blazebike

Looks like novatec :(

These "articles" are ridiculous. While we can all likely agree that Pinkbike has seen its ups and downs in terms of legitmacy over the years, it is clear that we are currently on a downswing. How would this comparison look if the bikes were taken out of the story? Would anyone else, in other industries, give this review any more than a passing glance? Doubtful. When the industry decides to get its head out of its own ass and start acting like a mature, respectful organization, maybe we will see real change. Change that is better for everyone, not just the sick-gnar-gromtards that see articles like this as some type of standard or benchmark in the overall progression of the sport/industry. Take a look at any other segment of the consumer marketplace. Automobiles, computers/electronics, furniture...hell, even clothing manufacturers are doing a much better job at growing their industry in a way that has a clearly planned strategy and model for future growth. Sure, plenty of other products have celebrity endorsements and even use consumers input in their advertising and marketing campaigns. But the difference is that there are lots of very intelligent folks that have a clear vision for where they would like their product/business/company/industry to be in 5, 10, 15 years. "We" in this sport/industry are lacking this direction and execution. 'Tis sad. The potential that we collectively possess as stewards of this fine sport is immense. The actual execution and realization of that potential...not so much. Having said that, articles such as this are a good thing. Rider opinion, especially those that accurately and concisely convey true characteristics of bikes/equipment, are vital for this growth. HDR pics, sick "edits", exotic product picture backdrops....all these things are great and definitely grab and keep consumer interest, but there is more out there that is required for things to really take off for all of us.

This article is a direct example of the bigger problems/issues with this sport and industry. I commend the author for his time and efforts, but can't help but feel that the big picture is still being missed.

all that ugliness and they only warranty it for a year?! hahaha, yes, they really must be on crack