Marcel at nike tunnel in Milton Keynes, United Kingdom - photo by gepard79

Photo of the Day on May 15, 2011 - more PODs

Selected by Ian Hylands - I just love how this shot messes with your normal ideas of perspective... Lighting is great, and it's not always easy to shoot indoors and make it look good, lunatyk did a great job of that with this one. Most of his shots are outdoors with no flash so I was stoked to see this one!

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77 Comments

Score Time

+ 18

sj99 (Nov 15, 2010 at 12:49)

its not open to the public, u need to be invited by nike to go there, crucial bmx which is my local shop went there, looks so good

Dunkaroos (May 15, 2011 at 2:12)

So following the white light!

+ 12

guy38 (May 15, 2011 at 2:23)

blood stain on top left of ramp..

Jnewnes (May 15, 2011 at 3:31)

extreme cleaning with marcel

gabbarida (May 15, 2011 at 4:22)

interesting angle..
nice shot. POD!

patrickrupert (May 15, 2011 at 6:26)

so nice

BLIPDH (May 15, 2011 at 7:57)

skinny jeans much?

Filipei7 (May 15, 2011 at 8:02)

that is one damn sexy wheel set up

evilrydr (May 15, 2011 at 9:05)

From what I heard when they release the 6.0 Tunnel Jam video, they said the 'park' or whatever was built for the competition but will be left there for the community...

Lindenbach (May 15, 2011 at 9:23)

his bike is super pimp. nice shot

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+ 12

jezzah (May 15, 2011 at 1:29)

I don't think this is shot by lunatyk?

mhopper (May 15, 2011 at 3:22)

Yeah this was taken by Gepard, hence why he was the one to upload it

gepard79 (May 15, 2011 at 3:43)

yes, this is my photo...

IanHylands Mod Plus (May 15, 2011 at 8:07)

Yes my mistake, it was recommended in a message to me from Lunatyk and for some reason I though it was his. Credit for this one definitely goes to Gepard79

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IanHylands Mod Plus (May 15, 2011 at 8:14)

I need to apologize for the comment on this one, I had it in a folder of Lunatyk's photos and for some reason I assumed it was his without looking at the actual name on it. gepard79 took it....

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livetoride2 (May 15, 2011 at 3:21)

You know those days were the POD sucks? This is not one of those days

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will100 (Nov 15, 2010 at 8:50)

dude where is the nike tunnle saw the tunnle jam and so badly want to ride it!!

Cpotter (Nov 15, 2010 at 9:46)

Tis private!

+ 14

derfmtb (Nov 17, 2010 at 11:51)

I thought it was being opened to the public after the jam?

Cpotter (Nov 18, 2010 at 2:20)

They cant for insurance reasons!

+ 25

nojzilla (May 15, 2011 at 7:56)

Nike suck,
seriously.... a company as big as Nike cant afford insurance...??....??....
companys like Vans and Etnies have been sponsoring riders,comps and parks SINCE DAY ONE, Nike only came along since BMX has been fashionable/profitable.....

roll on the neg props

paulclarke (May 15, 2011 at 8:35)

Its not that they cannot afford it. They will not let them for certain reasons. You know nothing about marketing stratagies to do with nike, a billion dollar company. Its not that they do not want to sponsor big events. Its marketing stratagy. Dumb as*.

Cpotter (May 15, 2011 at 9:09)

Nike won't open it too the public.

1) because of the location, totally out of the way and the local village wont like it plus it's not the most accessible place
2) for the fact if someone gets hurt they will be liable meaning they need insurance on it for no reason at all other than for people to ride it and the ramps get more ruined!
3) cost of maintenance and running of the place also fuel for generator it's just not worth it just so others can ride it, if your in the know and can find someone that's nice enough to take you there take the opportunity cause it will only happen once

doubledeuce (May 15, 2011 at 10:30)

paulclarke: I am not one to be a keyboard warrior like everyone else, and usually stay quiet, but please tell me how this has anything to do with Nike's overall marketing stratEgies ? Nojzilla is right, nike wasn't into the hole skateboarding/BMX/extreme sports scene until they started garnering mainstream attention; they then saw a niche to fill, and jumped on the market with the 6.0 branding campaign. Sponsoring professional athletes in the disciplines, sponsoring (albeit later on) events, and other areas of the sports. It IS a marketing campaign - a company sponsoring events and riders, making products that they want to sell to the niche market (via advertising through not only magazines, but events and parks and comps such as the one held at the location in the photo), that's all marketing and its all an attempt to gather attention towards their brand and products.

Now, the fact that they don't want to pump money into a park, and keep it running due to insurance, local cultural views and fuel/energy cost is a WHOLE different area. It may tie into marketing a little bit, as they WOULD be the ones running it and be directly attached to the sport, but its not part of their marketing strategy per say.... not the central core one anyway.

Just my 2 cents.

selks93 (May 15, 2011 at 12:00)

surely a 6.0 nike sponsored skate would be good promotion and there are always ways around the problems that are atopping this being opened to the public ... cleraly there not that bothered

nojzilla (May 15, 2011 at 12:14)

cheers doubledeuce, my point also is
compare the money that BMX and BMX'ers get from nike to the money that atheletes like Jordan or Tiger Woods get.....
sure B'ball and golf are bigger sports with bigger sales revenue,
hence my point about Nike getting into it after over 20 years of grass roots companies building thier own DIY scene

also remember that Nike run Hurley as an alternetive sports/life style brand so the Nike name can stay for mainstream sports
now thats what i understand about marketing Mr Clarke

know your roots kids sure Nike do some cool stuff BUT look at what Vans Etnies Hoffman bikes ect ect did when nike didnt wanna know

Cpotter (May 15, 2011 at 14:19)

Double deuce is totally right!

Anyway think about the marketing Nike 6.0 are getting just from the pictures being taken down, everyone knows it's an exclusive place so their amazed when a photo is taken!

YetiMong (May 19, 2011 at 4:25)

Agreed.

Doesn't mean I'm ever going to buy a pair of Nike shoes though. They are just jumping on the band wagon way too late.....

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FindlayReade (Nov 15, 2010 at 11:48)

I thought they said it would be left open for the public?

will100 (Nov 18, 2010 at 7:13)

me to man!!!!!!!!!!!!!!

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commando1 (May 15, 2011 at 2:17)

Nike 6.0 tunnel jam http://www.youtube.com/watch?v=vgAAMAEJvaU

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TheLou94 (May 15, 2011 at 13:50)

love this POD! And I really want to ride there, I have so many ideas from watching the Nike 6.0 tunnel jam for lines and stuff! Shame you have to be invited and I will probably never get to ride there Frown

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dillyrides (May 15, 2011 at 13:44)

Hmmm nike have done another event like this called the pool... open for public to ride for a month then they tare it back down Frown

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spongebomb (Nov 15, 2010 at 6:55)

SICK!!!!

- 17

bamfbmx (Dec 3, 2010 at 13:51) (Below Threshold) show comment

lol scketchy

- 14

Tader16 (May 15, 2011 at 0:04) (Below Threshold) show comment

Looks a little uneven.... And ya sketchy. Love it though! Smile

nick09 (May 15, 2011 at 0:54)

get to specsavers.

pete-1 (May 15, 2011 at 1:21)

An amazing POD!!!!!!

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JesseBMXs (May 15, 2011 at 21:26)

f*ckIN BADASS PIC, THAT PARK LOOKS f*ckIN AMAZING!!!!!!!!!!!!!!

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adam237 (Nov 27, 2010 at 1:53)

sooo sick man, wish i coud have made it to the jam.

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subucni (May 15, 2011 at 15:03)

http://www.pinkbike.com/photo/4534193/

Big Grin

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cooldudethatate (May 15, 2011 at 8:43)

Again put a loop de loop in the redbull slopestyle at crankworx!

BLIPDH (May 16, 2011 at 18:11)

put a loop de loop on a WC DH track

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blackpegasus (May 15, 2011 at 6:10)

very nice pic, you must see the video, great......................

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Adrian95FR (May 15, 2011 at 10:22)

Where is the gravitation ?

Nice ride POD Smile

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smith-dog (May 15, 2011 at 14:43)

Now thats what i call skill

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TheLongMan (May 15, 2011 at 12:54)

Would be the same up side down! =P

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gersandri (May 15, 2011 at 9:31)

very cool!!!!!!!!!!!!!!!!!

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Snowdog85 (May 15, 2011 at 4:03)

thats what i call mindf**k O.o...sick picture

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Dinviciboy (May 15, 2011 at 18:14)

i wish i could do that!!!! Smile

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Trailblaza (May 15, 2011 at 0:33)

sweet ass props to the rider and photographer !

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cam1001 (May 15, 2011 at 21:25)

I remember seeing a video of this place a while back.

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DAMEATxDIRTxJUMPS (May 15, 2011 at 18:07)

i likey

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djox (May 15, 2011 at 3:28)

I want to see kevin katinas on his new Dmr bike. POD.For sure...

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QCIrider77 (May 15, 2011 at 20:56)

Good stuff!!!

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BikerBob21 (May 15, 2011 at 21:05)

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Tharris (May 15, 2011 at 14:37)

sooo rad !

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DMRLegend (May 17, 2011 at 6:51)

DMR 898 ftw

patricknewborough (May 22, 2011 at 13:21)

ikr

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scottmck1 (May 15, 2011 at 15:42)

POD

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valjazz (May 15, 2011 at 17:54)

nice fox fork!!

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jumper14 (May 15, 2011 at 15:28)

Nice pic. awesome angle.

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JordieGT (May 15, 2011 at 8:44)

LOVE THIS!

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norco126 (May 15, 2011 at 1:10)

cool!

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jmr1997 (May 15, 2011 at 0:19)

cool

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velociraptor-clintthrust (May 15, 2011 at 0:05)

mmmmm yumm

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nsaccary (Nov 15, 2010 at 11:46)

Sick picture! did you take this yourself?

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ColeF-75 (May 15, 2011 at 13:42)

awesome

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lukecowley (May 15, 2011 at 2:19)

so sick

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Wilfo95 (May 15, 2011 at 3:06)

Sick perspective !!

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will100 (Nov 15, 2010 at 9:48)

and i wont tell a sole lol

Cpotter (Nov 15, 2010 at 11:25)

No! Its private for a reason! Plus u will never be able to get in their is 2 different code locks just to even get close to the place!

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rigid (May 15, 2011 at 11:52)

just look at it

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ozzygrieve (May 15, 2011 at 4:27)

nice angle

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will100 (Nov 15, 2010 at 9:48)

soul*

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will100 (Nov 15, 2010 at 9:47)

oh man....... email me

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HillkillerMM (May 15, 2011 at 13:21)

I like the DMR 898 !!

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