www.youtube.com/watch?v=jqtsjB3BmKg&feature=youtube_gdata_player I hope the movie premier went better than the iheart radio show did lol

 Love the iheart radio sign. If anybody knows the reference to green day on that show it's pretty funny/scary

 Yeah, like anybody outside the MTB world really noticed. More like self manipulated media masturbation.

More people probably noticed the lame Iheartradio ,.mcdonalds, and Walgreens ads. Vegas is a miserable oven full of miserable people. It just shows how false the perception of mountain bikers who spend lots of time in isolation in the woods, "keeping it real" is, when it comes time to cash in and sell out. The sport has lost it's soul, and now more resembles snowboarding than something that is a healthy alternative form of transportation.

 So dope! That's the kind of attention mountain biking deserves!