^Because, it is beautiful, simple, has a tasteful watermark, is warm, incorporates a bike, has energy and emotion, and is compatible with nearly all riders.
Completely agree with norcalwannabe. It can almost put a picture to the definition "mountain biking." if it was a sick picture of a guy hucking a massive drop or insane gap, it's sick, but it doesn't relate to everybody...this is definitely my vote for POY
Very nice indeed, reminds me of a British summer. Cant remember which one as its been a while since we had one. Norcalwannabe and Febrewary pretty much cover what else needed saying..