Norco Bicycles Signs The Norco World Enduro Team
Norco Bicycles is thrilled to sign on as the official bicycle sponsor of the Norco World Enduro Team. The signing of this team strengthens Norco's commitment to the growing Enduro race market and illustrates an increased investment in the 27.5"/650B Range and Sight models.
The Norco World Enduro Team is based out of Switzerland and team leaders Lukas Anrig and Ludo May are joined by Lorraine Truong and Michael Schärer to complete the stacked roster. Bringing to the table top results nationally and internationally, these four riders will travel the world circuit proving the capability and potential of the new line of Norco 27.5" wheeled Killer B bikes. This team is a partnership that runs much deeper than a traditional rider-sponsor relationship. Working directly with these riders will serve as a valuable feedback and product development channel for the continuous development of the Range and Sight bikes. This relationship model is based on the Dirt Norco Team and what has been done with them and the Aurum DH Race bike.
![Lukas getting his trail huck on]()
Peter Stace-Smith, Norco's PR-Marketing Manager, states "we are super excited to be creating the Norco World Enduro Team for 2013 and beyond. Our Sight and Range Killer B models are the perfect tool for the team and we are excited to see our all-mountain bikes being proved on the international stage."
Norco's long history of sponsoring and supporting competitive cyclists reaches back to 1980, when the bicycle brand developed its first competition-level cycling team. Since then, Norco has invested consistently in its sponsorship program, supporting the development of talented athletes competing in a wide range of disciplines: Road, Cyclocross, Cross-Country, Downhill, Enduro, BMX and Slopestyle. Norco's sponsored riders not only serve as brand ambassadors, they also provide invaluable product feedback that enables Norco's bike design team to refine designs and create some of the best bicycles on the market.
The Norco World Enduro Team will be racing Norco Range Killer B and Sight Killer B bikes. The new 27.5" wheeled bikes are designed to compete in the diverse and challenging conditions found in these races. Bike choice is crucial in Enduro racing and the combination of pedaling efficiency and suspension performance makes these bikes the perfect tool to propel the Norco World Enduro Team to the top of the podium.
About Norco: With roots firmly planted in the world-class testing ground that is British Columbia, Canada, Norco Bicycles has grown into a global company delivering superior cycling experiences to everyone, everywhere. With nearly 50 years as a leader in the industry, our success is built on an unwavering commitment to listen, innovate and ride. www.norco.com
The Norco World Enduro Team is based out of Switzerland and team leaders Lukas Anrig and Ludo May are joined by Lorraine Truong and Michael Schärer to complete the stacked roster. Bringing to the table top results nationally and internationally, these four riders will travel the world circuit proving the capability and potential of the new line of Norco 27.5" wheeled Killer B bikes. This team is a partnership that runs much deeper than a traditional rider-sponsor relationship. Working directly with these riders will serve as a valuable feedback and product development channel for the continuous development of the Range and Sight bikes. This relationship model is based on the Dirt Norco Team and what has been done with them and the Aurum DH Race bike.
Photo by Matt Wragg
Peter Stace-Smith, Norco's PR-Marketing Manager, states "we are super excited to be creating the Norco World Enduro Team for 2013 and beyond. Our Sight and Range Killer B models are the perfect tool for the team and we are excited to see our all-mountain bikes being proved on the international stage."
Norco's long history of sponsoring and supporting competitive cyclists reaches back to 1980, when the bicycle brand developed its first competition-level cycling team. Since then, Norco has invested consistently in its sponsorship program, supporting the development of talented athletes competing in a wide range of disciplines: Road, Cyclocross, Cross-Country, Downhill, Enduro, BMX and Slopestyle. Norco's sponsored riders not only serve as brand ambassadors, they also provide invaluable product feedback that enables Norco's bike design team to refine designs and create some of the best bicycles on the market.
The Norco World Enduro Team will be racing Norco Range Killer B and Sight Killer B bikes. The new 27.5" wheeled bikes are designed to compete in the diverse and challenging conditions found in these races. Bike choice is crucial in Enduro racing and the combination of pedaling efficiency and suspension performance makes these bikes the perfect tool to propel the Norco World Enduro Team to the top of the podium.
About Norco: With roots firmly planted in the world-class testing ground that is British Columbia, Canada, Norco Bicycles has grown into a global company delivering superior cycling experiences to everyone, everywhere. With nearly 50 years as a leader in the industry, our success is built on an unwavering commitment to listen, innovate and ride. www.norco.com
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How about you judge them on the stuff they're putting out now - which is on par with the best in the world.
But I feel like there isn't a lot to separate Norco from the rest of other brands.
I mean what is one feature that stands out in Norco that the rest of the bike industry is not doing?
And even though Norco does not have the brand recognition like Specialized, Trek, Scott, etc, Norco's pricing are pretty high.
They traditionally offer bombproof entry-level bikes for those getting into the sport. (e.g. Sasquatch)
They have a track record of making bikes that reflect the latest demands and direction of the sport (e.g. Shore circa 2001)
Their brand rarely gets the attention or buzz it deserves in the media, at least here Canada, as many people may consider them a household name and are attracted to the more boutique, exotic brands. So lately I have been stoked to see the Aurum getting some critical acclaim, and will be pretty excited to see the Range on podiums around the world.
I am sad to see them drop the 26" Range for 2013 though.