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FuTAnT mikelevy's article
Sep 13, 2015 at 3:03
Sep 13, 2015
Behind Trek's Click-And-Collect Sales
If the gross margin is actually 30% on a high end bike, that means they lose relatively less. 80% of 30% = 24% which is also the same as selling a bike for a 6% discount of MSRP. That would actually be a winner.
FuTAnT mikelevy's article
Sep 12, 2015 at 4:39
Sep 12, 2015
Behind Trek's Click-And-Collect Sales
The bike shop receives 80% of the margin it would have received if it sold the bike at MSRP. We probably need to look at this more analytically. I'm not sure what the gross margin is on bikes, but let's call it 100%. Say the wholesale cost is $5000 and therefore the sales cost is $10,000. If the bike shop sells it normally for full MSRP it makes $5,000 gross margin. If it sells it through online it only makes 80% of that, so $4000. Trek pockets an additional $1000. But its not like the bike shop has lost much. That is equivalent of them only selling the bike for a 10% discount of MSRP not 20%. All in all, that is to be completely expected any day of the week, so that's not bad for not having to do much. Trek wins by increasing their margin (by $1,000 or 20% in this case) while the bike shop loses 20% of their gross margin. It works good and bad a few ways. Less stock on hand at the bike shop, but more at Trek. There would be plusses and minuses and shioads more that I could think of.
FuTAnT devinci's article
Sep 8, 2015 at 0:40
Sep 8, 2015
Video: Kenny Smith vs. the Laws of Gravity
Bitchin. That's some seriously committed lines!
FuTAnT mikelevy's article
Aug 25, 2015 at 16:13
Aug 25, 2015
First Look: Magura's Wireless Electronic Dropper Post - Eurobike 2015
Good idea, I don't imagine they were thinking that, but it definitely makes sense if you have the same seat post size. Now you can have a dropper for your All mountain, XC, Enduro, Mountain errr .. ok, perhaps they're all the same.
FuTAnT PeterWojnar's article
Aug 20, 2015 at 19:08
Aug 20, 2015
Video: Enduro or Die
Loose, awesome, bloody great!
FuTAnT pinkbikeaudience's article
Dec 9, 2014 at 15:51
Dec 9, 2014
Ask Pinkbike - Rotor Diameter vs. Stopping Power, Dropper Post Length, Broken Chain Mystery, and Tires for UK Winter
Whinging, bitching, moaning, complaining and general all out control over your life aren't worth a free Reverb post ... you know not that you ask for! You want a girlfriend, not a wife.
FuTAnT mikelevy's article
Nov 18, 2014 at 0:14
Nov 18, 2014
Ibis Mojo HD3 - Review
Perhaps the picture is deceiving. The seat angle on the HD is right in line with other offerings such as as the Yeti SB6C (73.5 deg), Santa Cruz Nomad (74.2), Santa Cruz Bronson (73 deg), Itense Tracer T275 (74.5 deg) ... blah blah. So it is by no means more upright than any of those bikes. With the old Mojo HD, if you have the seat post right up, with the fork extended at 160 mm, yep, the seat angle is too far back and you end up loading up the rear end a bit too much. When you reduce the travel in the front end, it feels about right. So from a bum on seat point of view, this would bring it more into line as to where it should be without having to drop the front end to get a more efficient pedalling platform. Not sure why the current set up would be so impractical.
FuTAnT mikelevy's article
Nov 17, 2014 at 21:55
Nov 17, 2014
Ibis Mojo HD3 - Review
I think this is the bike they should have released as the 2nd gen. As a very proud Mojo HD owner, I'm in no need to upgrade any time soon, but the 2nd gen didn't quite do it for me. This however, would be right at the top of the wish list if I wanted to make a change any time soon. To those out there pondering, yes, these things pedal extremely well, so much so that it makes you wonder why you would bother with a hard tail if you like your down hills. With the Fox 36 they are bloody brilliant. Looking foward to a CC DBInline upgrade on mine. They are such a lively poppy and fun bike to ride. This version looks like it builds on all the right elements to deliver a ripper bike without going too long / low / slack. The only caveat is that if you ride shore all the time, yep, that super slack HA on some other offerings would be preferable. For everyone else, pick your poison.
FuTAnT mikelevy's article
Nov 17, 2014 at 20:30
Nov 17, 2014
Ibis Mojo HD3 - Review
The first gen Mojo HD was / is 180 mm fork compliant. Can't get much more thrash ready than that. Not sure of this model comes rated for a 180 mm fork.
Added 9 photos to For-Sale-Items
Jul 24, 2013 at 21:21
Jul 24, 2013
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