Splitassgrin diamondbackbikes's article
Mar 2, 2016 at 0:36Mar 2, 2016
Dream Ride: The Release - Video and Photo Epic
So good. These guys get it. You're not selling a bike, you're selling the dream of what you can DO and where you can GO with the bike.
Splitassgrin mikekazimer's article
Feb 4, 2016 at 11:47Feb 4, 2016
Don't Ignore the Real World - Opinion
My best rides are with friends and other riders you meet along the way. No Strava, no GoPro... just trails, bails, and ales.
Splitassgrin OneUpComponents's article
Jan 13, 2016 at 18:31Jan 13, 2016
Quality Time - Video and Photo Epic
Totally agree. I love riding with my wife, and we're looking forward to adding our son to the rides as soon as he's able (only just learning to walk).
Splitassgrin mikelevy's article
Jul 6, 2015 at 21:55Jul 6, 2015
1 Question - The Biggest Mistake That's Been Made In Mountain Biking
Agreed. RC nailed it, and so did Vernon. Give the people bikes and trails, but let the define 'fun' for themselves. It's all about innovation and progression at the grassroots level. It's the same in other lifestyle sports. I was a competitive freestyle skier back in the day, but then FIS came in sucked all the fun and creative expression out of our events. Thankfully a breakaway group of skiers like Mike Douglas, JP Auclair, and Sarah Burke pioneered freeskiing and saved us from the slow death of FIS sanctioned events. At the same time, freeskiing sold more gear, lift tickets, and got more newcomers into the sport than any FIS event or ESPN broadcast.
Splitassgrin pinkbikeaudience's article
Jul 3, 2015 at 8:56Jul 3, 2015
Santa Cruz Bicycles SOLD
Every small to medium-sized bike brand is asking themselves the 'consumer direct' questions right now. The go direct, get acquired by a big parent company brand like SC just did, or die.
Splitassgrin OuterbikeWhistler's article
Jun 3, 2015 at 22:38Jun 3, 2015
Outerbike: The Community
Exactly! I want to demo Knolly above all others.
Splitassgrin scottsecco's article
Apr 16, 2015 at 17:42Apr 16, 2015
MUST WATCH: BUILDER - Official Teaser 2
For those about to build... we salute you!
Splitassgrin lunatyk's article
Apr 10, 2015 at 23:11Apr 10, 2015
Interview: Rob Warner
Warner and Tippie for commentary on WC... or anything really.
Splitassgrin davetrump's article
Apr 9, 2015 at 21:45Apr 9, 2015
Welcome, Pilgrims: Lourdes World Cup Trackwalk
Love a good nun pun.