10 of the Weirdest MTB Marketing Videos Ever

Aug 23, 2019
by James Smurthwaite  
The mountain bike marketing machine is a beast that pumps out tonnes of content every day. Whether it's a new Danny MacAskill edit that deservedly gets hundreds of thousands of views, or a "leak" to hype a new bike, there are marketing teams making decisions, spending money, and working with athletes to make things happen.

But some videos aren't your standard shreddit, vlog, or product pitch... Sometimes the weirdness works, and sometimes it really, really doesn't. Here are some of the weirdest of all time.





1. Bobby Root Rides the M1 Sporttechnik eMTB in 'The Freedombiker'


Combining a German eMTB and early freeride wheelie king Bobby Root, the wild-west-themed video for the 'Spitzing Evolution' was the inspiration for this list. We have so many questions... Why does the bike make engine noises? Is the canyon gap ironic? Why is he in a city now? How much money did they spend shooting in Monument Valley?

Don't worry, there's a behind the scenes as well, which answers none of our questions.



2. Kyle Strait's Meaty Paw Promo

Views: 18,927    Faves: 41    Comments: 2


One of our favourite launches this year. Lyle serves up some 'murican meat with... style?



3. Pinarello's Dogma XM Jargon Fest


Pinarello's marketing strategy here seems to be feeding a corporate-speak handbook into Google text-to-speak, slapping that on an eight minute video of 3D renders, and proudly uploading the result to the internet. Pinarello may be one of the most coveted brands in the road world but this approach won't be cracking the mountain bike side of things anytime soon.



4. Brandon Semenuk's Beef Jerky Bromance


New Brandon edit, sick! Wait, what? Honestly as weird edits go this one is pretty good—we get a minute of shredding and a sick 270 tree footplant. Then things get weird with what appears to be Brett Tippie doing some DIY restoration of Ecce Homo.

To be fair, beef jerky sponsorship is probably the best flow you could get.



5. Moto Parilla's Crowdfunding Pitch


This one might be cheating... but our helmetless, farmers' tanned, porno-'stached protagonist does technically ride the Moto Parilla in the mountains.



6. YT Industy's Christopher Walken Jeffsy Ad


YT's hiring Christopher Walken for a marketing video is the definition of a weird flex. The brand has always tried to give each of their bikes a personality, and this video took that literally. Over half a million views later, it clearly did its job.



7. Zefal's PSI Peeping Tom


One to be filed under 'videos you definitely wouldn't put out in 2019', Zefal have very astutely noticed that pumping up a tyre looks like wanking, and have decided to make a whole advert about it. With nightmare-fuel facial expressions, this one hasn't aged well.



8. Santa Cruz's Looney 'Toons


Weird doesn't necessarily mean bad. Santa Cruz and Steel City Media smashed it out of the park with this colourful launch for the Bronson. Bryceland, Josh Lewis and K-Rad all get the cartoon treatment in a trippy edit that even made it into our top ten videos of last year.



9. Specialized's Stumpjumper Campaign


Specialized's newest generation of Stumpjumper launched with a great, left-field video, but that's not what we're showing you here. After the main launch, the marketing campaign for the bike only went further down the rabbit hole. A talk show, a period drama, a bobble head mascot, and more strangeness have all followed. W E I R D.



10. Knolly's 'Symbiosis: In The Shadows' video

Views: 4,936    Faves: 6    Comments: 1


We have no idea what's going on here, but the article that accompanied the video says "As life becomes more complicated and busy, the rider and monster inside Dylan is torn away and trapped in an alternate dark world of confusion and struggle." The part where the rider is having questionable blue fluid from a syringe labeled "school" dripped into his mouth was especially... unorthodox.





This is just scratching the surface... which weird-as-hell MTB marketing videos did we miss?


105 Comments

  • 57 0
 Now this is quality content. The Zefal and Specialized videos are amazing!
  • 34 1
 that Zefal was pure gold
  • 10 0
 @Grmasterd: he's the Louis CK of mtb!
  • 2 1
 Loved the Zefal video, case of misconception!
  • 12 1
 Checking in from 2019: That Zefal ad is still great.
  • 5 0
 Q: "which weird-as-hell MTB marketing videos did we miss?" A: How the he'll would we know? You don't show them to us. Take a deep dive into Spesh's YouTube channel and you will find probably the greatest mtb video that doesn't show riding ever. youtu.be/HSujHZWB0Fg
Also, you've got to watch all 5 chapters of Oh Delilah while you are there. This stuff is gold!
  • 28 1
 The Pinarello one is so good. Clearly a script translated from another language and fed into a voice machine. I also love that the fork bumper supposedly allows the frame properly triangular compared to other bikes (a la Trek) but the video shows that the fork would probably pass right under the frame if the bumper wasn't there so they haven't actually taken advantage of it at all.
  • 10 0
 The useless fork bumpers, the bolt-on lower shock mount, the tiny cassette, the asymmetric tubing... so strange. By far the roadiest mtb in the game. I'm used to these soulless text-to-speech narrated videos for industrial products and trade shows and stuff. Weird to see one for a consumer product like a bike.
  • 6 0
 @bkm303: but the seatpost is now molded together making it 50% stronger than if it were not tightened....
  • 6 0
 @AutumnMedia: You're quick to scoff but snapping seatposts under load is a huge problem that no one has.
  • 1 0
 Every technological advancement they were advertising was hilarious. I was laughing the whole time. Pure gold.
  • 2 0
 @bkm303: out of curiosity, I took a look at their website. They're so entrenched in road that they appear to be unaware of how mountain bikers even read a geo chart. I was interested in reach and stack (likely for the purpose of ridiculing the geometry, I must admit), but those two measurements are absent.
www.pinarello.com/en/bike-2018/mtb/dogma-xm-9.9
Looks like 2018 was the last model with rear suspension.

I guess we all mostly stick with what we're good at.
  • 3 0
 love how he pronounces "rad." I wish I could spell it that way.
  • 1 0
 @fullfacemike: Such a massive non problem this new staff must figure out!!
  • 1 0
 @tacklingdummy: It really was quite awesome
  • 1 0
 The Pinarello vid made me feel like doing what the guy in th zefal vid did.
  • 25 0
 I'm sorry Pinkbike but... You missed this one hahahahahahah!!
www.zapiks.fr/yoann-barelli-love-his-s-x-.html
I did this one when I was riding for Giant, when the trance SX came out hahaha, I LOVED MY SX !!!!
  • 4 5
 You make me want to take drugs man...
  • 3 1
 That was pure GOLD!!!
  • 2 1
 ''D'AILLEURS, T'AS LIKÉ MA PAGE!?!'' Hahaha you're right, that was really weird!!! What's up with the chicken?! haha

''Giant, Giant TRANS sx'' haha Est-ce que tout le concept de la pub était parti de la prononciation de Trance/Trans?! lol
  • 1 0
 @yoannbarelli after seeing your video, I really don't know what I'll be feeling the next time I am riding my Trance SX again. Thanks!! Big Grin
  • 24 0
 The Specialized videos are hilariously good, especially the Bighead ones.

Rowdae is probably the best of them, go watch it if you haven't:
www.youtube.com/watch?v=eimxAYAIlsQ
  • 6 1
 Hooooly shit that one is amazing.
  • 12 1
 Agreed. These guys must be taking the same drugs as I do.
  • 2 0
 wow def the best one of the specialized videos
  • 2 0
 @ischiller: that would explain visions of a bike that does not exist and diving into experience of riding it.
  • 1 0
 @WAKIdesigns: possibly... probably.
  • 1 3
 Specialized; always innovating - shamelessly ripping off Check it Out! With Steve Brule.
  • 6 0
 @guyonabike407: It's fairly clear where the references are from. FSR ripped off Sally Jesse Rafael. Oh Delilah... I actually don't know, maybe a weird version of days of our lives. Rowdae, Sauvage. Big Head is an obscure youtube psychic show ref. Then again, you may know more than me on the subject of shameless ripoffs. I just made the vids.
  • 8 0
 @bkm303: this is my favorite I've seen so far:
youtu.be/HSujHZWB0Fg
  • 3 0
 @ischiller: Awesome work! I was under this impression PB posted any video coming from the major brands, until now. I had no idea these existed and I see a bunch on the Spesh channel that look like they're in the same vein.
  • 3 0
 @Rubberelli: Their big push was on social media platforms. We had a blast shooting these and I'm glad people enjoy them. All in all I we put out twenty of these “weird” ads over a few months. And thank you for the note.
  • 3 0
 @ischiller: I will get to them all whether PB wants me to or not!
  • 2 0
 60% of the time, it works all the time. Rowdae. Where can I get Rowdae??!! I need that.
  • 32 6
 Correction: Meaty Paws is the most awesome marketing video ever.
  • 3 1
 Someone is a fan of Tim and Eric and Pitviper....
  • 2 0
 Lyle for president
  • 1 0
 I seem to remember a different meaty paws ad, but they are awesome.
  • 16 0
 How could you miss the Charge Cooker video? www.youtube.com/watch?v=vRDgX4RxMIE
  • 3 0
 That was hilarious! Cheers
  • 1 0
 Oh my god. As irrelevant as the rest of the video was after the first 20 seconds, this wins in my heart.

(although the segment it preludes in the real movie is the ultimate winner and what I’ll now be watching for the next 10-40 minutes)
  • 7 0
 Semenuk's would have been funny if he laid down a one handed table top snatching some jack's links from Sasquach's hand. Then racing away with a pissed Sasquatch in the backgound. Just sayin'
  • 2 0
 WINNER! Big Grin
  • 1 0
 That would be funny as well, but it was still was a funny video.
  • 10 0
 I’ve lost my accent! Now I’m just shouting!
  • 12 3
 Santa Cruz Brosnan?? #teamrumours.....
  • 6 1
 All of these videos are awesome! Arguably the best entertainment you can find in the mountain bike industry. The creators of each one of these were obviously trying to break out of the same old cookie-cutter shredit and do something fun and exciting. It's unfortunate that PinkBike thinks it's ok to use these videos for their own marketing purposes to put themselves up on a pedestal to cast shadows over the hard work that these creators put in, regardless of their personal opinions on it. I know they have discretion over what is placed on their main page but I see videos up on the front page of their feed that are significantly lower production and riding quality than the videos in this article, yet some of these, like Knolly's Symbiosis video, never made it into the same spotlight that they were hoping for. Let's only hope that PinkBike starts respecting others more, given their status in the industry. Thoughts?
  • 6 0
 Marketing is a sham, so why not turn it into comedy?
Pinkbike commentary is the only true way to judge a product.
  • 6 0
 Not the weirdest but one of the best videos: GT introducing the iDrive www.youtube.com/watch?v=2bNDBGww1wg
  • 2 0
 Oh man that’s gold. Maybe the inspiration for the FREEDOMBIKER.
  • 2 0
 Hilarious. The rotating BB might prevent brake jack. Might be the next big thing!!
  • 3 0
 Holy sh#t mountain bikes used to suck.
  • 3 0
 We need to encourage this behavior. PB please start an occasional weird Wednesday video series that includes past/present. Then we could have a yearly vote for overall best, most weird, most hilarious. Like the best picture voting.
  • 9 3
 Surprised no transition videos are on here.
  • 3 1
 I love their motor assist video!
  • 1 0
 Transition video are actually well done.
  • 3 0
 Bobby Root! First time i've heard that name since I last watched NWD2. but only 1 wheelie, disapointing.
and seriously, what's going on with the chain length on that poor bike in the final shot?
  • 3 0
 So good! Nose wheelies with the blow up doll on the tandem.... Don’t forget his segment in NWD 1! 70MPH.........Dead Bee
  • 5 0
 youtu.be/RXJKdh1KZ0w

Onisymnetriculator?
  • 2 0
 Amazing.
  • 1 0
 Can I have two of those?
  • 1 0
 Drawn reciprocation dingle arm made me laugh. He threw out a smoke screen of syllables for that one
  • 1 0
 @Victoriamike: This must be the inspiration for the Pinarello ad ..
  • 1 0
 I thought Moto Parilla was a joke but its actually legit. I enjoyed this one of theirs too and the strapless helmet shows such attention to detail.... www.youtube.com/watch?v=RRDz2aWNQeA
  • 2 0
 if you haven't seen ratboy in the bronson video, stop what you're doing and watch it now. its brilliant.
  • 1 0
 The knolly video only makes somewhat sense if you have seen Billie Eilish - Bury your friends music video
www.youtube.com/watch?v=HUHC9tYz8ik
  • 2 0
 Isn't the new Specialized Enduro vid more or less a copy of the Knolly video above?
  • 6 4
 You guys missed Sik Bikes edit - this one is the best!!! www.youtube.com/watch?v=dQw4w9WgXcQ
  • 1 0
 Thanks for that
  • 3 0
 You know what climbs better than the stumpjumper ST?.......... The Levo.
  • 3 0
 Dylan, the Knolly video should've been for the delirium for sure.
  • 7 0
 That's coming next!! I've got two more crazy videos that PinkBike is going to hate!!
  • 1 0
 How could you miss any one of Transition Bikes’ videos!? Not that they’re weird, per se, but they are certainly odd in a hilarious way!
  • 2 0
 Myles with the rolly cooler was pretty weird..."Go ahead knock it off my shoulder I dare ya"....That shit was weird man...
  • 1 0
 Transitions latest commercial deserves a spot too:

www.youtube.com/watch?time_continue=5&v=PXHEix226GE

But gotta say Zefal's PSI Peeping Tom wins hands down.
  • 2 0
 Anything with Cristopher Walken will be gold. And YT realized that. Its really more wonderful than weird.
  • 2 0
 I had completely forgotten, just how well made that "trippin" Bronson video was. Pure art + insane riding from Ratboy.
  • 2 0
 Rocketman and Straightline?
  • 1 0
 Pinarello makes mountain bikes? Would I want a mountain bike that feels like a road bike?
  • 1 0
 Moto Parilla's Crowdfunding Pitch reminds me of Travis Scott's song: Drugs You Should Try It
  • 1 0
 The Pinnerello Dogma XM and Carbon SUV got totally launched to the tippity top of my bike wish list.
  • 1 0
 Anyone else confused on where Semenuk pulled that hat out from after finishing his first ride?
  • 1 0
 I just bought a 100 pairs of MEATY PAWS!!!!!
  • 1 0
 I like this one:
vimeo.com/115822109
  • 2 0
 Spesh video made my day
  • 1 0
 I know it's weird, but in Italy too everybody joke on that
  • 1 0
 All hail the Pump Abuser!
  • 1 0
 That poor RD at the end of the first video.
  • 1 0
 Best pink bike posting of all time.
  • 1 0
 Onda curve, just jizzed my pants.
  • 2 1
 Can Mccaul Teva shoes?
  • 2 1
 zefal ad for the win!
  • 1 1
 You missed the FOX camo hat campaign.
  • 1 1
 I thought it would be a bunch of transition ads
  • 1 1
 Where is the Buddhist monks building wheels for Tony Ellsworth video?
  • 1 1
 Moto Parilla's is a bit... Faded.
  • 1 1
 Or, you could ride a bike that you power with your own two legs!
  • 1 1
 This article should be re-titled, "Pure Gold"
  • 1 1
 The therapist chick is ridiculously hot!
  • 1 2
 Need to watch all of these but Kyle Strait very funny!
  • 1 1
 Pino what? Stiffness?
  • 1 1
 that talkshow host tho

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