"Brandon is super cool man, I love watching him ride, it puts a smile on my face, wish I could be 1/10th that smooth! I like working with some of his other partners too, I always learn a little something. He also has some cool ideas for design that I love talking with him about, we've done some of the coolest helmets and kits for Brandon, looking forward to more of that fun stuff, but also seeing more videos and cool new tricks...all the team riders are like family to me, and, I want them protected and looking good, Brandon shares that same idea." Troy Lee - Owner and Founder of Troy Lee Designs |
"Re-signing with TLD was a no brainer. It's nice to have a brand behind you that is constantly evolving the product and only settling for the best. The TLD team has also been incredibly supportive and excited about my endeavors." Brandon Semenuk |
What is not to love about working with Brandon? Seriously, he is as committed of an athlete as I have worked with in 20 years of managing athletes. His innovative riding and creative filming, sets new standards for all. It has been great for us as a brand to be a part of his growth, as he seems to really be grounded with his riding, happy with his results and still wanting to push the limits. Brandon is also, at the end of the day, not just a phenom, but he is a true mountain biker and he helps us with products for the common rider too, across our entire product line. The future is bright having Brandon on board." Craig "Stikman" Glaspell - Global Marketing Manager for TLD BIKE |
Troy Lee of Troy Lee Designs with his kids, Max and Carly and Brandon Semenuk at Crankworx Whistler in 2013.
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The context was that he probably would have returned to school if he wasnt gwinning.
like most of us non pros, we do other stuff more than ride..aka work.
And as for brand loyalty, if the situation was reversed, and he wasn't winning, do you think they'd say (Any brand); Hey man, I know you haven't qualified for the last 20 WC rounds, but we will keep you on and pay you because you won 4 years ago... Please.
Gwin's move to this YT conglomerate team is doing so much for MTB and the riders. His move will help set the state to help pay these top athletes what they deserve.