Having the brightest flashlight could make one really feel special, a standout. However how is the brightest flashlight figured out? There is actually more than one way to gauge illumination as well as hence conflicting ways of designating one light as being brighter than one more.
A flashlight could be brightest in a qualitative feeling although another one could outcome a lot more overall lumens or have a higher luminescent intensity. Marketers, aware of consumers' tendency for desiring the brightest flashlights, will make their cases based on that action, whether subjective or unbiased, putting their products at an advantage.