Ross Schnell - Relentless X0 Video

Aug 18, 2011 at 23:30
by SRAM  

SRAM : Schnell : X0 on pinkbike.com



SRAM media pictures.
  We like Ross because he's a regular dude that happens to rip. He also has an original Nintendo set up to his flat screen and a copy of the Chronic on vinyl. Winning.


SRAM media pictures.
  Ross has a nicer espresso machine than your local coffee shop. Everything is all wired and piped into his wall. When you roast your own beans and pull 10 shots a day for yourself you kind of need the primo set up.


SRAM media pictures.
  Ross' roots run deep. Growing up he was a BMX superstar hence the old titanium BMX hanging from the ceiling. Ross showed us his signed number plates collection with autographs from Lopes and Carter from back in the day.


SRAM media pictures.
  Everything has its place. Ross keeps his bench together neat and tidy and ready for any project. Some might say he's has too much time, but it's the precision, hard work and organization that got him to where he is. Imagine the travel and the training (beer drinking)? You need a tight ship!


SRAM media pictures.
  Do you live to work or work to live? Schnell has found a way to do both well.


SRAM media pictures.
  Schnell was born and raised in the Frutia/Grand Junction area. He's had no reason to ever stray far. Great trails, family and now he's the proud owner of Over the Edge bike shop. The next time you tackle Ribbon trail and need some guidance or even a smile, cruise by.


SRAM media pictures.
  It's no coincidence that this town that embraces the mountain bike bred such a strong talent. A land mark that people make a yearly pilgrimage to...


SRAM media pictures.
  Days of trail between the two spots, all I can say is time and time again you will love your bike, the moonscape and the corners. Here, he is mastering and shaping his hometown canvas.


SRAM media pictures.
  The only DVD Schnell has in his sweet-ass van is the 3 Amigos. If that isn't a behind the scene moment and a real look into his character, I don't know what is.


SRAM media pictures.
  Schnell may bag on the regimented XC racer life, but the dude proves he can hang just fine.


SRAM media pictures.
  BMX skills at play here. Put his home town on your bucket list. Pull up and get out for a trip in the fall and you won't be disappointed. Moab, Fruita and Grand Junction will blow your mind.


SRAM media pictures.
  Schnell in German means fast. Watch for him at the Trestle All Mountain Enduro that he's putting on this weekend and we will just have to wait and see who is the best all-round rider in North America... will it be Schnell?


It’s not too late to register - sign up here.
Must Read This Week

46 Comments

  • + 9
 I feel like I have the exact same outlook on my bike/riding. Racing XC involves to many sacrifices that I'm not willing to make and it takes the fun out of my riding lifestyle.

My favorite quote of the whole movie, "It's pretty much, I just choose the components based on colors". Thats hilarious. More people out there and especially on this site that have the total wrong outlook on their bikes and riding. I wish more people viewed riding and the lifestyle that comes with it like Ross (and myself) does.
  • + 1
 @Dlongb13 So true. I get tired of hearing "how light is your bike?". To that I respond..."I have no idea, it doesn't matter to me, I ride this bike everyday so I don't notice it".
After watching this I felt good knowing that Schnell has the same philosophy as me.
  • + 6
 "It seems only fitting to have at least one beer after every hard ride." I dig that, I'd have a beer with Mr. Schnell after a hard ride, but I doubt I could keep up with him on the XC, or probably DH for that matter.
  • + 2
 I wish more people had the outlook of Schnell on life. The one where you just go out and ride your bike. Not sitting on a computer debating about how a carbon rear triangle is better or worse than what you already have, or how your pedals could be 0.05grams lighter and lower your centre of gravity by 1mm. This guy embraces life, and with it biking. Live to ride. Ride to live. I fear unfortunately some people these days actually do care too much about the color of their components and whether their TLD pajamas match and look good rather than getting out and riding their bike.
  • + 5
 You guys are missing something huge. If I could be out riding as much as I wanted you would never see me on this site or any other. But I can't do that and watch my kids so here I am. If I was independently wealthy I'd have my bike outfitted like his and I wouldn't have to debate so much what changes I can afford to make to improve my performance. As it is, this year's $150 to go into my bike is predestined to go into a crank since I didn't read up enough before I bought my current piece of crap.
Also, notice when he said he had a 16 lbs SS full suspension. He knows how much his bikes weigh and you can bet he read up on his parts before he bought them (except what sram gave him). He has some of the best crap money can buy on his bikes so of course he doesn't have to worry about which stuff would improve performance since nothing really will. And if it does he gets it, puts it on one of his million awesome bikes to try it out. He can take a very laid back approach to his wheels since there is no investment on his part.

If you can afford to make major changes whenever you want then you don't need to worry about it. He's at that point. Those of us who aren't will keep reading and posting to help each other get the most bang for our buck and fill the off-trail time.
  • + 4
 it's one thing to read and research parts for WHEN YOU NEED THEM, its another to live on the forums "armchair bike" debating about the intricacies of things that in the real world have little bearing on your ride.

i'm not debating many of us have other priorities (i'm currently sitting in my office at work), and forums like pinkbike are great to bring people together. but sometimes we need to step away from the computer and just go ride out bikes.
  • + 2
 taletotell, do you think he was always at this point of sponsors giving him everything? He's someone who dedicated his life to biking, despite the little break for a degree, but still it's his personal attitude that got him to where he is today and I honestly don't get why you think him having sponsors changes that. Maybe it's a bit of jealousy, which I don't blame you for at all, but he can still not care about what parts he has and still get the best ones. That's how it works and honestly, it seems like he deserves it for putting up a TON of risk for such little potential reward all for the love of riding a bike. So yes he doesn't have to invest his money into parts but do you honestly think that's why he acts the way he does? I think you need to bike a mile in his shoes to be able to make such absurd assumptions in the area of comparing your life to his.
  • + 2
 picks his parts on color and doesn't care about weight , yet ALL of his bikes have nothing but x.0 .. you build any bike with nothing but the best you dont have to worry about anything but color. not even the cost of the groupo . #jussayin'
  • + 1
 scott-townes. I'd love to bike a mile on his bikes Big Grin . I certainly don't know everything and he earned his sponsorship just as anyone who has a sponsorship does. I like his surfer attitude too. laid back is cool always. I just think it is easy to read too much into some of his statements. I think he was mocking the posers who are more worried about their matching bike parts than getting on the the trail. Honestly that is what I think of when I see people blowing hundreds on clothes with logos some sweatshop kid sewed on for 15 centavos.
I think driftmonster has a valid point. The man's bikes show that he obviously puts a lot of thought into his bikes (a good thing clearly), but maybe he doesn't think everyone needs to worry about it to have good time.
I am beginning to feel like we are arguing religion. Behold the holy Ross said we must all stand on our left feet on tuesdays!
[Reply]
  • + 6
 I appreciate people who work hard on mountain bike advocacy and trail building. But once in a while, when people get super worked up over the minutiae and fight over the sport, I just want to say, "HEY! This is mountain biking. It's supposed to be FUN." Great video, great guy, great reminder.
[Reply]
  • + 6
 cool guy man i like the DH attitudeon a xc rider talk of beer and ripping it with no lycra in sight! may all follow his lead
[Reply]
  • + 2
 Wow Fantastic story on the video, I use to race Bmx back in the day, now i ride mountainbikes and really dont care about the weight Kona Stinky Primos are verry heavy and using it for all sorts of riding makes you really strong lolol, love this write up and the vid Props big time ..Smile
[Reply]
  • + 1
 I just don't get it. Ross won Downieville ONCE! I don't understand how a guy who is talented enough but does not win gets full sponsorship. He rarely races and when he does he is irresponsible. He forgot his bike on the way to a race and yet Trek still sponsors him. Not to mention his shoulder is bum leaving him to only race when he isn't hurt. This is a rant but it upsets me that guys who work twice as hard don't get perks like Ross does who shows up to races late and sometimes without his bike. Nice guy but still...
[Reply]
  • + 2
 Well said, "at least 1 beer after after every ride" NICE!!! Love his attitude on riding and not worrying about the BS others do.
[Reply]
  • + 1
 There's a reason why it's on all my bikes. Yeah, you're sponsored by them. Bored of vids of guys raving over how stuff they get for free is great.
  • + 1
 Remember this is a SRAM video.
[Reply]
  • + 1
 he is on the new trek slash isnt he?! its gotta be. I want that bike!!!!

oh and is that Dustin Kensure taking care of the music?
  • + 2
 Its not the new slash, its a 2011 or older scratch air Smile
  • + 1
 still, the mans a legend
  • + 1
 I have a question for everyone. What makes XX better than X0? Is it the durability, weight, or reliability? Or is it just like Shimano's XT and XTR, where XT has the same durability and reliability, but XTR is for the racer, making it a few GRAMS lighter. Thanks.
[Reply]
  • + 2
 my aunt and uncle live in grand junction... im beginning to think i should be spending some more time there!
[Reply]
  • + 2
 Colorado is my happy place. Fruita, leadville, eagle [hardscrabble], vail [pass-minturn], grand junction...all epicness.
  • + 1
 I'm so happy I live in this great state!! Only and hour and a half from fruita/grand junction and then my home trails in gunnison plus all of the places in my hometown of cortez. Great Stuff!!
[Reply]
  • + 2
 I'm honored to say I know and have ridden with Ross. Cool friggen dude!
[Reply]
  • + 3
 Cool story bro
  • + 3
 Cool advert X0
[Reply]
  • + 1
 I think I should change something about my store!
  • + 1
 where r your store
  • + 1
 Guangxi Guilin
[Reply]
  • + 1
 CHEERS! With a beer and a Dr. Dre song.
[Reply]
  • + 1
 Live, ride, drink. Repeat.
[Reply]
  • + 1
 had the pleaasure to meet him...such a nice dude
[Reply]
  • + 1
 Man that audio was horrible
[Reply]
  • + 2
 what a way of life
[Reply]
  • + 1
 Wow the ABA number plates hav'ent change much.
[Reply]
  • + 2
 WD-40! Represent!
[Reply]
  • + 1
 Who wouldnt when you get them for free...
[Reply]
  • + 1
 He even has the word FAST in his name! Big Grin
[Reply]
  • + 2
 Fruita is rad.
[Reply]
  • + 1
 He has the same helmet as me Smile : ) Giro XAR Helmet is awesome Smile
[Reply]
  • + 1
 i want his garage maybe not the volkswagens but everything else
  • + 2
 VW up on jack stands no less Big Grin
[Reply]
  • + 1
 Beer after every ride!
[Reply]

Post a Comment



You must login to Pinkbike.
Don't have an account? Sign up

Join Pinkbike  Login
Copyright © 2000 - 2014. Pinkbike.com. All rights reserved.
dv16 0.042373
Mobile Version of Website