We invite you to be a part of the Shimano 2013 Dura-Ace and new product Dealer Tour
Shimano just finished up the Canadian portion of their 2013 dealer tour. What exactly is a dealer tour you ask? If you haven't worked in retail then you may not be aware of the amount of training that most staff goes through with respect to various products. I'm not speaking about special training in how to service a derailleur, but more about an intensive update to keep Shimano dealers and their staff up to speed on the dizzying array of new components and gear that they produce each season. In the past, this important educational process was normally carried out by Shimano's local reps during a "PK," or Product Knowledge visit. This year, however Shimano gave select dealers across the county an opportunity to learn about its 2013 range all in one place and at one time. Shimano's Dealer Tour stopped in ten different cities across the country, including Victoria, Vancouver, Kelowna, Calgary, Edmonton, Ottawa, Montreal, Toronto, Quebec, and Halifax.
www.shimano.com