GT Factory Racing Team Launch - Video

The GT Factory Racing Team is raring to go at the first World Cup of 2012! The team launched its striking new look while out on their pre-season training camp in Newport Beach, California.



The strong design heritage of GT bicycles’ race teams was always going to be a hard act to follow but the team have worked with GT's designers and new apparel sponsor ONE Industries to put together a sleek and professional look for the 2012 season. On board the team issue GT Fury and decked out in the latest ONE industries kit, the team showed off the black, yellow and white colour-way that will be gracing mountain bike events around the globe this year. "We've gone for a subtler look this year for our main race kit but don’t worry, we'll be mixing it up with a few other offerings from ONE as the year progresses" said 2008 World Champion Rachel Atherton


Finalising a three year deal with Shimano this winter means the team will be running Shimano Saint groupsets, Shimano shoes, and Atherton edition Pro components aboard the quiver of GT bikes. Also gracing the bikes will be Fox suspension products, which in turn will be supported by Fox's race program, custom tuning and product support from world class technicians. New team member Marc Beaumont said '’Switching to the Shimano and Fox components this off season has been smoother than I expected, the Fury hasn't felt this good in years!"


Continental continues to supply the 'Black Chili' rubber for the team which keeps the bikes firmly on line. "Working with Continental is really good for me right now, they have a whole host of tyres that I can use for enduro, I'm favouring the Rubber Queen and Baron at the moment they are both so good’ Mentioned eldest sibling Dan


Meanwhile E-13 supply the chain-guides, new sponsor FSA supply the headsets, Stan’s No Tubes keeps the guys inflated, while tibolts.co.uk finishes off the build to ensure the weight of the bikes is kept to a minimum.

Hitting up races the world over the team have again selected the Mercedes Vito Sport as our vehicle partner for 2012, "The amount of miles we do in the Vito Sports is amazing, I think we clocked up over 60'000 last year alone yet the van is still awesome, as perfect for those long trips between races as it is for nipping down to the local trails' commented Gee Atherton.


Using the amazing Alpi Bike Resort in Torinio, Italy as its base for the summer the team’s schedule will take in the full World Cup circuit, Crankworx Canada and Europe, Mega Avalanche, Super Enduros, select BDS events as well as Rampage and a host of other Enduro events.

Keep track of the team and its happenings at www.athertonracing.co.uk, become a fan of Atherton Racing on Facebook or follow them on Twitter @athertonracing

Creative Agency: Metis Creative
Director: Clay Porter
Producer: Cameron Baird
Co-Directors Of Photography: Clay Porter and Cameron Baird
Editor: Clay Porter
Production Assistants: Drew Ruiz and Thomas Webb
Still Photographer: Sven Martin
Music Supervisor: Androo Mitchell
Original Score: Seb Taylor
Sound Design: Keith White
Colorist: Jake Blakestone
Phantom Tech: Nick Schrunk

Extra special thanks to Scott Bradfield and Dan Brown.

Shot on location in Southern California.