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Patsplit mikelevy's article
Jul 18, 2014 at 9:29
Jul 18, 2014
Pinkbike Poll: Do You Feel Influenced by the Pros?
Ever since marketing companies started to work with psychologists, it has been game over for us. They know all the ways in which to get customers to hand over their hard-earned money for products that make us think we are faster, cooler, safer, etc. Everything in a marketing plan has been thoroughly A/B tested and planned out for maximum sales. They're using evidence based methods that you can't resist. They're most effective technique is making you think you are consciously making your purchasing decisions. You are not! To a degree, the only way to subvert this to is to buy second hand goods that have proven records of being great products. Let the other early adopters waste their money on the newest, shiniest gear with its premium prices.
Patsplit natedh9's photo
Jul 18, 2014 at 9:01
Jul 18, 2014
Damn, you even dragged the 300 on this trip. That must have been a heavy photo pack.

Patsplit yeticycles's article
Jul 17, 2014 at 14:49
Jul 17, 2014
Rider Perspective: Jared Graves Holds On To EWS Lead
Hey hey, some of those photos are of Richie Rude. You can tell by the mammoth calves!
Patsplit ClayPorter's article
Jun 17, 2014 at 18:39
Jun 17, 2014
Won't Back Down - Online Premiere
That interview was conducted in 2007 and was featured in Clay's older movie the Tipping Point 2008. I'm sure he still feels the same way today though.
Patsplit ClayPorter's article
Jun 17, 2014 at 12:28
Jun 17, 2014
Won't Back Down - Online Premiere
Dude, you have no idea what is going on. Clay and Steve obviously had to sign off on this. Maybe Pinkbike is paying Clay and Steve something for each viewing. Or maybe because Pinkbike was a backer of the movie from early on that this is a way to repay them. Don't say anything if you don't know what's going on... Thank you to Pinkbike and Thank you to CP & SL for this.
Patsplit mattwragg's article
Mar 5, 2014 at 7:46
Mar 5, 2014
Video: Steve Peat Stars in Volvo Commercial
Awwww no more Mercedes Vito sponsorhip. Mercedes > Volvo.
Patsplit mattwragg's article
Feb 28, 2014 at 10:20
Feb 28, 2014
Pinkbike Poll: Should Mountain Bike Companies Consider Ditching Model Years?
It doesn't immediately become a POS but it does hurt the resale value considerably when you have new bikes coming out every year. Basically companies operate on two principles planned obsolescence and perceived obsolescence. Perceived obsolescence = Year to year, companies change the paint job or a slightly different head angle, etc. The perception is my bike is no longer cool because it is not the newest model despite being very similar. Fortunately, you can take your bike apart and move all the components to a new frame and it will be cooler. Planned obsolescence = Every 3-5 years, companies completely change their product lines. This is to prevent people from using old parts with the new technology forcing them to get the newest gear. RockShox Boxxers from 2005-2008 had 32mm stanchions. They did change some things over that time: the dampener, rebound and logo design as perceived obsolescence, but the parts were interchangeable. In 2009, the stanchions became 35mm. This means one cannot use the internal parts from a 2008 Boxxer on a new 2013 stanchions and lowers bought online. You must buy the whole new 2013 Boxxer fork. What I see is perceived obsolescence from year to year which I could care less about, and planned obsolescence every 3-5 years. There will always be people out there who want the newest gear and are willing to pay for it. These people help keep the companies going by being the Innovators/Early Adopters paying those high bike, laptop, iPhone prices. Meanwhile, the rest of the market, the majority and the laggards, will buy the products when they are more affordable and don't care if it is the newest stuff. These people will eventually be dragged into the new product lines through planned obsolescence. http://www.altastreet.com/sites/all/files/asxhost/20110714211709!DiffusionOfInnovation.png
Patsplit mikelevy's article
Feb 3, 2014 at 7:29
Feb 3, 2014
Cam Zink's Big Move
Sounds like Hyper just dropped him (and EC) like a sack of potatoes. Did they think that having Cam alone was going to make them a top 5 bike company overnight? Didn't seem like they had a long term plan for slow growth with all the competition.
Patsplit mattwragg's article
Jan 31, 2014 at 11:28
Jan 31, 2014
Pinkbike Poll: Should We Get Rid of XC Eliminator?
^ I agree. Why water down the sport just for spectators? Yeah, they bring money to the sport, but who said bigger is better? We don't want something like F1 racing where millionaires and billionaires create teams and play politics with the sport ultimately sucking the fun and competitiveness out. Just look at how the UCI has handled the sport. I hope the Enduro World Series does not get absorbed into the UCI, and if the creators have their way, they'll keep it that way.
Patsplit geebeebee's article
Jan 29, 2014 at 11:41
Jan 29, 2014
Rachel Atherton wins BT Sport's Action Woman of the Year
Yeah, my vote actually worked. Go democracy! Now it's time to get Rach on the shortlist for Damehood. Right after Steve Peat becomes a Knight.
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