Media and cycling industry veteran, Vernon Felton has joined global mountain bike media leader, Pinkbike, in an editorial role, effective immediately. Felton brings with him the experience of a media career spanning nearly two decades, and including work for titles such as Mountain Biker, Outside, and others, while he is perhaps best known for his work at Bike Magazine where he held several roles, including Editor in Chief.
| Leaving Bike is a bittersweet thing, sure. I put in nearly 18 years there and it's both a great pub and a great group of people. My goal as a writer, though, is to serve as many people as possible. Where the largest print titles reach hundreds of thousands of readers, Pinkbike extends my reach to several million, globally. - Vernon Felton |
Colin Meagher photo | We're proud to welcome Vernon to the team here at Pinkbike, he's a great guy, and he brings a ton of experience to the job. He complements our existing staff well, and brings a unique and important view to the coverage of the sport of mountain biking. - Company President, Karl Burkat |
In addition to the coverage, Felton will provide of industry and technology, he will also be contributing his talents to feature writing and the insightful analysis of political, social, and other issues surrounding the sport that his readers have come to expect. Felton sees this as rider and reader service that matches well with the Pinkbike business:
| When you step back and look at what the Pinkbike team has built, you can see how the site grew to be so big. Almost everything it offers, from content to buy/sell, to Trailforks, to social media, seems to have been an answer to the question, 'how can we help facilitate and improve the experience of mountain bikers?' and I'm excited to be a part of that. - Vernon Felton |
Felton will remain in Bellingham, Washington, and promises to keep his passport up to date so he can occasionally commute to Pinkbike Global HQ in Squamish, BC, Canada while maintaining a proper physical and emotional foothold on the US side of the border.
About Pinkbike
Based in Squamish, British Columbia, Pinkbike has developed into the largest action sports site in the world. With over 3million unique visitors every month, along with over 750,000 registered users, Pinkbike supports mountain bikers with in-depth race coverage, product and other news, social media, a buy/sell marketplace, Trailforks.com trail mapping, video and photo sharing, and more. Pinkbike’s global mountain bike community creates a fully engaged relationship between its users to upload, share, and interact with other bike enthusiasts.
MENTIONS:
@vernonfelton
Welcome Vernon.
Is PB going to do something similar to Bible Of Bikes now?
Maybe Palmer? Or maybe Bible is moving to PB with Vernon?
Side note: You wouldn't know it by looking at him but Richard Cunningham has a devastating left hook. I am healing nicely though and looking forward to a lot of cool projects at Pinkbike. Cheers.
Not that reading bike mechanic-cum-blogger posts haven't been mildly entertaining; Vernon's writing is in a class of its own. Cheers!
Vernon, how do you see yourself integrating into this culture based on your time spent at a more... Ahem... mature publication? Better yet, how do you see yourself affecting positive change in this regard?
Regardless, I can only see your presence improving things around here. Can't wait to see what you contribute!
www.bikemag.com/features/web-monkey-speaks/merry-friggin-christmas/#IgtM4sDV8chhdOwD.97
In addition to, your "quiet storm, adult contemporary writing" I, look forward to your, keeping an eye out for rogue, commas in sentences that, become infuriating to have to re-read upon, their insertion.
I'll supporting you by looking out for cases where the verb "be" has required, but lacking.
...being serious now folks....
Does PB have a copy editor whose job is to ensure readability?
If it does, they need a talking to, and if not, it would benefit from one, unless of course they are a huge William Burroughs devotee with a sense of the ridiculous in which case they are forgiven.
I liked the Video about BOOST. Begins with no bullshit attitude, and they still feed you with bullshit about chainline, stronger wheel and chainstay length
Cool to see you here Vernon, the question is... Are you hard enough for this? Are you 26 for
life? Were you paid by Specialized and Fox to do this? Do you like Aaron Gwin talking about God, is 430 chainstay and 450 reach too short? Is your stem longer than 40mm regardless of bike type and frame size? Finally, is your set of pedals morally priced?
Cheers!
Go Vernon!
its like superman joined iron man and the avengers
who is going to be the villian now producing printed magazines?
But that's all just technical mumbo jumbo, the real question is how does it ride?
Awesome now that Felton is on board. Great addition to the team.
"We're excited to officially announce the newest addition to our editorial team, Vernon Felton."
I don't believe you're addressing Vernon Felton in that sentence, so try replacing that comma with a colon, editors.
Cheers from the Interior!
Look forward to the editorial and analysis pieces, which were highlights of his BIKE contributions.
(Is that a Hammerschmit on that Jamis???)
Without him I feel already very away from bike mags
But oh man pink bike my every day web site more then happy to see him here!!!
Welcome vernon
JP