100% Announces Spring 2021 Bike Collection

Apr 29, 2021
by 100 Percent  
Views: 2,105    Faves: 1    Comments: 0



PRESS RELEASE: 100%

Once again, we are pushing the boundaries of technical mountain-bike riding apparel with the launch of our Spring 2021 Collection. This modern-day disruptive collection intentionally balances function and design.

Leading off the 2021 collection is the all-new R-Core Concept. When paired with the R-Core X pant, the R-Core Concept combo offers maximum mobility in the riding position. The two-piece unit starts with a long sleeve stretchable body topped off with a lightweight bib for an aerodynamic fit and increased ventilation with full range of motion. When every split-second counts, R-Core Concept delivers on the offer of aerodynamic fit that will make the difference.

Copyright JB Liautard


The Spring 2021 Collection features powerful new designs and colorways throughout the line. From the flagship R-Core X downhill gear to the premium All-Mountain Celium and Airmatic gear, racers and riders will find quality and performance at any price point in the 100% line up.

Copyright JB Liautard

We continue to make incremental gains at every touchpoint throughout the Spring 2021 Women’s MTB Collection. Renewing our commitment to exceptional fit and powerful styling, our new Women’s range infuses premium technical features that bring the full line to the next level.

Spring 2021 is available now at ride100percent.com or at one of our worldwide distinguished retailers.

Copyright JB Liautard

About 100%:

100%, based in San Diego, California, is an independent premium sports brand with a focus in performance eyewear, technical apparel, and sports protection. 100% empowers today’s most demanding athletes with the performance technologies and gear they need to compete at the top of a wide variety of sports.

100% is inspiring a new generation of athletes and asking them: “How much effort do you give?” The 100% brand boasts an impressive roster of athletes include seven-time Tour de France green jersey winner and three-time road cycling world champ Peter Sagan, reigning AMA Supercross champion Cooper Webb, three-time downhill mountain biking world champion Sam Hill, UCI cross-country mountain bike world and European champ Jolanda Neff, Brazilian ultra-running phenom Fernanda Maciel, four-time and reigning UCI downhill world champ Loïc Bruni, 2013 Ironman world champion Frederik Van Lierde, 2019 MLB rookie of the year Pete Alonso and San Diego Padres star shortstop Fernando Tatis Jr. Follow us on Facebook, Twitter and Instagram.

www.100percent.com


50 Comments

  • 54 0
 I remember thinking this company was going to be the newest NoFear company with the tackiest crap.

Admitting I was 100% wrong.
  • 25 0
 There's no way they can go wrong. They keep it one hunnit
  • 18 5
 Agree. It's less tacky than TLD.
  • 35 4
 How dare you, No Fear was sick
  • 4 0
 @Motoracer31: I mean, it was no Zubaz but it was all right, I guess.
  • 7 0
 @Motoracer31: in germany we had a company called hartkor fakker, THAT was sick
  • 5 0
 I would love a R'N'H (Rip N Hammer) reboot, now THAT was rad
  • 2 1
 @Motoracer31: reference was more about their niche catch phrase being the only thing they had going for them with the masses.

NoFearMX was pretty awesome gear. I had the honor of getting their gear sent to me for a few years pro bono.
Only kit I never got to wear was the chocolate cake kit. It sold out before it even hit the docks.

I am currently lusting over Jason Anderson's Salt Lake SX #1 kit. Acid techno camo.
  • 2 2
 @cuban-b-can-blow-me: haha i know what you meant, im just trying to post funny comments like everyone else
  • 2 0
 @Motoracer31: I think he is comparing No Fear to the extent of sheer tackiness of Tap out T shirts
  • 1 0
 @PeteNoble13: correct sir
  • 21 4
 When will marketing people figure out that all their mumbo jumbo just makes people want to throw up in their mouths?
  • 19 2
 "We continue to make incremental gains at every touchpoint"

I have literally no clue what that's supposed to mean!
  • 3 0
 @Woody25: Gloves and shoes, but they don't make shoes?
  • 7 0
 When it stops working... lol
  • 1 0
 @DoubleCrownAddict: I think they own afton shoes
  • 1 0
 @kelvo: I mean, you're talking about it... lol
  • 18 1
 disruptive - touchpoint - incremental gains - infuses someone has swallowed a marketing dictionary
  • 11 2
 Any improvements in quality, or just a "renewed commitment to exceptional fit and powerful styling", whatever that means?

Do the pants actually fit people over 6ft?
  • 3 0
 Hahahaha how does it feel to be above average???
  • 2 0
 R-Core-X Pants fit well. (I'm 6'2" for reference). R-Core Pants are short
  • 2 0
 @jaycubzz: Amazing, apart from the cold ankles...
  • 3 0
 I love how the pants are even too short for the model. At least they're not pretending they are a good fit by modeling them on a short guy.
  • 3 0
 Those are "incremental Capris"...for 2020 they will be incrementally shorter.
  • 3 0
 @rjm94566: Those pedal-pushers are verging on Clam-digger length!
  • 7 1
 I am a %100 brand fan but can everyone in the industry agree that showing locked rear wheels to "slash a corner" (0:34-35) is not cool bro, like 100% not cool. BTW it's also not fast. That's all! I'll go back to placing my order for new kit.
  • 10 1
 You never get nasty with the skid trigger?
  • 3 2
 it's called a scandi and I think you are 100% allowed to do it in a lift-serviced bike park. But nowhere else. Unless you built the trail yourself lol
  • 4 0
 Please stop making cool weather clothes in solid black (or sun absorbing heat magnet colors in general). Your money will be waiting.
  • 5 0
 Let me guess, only fits people 6' and shorter. *sigh*
  • 1 0
 Thought the different color lower legs was kinda cool when it first came out. But now every portion of the body is blocked as a different color? And what is with that forward slash? Like I get its meaning but why is it now massive and front and center?
  • 2 0
 the slash represents the slash in a % percent symbol
  • 4 0
 Ah my gosh, aerodynamic fit?! I'd love to see the wind-tunnel test results, 100%.
  • 6 0
 100% never in stock
  • 2 0
 All these new product announcements and then you go to buy it and it says stock 0. LOL!

Will say this though... 100%'s designers are legit. This stuff is really good as usual.
  • 1 0
 I really liked the fit of the R-Core pants, but their intended use is defenitely not wet and muddy european winter trails. The cordura fabric completely got destroyed in the seat area within 2 month. It`s a shame, because otherwise I really liked these pants. My Endura Singletrack 3 pants survived 2 pairs of R-Cores an 1 pair of AStars DH pants and one 2 more winters after I gave up buying anything else for my winter rides. Yes they look pretty used and the black colour is not as dark as it was after 3 winters, but there is literaly 0 wear in the seat area.
  • 2 0
 2-piece top like a long sleeve compression jersey and a sleeveless vest type garment over it, like Seven MX (maybe others, first that came to mind). Does anyone wear this type of setup and have feedback?
  • 1 0
 Technically banned for racing in DH at UCI events ...... waiting for protest jajajaja
  • 1 0
 I've owned several stuff from 100% due to how I like their design style. The fit for me was perfect but one thing I have learned over the years of owning 100% is the durability of their gear is sub-par.

(Not speaking about their helmets or sunglasses just clothes)

Seams and stitching fray and come undone. Their logos and graphics crack and peel after a few rides. I've even tried washing the Jersey and pants inside out and inside a wash bag but to no success.

The brand has one hell of a good design team and marketing team but how is it that this brand doesn't have the durability of it's competitors?
  • 3 0
 Tune in @ 47 secs to see Loic Bruni in the sweet Fox Racing 2021 Collection
  • 5 1
 100% overpriced
  • 3 0
 I'm 100% confused where all the other gear is
  • 3 0
 So they'll restock sizes and protection soon? It's almost summer guys.
  • 1 0
 Aircraft DH helmet and Brisker camo gloves. I'm all set. The rest of it yall can have.
  • 1 0
 100% wheres the stuff for my kiddo as well.
  • 2 0
 Fast fashion!
  • 1 0
 That helmet, only a mother could love.
  • 1 1
 Do they have 60% or 70% for riders not giving 100%?
  • 2 3
 100% second
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