I hope you like being iSued! Anything that is original and catchy will work. I mean look at some of the brands today. Who would have thought that a bike called Giant or bikes named after places like Kona and Santacruz would be some of the most sought after rigs on the market? A name doesn't really matter. It can be a "No Name" frame and be successful so long as it is durable, has good geometry, and looks good from a craftsmanship point of view. There is also another thread like this so look at that.