Dustin's connection to NOBL started through Facebook of all places, no joke. He had known about NOBL via one of the owners Ryan for almost 2 years. Ryan had been a customer of Dustin's up in Kamloops and they managed to cross paths many times over the years. Ryan had posted an ad on Facebook looking for an operations manager for NOBL and Dustin made the contact immediately. This is where Dustin met Trevor and he immediately loved his passion and the story about how he began the company. It felt like a great fit for everyone right away, especially because they all had different strengths that could really help grow NOBL to the next level. Ryan proposed the idea of Dustin becoming a partner and buying into the company because he felt that I could bring a wealth of testing knowledge, a keen understanding of the industry, as well as business experience to the brand. It was discussed on how and where they wanted to see NOBL taken, and they all had similar ideas. After many meetings and 9 months, the company is strong and focused.