The UCI WC is doooooomed

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The UCI WC is doooooomed
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Posted: Sep 1, 2011 at 7:55 Quote
Pulled from Dirt.

"PRESS RELEASE.

The International Cycling Union (UCI) today signed an important sponsoring contract with the Belgian company RockyRoads Network.

Under this agreement – confirmed in Champéry (SUI) during the UCI Mountain Bike World Championships – RockyRoads Network will become the title sponsor of the UCI Mountain Bike World Cup presented by Shimano in 2012, 2013 and 2014. Thanks to this partnership, RockyRoads Network will benefit from significant visibility during all rounds of the UCI World Cup presented by Shimano.

The UCI President, Pat McQuaid, welcomed the signing of the new contract: “This partnership between the UCI and RockyRoads Network for the UCI Mountain Bike World Cup confirms the importance of this series of high-level competitions which over the last few years has already become well established throughout the world. The UCI and the cycling family look forward to welcoming this new sponsor for the World Cup. They have previously demonstrated its support for the discipline by becoming a partner of the 2011 UCI Mountain Bike World Championships in Champéry.”

In 2012, the “RockyRoads UCI Mountain Bike World Cup presented by Shimano” will include 10 events in nine countries (South Africa, Great Britain, Belgium, Canada, the United States, France, Norway, Czech Republic and Italy). More than 4000 riders from 48 countries will take part in the different mountain bike specialities.

The owner of RockyRoads Network, Sietse Schelpe, commented “We are very happy to sponsor the World Cups, and are really looking forward to this partnership with the UCI. From the start, our aim was to support off-road biking and make the sport more accessible to the general public. We strongly believe that this sponsorship is a great step in that direction.”

RockyRoads Network is the largest European on-line biking platform for the mountain bike, BMX, trials and cyclo-cross disciplines. Its team of 10 journalists and photographers covers Europe’s main off-road events. Its headquarters is in Antwerp. Each day, more than 221’000 unique visitors consult the Belgian website, which is available in four languages (English, French, German and Dutch)."



So...

Anyone ever heard of this site that supposedly takes over 200k visitors a day...? No one I know has.

Check out this thread on ridemonkey on it...

http://www.ridemonkey.com/forums/showpost.php?p=3684842&postcount=57

Something really f'ing weird is going on.

Posted: Sep 1, 2011 at 8:07 Quote
"unique" is an obscure way of say fictional

Posted: Sep 1, 2011 at 8:20 Quote
not sure what to say.

Posted: Sep 1, 2011 at 8:34 Quote
i think doooooomed is a bit dramatic

Posted: Sep 1, 2011 at 8:37 Quote
“RockyRoads UCI Mountain Bike World Cup presented by Shimano”

Definitely has a ring to it...

Posted: Sep 1, 2011 at 8:39 Quote
Also, no more Freecaster coverage. UCI wanted to charge $100k for them to be able to cover it.

Posted: Sep 1, 2011 at 8:41 Quote
Well I just asked what kind of figures they have to show that these 200k unique visitors a day actually exist, and I got banned completely from their FB page. Like, I can't even find it now. Same with Tobias the 2nd poster.

Posted: Sep 1, 2011 at 8:41 Quote
I'm from belgium. I ride mountainbikes for about 12 years now and never have I heard of Rocky Roads...

It seems quite professional and is presented with an up-to-date design, so it could attract a lot of people though.

Posted: Sep 1, 2011 at 8:44 Quote
tom-cuthbert wrote:
Well I just asked what kind of figures they have to show that these 200k unique visitors a day actually exist, and I got banned completely from their FB page. Like, I can't even find it now. Same with Tobias the 2nd poster.

Link me that page?

Posted: Sep 1, 2011 at 8:46 Quote
10 world cups in 2012? much better than the 7 this year. step in the right direction anyway

Posted: Sep 1, 2011 at 8:46 Quote
it's fishy, maybe 'doooooomed' is a touch skeptical? Very confused

Posted: Sep 1, 2011 at 8:49 Quote
I can't. I search for it and nothing comes up.

Had a look on their Twitter, 7000 followers, every 1 in 40 has a mountain bike DP.

Posted: Sep 1, 2011 at 8:51 Quote
tom-cuthbert wrote:
I can't. I search for it and nothing comes up.

Had a look on their Twitter, 7000 followers, every 1 in 40 has a mountain bike DP.

Check your browser history.

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