MindSpark - LaRocque/Genovese Collaborate - Video

Nov 11, 2012 at 22:45
by MIND SPARK CINEMA  
Views: 104,367    Faves: 1,445    Comments: 68


Nic and Aaron have been working on projects together for over a year now. What started as an idea to collaborate on a project has developed into a new brand for the both of them: MindSpark Cinema. This partnership comes from a desire to better their product, and to further themselves as filmmakers. Their goal is simple - Create the best videos possible.



Partnering with Aaron will create a wider pool of knowledge, skills and contacts. This will provide opportunity for more creative brainstorming and will take our careers as filmmakers to the next level.
-Nic Genovese - Co-owner, MindSpark Cinema




I think we have a complimentary set of skills. That's the benefit of collaboration. We've worked together on many projects already. It's an exciting opportunity for both of us.
-Aaron LaRocque - Co-owner, MindSpark Cinema



Green River proved to be the perfect location to shoot our first video to announce our partnership. The creative potential of Southern Utah is limitless, the never-ending ridgelines provided the blank canvas we needed to portray our first work. It was this potential that inspired us to come to come here.

Green River Utah - MindSpark Cinema
  The light is a huge attraction to Utah. Low lying October sun extends sunset just a little longer providing us a wider window with which to capture gold.

Green River Utah - MindSpark Cinema
   The landscape is vast and possibilities seemingly endless. One could spend a lifetime here scouting lines and building features.

Green River Utah - MindSpark Cinema
  On the left, Nic captures the opening shot. On the right, Aaron cuts out the sun to block glare from his LCD.

Green River Utah - MindSpark Cinema
   It's surprising how "raw" things can be here and still be entirely rideable. However, we did our fair share of work shaping the land.

Green River Utah - MindSpark Cinema
  With morning light coming early and work yet to be done we pushed on more than once until the sun had dropped below the horizon.

Green River Utah - MindSpark Cinema
  There's something to be said for digging in Utah. What would take days or weeks in B.C. is an afternoon project in Green River.

Green River Utah - MindSpark Cinema
  Paul warming up on a sizeable jump.

Green River Utah - MindSpark Cinema
  Howey built a rather large "flip flop" hip stepdown. A sweeping right hand berm that ends abruptly at a cliff edge, hipping onto an adjacent ridge.

Green River Utah - MindSpark Cinema
  This jump was a toss up whether it would actually work well. As Paul is demonstrating here, he made it work.

Green River Utah - MindSpark Cinema
Green River Utah - MindSpark Cinema
  Ace Hayden rode some of the steepest loosest lines of the trip, showing us how they do things back in Kamloops.

Green River Utah - MindSpark Cinema
Green River Utah - MindSpark Cinema
Green River Utah - MindSpark Cinema
  Howey getting steezy on the jump with a big ol' whip.

Green River Utah - MindSpark Cinema
  Paul eyed this up and wanted to tuck no-hander it. 3 perfectly executed tucks and it was on to the next thing...

Green River Utah - MindSpark Cinema
  Paul is no stranger to the slopestyle scene so naturally big tricks were part of his gameplan when coming to Utah.

Green River Utah - MindSpark Cinema
  Howey spreading his wings

Green River Utah - MindSpark Cinema
  There's no shortage of spectacular backdrops here.

Green River Utah - MindSpark Cinema
Green River Utah - MindSpark Cinema
  Until next time, Utah.

Riders: Brendan Howey/Paul Genovese
Video: MindSpark Cinema - Aaron LaRocque/Nic Genovese
Photos: Mike Zinger
Music:
1st Song: Babel - Mumford and Sons
2nd Song: You Know I Know - J Siggsworth

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58 Comments

  • + 29
 Not gonna lie...i wish MindSpark had edited all the footage for Where the Trail Ends
  • + 8
 And filmed it... Wink SO STOKED!
  • + 2
 Definitely some photos in there that might qualify for POY
  • + 2
 I should know by now that if it has LaRocque written somewhere I'm going to love it.
  • + 3
 yeah,thats it! Where the trails ends need these guys┬┤s work, absolutely amazing
  • + 0
 So awesome! Anyone know the song?
  • + 3
 1st Song: Babel - Mumford and Sons
2nd Song: You Know I Know - J Siggsworth
[Reply]
  • + 13
 Maybe its just me, but I'm getting a little bored of that terrain already... And I haven't even seen WTTE yet.
  • + 10
 Well go see WTTE then... haha. A lot of what people do there on these edits are in the "same" areas and don't really touch the longer/gnarlier lines that you'll see in that movie because well... they simply don't have the time to do it. Then again maybe big mtn. riding isn't your cup of tea Wink
  • + 4
 i think this terrain is cool, but in reality the majority of mtn bike riders want to see terrain they can ride locally... loam, roots, jump lines, in the woods stuff... i don't really get stoaked on this stuff, it all looks the same, like surfing: its cool and i respect the level of skills required but there is only sooo much you can do when it comes to cool video shots even though the tricks can be endless
  • + 2
 ^ a.k.a. not your cup of tea... haha but thankfully there are a bunch of other riders out there that may never make the pilgrimage out here but still enjoy the hell outta GR/Virgin riding. Anyways I know I did, a long while before I made the move out here (grew up a half hour away from ya!). Big mountain has a future! Yes... Smile
[Reply]
  • + 12
 trying to cram for exams this morning?? see larocks name on the home page?? hell no, f*ck euro honors!!!
[Reply]
  • + 8
 Awesome edit with killer riding! I've worked with both Aaron and Nic on a bunch of projects like the Pinkbike coverage of Crankworx, The World Champs, and Vegas etc. and they are both professional, talented, fun to shoot with and have solid work ethics. Cool to see them team up. MindSpark Cinema will go far!!! Can't wait to see what you come up with down the road...errr..trail. Give 'er boys.
[Reply]
  • + 8
 speachless! that quality audio for riding sound was an awesome touch!
  • - 10
 I was thinking the exact opposite, I thought the riding audio was a little overdone. Then again, the riding audio in Where The Trail Ends was also overdone as well...
  • + 6
 I think you have no soul
[Reply]
  • + 8
 mike zinger rules!!!
[Reply]
  • + 7
 Paul Genovese is slowly becoming one of my favorite riders, sick.
[Reply]
  • + 5
 mind: blown! now Protour whats your opinion?
[Reply]
  • + 4
 we need a new word now, "stoked" just doesn't suffice anymore...
[Reply]
  • + 1
 Everyone that didnt fav it is just to physched on how sick this was.... imagine silvia, nic, virtu, lonewolf, rootone and larock making a movie.
[Reply]
  • + 3
 Edit of the year! Please make a feature film Smile
[Reply]
  • + 4
 Soooo many sick photos!
[Reply]
  • + 1
 Wow that was so legit!!! Such good work guys. Paul and Howey both looking so good on those big bikes!
[Reply]
  • + 1
 lol howey i didnt know you even owned a set of gloves. sick edit though guys see you soon hopefully
[Reply]
  • + 1
 What happened to Ace? Got so stoked to see him in the photos then he's not in the video... bummer
[Reply]
  • + 2
 That was UNFUCKINGREAL!..who needs WTTE...
[Reply]
  • + 2
 The caliber of mountain bike photography just took a step forward.
[Reply]
  • + 1
 Do you guys use twixtor for slow motion? And what frame rate are you filming at? Amazing video!
  • + 1
 All the slow motion was done in camera, shot at various frame rates from 60 up to 240 fps.
  • + 1
 Sweet thanks for the reply! Ill do that now cuz it obviously works much better than Twixtor.
[Reply]
  • + 1
 definately a few PODS right there
[Reply]
  • + 1
 oohh nice job, excellent pics!!
[Reply]
  • + 1
 Absolutely incredible job guys! Soon to be VOD no doubt!
[Reply]
  • + 1
 Beautiful fruit from a promising new tree!
[Reply]
  • + 1
 My two favourite filmers filming together! This is too good to be true!
[Reply]
  • + 1
 I am very happy! Good Luck!
[Reply]
  • + 1
 All around banger right here
[Reply]
  • + 1
 This is so unreal, I need to go to Green River
[Reply]
  • + 1
 Syked to go build some new lines now!
[Reply]
  • + 1
 That is... awwwwwesooooooooooome. - Peter Griffin
[Reply]
  • + 1
 With a mustache like that, of course it's going to be good
[Reply]
  • + 1
 absolutely amazing video !!! amazing work guys !
[Reply]
  • + 1
 Looks like I know where I am going next summer.
[Reply]
  • + 1
 yep that rocked!
[Reply]
  • + 1
 Pickup really good
[Reply]
  • + 1
 Amazing video!
[Reply]
  • + 1
 Ford Ranger Represent!
[Reply]

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