
 Fugly paint scheme...yuck.
  • 1 0
 how does it jump?
  • 1 0
 How much is it?
  • 1 1
 Is there a Price Yet ???
  • 2 5
 EPIC ALERT EPIC ALERT!!!! this is such an awesome bike such a sick paint job and spec i looove it!!!!!!!!!!!!
  • 5 8
 cant decide if i like the paint job or not...
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