Dyra Apparel & Media
Dyra Apparel is a clothing line created by Randy Dyck at the age of 18, targeted to bikers who are looking for a style that is comfortable and current, as well as ideal for their sport. The three circles which make the logo of Dyra represent the different sizes of bike wheels which symbolize his target market. From the small town of Comox Valley, British Columbia, he started creating designs, choosing colors, materials and fabrics and created the brand from the ground up. He found that creating fashionable yet relaxed, comfortable clothing appealed to a large demographic. He also realized that he could make something he was passionate about into a career.
Video by DyraApparel