Introducing the Rocky Mountain - Urge bp Rally Team

Jan 29, 2014 at 20:58
by Rocky Mountain  
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Rocky Mountain Bicycles has joined forces with Urge Bike Products to launch the ROCKY MOUNTAIN – URGE bp RALLY TEAM, a dedicated Enduro World Series race team for 2014. This new team of 4 riders is grounded in the successes of both URGE bp and Rocky Mountain's previous Enduro team efforts at the French, North American, and Enduro World Series levels.

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Florian Nicolai (Age: 20) — 13th overall in the 2013 EWS, 3rd overall in the 2013 Enduro Series French Cup
Jesse Melamed (Age: 21) — 6th at the 2013 Whistler EWS
Alex Cure (Age: 20) — 19th overall in the 2013 EWS, and winner of the first ever EWS stage (Punta Ala, IT)
Isabeau Courdurier (Age:19) — 2013 Enduro Series French Cup Winner, and 4th women at the 2013 Val d'Isère EWS

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The team will be aboard the Rocky Mountain Altitude 770 MSL Rally Edition, with Shimano components and footwear, Maxxis tires, Stan's NoTubes wheels, Fox premium suspension, and Raceface cockpits. The team will wear the Urge bp Archi Enduro and Endur-O-Matic helmets. The team is also supported by the following key sponsors:

Royal Racing Clothing, 7 IDP Protection, WTB Saddles, Smith Optics, Cane Creek headsets, e13 chainguides, Honey Stinger energy gels, Kicking Horse coffee, FTI Consulting, and Val d'Allos ski resort.

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We are also excited to announce a Development Program under the ROCKY MOUNTAIN – URGE bp RALLY TEAM program, helping grow the future of Enduro racing. This program is aimed at North American and European Enduro riders looking to get to the EWS level of racing. Development riders will be racing their local enduro events, with a chance to get additional race experience at various EWS events throughout the year. Maurian Marnay (FR) and Antonin Gourgin (FR), among others, will be part of the 2014 Development Program.

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Rocky Mountain Bicycles
Rocky Mountain Bicycles is Canada's original mountain bike company, with its state-of-the-art Development Centre firmly rooted at the foot of Vancouver's North Shore mountains.For over 30 years, Rocky Mountain has not only been building great bikes, but has also been building the culture of mountain biking around the world. From its athletes to its engineers, Rocky Mountain has helped to define the sport and propel its growth.

Urge bike products
Urge bp is a young MTB helmet brand that has been at the forefront of the Enduro movement. 5 years ago, long before the hype, the company's first helmet was called the Endur-O-Matic, and it was followed up by the Archi Enduro, the first Enduro race-dedicated helmet. With offices in Provence and Colorado, Urge bp brand has clearly defined its roots.

Author Info:
RockyMountainBicycles avatar

Member since Jan 14, 2011
144 articles

45 Comments
  • 268 6
 Frodo Baggins rides a Rocky Mountain...?
  • 45 1
 You sir, just won pinkbike for the day. Kudos.
  • 15 1
 Proof that if you've thought of it, someone else has already.
  • 12 1
 Hahaha I thought the exact thing when I saw the photo then I read the first comment and couldn't stop laughing!!!
  • 15 0
 How else is he gonna get the ring to Mordor.
"Go home Sam, I'll take it from here"
Rides off...
  • 24 1
 What is a Bagginses?
  • 5 1
 guess where this rocky mountain rider practices? on todays pod. quite nice coincidence
  • 9 0
 should it be 'Misty Mountain - Urge BP'? .......I'll get me coat
  • 3 1
 LOL! Exactly what I thought as well, and then I read the first comment! HA!
  • 2 0
 hahahahahahaha
  • 13 0
 That Altitude Rally Edition is one of the best looking bikes out there! That paint job!
  • 2 2
 Black alu Santa Cruz Bronson is quite simullar ...
  • 1 0
 middle dude on the pic check shirt above and under helmet ... great photoshop mistakes for sure ... thats right pimping personal appearance on profile pics reached MTB too ....
  • 5 0
 ...as SX is to giant,..
  • 4 0
 Right on, Jesse! Congrats!
  • 4 0
 cool, enduro athlete trading cards.
  • 4 0
 So much funny...must be all these beer
  • 2 0
 Solid team, I'm just as excited for ews as world cup DH this year. That's cool that Cure won the first ever ews stage, nobody will ever accomplish that again.
  • 1 0
 Just out of curiosity, I noticed that one of their many sponsors is FTI Consulting how do they fit in to the picture here? covering expenses perhaps?
  • 15 0
 sometimes you just gotta consult ova some shit Wink
  • 3 1
 This is probably the best looking enduro bike out there. Sweet geometry too.
  • 3 0
 Weird hook-up of sponzors but yeah, congrats to Jesse.
  • 2 0
 rocky mountain sponsor frodo?
  • 1 0
 Florian Nicolai, is riding Rocky Mountain bikes. Why not ride the German enduro machines?!
  • 1 0
 Performance enhancing kicking horse coffee!
  • 2 0
 Hell yea Jesse!
  • 2 0
 As bacon is to egg?
  • 1 0
 mordor is a rocky mountainBig Grin
  • 1 0
 I LOVE ROCKY MOUNTAIN
  • 1 4
 Okay, is this Dr. Leonard Hofstadter in the second to last picture or am I just hallucinating now?
thebigbangtheoryfansite.com/wp-content/uploads/2013/02/leonard-thebigbangtheory.jpg
  • 2 0
 Bagins bro, these are hobitses
  • 2 0
 Ok, I get it, pinkbikers like Hobbits more than the Big Bang Theory. Didn't want to hurt any feelings, lol.
  • 1 1
 Brilliant looking graphics, and colour ways.
  • 1 2
 them helmets are rank!!!! who would even buy one?
  • 3 0
 I think they look great. I would get one, if they would have fitted. Inner shell / padding is too round for my head.
  • 1 4
 So is 'rally' the new 'enduro'?
  • 9 0
 Rally is to RM as EVO is to Specy...
  • 2 12
flag drivereight (Jan 30, 2014 at 9:12) (Below Threshold)
 I'm confused! I wish people stop making up stuff that does not belong to Mt. Biking! Enduro, now Rally, really? XC, All-Mountain, Freeriding, and DH is the only accepted terms, got it!
  • 1 0
 As LT is to scott...
  • 2 0
 @drivereight layin' down the law, don't get caught slippin' up in your comments or he WILL get you...
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