Does Devinci have a marketing problem? I've owned my fair share of high end bikes and now I own three Devinci's. They build a great product! My Django and Troy have been the best bikes MTB's I've owned. I realize there's a ton of great bikes out there. It just seems to me that Devinci makes world class bikes with a lackluster marketing effort.
Their racers are extremely active on social media. Ambassador's like Matt Beer and Kenny Smith put out some good devinci backed short films. Check out Kenny Smith's new video, first decent. Its backed by fox and devinci.
But yea they definitely aren't putting out the bike launch promos like Pivot, Specialized, YT, and Rocky Mountain.