Desperately seeking out remaining pockets of getting rad while bones and joints fall apart after 39 years of mis-use and damage.

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twozerosix redbullbike's article
Jan 21, 2017 at 18:15
10 hours
Richie Rude Signs With Red Bull
@Rider656: me too, every time I crack that can, I'm transported to some dark club at 3am, the perfume of that stuff is almost better than the buzz!
twozerosix redbullbike's article
Jan 20, 2017 at 15:33
2 days
Richie Rude Signs With Red Bull
@Gamsjaga: I don't know what coincidence you mean. Yes, I'm speaking 'marketing'. My point is that Red Bull appears to be vastly more successful in creating a lifestyle brand than the incumbent competition (Coca-Cola or Pepsi products). For many people (consumers) Red Bull as a brand is larger than simply the canned energy drink, and their media savvy is matched by their speed and flexibility to extend and activate their brand.
twozerosix redbullbike's article
Jan 20, 2017 at 13:59
2 days
Richie Rude Signs With Red Bull
Red Bull is a global lifestyle, adventure, and motorsports brand with immense reach and grassroots credibility that is the envy of all other consumer goods companies. Red Bull also is a drink, comes in a slender silver can, and packs a lot of B vitamins and caffeine. The sales of the drink "give wings" to the ability to sponsor big name teams and build money-making sub-brands like Red Bull Media House. The brand recognizes Mr Rude to be a suitable ambassador for what they represent. Drinking the beverage is incidental, comparing it to drinking water is apples and oranges. He gets a sweet helmet too. Congrats Richie!
twozerosix influxproductions's article
Jan 19, 2017 at 9:52
3 days
Kovarik and Crew Rip Up Squamish - Video
Someone, NASA, Space-X, the Canadian NASA, Australian NASA, whatever, needs to get Kovarik and his bike on a rocket to the moon.
twozerosix AJBarlas's article
Jan 15, 2017 at 14:35
Jan 15, 2017
Bryn Atkinson: Make it Yourself - Interview
Nice job picking up the software, nice to have guys like Jasper to watch from the back seat. Now Bryn can learn some 3D modeling and buy a 3D printer and make his own bike and ride it in a video he makes.
twozerosix RichardCunningham's article
Jan 2, 2017 at 18:00
Jan 2, 2017
December 2016 - Good Month or Bad Month?
Never a better opp to exercise grassroots advocacy, and build the dirt world of our visions.
twozerosix pinkbikeaudience's article
Dec 28, 2016 at 15:16
Dec 28, 2016
Pinkbike's Top 10 Most Read Reviews - 2016
@NRogers27: come on man, we now live in a fact-free world, stop badgering us with these figures. (Love my XT 30t 165mm cranks and none of you can have them)
twozerosix meagerdude's article
Dec 10, 2016 at 18:46
Dec 10, 2016
Singlespeed CX World Championships 2016
@RideTahoe707: yes please. Shaken not stirred
twozerosix bastian's photo
Dec 9, 2016 at 8:17
Dec 9, 2016
Grip strength and wrist flexibility, more than massive pectoral muscles. But yeah, gotta put in the work!

twozerosix meagerdude's article
Dec 8, 2016 at 13:42
Dec 8, 2016
Singlespeed CX World Championships 2016
@t4ngent: That is super awesome. I remember reading that most of the big euro pros appreciated the US style of cross anarchy for what it was, because of the different crowd (most here are racers rather than chain smoking frites eating spectator-supporters) and the deep grassroots popularity. Cool that Sven was game to join in.
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