Survey: What are You Looking For in the Parts That You Buy?

May 17, 2015
by Pinkbike Staff  
A major brand in the bike industry is conducting a confidential project and you’re invited to be part of a small group of cycling enthusiasts to provide feedback.

Please access the link below in order to give your opinion (it should take less than 10 minutes) -

Fluid Surveys - Bike Study

Thank you for your participation.

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102 Comments
  • 54 0
 SRAM, is that you...?
  • 22 0
 If it is sram they won't like my answer to the last question on the survey.
  • 1 0
 At the end of the survey there's a space to let them know that their marketing of the new Vivid Air wasn't arrogant or foolish at all :p
  • 21 0
 It has to be SRAM because I picked Shimano as a product I would pick but it only asked me to rank the SRAM products I picked Rock Shox and Avid. I wish they would disclose their biased agenda. Hey SRAM, I am waiting for Shimano's 11 speed XT group to hit the market so I can upgrade to 11 speed. I don't like you cassette costs and the special driveshell I have to buy for all my wheels......Fuhgeddaboudit
  • 10 1
 SA Suntour? Odd survey. SRAM, you guys above nailed it.
  • 2 2
 done! When looking at a complete bike, suspension, rear der, and brakes are most important. Shifters are secondary, cockpit I will customize, always add a dropper post and preferred seat. Tires are preferential. I wish nice hubs were OEM on non dream price bikes.
  • 3 0
 True that bro shemarno all the way
  • 2 0
 Its SRAM, I had an email from them inviting me to do it
  • 1 0
 LOL 10/10 will not do any bike related marketing survery.
  • 3 0
 The thumbnail is two SRAM derailleurs, how could it not be SRAM?
  • 49 1
 I'll save you the hassle survey makers. Reliable products that don't cost the earth and aren't obsolete within two years.

Not that hard is it?

Step away from the apple/SRAM format of making shit every year just for the sake of it and make stuff that lasts.
  • 8 4
 stuff that lasts wont keep a company running, staff in a job and money in the pot to develop new stuff when the time comes. if your expensive bike lasted forever you'd never buy another. then there would be no bike industry. products and prices are amazing now. for folk that have been riding since the 90's reliability and availability have never been like this. it's like the promised land.
  • 8 2
 @aidy

WE NEED NOT A BIKE INDUSTRY, WE NEED A BIKES THAT LAST FOREVER.
We ride bikes, not industry.
And THEY "ride" their industry, while industry rides us.

>"if your expensive bike lasted forever you'd never buy another. then there would be no bike industry."
Wrong.
The industry just would be different: it would make VARIOUS bikes that LAST FOREVER.

They want us to beleive we need their industry because our bikes doesn't last forever.
But the reality is bikes doesn't last forever BECAUSE OF THEIR INDUSTRY!

>"products and prices are amazing now. "
The prices truly amaze people a lot more than the products. (LOL)

It's not like a promised land, it is indeed A WELL MARKETING PLAN.
  • 2 0
 Bikes are just like all mechanical devices. They require maintenance, they have parts that wear and need replacement. If you think a bike is supposed to last forever you're living in a dream world.
  • 1 0
 Not forever but frames that last less than 3 years is very poor really, especially when you look at the cost.
  • 1 0
 Reliable products are great, they keep warranty claims down. By the time a product hits retail shelves the product designers and engineers are already looking for ways to improve or update the product.
  • 1 1
 @bikecustomizer if a bike lasted forever it would be next to useless. there is no way i would be happy riding a bike from 98 knowing what i know now.

we need development unfortunately to sustain the way we live.

would you have a 25 year old tv? boil water on the oven hob instead of a kettle?
why would bikes be any different? plus the battering bikes take i dont know how they can be expected to last forever.

what i would like is brakes that are up to the job and don't have issues after very little use.

if however your rear mech lasted forever how would a company survive long enough to supply you a new one if you somehow lost yours? they wouldnt. it's the same with the car industry.

how can you expect safer economical cars if everyone is still driving around in a model t ford their grandparent bought in the 30s?
  • 2 0
 What your talking about there @aidy is development and advancement of design. Not quality. I don't ride a bike from 98 because the ones now available are better, not because they last longer. That's the way it should be, and tbh that's pretty much the way it is. We shouldn't HAVE to buy new bikes and components because the old ones broke. We should WANT to buy new ones because design and engineering has advanced to the point where the new ones are far better than our old ones.

That's why I don't still have a 25 year old TV, because technology has come on leaps and bounds, not because my old one broke.
  • 1 0
 Just buy a Surly and be done with it. Your bikes dont expire at the end of the year. Ride it till you cant anymore. Everything has a shelf life, if you want it to be bombproof, build it heavy.
  • 2 0
 sometimes i think regressing to a simpler life would be better. Maybe boiling water on an open fire on the beach and watching sunsets instead of TV isnt so bad. Dying from malaria would suck tho.
  • 1 0
 @HankBizzle we all want new stuff after 2 years anyway so what does it matter if it breaks?


@BryceBorlick i'd be all about living in a nice cabin on a mountain/beach living a simpler life as it leaves more money for fast stuff, but it can't happen in the uk unfortunately Frown
  • 36 0
 brutal format, and the major bike brand didn't even offer an incentive to do it. Screw it, I quit at page 2
  • 7 0
 Same here.... horrible format.
  • 6 1
 Yeah, made it to page 2, decided if they couldn't speak my vocabulary, I'll save my input for someone who does...
  • 5 0
 Not gonna lie I painstakingly poked through the hole thing hoping at the end they'd sign you up for some drawing....wasted 15 minutes of my life....
  • 14 0
 CONFIDENT: Declarative, Provocative, Free... What.
  • 3 0
 yeah nokiddin, quit in page four, only 20% throught, took forever
  • 2 0
 I got to 32%. your impatience > than mine.
  • 2 0
 bottom line, both quit haha
  • 28 0
 Screw that survey. I did not make it past 9%. Terrible survey format.
  • 8 0
 +1
It's ABSURD that they make you repeatedly rank your priorities again & again by individual component.
If I rank "quality" #1 for buying a whole bike, does the survey maker really think "premium pricing" is going to be #1 for something else?
After 4 minutes of manically clicking, the thing told me I was 25% through.
SCREW THAT.
  • 21 2
 Wanted to complete it. But I don't like the way they force you to choose.

"If you were considering to purchase a “Mountain Bike” or related “Mountain Bike” components in the near future, please rank the attributes which would most likely influence your purchase?"

We got eight attributes, and can choose for each one from "Most likely" to "least likely". But can't choose 2x "Most likely" for exemple. How am I suppose to answer is two attributes has the same importance for me ? Also, I can't decide which one is the "least likely" as this one will be seen as an useless attribute, which it is not as they are all important...
  • 5 7
 That's kind of the idea, for you to choose between things. I was initially stumped but got through by deciding what was in fact more important to me.
  • 15 1
 So I guess all surveys that are posted on pinkbike are 18 and up? This is the third or fourth survey that I couldn't take due to the fact I'm not an adult yet. I'm not positive but isn't the youth opinion about bikes just as important as adults? Also isn't pushing youths away from your business like this a bad idea?
  • 11 0
 me too but like you said they force the answers on you and it is way to long. I have a an attention span of about 2 min that's...OH SQUIRREL
  • 5 1
 @matthewfraser13 it's an ethics thing. I studied research psychology in college and recruiting anyone under the age of 18 without parent's permission was a big no-no. As for forcing you to pick one for each category, it was to determine what was most important to you. Otherwise you'd get the people who just put "most likely" or "least likely" for every response, or just picking randomly. It kind of forces you to actually respond truthfully, which is the only way to take any implications from the survey.
  • 13 0
 Such a painful survey on a phone.
Bike company's please take note about this.
In no particular order.
This is what I want / look for in a bike,
-brakes that work and don't squeak in the wet.
- care about major components
-don't care about cockpit when buying, will custom that area anyway.
-don't care about marketing hype 'key words'
-don't care about brand, just that it functions how I want with in my price range.
-I like my bikes black.
-I update things when they break or wear out not because it's the new 'in' thing.
- I don't down hill, all mountain, enduro, cross country, slope style. I ride my bike because it's fun.
  • 13 1
 What am I looking for? If its drivetrain all I'm looking for is the word Shimano
  • 9 1
 The survey has the feel of someone (in marketing) that doesn't have a clue about what they are doing (marketing). Way, way, WAY too long. And complex. I bet it wasn't SRAM, but PB's people trying to compile data to sell to SRAM (and everybody else).
  • 2 2
 Wait. A company that provides bicycle information online is trying to use it's consumers to make themselves money? SHOCKER.
  • 1 0
 Maybe you should re-read my comment. I made no judgement regarding any company making money, nor collecting the info. I suggested that PB wasn't being honest about who created the survey and I made a comment about the quality of the survey.
  • 9 2
 I tried to do it but they must be using a new "standard" type of survey. It hasn't "boosted" my confidence in the cycle industry at all trying this. In fact I'm sick of having all this type of marketing (s)rammed down my throat..
  • 9 0
 Good marketing move from shimano.. Set up a crappy survey, the internet will hate sram for it.
  • 8 0
 After clicking continue survey on first page it broke and said the survey was complete.
  • 1 0
 Lucky you.
  • 5 0
 Make a groupset that is gravity oriented like the saint for the higher end more expensive and the zee the more budget friendly and still high quality and a lot of gravity junkies will be pleased (sram XO1 dh blows so you will just be up their with shimano)
  • 5 0
 did you feel this survey was::

RELIABLE: Quality, Proven, Cutting-edge, Pioneering, Safe, Honest.
SMART: Simple, Joyful
RELENTLESS: Committed, Passionate, Spirited
CONFIDENT: Declarative, Provocative, Free
PREMIUM: Elegant, Unique, Personal
PERFORMING: Efficient, Powerful, Fit, Enhanced
BALANCED: Aerodynamic, Effortless, Light-weight, Precise, Controlled

Thank you for being so passionate and committed in filling out this elegant and thoughtful survey, we value all of your opinions and feel efficient in our passion that we will give 100% of our commitment to our passionate love for what we do, we will pass on this quality information to our dedicated and spirited personal who will be passionate about ignoring what you want - peace and passionate love people
  • 5 1
 As someone with experience creating surveys designed to have real implications, this was actually a pretty well done survey, in terms of a data gathering standpoint. The questions forced you to be decisive, rather than just mindlessly click though it. It therefore removed those who would just mindlessly click though a survey, just for some incentive, of which there was none anyway. Therefore, the responses garnered by this survey are more reliable than some of the other surveys most of you are used to taking. Legit surveys suck to fill out, and this one sucked to fill out.
  • 3 0
 So your saying survey results are either shit, or they're shit. Gotcha.
  • 2 0
 They didn't test it too well. At one stage it asks if you would recommend Zipp mountain bike wheels to a friend. Zipp don't make MTB wheels.
  • 2 0
 That's not a bad question, it identifies that the surveyee doesn't know anything.
  • 4 0
 Shimano Xt 11 speed is going to be epic. It's going to have comparable cost as the Shitbox GX guineapig special (kinda your classic SCAM X7 Special), but its going to be as functional if not better than Sram X1 or even X01 (sub the carbon). What else do ya need?


Most bad ass valued kit is definitely going to be:

Sram Xt 11 speed drivetrain
Raceface Turbine Cinch crank & DM ring.
  • 4 0
 What a crappy survey. Must be targeting the typical pink bike user: how much does a Power Meter influence your mountain bike purchase.

How much did this. Company pay pinkbike topmost this 30 minute survey? F-Ck marketing.
  • 7 0
 Can I neg prop the whole damn survey?
  • 4 0
 Normally people are paid for this type of thing. Not even a prize? Oh, I get it, the prize is I get to buy their product. Sooo in.... not.
  • 3 0
 Waah! So hard. So stupid. So small attention span. Kids these days. Back in my day when we did a survey we had to fill the circles in COMPLETELY with a number 2 pencil. And we liked it!
  • 5 0
 Cute Sram made a marketing survey.
  • 1 0
 Less than 10 minutes... epic joke. SRAM, your are not the only one in the world. A,nd where is BOS ?

Joyful, smart, simple, premium , light... I think you forget "Low cost materials" and "to mutch expensive for the price" ?
  • 2 1
 I am all for helping out the bike industry anyway I can, but this survey was far too long. I hope the company realizes their responses will be less and less reliable as a user goes through it. Aint nobody got time for that...
  • 1 0
 I have ridden and worked on a few of those afformentioned brands and really it always comes down to feel ( something not touched on especially on the brakes) materials, and performance. I have tried many levels of both Sram and Shimano and I have my preference both can feel great but when push comes to shove servicabity and how often also come to mind. Sorry but I will always build a bike frame up to get to be picky. And I will buy my preferred parts to go with. May be I am picky but in this sport if you can you are. Smile
  • 2 0
 Seems to me SRAM is focusing on which one of their brands is strongest to use as a marketing tool when they should focus on good value and reliable products. Deliver this and we won't care what you call it.
  • 2 0
 A father of two small kids with good salary able to afford anything, yet having little time to ride, thus totaly pissed off when something fails and it really does seem like JRA accident: RELIABLE stuff please!
  • 1 0
 Voted "premium price" to be the least significant and SRAM to be associated with "premium price". I hope authors got the idea Smile
It's hilarious to see Guide R more expensive than Shimano XT brake. This applies to their wheels too.. and so on.
The only thing I like from SRAM so far is their high-end suspension.
  • 4 0
 Not loading beyond the first page...
  • 5 1
 Horrible survey! I swear people over think this shit! Simplicity people!
  • 1 0
 in Germany we would say "griff ins klo" Big Grin kind of a bad marked research, and shame to pinkbike for not making clear that this is a sram product research, that really sucks...
  • 4 0
 That was a terrible survey
  • 1 0
 What a joke! Seemed super biased with not way to give any feedback or ranking.

Q: Do you like SRAM products?

A: A) Yes, B) Definitely, C) They Are The Best, D) All of the Above!
  • 1 0
 Why not a survey on what readers think of this Pinkbike survey? Nah, maybe not, I mean, what's behind these surveys anyway.....
  • 1 0
 That was not PB survey. That was for a 3rd party. PB knows we don't have such a long attention span.
  • 3 0
 What a shit survey, it would take up far too much of my time
  • 2 1
 Not working at all for me, won't let me bubble in more than two questions at a time then it's blanks out the ones I already answered, can't get passed page 2
  • 4 0
 Raed the driectoins betetr nxet tmie
  • 1 0
 I get it, you can only use each option once, you have to rank them highest to lowest, still won't let me continue.
  • 2 0
 Clearly, I look for what people will think is cool and entice them to invite me into their cool riding club!
  • 2 1
 This was the absolutely worst designed survey I have ever taken. Wow, they did not put any time into this, extremely unprofessional.
  • 2 0
 My parts must be good looking, durable, lightweight, functional, and not overpriced because of the brand name.
  • 1 0
 Nah, mate you got that all wrong. Sure, we want it to match the overall colour scheme, but who wants a good looking but mediocre piece of equipment? I'd move that down the list.
  • 1 0
 Did you even read the "durable, lightweight and functional" part of my comment? Attention
  • 2 1
 Damn thing won't let me do the survey. Curse you NSA I'll bring my mtb bike gang on your peddle hating arses curse curse curse
  • 2 0
 This "Please select only one option per row. You can't repeat options between rows." can't work. Sorry.
  • 1 0
 They want you to prioritize, not rank everything the same. "I want it all!". Well everyone does, but that's not reality.
  • 2 0
 Unless you are incredibly bored then don't start this survey. It's a joke. What do mountain bikers want - reliability!
  • 2 0
 You either die a fox/shimano guy or you live long enough to see yourself riding sram/rockshox.
  • 1 0
 The survey doesn't like it when I don't give positive feedback, doesn't accept less than a 3
  • 5 5
 Hello everyone! Can I have your attention please. Here is a survey. Please don't take the survey unless you *want* to take a survey. Thank you.
  • 2 0
 Didn't understand the most expected bit and wouldnt let me past that
  • 2 0
 Anything that doesnt have a Sram sticker on it...
  • 1 0
 I look in a parts that looks cool, be hard to destroy and be cheap. It's as simple as that.
  • 1 0
 Strong, light, cheap: pick any two, and you will never have the third option.
  • 1 0
 Well that got real boring real quick, gave up on it. Kudos100 u hit the nail on the head.
  • 1 0
 Strong, light, cheap: pick two.

If you think you can have all three, you have bigger problems.
  • 2 1
 It took me only ten minutes to figure out it was SRAM.
  • 2 1
 A what idiot came up with this "survey"? What a joke.
  • 2 2
 mine got stuck at 67%. what a stupid survey. just like sram's brakes and truvativ cranksets that fall off.
  • 2 1
 Don't know what you're talking about. After three years, a few crashes and some periodic preventative maintenance both mine are still running just fine with no issues.
  • 1 0
 most bullshit format i've ever encountered
  • 1 0
 All I got asked was age,gender , and how many times I ride per week.
  • 1 0
 Goddamn auto correct.
  • 1 1
 bling factor must be over 9000
  • 1 1
 English mother flippers. Do you speak it?
  • 2 2
 SRAM sucks!







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