Drexus

Good point. Then: Modulus

Vader as in the MTB Seat manufacturer?

Karma is used by 3 other companies, and one tire manufacture.

Rex means "King". Dinosaur and all affiliated notes... point directly to my old 1977 banana bike.

Wow, I can't believe I missed this whole thing. As a designer, the naming of products typically follows an associated convention - a rationale if you will. Given I've missed the research component of this (history + trajectory), I would have to limit my response to purely aesthetics and fundamental meanings. But before I provide a response, I would remind people that the company who produces this product must also be accountable to themselves as much as their customers. Automakers go through a far deeper process, as their products are sent all over the world. The end result comes down to only two things: Does the name imply the correct meaning, and does it offend anyone. Chinook: I like this. I has a lot to offer in parallel the themes. Choice: Far too subjective and holds next to no specific meaning. Cure: Again, relative connotations without focus. Insomnia: (correct spelling) Here we have a disconnect of unrelated meanings, and please don't defend this name while using the word "cool" (another subjective meaning). Karma: While names such as this are easily paired to this type of product, I also means it's likely popular ... as in already used. Primal: While this might be applicable to the "first" product of a new company, the stigma it carries is not where I'd recommend. Roots: Sorry, I just get an image of a green sweater, or a soft-drink. Sequence: Have you ever started a sentence with "Anyways..."? Same idea. It needs more. Shiva: Here is the dangerous one. While the name may be obscure to our culture (and therefore cool), it represents a marketing catastrophe on a global scale. Even locally, this name could get the company into real trouble with local ethnic cultures. Run away from this... please. Had I been around when suggestions were gathered, I think I would propose: Terra Bow. It looks like a bow. It's a precise instrument, and dynamic in form. Just my professional opinion though.